Ryan Baker Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Ryan Baker
Today’s guest joining us on the Steve Jobs inspired Join Up Dots podcast has had a very interesting story to where he is today.
Since late 2017, our guests business Kingly Consulting has helped over 12 Digital Marketing Agency owners find peace of mind around their PPC Services.
From helping to design their teams and train their staff to overhauling processes and making sure the train stays on the tracks, he knows there is always something to improve.
Kingly Consulting’s clients have become Google Partners, raised their rates 500%, increased their setup rates by $2,500, taken 3 weeks off in a single month for the first time in years, and saved many client relationships that were on the brink of collapse.
As he says “Kingly Consulting was founded to help SEO Focused Digital Marketing Agencies improve their PPC services.
I’ve had the privilege of working with a lot of agencies and I love the energy and the people in that world.
How The Dots Joined For Ryan
During the show we discussed such deep weighty subjects with Ryan Baker such as:
Why it is so important to stay true to personal beliefs in business as the more you can make people happy the more money you will earn.
We discuss SEO against PPC especially when building it into the early stages of online business success.
Why local search is so important to your business and should be looked at before ever attempting to go global.
Ryan shares that moment when he saw behind the curtain of a successful company and realised their pain was his win.
How To Connect With Ryan Baker
You can also check our extensive podcast archive by clicking here– enjoy
Audio Transcription Of Ryan Baker Interview
David Ralph [0:01]
Once upon a time there was a guy with a dream a dream. He’s Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:57]
Yes, good morning. NG Well, good morning and thank you for being here with us at Join Up Dots. And I mean that there’s so many things that can take your time and your attention. And so the fact that you’re willing to come across and plug you is in for an hour so really means a lot. Well today’s guest joining us on the show, he’s had a very interesting storey to where he is today since late 2017. Our guest business kingly consulting has helped over 12 digital marketing agency owners find peace of mind around their pay per click services from helping to design their teams and train their staff to overhauling processes and making sure the train stays on the tracks. He knows there’s always something to improve. Now he’s clients have become Google partners raise their rates 500%. That sounds good, increase their setup rates by $2,500 taken three weeks off in a single month for the first time in three years, and saved many client relationships that were on the brink of collapse, as he says kingly console. was founded to help SEO focus digital marketing agencies improve their pay per click services. Yes, it was. But I’ve had the privilege of working with a lot of agencies and I love the energy and the people in that world as a certified customer experience professional. I bring a unique approach to the SEM side of digital marketing. I love helping to shift the focus of agencies and their clients from the shorter term numbers game to the long term human centric approach. I enjoy long standing relationships with my clients and thrive on under promising and over delivering outside of work. I have a beautiful wife and two adorable daughters now, like most businesses was ever a time when he was struggling to get the same level of satisfaction into his own business as he was giving his clients and why do people make it so difficult for themselves targeting the wrong people are simply not getting enough interest in their services? Well, let’s find out as we bring on to the show to start Join Up Dots with the one and only Ryan Baker. Good morning Ryan. How are you?
Ryan Baker [3:03]
Good morning, David. I am doing fantastic. How about yourself?
David Ralph [3:06]
Well, I think you are doing fantastic because I like a man in shorts. And when I come across your website and you’re sitting there in your shorts, I thought to myself that’s different. I wasn’t expecting that. Is that all part of the branding? Are you laying them in just a phone at the moment naked. Why the shorts?
Ryan Baker [3:28]
definitely as much like as possible. I remember that movie had Happened One Night, the the woman managed to get a ride for for her and her friends by pulling up her skirt a little bit and I just figured maybe that could help me get clients
David Ralph [3:44]
and you’re very poor now. You’ve been struggling over the last few months.
Ryan Baker [3:49]
It’s not worked
David Ralph [3:50]
now. These days? No way never does. We’re at that age Ryan when I eat that we’ve got to keep it covered up. Even if somebody is gagging for it, as we say in the United Kingdom. Is it? It’s interesting because I like that because you see so many people playing a role. And when I came across I thought this is him. This is exactly as he is, which then bridges that gap between you and that first customer experience when they get you they kind of already know who you are.
Ryan Baker [4:20]
Yeah, that’s good. I’m glad that you picked up on that I really do try to be intentional about just being a person. You know, there shouldn’t be a difference between a person when they’re doing business with you and when they’re just you know, having a chat over a beer or something.
David Ralph [4:36]
And they Lisa isn’t there there is there is a big shift, you can meet somebody in the business sense and being they seem to have their game together and then when you meet them out of them that you know, they’re idiots. They just don’t seem like the same person at all.
Ryan Baker [4:52]
Definitely does feel like people are playing roles in their work and I feel that authenticity 10 To be the best approach and tends to shed a little more light on whether you want to do business together and avoid some of the pitfalls of, you know, quote unquote, lying to get in with somebody, were you
David Ralph [5:13]
doing those little things with your fingers event where you were doing the little rabbit ears when you quoted
Ryan Baker [5:19]
I actually was not I’m, I am holding my laptop. So, as I hate
David Ralph [5:25]
people that do that when they do the quote, I’ve already told me it’s a quote, I don’t know why they have to do that little thing with their fingers. It annoys me. Now, I’ve had a few guests on recently, Ryan, where they say it’s not about being authentic. It’s about being transparent is about showing people behind the curtain. What do you think about that? Because certainly, first five years of Join Up Dots, everything people said was about authenticity. But now I’m seeing a slight change to transparency.
Ryan Baker [5:55]
Yeah, I mean, sounds like a case of the buzzwords because really transform Currency should be very similar to if not the same as authenticity, I think in the in the way that people are using it. Transparency tends to be referencing just telling the truth and being honest and and you know, not hiding the the ugly side of things or you know, any mistakes and, and authenticity i think is is kind of the resonance you get from staying true to your purpose and the reason that you’re doing what you’re doing. They seem pretty similar to me. If you’re being authentic, and you’re not a you know, total dirtbag. Generally you’re going to be transparent as well.
David Ralph [6:44]
Well, if I said to you, there’s a lady that walks past you wearing an authentic dress or a transparent dress, which which one you’re going to go for it they are different, surely.
Ryan Baker [6:55]
transparent and authentic are definitely different. Including But I think really when it comes to matters of the heart you know authenticity and transparency should be
hand in hand if not the same.
David Ralph [7:13]
Yeah, I don’t go for matters of the heart may I go straight for clothing that’s that’s how he operates in live my life. Always go that route. So So let’s talk about your business because pay per click that there’s a big balance. I’m very much like organic traffic, I really do because with pay per click, it’s very much to my way of thinking. You turn on your business and then you turn off your business and when you’re paying for it, your business flourishes and when you’re not, so I like a kind of blended approach leading towards organic. Tell me why I’m wrong. Tell me why I should be going for PPC.
Ryan Baker [7:51]
I’m not gonna tell you you’re wrong, you’re dead on and you you’re taking the approach that I always recommend. I agree with you wholeheartedly and That SEO is, is a long game approach. SEO is one of those techniques that you you follow because you want the increasing returns over time. PPC is a short game, it’s like you said it’s like turning on or off a faucet, you turn it on, you have a business, you turn it off, your business goes away, if you turn it off, but you’ve been running SEO campaigns for the last, you know, 12 to 24 months, you may still have a business. So I see PPC as a part of a whole comprehensive marketing strategy, as opposed to the end all be all so I never tell someone that they’re wrong for taking a different channel. I just see this as part of a diversified marketing strategy.
David Ralph [8:52]
So as a blended approach you like the whatever way brings targeted leads into your business. You’re happy with
Ryan Baker [9:00]
Yeah, yeah and it’s not right for everything and there there are people that their margins just cannot justify paying for every click every lead and then there are some people that you know have 65 85% profit margins and can certainly afford to pay a couple hundred bucks a lead and not have any problems with it. So when
David Ralph [9:22]
you see these guys like Russell Brunson from Click Funnels and he’s very much about, you know, pushing the leads through maximising effectiveness on the, you know, on the on the funnel, we don’t even need a website. Do you think to yourself, he’s nailed it. Now he’s bang on or is he just, you know, a buzz moment. He’s just a buzz moment that people are jumping on board.
Ryan Baker [9:47]
Well, I think he’s, I think he’s brilliant. I had the pleasure of working with a company that helped run Click Funnels marketing and they’re they’re really wonderful people and the whole team there, but I think that anyone that views Click Funnels is the end all be all, as the only approach is missing something and probably lying to themselves in some way, and it’s going to hurt their business in the long run.
David Ralph [10:13]
I agree with you, I agree with you, I’ve been watching a lot of the stuff. And with him, he’s very, very clever. But even if you’ve looked at something, he still finds a way of poking his head back up into your world. And so you can you can go onto a website, and he’s got his mates doing it now. And then you go on to YouTube because you want to watch a bit of whatever. And then oh, I saw you went over to my website the other day and now I’ve got this to show you. It’s very, very clever how they do it, isn’t it?
Ryan Baker [10:42]
Oh, yeah, yep, it’s remarketing in general has gotten so just complex and intricate and you can create some really, really fun and interesting ways of drawing people back into You’re a web, so to speak.
David Ralph [11:02]
So how would I do that? Because at that part of the game, I’m a novice. And I look at that. And I think, how did it do that? Is it just an IP address?
Ryan Baker [11:13]
No, they, if you’ve been to their website, they just tag you with a pixel on your browser, if you’ve opted in, and, you know, or if you haven’t opted out, they’ll tag you with the pixel and then they can basically follow you anywhere from there. And generally, if you delete your cookies, that’s going to cause some problems for them. Also, if you’re on you know, Facebook or YouTube and you’re watching some of their videos or interacting with their ads or whatever, then you’ll also be added to a list there.
David Ralph [11:45]
So for a new business is this extreme strategies does this cost a lot or should a new business be thinking of getting into retargeting and pixels right from the very beginning.
Ryan Baker [11:58]
So generally reach Targeting is not going to do much for a new business it’s going to be really affordable. Regardless of who you are the the clicks on on a retargeting ad are really low compared to a standard search out of the text ads that you see when when searching a search engine and you are, you’re not necessarily going to get a whole lot from it. If you don’t have a lot of traffic, generally, you have to have at least 100 visitors a month to your website for showing image ads with Google ads and really the the main benefit is just staying Top of Mind, just kind of being that that fly in the year that is constantly reminding the people that have seen you that you’re there and you can you can use it to create associations with your brand. And you can use it to you know, promote things like like a sale, you know, hey, come back and you know, finished checking out with your car. And we’ll give you 10% off with this code, just you know different things like that are kind of timeless tactics that will help bring people back and turn them into a conversion if they haven’t. But generally, the primary benefit is just to be familiar and familiarity often breeds trust in business.
David Ralph [13:22]
Okay, so let’s spin it on its head and let’s bring a masterclass. Yes, the master class, we’ve Ryan Baker, we’ve got a new person who’s listening to the podcast, and he wants to start his own business or she wants to start our own business. And we’ve already mentioned that SEO is very good, but it’s a long game, and they’ve got to get some money in the bank. They’ve got to find their first client. How would you recommend them to go about it, Ryan?
Ryan Baker [13:51]
Man, so I mean, if there’s anything you can do local, I wouldn’t start with PPC, I would start just meeting people and talking to people and sharing what you do. And trying to provide value in some way. If you want a master class on PPC, I’d say you gotta have some money rolling in the door and have a marketing budget.
There’s just no two ways about it.
David Ralph [14:11]
But no, but what you said there is what I always say to every single client that comes through to me, I always say, let’s target your next door neighbour before we think global. Let’s look at it. You know, I love Google My Business. The fact that you can bring up a website for free, Google will host it for you. You start to get some traffic. I think Google My Business is amazing, but very, very few people do it. Because I think the biggest win in search is local because people look and go, Oh, he’s just around the corner. I trust him a bit more because I can see him I can feel them I can I can sit on his lap and and squeeze his cheeks. I think local is so important.
Ryan Baker [14:55]
Oh, yeah. Yeah, exactly. Having that immediate level of Trust me if you’ve never met the person that just it goes a long way and and being able to show up in that local map pack in the organic listings can also really go a long way.
David Ralph [15:12]
What do you not like about it? There’s always a for and against because at the moment, I only see positives with Google business, Google My Business.
Ryan Baker [15:21]
I don’t like that they push you into using AdWords Express. I don’t like the way that they report. They’re not always very clear on on sources of phone calls or things like that. But mostly, mostly the way that they push new business owners into using AdWords Express. I find that it they make it feel really easy, but they waste a lot of the business owners money
David Ralph [15:56]
is still good though. It’s still free. It’s still a free website.
Ryan Baker [16:00]
Right, right AdWords Express is not free. That’s really the only part I don’t like I, I’m all for Google My Business.
David Ralph [16:08]
Yeah. Say you say when when we were coming together, we’re giving them the the blueprint, what to follow? Okay. So the person sitting in their little office and they’ve decided they’re going to go local, they’re going to build a business, which will target local industry, local people, they’re now going to come over to Google My Business, they’re going to set up a free website, they’re going to get the hosting, they’re going to start driving traffic through to it. How are they going to do that? How are they going to do that when they’ve only got a very small amount to invest? Is it better to be walking down the street? Get a few business cards and go old school? Or do you think it’s a better way of still doing online? You can expect this on this show did yeah, I
Ryan Baker [16:54]
know but I am proud of all the time. This is this is great. I think If you’ve got a budget and you want to spend it on ads, there are there are some ways that you can go about doing that cheaply, without necessarily losing a whole lot of results. Very similar to purchasing a billboard, you can go the route of display ads with a very local, targeted approach. If you have the ability to design image ads or have someone that can do that for you, I mean, you could go to Fiverr, really, and just have a set of image ads that are really designed to just get your business name and what you do in people’s head. And you start running a small, local, targeted campaign. You’ve got your free website from Google My Business So you you’re sending people there and you can set up a remarketing campaign as well to tack a pixel on there so that if you get 100 visitors a month, then you can start staying in front of those people and showing them a different message that kind of pushes them a little closer to doing business with you. If things are moving somewhat slow, you can you can put a phone number on the ads as well and and see if you get any phone calls from it. Generally I would use a tracking phone number so that you can actually track the source and find out if these are are doing anything for you other than just getting your name in people’s heads. But I find that’s pretty much the cheapest way to start. You can also tack on a brand campaign which is just a search campaign with with text ads that just show up whenever people type in your your business name or your your personal name. If they’re more familiar with you then Your business. And it’s a way of kind of getting to the top of the page if you don’t have a lot of time and then money invested into SEO.
David Ralph [19:11]
Well, let’s play some words, Ben, and then we’re going to come back. I gotta remember this question in my head. But here’s Oprah,
Oprah Winfrey [19:17]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because, you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [19:48]
Okay, so somebody’s sitting there and they’re listening to you and they’re going right, retargeting it, scribble that down, Google My Business. Yeah, I’m going to do and, yeah, I’ve got it all down. It’s too much that They’re in that situation that Oprah is talking about, kind of business like yours operate for somebody in in New Zealand. Can anybody contact you and have an affordable way into service? Or are you at the elite level?
Ryan Baker [20:17]
Well, I primarily help digital marketing agencies themselves with the PPC side of their services. So generally, the the people I help our marketing agency owners that are really savvy with SEO, but don’t understand PPC quite well enough to know if the people they’ve hired are the top of their game, if their processes are going to be able to keep their business afloat. And I just kind of help shore things up there. I address performance as part of that service. And so from time to time, I will help business owners or Or their marketing teams. With Google Ads training I’ve had the benefit of helping some the privilege of helping some of the the Inc 5000 with some Google Ads training and that’s that’s been fun.
David Ralph [21:17]
So So what you’re saying Ryan is no, ladies, these people are not going to get you sitting at the end of their desk helping them.
Ryan Baker [21:26]
If you want to fly me out to New Zealand, I will come for the price of airfare and lodging. If I can bring my family but aside from that, generally, it’s worth reaching out if you want me to train your marketing team or you to use Google ads. And we can work on a quote that would make sense for both of us. I like to help people out that that need it.
You like Spider Man? help everybody.
David Ralph [21:58]
Now you’re like spider you disquiet when you need it. Now Now we have your talents is interesting really, because I think you’re the first guy but I have spoken to that actually helps. experts in marketing become better. Most digital agency people that come to me make out that they know everything about everything. And I suppose that’s the game they’re in but, but saying that, when did it become a viable business for you to actually realise Hang on, there’s a marketplace with these people who already saying that they’re experts. This is the angle because it’s quite niche. Is it or maybe it’s not.
Ryan Baker [22:42]
It is it is pretty niche. Definitely. The it really became apparent when I was working in an agency and I saw the the owner of another local agency come in and ask the the President of this agency for help with PPC just kind of struggling with some various facets and I mean, the best seo mind I’ve ever met. And just didn’t get PPC. So it he was thinking about kicking it to the curb. And and not even offering it and just referring people out. And so I got actually parted ways with the agency shortly after that and and I just went and talked to him and I said, Hey, tell me what you need. Let’s see if we can fix this. And I’m still working with them today and things are going really well.
David Ralph [23:43]
What is genius about this, and what I like about it is you didn’t reinvent the wheel. You just saw a small opportunity and you made it into something. I think that so many people out there today seem to think that I got to create something new and sexy. They don’t do they they just have that there’s too many people out there. But they’re not to just do what’s already out there in their own way.
Ryan Baker [24:10]
Yeah, I think it’s it’s really cliche and a lot of people used to say, and I haven’t heard it a lot recently, but but you really are the biggest unique selling proposition to your business. And so you don’t have to do something incredibly unique or sexy, you are the unique element to your business. And so you can do something that a lot of other people are doing. And generally that’s a good idea because, you know, if other people are getting paid for it, there’s a market for it. So you don’t even have to spend a whole lot of time on market research. You jump in and you offer will spin on it, and people are drawn to you and the way that you do things, and no two businesses are going to do things exactly the same.
David Ralph [25:02]
It’s funny, though, isn’t it? Because when I launched Join Up Dots back in 2014, and at that time, I felt there was four podcast, literally, that there was me and three other people. There wasn’t, but it seemed like that to me. Now. There’s like 100 billion and 100 billion more people lining up. It’s the classic blue ocean red ocean scenario. Have you ever heard of that where people just jump on what’s already popular until it becomes a shark feeding frenzy and it turns red and the value isn’t there anymore?
Ryan Baker [25:39]
They have. Yeah, I’ve heard that concept. And it definitely feels like the podcast world is, is in that analogy perfectly.
David Ralph [25:47]
I changed my LinkedIn profile. I used to say podcast host in the old days, and I’ve now changed it to Yes, another bloody podcaster. And I feel strongly that It’s kind of every single person coming out is saying that they’re a podcast host, but I don’t believe I Orion. I believe I’ve got a podcast but I don’t believe them a podcast host
Ryan Baker [26:13]
yeah host does imply that there are people being entertained and guests. So not everyone is a podcast host.
David Ralph [26:24]
I say Ryan bacon, right. I called you Ryan bacon. Ryan Baker said that. And what Ryan says is absolute gospel, you got to believe every single thing he says exactly. The transparency, authentic dressing and the beginning. Didn’t understand that at all. Now with yourself, Brian, I like to take you back to that moment when you decided that you could do it yourself. Because once again, in the world, people can do something but then once they decide to do it themselves, they realise that actually I only know 10% I know that doing bit I don’t know how to get customers how to get, you know, the marketing down and all that. How much were you short of the hundred percent when you started?
Ryan Baker [27:11]
Oh, it’s a big number.
hmm I had so much to learn. I had spent years and years studying how to start an online business or how to run your own business, how to get clients or customers and I feel like all of that just went out the window when I started working for myself and
Unknown Speaker [27:44]
Ryan Baker [27:48]
I think I just ended up wildly blessed to have things lined up the way they did.
David Ralph [27:55]
When you set your wife, I’m going to go out on my own. I’ve got Ah, I’ve got to go out Did she say, to stay where you are? You know, we’re all right. We’re comfortable. We don’t need to rock the boat, or did she say you go for it, Ryan and I’m going to support you all away.
Ryan Baker [28:14]
I was fired from the agency I worked at.
I was asked to freelance. So, you know, fired. So, it was kind of just, you know, both of us had a pit in our stomach. But I, I knew I needed to start consulting to be out on my own, and I knew that I was ready. And this was the kick I needed. And she’s always been very, very trusting with me. One of her only downfalls and she was scared, but she said, You know, I believe you can do it. And she’s been supportive the whole way.
David Ralph [29:00]
dark times when it did, because you got to kind of people you’ve got the spouse that supports the vision and supports the business. And then you’ve got the spouse that supports the person and when the person is going down because in entrepreneurial world you have dark moments and you sit in a dark God I don’t know what to do. And it’s quite easy then to say to the person you know, well it was your decision you know, you chose this life you might as well go with it more of an actually supporting the vision. Have you had those kind of conversations because my mom even though you know, I’m doing I’m quite successful now. My mom still thinks it’s going to crumble. She still thinks that being behind a counter in a shop is a safe Miss ism.
Ryan Baker [29:50]
Yeah, I mean, there are there are definitely people wired to to need security. More than others and interviews security as one of the primary goals that knife. And to those people generally the more traditional conservative approach is more secure because you have somebody else doing the majority of the work and bringing you clients and or customers or whatever and all you have to do is show up and get a paycheck. But as we both learned with the the agency that’s not secure. And you’re really at the whim of, you know, whomever decides what the culture should be, or or, you know, what, whoever is looking at the payroll numbers or whatever the situation is. And there are a lot of factors that could lead to failure in a traditional job, in the more than in an entrepreneurial endeavour where there’s room to pivot and be creative and go out and put more effort in and get more money in return is crazy how flexible you can be when you’re making it up as you go along. And, you know, after a while it now when you are creating it as you go, there is a time when it looks sexy to the world, but behind the scenes, it still looks like a duck paddling furiously.
David Ralph [31:30]
Is that that sort of time when when transparency isn’t part of the game that we shouldn’t say to people, actually, you know, we’re struggling a bit. I know it looks good from the outside, but from, from my point of view, or should we still be authentic?
Ryan Baker [31:45]
Yeah, well, I think that that’s, that’s where the difference between authenticity and transparency can really shine. I don’t think that with either really, you need to be completely transparent and open up every, you know, cobweb in the corner. But I think that really just your focus and your perspective in conversations should just be more focused on on the positive or what you hope to accomplish in whatever working relationship you’re talking about. I mean, if friends and family are asking how it’s going you can be open and honest and everything but
David Ralph [32:30]
I’m not gonna lie. Yeah, you know, we’ve friends and family, you know, I can remember literally not having a penny coming in at all, and still saying to people Oh, it’s brilliant. Yeah, best thing I’ve ever done you know, are you should do the same. I was having a terrible time, but I couldn’t. I couldn’t be honest. I don’t know why I couldn’t be honest. I suppose it’s egg on the face time.
Ryan Baker [32:53]
Yeah, it’s I mean, it’s definitely a pride issue and I’ve had to swallow some some big bites of Humble Pie lately with with various transitions and whatnot. But it’s, it’s not it’s not that you need to, to lie to people and tell them you know, everything’s great. It can it can hurt to have people checking in to see, you know, hey, are things going as well as as you thought they would go and and to have to answer them truthfully but I think in in a business sense if people are asking how things are going and you know, there’s there’s bound to be something positive you can focus on you know, I’m really enjoying the freedom that that this lifestyle you know, involves or or you know, the there are a lot of opportunities out there and I’m really excited about some of them are some
David Ralph [33:55]
books that I’m sleeping in at night is really a lot better than the last couple bucks. I was in
Ryan Baker [34:00]
Oh yeah, I’ve got a double walled cardboard box and things are lush.
David Ralph [34:05]
Yeah, that’s that’s what we would know. It’s funny because I’m Join Up Dots, every single episode I’ve recorded, thousands of them have been totally honest. Totally, you know, I’m just saying it as that exactly is and you can go back through the episodes and you can follow the journey. But with my friends and my family, they never listened to it. And so I created a different sort of identity for myself with them. And it was funny actually, that why my friends that used to know me, never ever listened to Join Up Dots. And some of them have never even listened to one episode, even though I would say that they were my best friends. It’s funny how people don’t support you in the way that you think that they should when you’re moving into something which perhaps they don’t understand. Maybe that’s why they don’t want you being right.
Ryan Baker [34:55]
Yeah, I think it’s a it’s an interesting thing that happens mean people nowadays tend to be so self focused and I don’t know whether that’s from more disconnect with with organic intimate relationships and and a more of a digital social media focus, which tends to lean narcissistic. But I think that, you know, somebody who’s best friend could ask them to, you know, read a book they’ve written or or listen to a podcast that they have recorded. And because it’s not immediately gratifying to the person themselves that’s being asked. They often don’t do it. And
David Ralph [35:44]
amazing being a good person gratifying isn’t actually saying yes, I will help you sir. I will listen to your podcast.
Ryan Baker [35:53]
It is significantly more gratifying in the long term, but patience is isn’t Not what not as prevalent as it used to be,
David Ralph [36:04]
is I teach as a people how to start online businesses. And once they get the ball rolling, and the clients come through, I always say to him, try and get a Google review, try to get some kind of review some testimonial, and the people will be delighted. But they won’t even spend two seconds keying on Google just to say, you know, while while they’re sitting on the toilet, yeah, really like surveys, brilliant five stars or whatever. I thought it blows me away. It blows me away. But people can’t even spend two seconds when they’ve been delighted with the service that you provide it.
Ryan Baker [36:39]
Yeah, yeah. And I think it definitely ties into that kind of lack of patience, instant gratification, self focused shift that the world is going through, and I think it’s really going to be the the detriment of, of all future generations if we can’t get back on the tracks of caring about other people.
David Ralph [37:01]
I want to squeezy hug everyone that’s what I want to do Ryan I want to come over and squeezy hug you and say Ryan it’s gonna be all right mate that’s what I want to do. Well You are
Ryan Baker [37:11]
welcome anytime I’ll unlock my door and expect you by evening.
David Ralph [37:16]
Yeah, I will do it in daytime he sounds any seems a bit more sinister me creeping in at night and giving you a squeezy hug but during the day, I think it’s online that
Ryan Baker [37:26]
I think that’s probably the professional approach.
David Ralph [37:30]
So So where are you heading with your business? I know where I’m heading with this podcast. I’m leading you to the Sermon on the mic when we’re going to send you back in time. But we’ve your business now. Are you at the point where you’re still in the grind? Are you in the point where you can just sit back and sort of allow things to float? Have you done the hard work? Are you doing the hard work?
Ryan Baker [37:51]
Oh, I mean it It all depends on what I want out of it the hard works and never really over if you’re seeking continuous growth. I could Theoretically kick back now and be fine. I would like to grow things so I’m in a good spot. Now I don’t have too much grinding to do, but I’m getting into more group trainings and working with more more business owners or smaller agencies to kind of expand a little bit more in a slightly different direction.
David Ralph [38:24]
And you love doing what you do at the moment mind.
Unknown Speaker [38:28]
I really do.
David Ralph [38:30]
It comes across that you do it comes across that you have built a business where every day at your core you’re helping someone and yes, they will pay you but you know that you’re bringing a service that will make their lives easier, and you enjoy showing them back root about that success.
Ryan Baker [38:50]
I do and that’s that’s really where the money’s at anyway is providing value to people I mean, if your if your motivation is centred on the money It’s gonna be harder to find. It’s one of those great paradoxes of the way things are created. It’s just better to serve selflessly. And the money just, you know, comes in, there’s more value in
David Ralph [39:14]
that. If you help enough people to get their dream, you’ll get your dream or something Ziegler once said, and I think it’s about right. A new a few things, didn’t they, as did Steve Jobs who said these words back in 2005, he created Join Up Dots. This is true legacy is Steve Jobs.
Steve Jobs [39:33]
Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny life karma, whatever, because believing that the dots will connect down the road will give you the confidence to follow your heart Even when it leaves you off the well worn path and that will make all the difference.
David Ralph [40:08]
So do those words make all the difference Ryan?
Ryan Baker [40:11]
Oh they do good grief
if you are so focused on the future and what could be that you never pay attention to the past and what has been you will miss so much and ignore the present completely
David Ralph [40:28]
and with your life I used to ask this question all the time but I stopped asking with you especially with King consulting was that a big adults that really took it to the next level really made the difference that apparently that sort of changed direction or just made you solidify your offering a bit more?
Ryan Baker [40:50]
So when I when I jumped in and started helping my first agency, I had an idea What I wanted to provide as a service. And in speaking with the agency owner, I had no idea that there were some agencies that didn’t have the sun shining out of there. But you know, so to speak. It’s like you mentioned earlier, they all seem to have everything together. But let’s say agency owner was different. He was he was very authentic, very transparent. And, and he said, Hey, you know, what you’re offering is great. What I need is this, and this, and this, and this and this, and, and just started laying out this, this list of things that I mean, thankfully, I could help with, but I had no idea that an agency would need things like that. And so as I started working with him and helping, I realised that this was something that a lot of agencies struggle with, and I was I kind of shocked. And I think that
that realisation that
you know, people are still people you know, they may look like they have it all together, they may want you to believe that they have it all together but you know, everybody needs help with something. And if you can find the people that are actively searching for help or that that want help, that have acknowledged that they’re not perfect and are looking for a way to improve
You know, there’s there’s a business in that
David Ralph [42:44]
point, the pain and the pain becomes the business. is interesting, isn’t it really, but it is so obvious. If you find something that people are moaning about. And if you go on to Facebook, there’s a lot of moaning on Now, you could you could jump down over moans over a week and start to think of is there a way that I could solve that mon?
Ryan Baker [43:09]
Yeah, I think you’d probably end up being a politician if you’re on my Facebook wall. But I I generally don’t get on Facebook anymore. moaning Yeah, no, I business.
David Ralph [43:20]
I don’t. And then I go for a week of dislike little things and then I go, Oh, this is annoying and I stopped again. I can’t totally break free from it. It sucks me in every now and again.
Ryan Baker [43:33]
Yeah, that’s how it was how it was designed. Can Simon Sonic actually talks a fair bit about a booming addiction? And I think that social media has played a large role in that. So very interesting.
David Ralph [43:45]
Yeah, absolutely. Well, this is the part of the show we called a sermon on the mic when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Ryan, what age and what advice would you give him? Well, we’re going to find out I’m going to play the music and when it fades is your time. The sermon on the mic
Unknown Speaker [44:12]
we go with the best the show.
Unknown Speaker [44:32]
Unknown Speaker [44:34]
young Ryan 18 years old.
Ryan Baker [44:39]
There are so many things in your life that you need to change. There is this desperate longing that you have no idea exists for acceptance for some sort of value and there is no Real confidence in anything or if you continue to focus on finding that significance or value in the opinions of other people, you’re going to end up with a lot of really embarrassing memories that you wish never had. I would encourage you to understand that you have value that you have significance and that there are people that love you and accept you. And that whatever you do, you can do it in the confidence that you are valued human being and that others will see you as such, whether you feel it or not.
David Ralph [45:53]
Right advice was the number one best way that our audience can connect with you, Ryan.
Ryan Baker [46:00]
shoot me an email Ryan at kingly consulting. com.
David Ralph [46:04]
We won’t have over links as well to make it as easy as possible to come over and check him out. Ryan, thank you so much for spending time with us today joining those dots. And please come back again when you got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Ryan, thank you so much.
Ryan Baker [46:24]
Thanks, David’s been a pleasure.
David Ralph [46:28]
Mr. Ryan Baker. Now I like that that took me by surprise that episode because I didn’t quite grasp what his business was. So he’s businesses, he goes into other businesses already consulting and makes them better. He actually shows them the processes but they’re actually already selling, but they’re not as good as him. Brilliant stuff. Love that one. Until next time, my young patterns thank you so much for being here as always got really itchy nose at the moment is driving me mad but as I’m a professional podcaster I’m managing to survive. Until next time, I will see you all Look after yourselves. Cheers. Bye bye. If you inspired to live a life on your own terms working when you want where you want yc sit back and make the decision of how much you want to earn to and it’s all totally doable and nowadays easier than ever, head over to the startup business school at Join Up dots.com and check out the video testimonials from just a few of the students that are now building their dream businesses after going through our coaching sessions. And if that excites them book a time to speak to me one to one to make sure you have what it takes to become the next success off our conveyor belt that started business school at Join Up dots.com