Rene Lacad Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
Introducing Rene Lacad
Rene Lacad is today’s guest joining us on the Steve Jobs inspired Join Up Dots podcast.
Rene Lacad is a 24-year-old college dropout turned entrepreneur, who by utilizing the power of social media he was able to generate over $10,000,000+ in revenue for over a dozen businesses.
He currently travels the world teaching aspiring entrepreneurs how to break free from the 9 to 5 and live life on their terms, all while running his businesses from a laptop.
And certainly when you see one of the top Google searches being “Rene Lacad net worth” you know that he is being taken seriously across the globe.
You might be wondering, how does a college dropout build multiple six figure companies at age 24?
It all started in 2013 when he was attending a local community college and had just barely graduated high school with a 2.1 GPA.
He knew instantly that when he got to college something was wrong.
The classroom wasn’t a place where he was able to flourish, he decided to dropout and join the workforce to get real world experience.
The first big step came after bouncing around from one oddball job to another.
How The Dots Joined Up For Rene
He eventually found himself at a sales position at a Fortune 500 company where he was able to find his first taste of success.
He stayed there for a year before something strange happened, he realized that he was beginning to outgrow this position as well, and decided to look for something more fulfilling.
The life changing breakthrough he was looking for came shortly after left his last job.
Rene landed a position working at a company owned by a well known entrepreneur, where he was able to gain valuable information everyday for over a year straight.
He used this opportunity to make his brain a sponge and absorb information unavailable anywhere else.
He learned the secrets to sales, marketing, human psychology, business and entrepreneurship and the rest is history.
So why do so many people struggle to make a go of it online when the blueprint is out there to follow?
And what are the challenges of being a digital nomad and travelling the world with his laptop
Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Rene Lacad
During the show we discussed such weight subjects with Rene Lacad such as:
Rene reveals the words of his mother, where she was convinced that he would go out and get a job like everyone else.
Why if you keep on looking for the one opportunity you will ultimately find the one that brings the gold.
We discuss how Rene organises his day to make sure that his business gives him the lifestyle that he wants.
The power of re-engineering a process to work backwards to get product market fit. Easiest way to success.
How To Connect With Rene Lacad
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For Rene Lacad Interview
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to teach jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and nose struggles became a thing of the past. Of course, what’s bad person? And now My dream is to make things happen to you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:56]
Yes, good morning to you good morning to world well, you know what it’s like. Join Up Dots I normally spend a little bit of time doing a preamble. But with today’s guest, he’s done so much in he’s 24 years of age on this planet, we we pretty much going to get into it straight away. Now today’s guest joining us on the show, as I say is a 24 year old college dropout turned entrepreneur utilising the power of social media, he was able to generate over 10 million in revenue, but over a dozen businesses. Now he currently travels the world teaching aspiring entrepreneurs how to break free from the nine to five and live life on their terms order while running his businesses from a laptop. Now you might be wondering, how does a college dropout build multiple six bigger companies at age 24? Are you wondering that? Well, I’m sure you are. Well, it all started in 2013 when he was attending a local community college and he just barely graduated high school with a 2.1 GPA. Now he knew instantly that when he got to college, something was wrong. The classroom wasn’t a place where he was So he decided to drop out and join the workforce to get real world experience. Now the first big step came after bouncing around from one oddball job to another and he eventually found himself at a sales position at a fortune 500 company, where he was able to find his first taste of success. He stayed there for a year before something strange happened, he realised that he was beginning to outgrow his position and decided to look for something more or feeling. Now the life changing breakthrough he was looking for came shortly after he left his last job. And he landed a position working at a company owned by a well known entrepreneur, where he was able to gain valuable information every day for over a year straight. And he used this opportunity to make his brain a sponge and absorb information unavailable anywhere else. He learned the secrets to sales, marketing, human psychology, business and entrepreneurship and the rest is history. So why do so many people struggle to make a go of it online when really the blueprint is out there to follow. And what are the challenges of being a digital nomad and travelling the world with his laptop? Well, that’s my now as we bring on to the show to start joining up dance with the one and only Mr. Rene Lacad. Good morning, man. How are you, sir?
Rene Lacad [3:18]
David, it’s good to be on here.
David Ralph [3:20]
It’s good to have you here. Rennie I’m excited by this one. Because you’re, you’re in Los Angeles, you’re in that home of angels. You’re looking at your window, and it’s it’s dark. I’m looking out my window and it’s dark. Within that point of view, where should we just be doing this? Should we just be enjoying the festive season? Should we stay in bed and just Just be happy, Rene.
Rene Lacad [3:42]
I mean, it’s one of those things where the beautiful part about entrepreneurship, is you’re able to do whatever you want and live life on your terms. And I’m sure you would agree with that.
David Ralph [3:51]
I totally agree with that. Yeah, I do. But there is a point leading up to that where you’re not living on your terms at all. And that’s the dark side. Entrepreneurship and that’s the dark side that most people go through. I suppose some people managed to skate it. Tell us about yourself. It’s good in your life now, I assume. But was there a time when you were thinking, I might as well just get a job? This is harder than I expected.
Rene Lacad [4:17]
Oh, absolutely. And I feel like everyone who’s built a business or majority of people have built a business have gone through this, just because of how the system is built, regardless of where you are. People society, they kind of expect you to fall into a job and to live a job because I know growing up, my mom, I was raised by a single mom, and she would always tell me go to school, get a job, worked a job, make some money, retire. So they almost set out a plan for you, where you have to take it upon yourself to break the mould and start a business and obviously it starts slow and it takes a while before It finally picks up and you’re able to kind of live life on your terms like we were saying,
David Ralph [5:06]
one of the things I know that people struggle with Renee and and this this always fascinates me because I’ve gone full circle now. But at the beginning, you’re sitting there going, I’d love to start something. I don’t know why I just can’t think of an idea. There’s nothing out there. And then once you start getting the ball rolling, you can’t stop seeing opportunities everywhere everywhere you’re walking along if it Oh, yeah, I could do but no, Leave it, leave it. I’ve got enough on my plate. I could do that. And what leave it leave it? Do you find the same as well, but it really does switch a switch in your brain where you realise that everything is an opportunity.
Rene Lacad [5:42]
I think yes, there’s a point of consistency or like what I like to say or what I’ve heard, is hitting a critical mass. Because now whenever I see a business opportunity, I can’t wait I jump onto it. It’s almost like I have a DD where I want to start 10 different things at once and I need to focus on One thing Yeah, in the beginning, you you’re almost you don’t know what to start or you don’t know what to devote your time and effort to not knowing that you have to try 12 different things and fail maybe 1011 times before you find the one where you succeed it.
David Ralph [6:16]
I found it, everyone, but I look back there, I thought you probably had 70% failures 30% successes of the 30% successes, I could have made them really good. Looking back on it now, if I continually worked on them, but I know that my big successes wouldn’t have come without the 70% failure. Is that about a sort of a right proportion?
Rene Lacad [6:43]
Absolutely. And And the thing is, it can be even less, it could be even less because think about it like this. And I tell a lot of people this lot of people that do coaching with me or love like people that I consult, it only takes one if you think about it only takes one right you can have Know 100 ideas 100 ideas 99 of them fail, when you have the one that makes a billion dollars a million dollars billion dollars doesn’t matter. It’s only that one that you need to take off. So I mean, if you keep trying, eventually, you’re going to get it. It’s it’s not a it’s not a matter of, if you get it, it’s a matter of when you get it. You just got to keep pushing through it.
David Ralph [7:22]
I read a book that I reference a lot. And I think about this phrase all the time. And it’s the secrets of the Millionaire Mind by T harv eker. And this guy, and I’ve told this story, but it’s it’s fundamentally what business is all about. And he was struggling, he was struggling and he met a mentor who said, Don’t worry, I will help you out and he thought how brilliant is going to solve my issues. And the guy simply said, You don’t know enough about the system or the process. And I always look at that. And one of the things that jumped out in the intro to me is the human psychology that you’ve studied and we will delve into that. Because bad, I think is a big part of the puzzle that people don’t realise that we’re actually online. We’re not online, we are dealing with people. We’re dealing with the human psychology, and all of that sounds marketing, human psychology, business and entrepreneurship. That’s the process, isn’t it? And if you haven’t got one of those pieces, you’re going to struggle, that engine isn’t going to work if you’re not putting the right oil into it.
Rene Lacad [8:27]
Absolutely, yes. Sales and Marketing psychology, they almost bleed together. It’s almost like one entity, where, with with human psychology and helps you with sales, it helps with marketing. So all of these are part of it. And you do have to learn no matter what a lot of people say, Oh, I’m not good with people. I can’t do sales. You can definitely do marketing because you’re technically not even talking to anyone when you’re doing marketing sometimes. Right? So it’s not necessarily being good with people face to face, but it’s understanding how people work because at the end of the day, we all have behaviours, or mannerisms or we all act in a predictable manner because we’re animals, like every, like everything else. Like if you put a food in front of a dog, it’s going to go eat it. Same thing with humans, if you put something appealing in front of us, we’re going to go and we’re going to act a certain way.
David Ralph [9:18]
Yeah, of course we are. And that’s fundamentally it, isn’t it? This time of year, it’s Christmas shopping. And so you walk through a shops, desperate to think of an idea. And most of the shops don’t appeal to me at all. So don’t go anywhere near them. Some of them do. And I noticed the other day, but they’ve got nine man shops, where you go in and it’s all silly little gadgets, and you think, Oh, that’s good. Oh, that that that lightsaber I could do with a lightsaber over a course I don’t. But I know exactly what moves a man in and we come back out with loads of boxes that we don’t really want. That’s what it is in the real world, isn’t it and that’s why offline, people really have to understand What they’re offering is and what they’re offering means to some person. And I say that one person because we talk about the avatar, we talk about the creation of the ideal customer. But if you find that one ideal customer, you’re going to find the load more, and then it makes it easier to start making that income online, would you say?
Rene Lacad [10:20]
Absolutely. And all you have to do is carve out a niche because there’s so many different things. I’ve seen people sell products that only cater to people that like essential oils, right? Like you would never think that. And I mean, personally, I never thought that because I wasn’t one of those people. I ran into a guy and he told me a little bit about his business. And he was saying he was making a couple million dollars a year I was blown away. I was like, oh, doing what he’s like selling this pulls out a little bottle. Like what is that? Like, is that illegal? What am I looking at? And he just goes and he explains to me, oh, there are essential oils and I was like, people buy those things. And if me Yeah, there’s there’s a huge market for it. You just don’t happen to be in it. So with anything like you said, Man shops, right, they’ve carved out a niche, and two man shops that literally everything you can think about that people use. There’s a niche for it. It might not be you, but there’s there’s, you only need a million people to buy your product or be within your market for it to be profitable to make money. anything more than that you’re, you’re successful.
David Ralph [11:31]
I would say a lot less than a million people. I think that most people can build a really good business on 100 people if you had 100 people, you know, for example, if you created an online product, 500 quid For example, $500 and you only need 200 people you only need about you know what, if 10 people a month to buy that product, and globally. That’s not hard to do. You know about
Rene Lacad [11:58]
Yeah, I was referring to I was referred to clarify was referring to the market size. So not actual buyers but like my overall market size. Yeah,
David Ralph [12:06]
I still think you’re wrong when I still think the market size can be a lot lot smaller. I’m holding a be interested in to your point of view of this. I’m in to anti scale at the moment I, I went through a period of my business building where it was all about the numbers. It was all about how many listeners I was getting, how many followers I’ve got on Facebook, how many of these how many of that, and I realised that the, the more scale I had, the more natural expense I had to nurture that where you had to buy systems to manage it and organise it. And now I’m into trying to make the smallest business the most profitable, so that you can just walk away from it whenever you want. And open it up whenever you want. And the business just comes to you is that is that something that you see going on online now because I think the screaming noise that is out there One line gets you to a point where you think I can’t just keep on chasing the numbers all the time.
Rene Lacad [13:07]
Oh, absolutely. I do agree. And I think what you’re saying is what’s kind of grown in popularity within the past few years is the idea of a lean startup. Very, very lean. I mean, technically, my, my company originally was a lean startup, I started living at my mom’s house, by myself, I fought I had no idea what I was doing. I formed an LLC. And it was just me kind of doing online marketing. So I was very lean. But one thing I noticed as you scale as you kind of start to pick up more customers and get more responsibility work with different clients, you need to hire a little bit more people. But in today’s day and age, the lean startup is very, very popular. You’re able to leverage the Internet so much and like all the tools at your disposal, that you can do what organisations with hundreds of people are doing with a small A team of like eight or nine people, just because of what you have accessible to you.
David Ralph [14:04]
But my whole business is just me. I don’t have anyone working for me. And my whole business. I was talking to a guy I was being interviewed on another show yesterday. And he said, you know, what’s your running costs per month? And I thought, well, that’s a good question I haven’t really bought and it’s about $90. That’s about $90. Now, I know some companies and some entrepreneurs that are paying hundreds of dollars per month on lead pages and Click Funnels and AWeber and all these kind of things that they think they need to bring into their business. Well, I’m the poster boy for saying if you keep it as lean as possible, you don’t need that, you know, I don’t pay salary because I you know, I don’t need anything more than what I’ve got.
Rene Lacad [14:51]
Gotcha. Well, so I think this is the way I look at it. Whenever I look at overhead costs or things like that. I look at what’s the return on Whatever it is. So let’s say you’re using a click funnel as opposed to something else, right? Is this making you more money? Or could you be using something else that’s free or doesn’t cost as much and make the same amount of money. So I look at everything as a direct return on investment. I once heard someone talk one of my mentors actually funny enough, told me import people are always afraid to pay their employees or they don’t want to pay employees. But employees are free. If you’re if the way you look at it and the providing value to your company. They’re free because one they’re either giving you more time to kind of brainstorm to the creative aspect, or they’re doing something that makes you money like sales.
David Ralph [15:42]
is interesting point that because I think that is one thing that holds people back. You know, I’ve wondered many times should I get somebody working with me, and more often than not, I think to myself, I’m just going to, I can just do I can do it in such a short period of Time I don’t really need anyone but by getting somebody I had been freed up that short period of time to do something more income producing I suppose
Rene Lacad [16:10]
exactly that. So that’s what one thing I noticed when we first when I first started scaling, first employee hired was an assistant. And that was the first full time employee paychecks every two weeks, etc, etc. And I realised I can give them a lot of the bulk of like, just the mundane things like going and doing laundry or going to the grocery store, stuff like that, that regular people have to do when someone else takes that off of your back. Now I have an extra, I don’t know, 20 hours a week where I can do stuff that creates income or that produces income. And in the long in the long run. I think my bottom line increased because of that.
David Ralph [16:53]
Yeah, well, that’s interesting. So you found somebody not to work in your business but allow you to free time to work in business. business by doing stuff but you, you, we all have to do taking the garbage out going down to the laundry or whatever.
Rene Lacad [17:09]
Exactly, exactly. And like I said, when you’re an entrepreneur, you always want to make more money or you, you always want to find new ways to make money. So that was a game changer for me personally.
David Ralph [17:19]
Now, I could have saved you some money, ran a and just said, move home. And when your mom would have done it for free, you wouldn’t have to pay anyone.
Rene Lacad [17:29]
So this is where I kind of have maybe I’ll play devil’s advocate. But I think to some extent, you you have to sacrifice money for happiness. Because my biggest thing is like living a life where I’m very, very happy. And I think that’s the point of entrepreneurship is to have freedom and live life on your terms. So if I was living with Mom, I’m sure it would be great, but I think I’d be sacrificing some happiness like that.
David Ralph [17:57]
You can’t go back can you once you once you’ve moved down, I actually had to move back in with my mom and dad for about six months, where I got married and we had a new bathroom and stuff put into my house. And they said, I’ll move back in, move back in, it’ll be easy for you. And in many ways it was but I could never go back again. Even if I said to me, you know, let’s let’s do something else. You can stay with us. I think our time our hotel or Airbnb somewhere, you can’t go back in, you
Rene Lacad [18:27]
know, no, I think and like I said, when you kind of start doing this stuff, you almost get into a routine of doing stuff going you like to do it. So going back just makes it difficult.
David Ralph [18:39]
But let’s hear some powerful words now. And we’re going to come back to Renee, he’s Jim,
Jim Carrey [18:43]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [19:10]
Now, I was in corporate land for many, many years, and I never had to worry about money because I went to a job and I got paid. And then I became an entrepreneur because I was unhappy with the job. And for a long time, I was worried about money, I struggled for it. But now it’s just stress free. It’s just you know, an easy going life. I’ve got people hire me, the podcast is doing better and better everything but i do is just sort of a walk in the park and I don’t have to worry about cash. But I also don’t have to worry about that person putting their hand on my shoulder and saying, actually, we’re downsizing. We don’t need you anymore. Why don’t you think people does it come back to the words of your mother as she was saying where you know Get a job go to university it Are we still really trapped into that. But people put themselves as I think Renee at risk of that hand on the shoulder anytime?
Rene Lacad [20:11]
Absolutely, absolutely. And what it is, I think people uncertainty scares a lot of people, right because as an entrepreneur, especially when you’re starting, there’s a lot of uncertainty you don’t know when you’re going to get the next when your next payday is you don’t know if you’re going to find a way to make rent in the very beginning. So people are always scared to make that leap because of the uncertainty whereas when they go and they get a job they go they have quote, unquote, a safe job. They can they know the money is coming, they know they’re going to have rent, they know they’re going to have food, and that certainty kind of keeps them stuck where they are.
David Ralph [20:52]
Now let’s jump back to you. So you know, I I see more and more often but the successful people out there are colleagues dropouts. You know, if you look at all the people, you know, through Steve Jobs, you could list 100,000 people, they all seem to get to that point where they go, real world experience is more powerful for me than a piece of paper or to sort of graduate. What was it about you when you went into that classroom and you suddenly realised that actually something was wrong? What was it?
Rene Lacad [21:26]
So it wasn’t necessarily the classroom. What happened was, I had graduated high school with the not not the best grades, and I go into college, and I’m looking forward to it because I’m looking forward to life and moving forward with my life. And I stepped into this classroom and the curriculum they’re teaching doesn’t interest me. So I bounced around. I kind of go from class to class. And none of it is interesting, me I I couldn’t find anything I was passionate about. And at the time, I had a job and a guy walks in with a suit talking to him, we had a very good conversation. And turns out he was in sales. So I’m talking to him, he’s explaining it to me explaining his life and it almost kicked up a fire in me, where I told myself, hey, this is something that I kind of like, genuinely enjoy. And I think that’s what it is. It’s finding something you genuinely enjoy, and knowing you want to do it. So long story short, he told me to apply for it. Wherever he works, I apply there, end up getting the job. And the rest is kind of history. I stopped going to school because I didn’t enjoy it. And it wasn’t challenging me in the ways I wanted to and I pursued something in the real world.
David Ralph [22:42]
Now, when you land your position, working at the company owned by a well known entrepreneur, you’ve gained valuable information every day. 365 bits of valuable information. What were the big wins, but you can share with us
Rene Lacad [23:00]
big wins. These are I think there’s there’s countless, there’s a lot of them. But one really big one is adaptability, being able to switch on the fly because like I said, in terms of business, specially mine digital marketing, online marketing, the landscape is constantly changing, right? new social platforms come out Tick Tock just came out. Facebook changes their algorithm all the time. So there’s Google and YouTube. So adaptability and being able to change on the fly, huge one. And another one, just awareness or in knowing, like having a deep domain expertise and whether it’s your industry. Like we were talking earlier, psychology, sales, marketing, knowing as much as you can and being as well informed as you can. Because the thing about business, it’s competitive. This is not something where everyone, obviously I think everyone can can get a piece of the pie but it is competitive by nature. So you’re competing for business. Someone’s business specifically over other people. And by keep being well on being adaptable, being aware, you’re going to have a pretty good advantage. He is competitive,
David Ralph [24:12]
but it’s also so vast, but it’s not competitive at all, is it? You know, I’m a podcaster I now coach people, I do everything that other podcast is do and I make a very good living for myself. You are an entrepreneur, you’ve got businesses, you doing what other people are doing, you make a very nice living for yourself. People out there shouldn’t be frightened of thinking, something’s already saturated. You’ve just got to find that thing and then pivot it slightly to become the new version of it. You know, as you say, tick tock. I don’t actually understand what Tick Tock is, I keep hearing people say, I don’t understand what Snapchat is really. You know, since I’ve been doing this, there was Periscope, that was another one. All these things sort of come and go and more often than not, I don’t get voting in a tool because I’ve got no interest in them. But they’ve all kind of variations of the same thing.
Rene Lacad [25:07]
Right? They’re all social media. And the thing is you built your, you built your foundation on podcasting and coaching, to the point where you don’t need a lot of this stuff. So when something new comes up, if it doesn’t affect you directly, it’s not affecting your business. Whereas someone that does, let’s say, someone was an influencer on Periscope, I don’t know if that was a thing. But look, this is just hypothetical. And, and then Periscope, all of a sudden just goes out. Now your entire source of well being your entire business is gone. Right? So you have to transition over to Instagram, or Twitter or Tick Tock now. So I think if it’s in your immediate industry, you have to be very aware of it. But with something like that for you, you don’t have to worry about it. You’re doing podcasting, and like I said, coaching so it doesn’t affect you as much
David Ralph [26:00]
You know, I going through the Join Up Dots votes, I can think of loads of people that became experts at something like Google Hangouts. And then Google decides that they don’t want to do them anymore. And what was the Google thing that was like a Facebook page? I can’t think what it was that people built their profiles. Yeah, people have spent, you know, years becoming experts at Google Plus, and then Google go, No, we’re not doing it anymore. And their business has just gone. Now, everything that I teach my guys out there, I teach them the fundamental processes. That means a business won’t change unless Google disappears, which is it’s hard to believe is going to disappear. I teach them SEO, I teach them you know, website construction. I teach them how to find easy traffic so it comes into their business. I find that the perfect customers all that kind of stuff. I can’t understand why they why anybody jumps on Tick tock, for example, because you know, tick tock might be, you know, detected by the end of the year, you know, you don’t know.
Rene Lacad [27:09]
So I think what it is, it’s all part of the adoption girl. So normally, when you have the really early adopters, there’s either a huge payoff or everything flops and you waste a lot of your time and energy. And my and this is just the way I see it. I think the best time to hop onto something is once it’s almost hit maturity, good example, Facebook, Instagram, Google, they’re going to be around just because they’ve been around for the past 10 years. And they’ve kind of entrenched themselves so deep into every single market, that it’s hard for them to go away. So I think when something hits maturity, that’s when you should jump on. But as far as like early adopters that jump on to like all this stuff, tick tock like you were saying Periscope, stuff like that. It might be a little too early, and it’s a little bit more of a risk.
David Ralph [27:57]
I imagine say Google, right imagine good Go get so annoyed with Facebook and says right Facebook, you’re not going to be on my platform anymore. And and they just take them away, like Goodnight, you know, Instagram but we don’t want you on air we don’t like the content that you’re producing, we’re not allowing you to host it through our servers or whatever. These businesses are at risk as well. Maybe the only business I can see that isn’t at risk is the one that’s allowing all the other businesses to use them, which is like Google and Yahoo, and, and Bing, and all the other ones that we don’t talk about.
Rene Lacad [28:33]
So I have to disagree with that just because Facebook, Instagram, they all have a user base. And then now they’re download on everyone’s phones through apps. So they have billions of users, which is insane, incredible, multi, multi, multi billion dollar companies, regardless of if they went to war with Google, I think it would just be Messier for both of the companies. Both of them would lose a lot of money, and they weren’t even want to do it. But I think they would be fine if Google said, Hey, we’re not going to lift you on Google anymore. Because because so many people know about it already.
David Ralph [29:09]
Now, that’s interesting, actually, because you’ve thrown that back in my face. And you’re absolutely right. Because my whole business is built on desktop. I don’t have a phone. I don’t have tablets. So I never use apps. I’ve never seen an app in my life. And so when people are walking along on their phones, pressing these little buttons is like a mystery Well, to me, so I do I use everything on, you know, desktop, basically a standalone on the desk PC, so but when I switch it off, my business is shut down and walk away. I’m not connected. 24 seven, with yourself. We’re in a being a young man being a young, vibrant, man. How do you stop? You’re looking at your phone, you’re going out with some sexy partner, and you’re sitting there in a restaurant, and you’re looking down at your laptop pressing buttons all the time. How do you stop yourself from doing that?
Rene Lacad [30:00]
I think just being present in the moment, at the end of the day, I feel like we all have to ground ourselves but realise like this is Yeah, this phone has helped me make a lot of money. But if I’m here with someone and I’m talking to someone, this is how human interaction is. It’s not meant to be through a phone it’s meant to be face to face. So it’s pretty simple for me I understand a lot of people get lost in especially this generation, my generation. I all of my friends are on the phone constantly. But with me it’s not that hard. I just, I put it down I put myself into the present moment and I think it helps a lot. It helps
David Ralph [30:36]
to get the sexy time doesn’t mean really if you actually pay attention, pay attention to the person in front of you.
Rene Lacad [30:44]
I think living in LA and being successful helpful that the most
David Ralph [30:48]
do you do you think just driving around they’re flocking to you Renee. Is that what is happening? Am I living in the worst paid place for this? Should I moved to LA?
Rene Lacad [30:59]
No Cuz I love London as well. I’ve been to London are you? Are you in London? Just outside London. Joseph Atlanta. I’ve been to the UK I love it over there. It’s you can’t go wrong like London or UK. La New York are almost like the hot spots for all the stuff. Where’s the best looking ladies Renee, tell me where do you think the best ladies are? Okay, let me think. Oh, it’s very difficult. Um, I don’t want to get anyone mad that I know in LA let me Okay, so definitely not New York. We’re going to exclude that completely. I think in the UK, the women are beautiful. They’re just like the women from LA but with British accent
David Ralph [31:50]
you know as a podcaster. I would have answered women a beautiful all over the world right now. Every single person because this podcast is global. Its global. Now if you if you move into New York you’re not going to get any money you’ve lost it you’ve lost it you’ve shot yourself in the foot
Rene Lacad [32:08]
I just I meant it was a generalisation. I didn’t really mean beautiful in your
David Ralph [32:15]
Yeah you did. Yeah you did Wait wait. Now let’s jump back on to your your business when so what do you actually do you are you know, describe your day you wake up in the morning now it’s about 11 o’clock. It’s coming up to sort of midnight at moment where you are. How does your day operate? How do you structure yourself so that you not only make an income surface your clients but you also have a life as well.
Rene Lacad [32:41]
So I mine pretty actually. Easy. I wake up, I have a routine that I do every day and I follow it to the tee almost. I’ll wake up, kind of go through some emails, check my phone a little bit. I’ll do like 10 minutes of meditation half Breakfast, have coffee, catch up with everything that’s going on in the world. And then from there, I kind of get myself pumped up a little bit. And I’ll dive into about two hours of just very, very deep work, where I’m not focused on anything else, I’m just going hard for two hours, then I’ll take like an hour, kind of break, decompress a little bit, and then get some food, go back into it for like, two hours, just deep work, take Cause if I need to, and then after that, the other hours exercise workout. And then I usually reserve my nights, if I have dinner plans of have a date, if I have to hang out with friends, whatever it is, that’s like the time where I get to really take off and enjoy I reward myself. So it starts in the morning with kind of easing into it. Then I have about four to six hours of me just really digging in and working. And then the rest of the time. I just do whatever Want to go hang out with friends? Like I said, go on a date, enjoy myself, whatever the world has to offer
David Ralph [34:07]
now, but they work, but you’re talking about what what would that be? And how would you because I find and I’m sure that you’re going to say a lot agree with this. But a lot of the time, when I was building my business, I used to come back and think I’ve spent six hours I haven’t done anything. It was just kind of stuff that didn’t really go anywhere. How do you make sure that that time becomes useful, powerful stuff, deep work.
Rene Lacad [34:34]
So I usually write down every week I plan out my week of things I need to accomplish. So like almost macro big picture goals that I need to accomplish, and I reverse engineer them. So let’s say my goal is to have a know this. Let’s say my goal for this week is to drive 300,000 in sales, I would say cool 300,000 sales, how many units is that? That I have to move? It shows me the unit, what’s my cost per acquisition per unit? Perfect. So how much money do I have to spend in order to get $300,000? in sales? How lot like at what speed Do I have to spend this money this marketing spend to get this amount of sales, and I’ll reverse engineer it. And when you do that you give yourselves like a practical, actionable task to do. Right. So let’s say like, from that just the big picture, I need to do $300,000 in sales. Cool. I need to spend, let’s say, I needed to spend $30,000 this week to get $300,000 in sales. I would go into Facebook, build a campaign that spends $2,000 a day or $3,000 a day going to Google build a campaign that spends $1,000 a day. That way, I’m getting close to that 30,000 this week, which leads to that $300,000 in sales, so it’s almost like this long trail, but it’s something you have to do. If you Want to accomplish a big goal and not waste any time on unproductive tasks?
David Ralph [36:06]
And of course with Facebook ads, all those kind of ads, it’s quite easy to say create a campaign. But I know so many people that have wasted so much money on those platforms by Well, if I used to be quite good on Facebook ads in the early days, but the last time I went onto it, I forgot this is totally different. This is totally different. I can’t be even bothered to think about it. How would you sort of maintain optimise results from that when it’s not easy Facebook ads, you know, it’s it’s becomes more and more murky every time you look at it.
Rene Lacad [36:41]
So I I’m a firm believer in this. A majority of it is product market fit. And when I say that, I mean a lot of people have you heard the saying you can’t Polish a turd I have absolutely. I think a lot of people’s products. They They want to just sell it and make money. But you can’t Polish a turd. Sometimes people don’t want your product. So you can’t force force it on them. You can lead a horse to water, but you can’t make it drink. Same thing. You can’t force need someone to product. So if you have a good product, regardless of what it is, it’ll almost sell itself. So Facebook ads, if you have a good product and people want it, as long as you’re conveying that product correctly, and you’re sharing the right message, and you’re showing it to the right people, I feel like they’ll always go and buy it.
David Ralph [37:33]
So it’s like the main shop, but drags me in bed to look at lightsabers. They know they know that I’m going to rush around my bedroom with my dressing gown and my hood on playing Obi Wan Kenobi. And they’ve got me they’ve got me already.
Rene Lacad [37:50]
Yeah, exactly. So they didn’t have to. They don’t have to have someone outside the shop saying, oh, come in here. Come here. Check this out. No one’s doing that. They just have the shop and you see it You’re like, Oh, that looks cool. It’s a good product market fit.
David Ralph [38:04]
Now, with somebody starting their fledgling business, obviously, a lot of what you end up doing is very different from what you do at the beginning. And there’s there’s a kind of desperation. But I think that people have right at the very beginning, understandably, because I have bills to pay, which almost forces people not to buy their stuff. How can people overcome that and have a more fluid approach to it, Renee, as we’re saying, of understanding the market, giving the right products and been sharing those products with the right people.
Rene Lacad [38:38]
I think you have to build a resume. And when I say that, originally, when I started, I started, I worked for free pretty much. And I used it at to build a resume, like a resume or almost like a repertoire, where I knew that I can produce results. Because when you’re starting that and someone says hey, for example, if I said, Hey, let me do your marketing. You say awesome, what have you done for other people? And I have nothing to answer to you, you’re not going to want to hire me. So if I, if I go, and I know and I’m confident in myself that I can generate results, because I’ve done it before I can show it to someone, when they see it, they’re gonna, they’re more inclined to hire you. And when you’re confident that you can do it, you don’t have that desperation anymore, because you know, you can do it.
David Ralph [39:27]
So somebody out there who decides on a product sucks. They want to sell socks to the world. How do they get that out? Other than just getting the right product to the right market? How do they do that? Because that’s not a resume based thing is it? You’re not going to get people going, Oh, this is the most wonderful product I’ve ever had, because it’s very functional. But of course, with the functional products that we all need, there’s the opportunity of making a lot of money with it as well.
Rene Lacad [39:57]
So that’s where I would ask you what’s your value proposition? Because if you’re just selling socks, I can go and buy socks from. I can go to a convenience store and buy socks right now why would I buy your socks? Right? So what’s your value proposition what’s making your socks special.
David Ralph [40:13]
As soft, they massage my toes, they make love to my feet as I wear them.
Rene Lacad [40:20]
So when you have a product like that, and it’s just sucks, you have to you have to get the word out by giving some away. So whenever you’re starting a physical product, it’s not something that is going to be cheap right away. As opposed to if it’s a service based product, there’s almost no overhead to start when it’s a physical product, you’re going to need to spend some money to get it out there. So right away, get a bunch of them right after really that amazing. Give them to people that you know are going to spread them. Good example if I know someone that has a million followers on Instagram, and I know they’re gonna love my socks and I give them my socks and they end up loving them. Guess what? They tell a million people. Now a million people have heard about your socks. If 1% less than 1% of those people buy your socks, you’ve already made money.
David Ralph [41:11]
It’s all quite easy, isn’t it? Well, as we talk about this, and I know it’s not easy in the early days, it just isn’t. But it is easy, isn’t it? As I always say to people now that I work with the majority of your work should be on a spreadsheet on a bit of paper planning stuff before you ever go and create a website or some online presence. People seem to steam into that bit. But I haven’t actually done the work. I don’t know where the market is. They don’t know where the traffic sources are. They don’t know what those people are actually looking for. I plan everything to you know, quite quite detailed level before I do anything about going online.
Rene Lacad [41:52]
Yeah, and a lot of this is formulaic. So there’s things where a good example is I when I first started my business, and I got it six figures like the original business. It was a it was almost like a crazy accomplishment for me. Right? That business, I spoke to six and then I scaled the seven figures. And I was blown away. But then when I went and kind of started another venture, it was crazy to me how fast I could take that one to six figures. So original First, the first business took me about a year to get to six figures. The second business I started, took me three months to get that business to six figures because of what I knew, and my past experience. So a lot of this is formulaic. And once you have the blueprint, you just follow it step by step and it almost happens like magic.
David Ralph [42:40]
And of course you need something to follow as well. We call it trust, we call it karma. Steve Jobs calls it this.
Steve Jobs [42:46]
Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them with looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path, and that will make all the difference.
David Ralph [43:21]
I pick it before we recorded You said you was a Steve Jobs fan. Most words as powerful today as ever.
Rene Lacad [43:29]
That is one of my favourite quotes. My actual my actual favourite quote is a put a dent in the universe by that that connect the dots. That one’s amazing because that’s exactly how I felt I had a lot of uncertainty I dropped out of school. Obviously a lot of people didn’t believe in me. So at that point in my life, I was really just following my gut and hoping it worked out and did the dots ended up connecting
David Ralph [43:58]
a day always connect. This is the that blows me away. But I only connect if you actually take action. You’ve got to that’s the one part about that he doesn’t talk about, but you’ve actually got to get off your backside and actually go and do stuff every single day.
Rene Lacad [44:14]
Yeah, and I think the universe is rigged in a way where it kind of gives you exactly what you want. As long as you work towards it. It’s a crazy thing and it’s almost super superstitious for me. But um, what I personally did was I use my Twitter as almost like a journal of everything I want it so crazy enough like 2014 2015 I would just say all these like absurd statements, like by the time I’m 24 I’m gonna drive this car and have this and have this and have this. And sure enough, everything that I wrote down five years ago came true. So all the dots connected.
David Ralph [44:53]
Yeah, I do something now but in my head, I go next month. I want this and Move to know, it just turns up, you know, and we talked about law of attraction and all that kind of stuff. And I don’t like that, because so many people cling to that without doing the stuff to make it happen, you know, but certainly if you if you have that, and I suppose it’s reverse engineering, you have the idea of what you want, and then you start doing things to sort of get you in that position. And more often than not, you wake up and there’s an email or there’s a sale or something’s occurred, and you think baby is, that’s it, it’s, let’s move on to the next one.
Rene Lacad [45:30]
Right. And I tell everyone the same thing to, cuz I’m a firm believer in the law of attraction, but it’s exactly what you said. I don’t think it works the way that people want want it to work. A lot of people think, Oh, I want this. Cool. I’m going to get it. And that’s not the case. What happens is, if you want something, I feel like the universe conspires to give it to you. But you have to meet it halfway. So you have to put in work on your side before you get what you wanted.
David Ralph [45:58]
Yeah, I agree. Agree, Agree. So just before we send you back on the Sermon on the mic to have a one on one with your younger self, and it’ll be really young because you’re still young now you use wine use wine. Can everybody out there do what you’re doing? Can everybody be an entrepreneur? Or are there certain people that you would say no actually really isn’t for you?
Rene Lacad [46:24]
Know, I believe me, coming from my background, I grew up with a single mom, we didn’t have a lot of money, grew up in a tiny little suburb, house with me, her and my brother, and I was the farthest from what you would think a successful person would be. So if I if I’m able to make it out, and succeed in the way I have, I’m a firm believer that anyone can do it. And I’ve seen everyone do it. I’ve seen people younger than me do it. Some people older than me do it. So if that’s the case, entrepreneurship does not discriminate based on your age. your gender, your race, whatever. It’s something that’s completely fair to everyone. So I think anyone can do it. Yeah,
David Ralph [47:06]
I agree. As long as you’re willing to do the work, don’t sit on your laptop, not doing the work, don’t sit on your sofa just coming. And the world will deliver. It doesn’t operate you’ve got to do to work. And through my coaching platforms, one of the things I say to people is Look, I will I will get you the success that you want. But you’ve got to do the work. You know, you’ve got to do the work and if you don’t, it’s never going to happen no matter how much money you throw at it. Do you think when I
Rene Lacad [47:34]
100% you can’t you can’t buy your success.
David Ralph [47:40]
You can if you if you marry Well, if you marry well. Which which in LA with all those lovely ladies, you got to CHANNEL SEVEN? Yeah.
Rene Lacad [47:50]
I mean, that’s my fallback if
I’m gonna marry into a rich family or something.
David Ralph [47:56]
There you go. And I’ll join you. I’ll be your adopted son. ago. This is the part of the show that we call the Sermon on the mic when we’re going to send you back in time to have a one on one with the young read a and if you could speak to him, What age would you like to speak to him? What advice would you give him? Well, we’re going to find out because I’m going to play the music. And when it fades you up, this is a sermon on the mic.
Rene Lacad [48:44]
Hey, Renee, so a lot to tell you not to give in to a lot of negative energy that people put into you, telling you that your dreams are too big, because they’re never too big. You can accomplish anything. You set your Mine to use got to be persistent. And you really got to be more aware of what you’re doing. So instead of trying to find the next big thing, focus on the fundamentals of business, find yourself a mentor, and dig your head. And because it only takes two years of heavy, heavy work for you to have everything you’ve ever dreamed up
Unknown Speaker [49:25]
David Ralph [49:26]
show advice and powerful words. So been a what’s the number one best way that our audience can connect with you?
Rene Lacad [49:35]
instagram.com slash Renee laqad my name or end la ca D.
David Ralph [49:40]
Right Stuff. Renee, thank you so much for spending time with us today. joining up those dots. And please come back again when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Rene, thank you so much,
Rene Lacad [49:55]
David. Have a good one. And a pleasure.
David Ralph [50:00]
That was Rene. Reneefrom Los Angeles who has just invited me to go to LA, I might be out there next month anyway. And he said, I’ve just bought a Lamborghini, let’s go for a ride. An old man, an old man doing the Lamborghini trip. Thank you, everyone out there who has been connecting with us, we are now actually going to be taking the next influx of people that really want to change their life, we have now got a nailed down process that works but any business that you want, that can build your income in the easiest way possible. And this really is a blueprint for success. So if you’re sitting there and you would like a business that you can operate from a beach, from around the world, or just brings income into your life to make things easier and easier and go over to Join Up Dots and I will interview you I will speak to you personally to see if you A fit for the next group that will be taking through in January, January, we’re going to be starting. Hope to see you. I hope people will come across and connect because it’s there for you. It’s very, very easy to build these businesses. And once you’ve done it once, as Renee was saying, you just rinse and repeat. You can do it time and time again. But you just have to understand the process. But it’s 15 years of knowledge coming to you in an instant business masterclass. Look after yourselves, speak soon, and we’ll see you again. Cheers. Bye bye. Are you ready to make a full time living online? Check out the following student is already on their way. Thanks to the amazing Join Up Dots business coaching.
Unknown Speaker [51:43]
Hi, I’m Bonnie and I am a co owner of table fables and another business called dyscalculia.me. My business partner and I kind of hit a little bit of a kink in our road. And we were kind of really lost at where we were going to go on What direction we’re going to take with the business. And I think that’s a really easy place to get to these days when you feel like you’ve developed a product and you’ve got a product that you’re quite happy with. But then it’s like, well, now how do I sell the product? Becky actually discovered David from listening to his podcast, and she was on his podcast as well, which was really great. And, and then she suggested that we use him for our business coach, and I thought, what the help? I think so yeah, let’s do it. And we’ve never looked back to be honest with you. And I have to say, David, pretty much he must have done a little bit of research on us before he spoke to us. But he he knew what was wrong with that business from the get go, which was kind of you know, he just kind of asked us Do you have a product or do you have a business and it was like, we have a product and his like, exactly. annaleigh like, Oh my god, that is amazing. So yes, and then he has been helped us. grow and develop a business which is how we came up with dyscalculia.me which is kind of the business that encapsulates all the products that we’re hoping to create to help children learn maths in a much more fun and engaging way. So yeah, thank you David for all your amazing help and support which keeps on going, and we certainly couldn’t be where we are today without you so you’re awesome.
David Ralph [53:27]
Head over to Join Up dots.com To find out more and register for the free 100% live masterclass. It’s your chance to become the world’s next online success.