Welcome To the Join Up Dots Podcast with SAHM Kat McLead
Introducing SAHM Kat McLead
Todays guest joining us on the Join Up Dots podcast, is SAHM Kat McLead who first connected with the show by email several months ago.
The email said “Hi, I’m Kat.
I built a business that allowed me to pay the $450,000 down payment for our house.
(It involves me escaping severe abuse, starting a men’s fetish business at age 22, generating multiple 6 figures in this business, HATING it, shutting it down, getting my M.A. in Psychology, coaching sex workers out of the adult industry into entrepreneurs, becoming a millionaire Stay at Home Mom, feeling unfulfilled, and now helping fellow mom’s start businesses for fulfilment and meaningful work while staying Mom first.)
Well if that doesn’t grab my attention from all the guest pitches that I get at Join Up Dots then I don’t know what will.
So now she is a busy mom and business owner who exclusively helps other mom’s start businesses for fulfilment and income – while staying mom first.
Which is a key part of what I preach at Join Up Dots.
How The Dots Joined Up For Kat
We all think that money is the goal, but things feel very flat when that money doesn’t spark excitement in you day after day.
As he says “The truth is, when I started my first Real Life Business years ago, I didn’t know what the 4 Key Steps to Launching an Ideal High Profit business. I didn’t even know how to complete Step 1.
But, I started, I learned, and I persevered through lots of mistakes. Eventually I fine tuned my approach across 3 successful Real Life Business and over 7 figures in revenue.
Her experience leads into her “Nail Your Right Idea Framework” that anyone can use to find the RIGHT Business for them that is pleasurable and brings in high profit for the time spent (Marrying the skills/gifts/talents they currently possess and finding the most profitable subset of this for their winning idea) to….
How she uses her Hyperfocus Model to maintain and grow my business as a busy mom while working 30 minutes/day, and how I help all my clients do the same
So is it the idea first and foremost that make a business fly, or actually understanding yourself and your passions?
And where does she see most people go wrong as they build their own online success story?
Well lets find out as we bring onto the show to start joining up dots with the only Kat McLead
During the show we discussed such weighty subjects with SAHM Kat McLead such as:
We discuss how Kat developed her ex-porn star business through hustle and cold calling, even though some people weren’t overly happy.
Why it is so important to do your market research before you ever start building a product. Find out what needs to be solved and go ahead and find the solution.
Kat shares how she has developed her super talent of spotting opportunities for others, which she believes comes from her hard childhood..
Why you don’t get success by sitting in your comfort zone you have to go out there and make things happen for yourself.
How To Connect With SAHM Kat McLead
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For SAHM Kat McLead
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to quit his job, support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots.
When we’re young that we have an amazing positive outlook about how great life is going to be, but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:52]
Good morning. Well, good morning. Thank you so much for being here on episode squillion of Join Up Dots sound I’m enjoying it more than ever really. And we were, you know, coming up to six years now of doing this. And it’s just kind of starting to bed in I’m starting to relax. I’m starting to think but maybe maybe I can do is podcasting Lark and it’s with the light but I’ve got a lady on the show, who first connected with the show by email several months ago, and the email said, Hi, I’m Kat, I built a business that allowed me to pay the 450 Glenn down payment for our house in both me escaping severe abuse starting a men’s fetish business to be honest, she had me at that point at age 22. Generating multiple six figures in this business hating it shutting it down, getting my MA in psychology, coaching sex workers out of the adult industry into entrepreneurs, becoming a millionaire stay at home mom feeling unfulfilled and now helping fellow mums start businesses but fulfilment and meaningful work while staying mom first. Well it doesn’t grab my attention from all the guests pitches. I get a Join Up Dots fan. Don’t know what will. So now she is a busy mom and a business owner who exclusively helps as we say other mums start businesses for fulfilment and income, which is also a key part of what I preach at Join Up Dots we all think that many years ago, but things were still very flat when that money doesn’t spark excitement in your day after day, you know, not every day but the majority of days. And she says the truth is when I started my first real life business years ago, I didn’t know what the four key steps are launching an ID or high profit business. I didn’t even know how to complete step one, but I started I learned and I persevered through lots of mistakes. Eventually, I fine tuned my approach across three successful real life businesses and over seven figures in revenue. Now, experience leads into her now you’re right idea framework, but anyone can use to find the right business for them that is pleasurable and brings in high profit for the time spent marrying the skills, gifts talents that they currently possess and finding the most profitable subset of this, but they’re winning idea. So is it the idea first and foremost that makes a business fly? Or actually understanding yourself and your passions? And where does she see most people go wrong as they build their own online success story? Well, let’s find out as we bring onto the show to start joining up debt with the one and only Kat McLead. Good morning how are you?
SAHM Kat McLead [3:27]
I’m doing great. David, how are you?
David Ralph [3:29]
Well, I’m a bit disappointed. I actually can’t. I’ve done a billion of these episodes. I’ve never called my show Join Up Dots before. It’s Join Up Dots. I tripped. I tripped over it. But I need to make sure that people realise that we’re on the right show. So you are are you are you on a beach at the moment? Are you laying in your bikini like I’m looking at on your website? Please tell me Yes, can
SAHM Kat McLead [3:55]
I have an ocean view from my home and currently it is unfortunately, overcoming tested and cloudy over it and going with the flubs My last name is actually pronounced McLean so cat McLean I know strange pronunciation of the way itself.
David Ralph [4:10]
It’s really really strange cat McLean. Yes, I
SAHM Kat McLead [4:16]
David Ralph [4:18]
I know what I’ve done to it but that doesn’t say mcclee just saying it. You’re saying it wrong cat.
SAHM Kat McLead [4:26]
I must tell my husband’s family.
David Ralph [4:28]
You tell them and the most important bit was that you bypass the bikini question I take that it’s a noven
SAHM Kat McLead [4:36]
Oh no, I just told you I’m I do have a nice view. And it’s an overcast day so I’m not in my bikini it’s like 61 degrees here Fahrenheit
David Ralph [4:47]
wouldn’t stop me wouldn’t stop me I’d be in my became in any way. It’s the way that I roll here. So let’s talk about this this business First of all, okay, that you because it’s always strange the amount of pay I speak to that start a business which is quite successful as you did and men’s fetish business at age 22 and we will delve into this multiple six figures so you would say brilliant but then hating it and shutting it down. Can’t you just put up with it cat Can’t you just put up with this of not really liking it but taking the money.
SAHM Kat McLead [5:22]
I did that for five years and the whole time I hated it. I felt so I felt so unfulfilled. I thought I was living like a purposeless life. I was depressed. I was like full on depressed during this time. I had quit multiple times and then the money kept learning me back. And I, I do it’s not something that is sustainable in the long run. And that’s why I truly believe in profit and purpose in your business
David Ralph [5:48]
until you get somebody else to run it and you just sort of like sit at home taking the money what close it down.
SAHM Kat McLead [6:00]
mean you could do that in certain businesses? I could not do that in my business because I was central and key to the business. So the business was revolved around me.
David Ralph [6:09]
Was it so you so you would Queen fetish?
Unknown Speaker [6:11]
Yes. What did you do? Yes, I was.
David Ralph [6:16]
What did you do to become queen of the fetishes? So about the business couldn’t revolve without you?
SAHM Kat McLead [6:23]
Well, I was a solopreneur. So I started as a dominatrix. As you intro, I escaped abuse. And I supported myself by entering an ad in the newspaper for being a dominatrix. And I became a Dominator. I really hated that. After six months, it was really fun at first because it was new was different. I was really young, I was 2122. And then so when I wanted to shut that down, I thought I needed to get a quote unquote, normal job. And I was going to do only the things in Domine like in the BDSM world that I least hated or most enjoyed whatever way you Want to look at it was a very fine line. And this was so little of my practice maybe five to 10%. And I knew I had to get a normal job and I was willing to do that because I did not want to do what I was doing anymore. And instead my business exploded I drew when I went in niche down really tight, my business completely exploded. I way over doubled my rates. I had tonnes of clients and I really enjoyed this again for about six months. So I have about a six month window when I really enjoyed things and then I hated it again. And this time I stayed in it for an additional four and a half years before I quit for good.
David Ralph [7:37]
I am fascinated. I’m fascinated because it’s a world that I don’t know much about but is there a point where you you go in each day and you think oh my god, oh my god, this is weird. This is really weird. And then nothing becomes weird. Even if somebody comes riding in on an ostrich he just, he just breeze past it all.
SAHM Kat McLead [7:58]
I was so young When I started it that it seemed exciting to me and it turned it helped me turn the tide on the abuse that I had when I was little and it just felt fun but yeah, some of it it was weird I’m definitely not into any of that stuff in my own personal life so it was totally for money. And some finishes were really weird like one person like to put eggs in my hair.
David Ralph [8:23]
That’s strange, isn’t it? Why would they want to do that and what broken eggs like an omelette or like just balanced eggs
SAHM Kat McLead [8:31]
and no broken eggs. I think he Okay, looking back at the time I didn’t care but looking back I think that he really loved healthy long hair. So he’s obsessed with my healthy long hair. And I’m going to guess that he thought that eggs would strengthen it make it shiny or I don’t know and I did not like that fetish because it takes a lot of shampoo to get eggs out of your hair. Just FYI.
David Ralph [8:57]
Now listen, I could build the house. Decided around this because I’m fascinated by course, I cause we won’t because there’s other people. Now, we will say because obviously Join Up Dots is a show that inspires people to go out and build their own income. Would you say that this is before we leave it? Would this be a business but you know, it’s good to get into or as it got too many dark, weird corners that you would say no keep away from it.
SAHM Kat McLead [9:25]
When I took the finished business, my clients were actually really nice people overall, like I would say, 90 plus percent were really great people. It’s just not something that I’m personally into. This could be a possible good business for somebody who really is into fetish like a foot fetish or has a specific fetish, and they want to niche in on it and it’s like true to themselves. And they truly like this in their personal life. And that would be a good fit for me who was only doing it for money. It was not a good fit. It felt like me swallowing myself down and not living a purposeful life. So I’m not going to Pooh Pooh the whole industry because there are probably full blown dominatrixes that truly enjoy it. I was not one of them.
David Ralph [10:08]
I don’t think I could think of enough fetishes. You do know that I I’m very straight down the line. I can’t think of anything weird Really?
SAHM Kat McLead [10:17]
There’s so many fetishes you’d be surprised.
David Ralph [10:20]
I bet on my word as well. So when you decided to close that down, and you went and got an MA in psychology, did you do that? Because you’d spent so many time with me? Yeah, I’ll be honest with you weirdos. They are weirdos. But you wanted to see how they ticked?
SAHM Kat McLead [10:38]
No, I got my master’s in psychology. I had gotten my undergrad in psychology. I did a lot of therapy because I grew up in a house where I thought I was going to be murdered for real like I was severely beaten on a regular basis. And when you’re talking about when, in your intro, when you’re talking about when you’re young, you dream that you can do anything. When I was young, I dreamt that I could escape and run away. And I actually have embodied that dreaming that I can do anything much later in life starting around age 30. And I’ve created a major dream life full of wealth, health, family love now later in life, as a youngster, that is not what I experienced.
David Ralph [11:18]
And so why did you get the psychology course when it was just, I can understand that you’ve you’ve been through some rough times, and I’m very sorry for you for doing that. But was this part of a plan? Or was this a separate journey that you went on?
SAHM Kat McLead [11:32]
I really felt called to help other people, because I had used a lot of therapy myself. And I really wanted to help other people and heal some more of my own stuff to practice doing that. And that’s how I chose coaching women out of the sex industry as my second year graduate school project.
David Ralph [11:52]
Right. So this leads us quite nicely onto the next dot and back into one of my favourite subjects, to be honest And so how do you find people? I always wonder when you see women walking down the road and stuff, and they’re in London? Well, I am. People used to say, oh, did you see that? That street worker? Did you see that sex worker? And I used to say, Well, how did you know? How did you know? And it wasn’t just somebody there. How do you find somebody in the auto industry that you could turn into an entrepreneur? How do you advertise that? Because that’s going to be a strange Facebook ad, I would have thought,
SAHM Kat McLead [12:29]
oh, there were no Facebook ads back then. And it was 13 years ago. Well, not to my knowledge. Yeah, it was challenging. I actually found my clients from referrals because there are agencies here in Los Angeles because it’s the San Fernando Valley is the porn capital of the world, I believe. And they help women. They in order to get a licence, this was this is dated. Now remember, this is 13 years ago, you had to go see these ladies to make sure you knew what you’re getting into your head to get a licence. And they were ex porn stars. And they just advised people they had testing. They just helped women see this is what you’re doing. And I contacted them, let them know I was helping women transition out who wanted help transitioning out. I got a little mini press it got known and my first client was referred to me before this. Oh my gosh, it was terrible. David I cold called people from their dads and I got so much hate. It scared me to this day, I had two women threatening to sue me and I don’t blame them. They weren’t asking to transition out I was like having the gall to call them and see Are you happy with what you’re doing? I help women transition out of the sex industry. I used to be in it and they were they were pissed. That’s like, looking back. Wow, I like I just did it and how did you find
David Ralph [13:51]
out? Because it’s not going to be in the yellow pages or anything? Oh yeah. I don’t keep falling these people.
SAHM Kat McLead [13:57]
Oh girl. They were all over the internet. They they are they have sex worker Yellow Pages? Absolutely. Even back then we’re talking 20 years ago, they had a newspaper. Yes. And then even when I was in my fetish industry, I went completely online. This was when broadband was first coming up and we had sites I don’t know if they exist, but they were making think and it there everyone was just up on a directory, two main directories or three main directories at the time, like something called city vibe, la or Roddick’s in LA exotic something like that. I don’t know if they’re still around they most likely are because they were making so much money. And now there’s probably hundreds of them but they were the main ones and people just advertised right on there. So you can easily find them. That’s how they got customers. Well, I’m not walking on the streets.
David Ralph [14:50]
I had a phone number and an email address and and a picture today.
SAHM Kat McLead [14:55]
Yeah, several pictures and a phone number on
David Ralph [15:00]
Some of them you actually see their face cap.
Unknown Speaker [15:03]
David Ralph [15:04]
right because if you’ve ever met him personally, if I was showing you certain things when you wouldn’t know it was him would you
SAHM Kat McLead [15:11]
know, you could see their face some of them most most know but yes, some Yes. Why which which
David Ralph [15:17]
is good, which is always good for an introduction, you don’t want to see things that you don’t want to see. So you you had the balls basically to pick up the phone and just phone them and they said, you know, we’re quite happy doing this to be honest and you know, it’s it’s party time in my life every single day. What the hell you doing phoning me?
SAHM Kat McLead [15:39]
No, that’s not what they said. They said if you call me again and get call my lawyers and and one person actually out of all the people I did speak to one person did enjoy or she said she did and she had a community and they supported each other and I thought that that made all the difference. The secretiveness, the isolation of it is really painful. So the fact that she said that she had a community of friends who were in the business, she was in Nevada, so it’s legal in parts of that. And it wasn’t hidden. And she, she enjoyed it. And that’s cool or she wasn’t upset about it. And she was talking to me about it. And I respect that. That’s why I said it’s I’m not doing a blanket statement that anything in the adult industry is bad because there are a percentage of people who really enjoy it. I would say the majority do not enjoy it. And that is what I have found. You know,
David Ralph [16:37]
because in our personal lives, I think most of us enjoy it. But not every single day. You know, there’s there’s things to watch it. Yeah, there’s Netflix, but God’s psyche. You don’t want to keep on doing it all the time. Do you?
SAHM Kat McLead [16:50]
Yeah. It’s a little different than watching it and having to do things you don’t want to do with strangers. Yeah, right killer. Anything you don’t want to do period?
David Ralph [17:03]
Yeah, I call it marriage, really, but you’re calling it something, something totally different. So most people would start with market research before they actually come up with a business idea and start trying to get clients. Have you changed your routine towards business success? Now? Do you look back on that and think, Wow, that was a bit heavy handed. I was trying to create a need but wasn’t there.
SAHM Kat McLead [17:30]
Oh, for that I wasn’t creating a business from that. That was my second year of graduate school project. I had zero desire to turn that into a business. As a matter of fact, I didn’t charge any of those women the entire year. After that it turned into a business when I opened up my practice, so I became an accidental business coach in some ways, and to speak about you’re saying I always do start my clients off with market research, but first, I do it things differently. I take into account their accurate skills. And I learned this when I helped women transition out of the sex industry because they were not going to transition into a quote unquote normal job. This is how I developed my high profit high purpose framework. They were used to making a lot of money, hundreds, if not thousands of dollars an hour and going to a normal job just wasn’t working. Most of them by the time they came to me had tried to quit numerous times on their own. And that’s when I had to look at their skills, niche them down into something that would be profitable for the time spent, like highly profitable, and you’d be surprised it works exactly the same way for my moms nowadays. The moms that I work with the full time jobs called mom they want to be mom first, I still consider myself a stay at home mom first. And that requires us to have high profit for the time spent in our businesses. And that’s why I look at the existing skills set that they have the audience that they have, and then I do market research. So now market researchers like step three
David Ralph [19:01]
Which makes perfect sense with a stay at home mom, I might be looking at a long way. But for the sort of sex workers that we’re talking about, are they going to have lots of talents, but they’re not utilising? I would have thought that their main talent is what they’re making money for.
SAHM Kat McLead [19:18]
Of course they have talents that they’re not utilising.
David Ralph [19:21]
What, what do they do? If you if you go up to somebody who’s a sex worker, they’re not going to say, Well, actually, I’m very good on Excel spreadsheets, that they’ve done more good on bed sheets more than spreadsheets.
SAHM Kat McLead [19:35]
Now, you’re just being cheeky. I think that that would be harmful to a lot of these women who do want to transition out because they do believe that they’ve been worn down to believe that and it’s not true. We all have talents that can be parlayed into skills, and we just don’t recognise them as much like for instance, one of my first mom clients in this business, she learned how to make money. Beautiful cakes from her mom. She never thought this would be turned into a viable business. And we took that skill. We niched it down into gluten free baking. Her mom and sister both have celiac disease. We need her down into kids birthday parties and baby showers here in LA where people will pay a major premium because of their kids allergies or celiac disease, or just health reasons. And she makes really good money with this skill that she never thought could be turned into a viable business. It’s just one example that the women that I work with do have skills even moms feel that way. sex workers feel that way. A lot of people feel that way your listeners feel that way working in corporate that they don’t have a skill that can be parlayed into a viable high profit business and it’s simply not true. We do have them. It’s just being able to take that skill and figure out the niche for that that you can command your premium profit.
David Ralph [20:58]
No, I agree with you and I wasn’t being cheeky. It was a genuine question that these ladies that have been beaten down so much by experience probably have got very low self esteem. Um, so it’s going to be doubly difficult to get them to believe but they’ve got some talent, which can be utilised to build a business is almost like the fantasy world and we talk about on here isn’t ever going to be for them. They live in a different existence.
SAHM Kat McLead [21:30]
Well, you can’t make a blanket statement with that because I can tell you right now that the women I helped transition out they had great talents. I not going to go deep into them because of confidentiality. One of them still has her business, a couple of them, ran businesses and then married just like I did, and I don’t I mean, I haven’t kept up with a lot of them over the years. And one of them had a great Caitlyn and doing her makeup. She looked like she had airbrushed her face with Shadow and everything and she became a well paid makeup artist. So these women do have talents. I think that you’re thinking of a, you have an idea in your head and it just simply didn’t match reality. The women that I worked with had talents and they just needed help parlaying them into businesses and transitioning out just like I did. You could say I was in the business. I was in the adult industry making hundreds and hundreds of dollars an hour and I still found my way out.
David Ralph [22:33]
No, I agree with that. I’m going to play some words now. And then we’re going to come back to this because it is a key part of this episode is Jim Carrey.
Jim Carrey [22:40]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job, and our family had to do whatever we could to survive. I learned many great lessons from my father. Not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [23:07]
Now, if we play into those words, but we might as well go and do what we love, okay? We know that in this world, I was so many people that are just going through the motions, okay? And these are the people that I’ve got jobs and they’re going to their work every day. They probably didn’t ask for the jobs. I just stumbled into it. I’ve gone through university, you know, we’ve all done that, okay. But they’re kind of their coin level playing field. They’re there, wherever they are, and they’re doing all right, and I’ve got a house, you know, that they’re the sort of the normality. Now, even those people find it incredibly difficult to tailor their talents. And if you ask them what their talent is, they will say, Well, I don’t know. You know, this is what I do. So when somebody is sort of lower down the road, unfortunately because life has dealt them the cards, the situation Really must be a struggle. Now what I’m saying to you can if you can do this, this is a marvellous talent that you’ve got. But you can get somebody that has been beaten up by life somewhat. They found themselves in a situation that majority people wouldn’t want to be in. And you can show them the path out. How do you do it?
SAHM Kat McLead [24:24]
I think it must come from me being beaten down myself. I told you I had a very challenging childhood and I found myself out of it and have created a major dream life for myself and I am super Taipei super driven, maybe over involved in my clients lives and I just really am determined to help them out and they succeed. I think by the time they come to me, they’re really ready and they just need that guidance. They just need the help and it it does go right into the like what you were talking about in corporate I’ve had numerous clients, not Because I work with moms now, not people transitioning out of the sex industry, and they hated their corporate jobs. I totally understand. Like, where they’re coming from, they felt like they were not living a life of purpose. They were just working for a paycheck not dissimilar from adult industry people. And it did just take fine tuning. So if you’re doing something for your corporation, if you’re doing a job that you don’t like, you’re making money for your corporation, so that skill alone, whatever you’re doing for them, that they’re making way more money than they’re paying you that can be parlayed into a business. It might not be a business you like, especially if that skill you is something you don’t like so one of my clients, she came to me she had been trying to launch her own online business for a year and a half and she hadn’t gotten a single client, and she was feeling really down and didn’t think that she could do it. We took one of her skills that she learned from her work that she had been doing for over a decade that she most enjoyed. It was very high on the profitability index, I had her raise her rates. And within three weeks of working together, she got her first client two weeks after that she got her second client paid for my services. Then another client came in a week after that. Now she has a full business and a waiting list. So it was just taking that one skill that she liked the most from her work. And then she built a business around that, right. So for the
David Ralph [26:25]
listeners out there, if they’re going to a job every day, and they’re being paid 60 grand a year, and they’re doing something, they’ve got to think why is this company paying me 60 grand to do this? Where is the value? Because more often than not, we just see it as a task. We just go in and we just do what we have to do. And then we leave at the end of the day, but we’ve got to step back and we’ve got to look at it and think why are they willing to pay me this money year on year? Where is the ultimate value for this?
SAHM Kat McLead [26:56]
Yeah, that’s absolutely, I mean, the easiest way to If you have no idea and you don’t have help, and you don’t want to hire a mentor coach is to take that skill from your job because they are at least tripling what they pay you because you they have to pay taxes on you, and your healthcare and all of those things. Like for instance, the client I was just speaking about, she specialises in dub Sato. She learned this at work. It’s a software CRM software, and she gets paid thousands of dollars helping busy service providers online set up their dub Sato because most of us don’t know how to do it. After her first or second client, she’s like Can’t I cannot believe people are paying me so much money for this. It’s so easy and I burst out laughing because to the rest of us who are not tech savvy. It is not easy. That’s why her clients pay her This is the perfect example of an amazing niche, something that feels easy for you something that comes naturally for you something that you can do with ease, and enjoy way that is high profit. So something that I do see that causes a lot of business owners to fail is that they choose businesses that were never going to be high profit. I see this every day and Facebook Like yesterday, I just read that somebody wanted to start some kind of dress rental for low income families. And my question to her is, is this going to provide the outcome that you want financially? Otherwise, I call these passion projects that’s not going to be a viable profitable business. Dress rental for low income families. It’s a very heartfelt business, and some people will sacrifice the money to do that heartfelt business. However, most of my clients, they come to me because they want high profit for the time spent so that they are enabled to be mom first and live a life with their kids.
David Ralph [28:50]
Right? Okay, so this woman, she understands Nicki darky, or whatever it was, what was it called again? I’ve never heard of it.
SAHM Kat McLead [28:58]
dub Sato. I know Think about it. It’s a some kind of software programme,
David Ralph [29:02]
episode. Oh, so she knows this. Now one of the things that people will struggle with, and it’s a, it’s a big layout now for me in Join Up Dots, how little people know about actually getting a client. So it’s all white to say, let’s transition from what you’re doing at work to something that will pay you a lot of money. And then oh, a client came in and three weeks later, there’s another client. clients don’t just turn up on magic. So how did she actually do this? Was it word of mouth? Did she start networking? How did she do it?
SAHM Kat McLead [29:35]
No, I set her up with the 30 minute hyper focus model because at the time she had a corporate job, a family her husband was not supportive of her starting her business. So she had 30 minutes a day during her lunch break to launch her business. So during the 15 minutes, we broke it down to 3015 minutes of that she was to go online in her Facebook groups and help people struggling with dub Sato. She went in there gave advice and was helpful. She added value. This breeds trust. She didn’t even have a single Facebook post at the time. We weren’t even ready in that business. And our website was a mess. And it never got fixed till after she already had a bunch of clients. It took four months for that website to go up because she was getting client after client and that was her priority, of course, because she was working in all her spare time. But anyways, I digress. She went in there engaged value, people were stuck. She gave them advice. Then what her first client actually asked her if they could if she could help her online for a little bit. They hopped on a call and she hired her food like that we celebrate a big time, then I I’m really good at branding apparently and I labelled her your dub Sato bestie. And that’s what she had on all her taglines and her second client came to her the same way she went in there for her 15 minutes offered help signed up with her than the third men she got referral. And then other people started referring her as the dub Sato bestie. Because they knew that she did dub Sato and boom, that’s how her business was born. So I told you she struggled for a year and a half to get her first client. This is what happens when you can really focus in on your niche. I mean, how else can you own your niche you should call herself the dub Sato bestie. She really went deep into this offering. And then the rest of the stuff she offered she was really willing to let it go. She saw that it wasn’t working. She was offering way too much stuff. So when you’re starting business, it is best to pinpoint your perfect business idea go really deep into an idea. And then later on in the road like when she had her clients hire her she could offer them premium upgrades. Otherwise it confuses your audience and it makes them less likely to trust you. The perfect example of this is if you’re ill Are you going to go to the ER to get like if you need surgery will say on your knee. Do you want to go to your GP to do it or The ER emergency doctor to do it or do you want to go to the knee specialist so that’s what I really believe in specialising I learned this on accident I told you 20 years ago from my fetish business, that when you go really deep and you specialise, you can command way more money.
David Ralph [32:16]
Totally agree. And I love I love that answer about providing value because people can do that they can find a group, they can find a specialism and they can join the group and then start helping out. And then when somebody says, Wow, you know, a lot private message me private message me and then we can take it further. That seems the easiest way that I’ve heard recently to get a client.
SAHM Kat McLead [32:42]
It is the easiest way adding value is essential. They need to be able to trust you and especially online there’s so much big of a barrier. It’s actually easier to start a business offline when you have connections with people and actually actually know you in the neighbourhood. You’re like a real person online. You have to cross a little bit more barriers. And that’s one of the perfect ways to do that is to offer value offer help right from the start. And then later on, we had her doing posts to help people with dub Sato. And guess what she’s giving value. She’s giving advice and tips. And most people are still going to be like, Oh, I don’t want to deal with this. You do it for me. That’s exactly what I would do.
David Ralph [33:22]
Now with that, once again, I think that is the perfect way of doing it. Because you are dealing with somebody’s problems and and you know, they will respond, they will be grateful, they will turn into clients, whatever. Now, let’s spin it on its head and look at the way that people do value on say, LinkedIn. Now I get bombarded by people over time with sending me private messages. And I’ll give you an example. I had this one today, and I won’t say the person’s name, but he said, Hi, David, this was a message. I thought you’d be encouraged by my recent interview on somebody’s podcast. You can check it out and I do a link Make it a fantastic day. And I went back and I said well thanks for this but I’m actually intrigued. Why do you think I would be encouraged by the interview? Exactly. And they just came back and forth. Oh, I thought the topic might be of interest to you. Now that is clunky value isn’t it but that’s that’s not going to go anywhere that’s not looking at actual my requirements and helping me out that’s just sticking something that they want me to see in front of me.
SAHM Kat McLead [34:26]
Yet, David, I call that spamming and I definitely do not encourage spamming some. I have heard of some coaches who do encourage their people to just like message 100 people a day when I get that in LinkedIn which I’m not active on, I ignore it. I don’t even pay any attention to it. That is definitely not Value Added Value Added is somebody is asking for help you go in and provide some help you provide some tips you give of yourself freely. You don’t give everything but you try to be helpful when your post you are helpful. You are addressing a person’s pain point and Giving them a few tips like one of my clients, she works with extremely overwhelmed moms moms on the brink. And she gives simple tips in each one of the posts to help lessen the load. And guess what? She gets clients this way. They, they they feel drawn to her. She’s helping them through the post just like that.
David Ralph [35:22]
Now, I always say to people through my coaching, well, I do spend a few days going up and down and jotting everything that’s got a question mark after it in these forums in these groups, and you will have a big list of people’s questions. And then you can delve down and you can see people online who’s actually charging the most to solve it. It’s a great way because it’s real life, isn’t it? It’s real life. conversation starters people are asking but more often than not the people that I coach, they will come back to me in an hour. Yeah, I didn’t really do it because you know, they just want to do Big sexy stuff. But it’s the granular is the granular stuff that makes a difference?
SAHM Kat McLead [36:06]
Absolutely, you have to start your business off on the right footing. So competitive analysis is essential, you must see that other people are in your field making money doing your field and in the pay rate that you desire for yourself.
David Ralph [36:20]
Now, taking it back again to yourself, okay? Where would you say that you are in your journey now? Are you in the kind of happy coasting just, you know, see what happens coming to stage which we all get to in our business, when we sort of sit back and think Well, I’m not really sure if this is what I want to do, or is it your legacy? Is this the thing?
SAHM Kat McLead [36:45]
I believe that knishes can rotate and a wall as we do and I always tell my people, you’re not married to your niche for life. This is your business now. So right now I work with moms pampered moms, stay at home moms. busy moms that want to leave corporate because I’m in the midst of being a mom to a seven year old and 10 years when my son is like moving out of the house, am I going to exclusively focus on moms? I don’t know that will be you know, determine then I might be moving into empty nesters at that point in time. So I just let myself evolve. And I’m, I feel like I’m coasting in enjoyment and pleasure right now in my business. The three piece I have purpose, profit, and pleasure, I completely believe in adding in fun and it’s, it’s just a good place to be. And it takes time to get there.
David Ralph [37:37]
When it does. And I always say to people, I’ve been talking about this a lot on all the episodes because it bugs me, it bugs me cat. And it bugs me that people aren’t willing to do what they don’t really want to do to get to where they want to be. They say to me, I’m here. I don’t like it. I’m not willing to have a transition. I’ve got to go Straight to the sexy stuff. And I say to them, if you can transition through something that is earning you money, giving you freedom, give you new space, giving you a chance to look around and see what’s available instead of being isolated in your job all the time, then surely that’s a good thing to do. But but they can’t see it that way.
SAHM Kat McLead [38:20]
Well, they’re not deciding on success. I mean, that’s pretty bullshitty. That’s so frustrating. When you decide on success, you show up consistently, you do what it takes. It is sad that people think that they can just go online, and they’re going to make six figures in the next six weeks. And when they don’t, they quit. So that is really harmful in the industry. The best thing to know is that when you’re starting businesses, it’s going to be messy, very messy and very honest about this with my clients. We’ve had tremendous our allies and tremendous success, and I tell them to really grow your business, it takes time to see like results, like real results. Takes a minimum minimum of three to six months. And most of the companies they get big after five to 10 plus years, like Amazon was not profitable for a decade. And it was planned that way it was systematically planned at least so impatient, which I tend to be an impatient person, so I’m not preaching from like a high horse. And patients will kill your business, we you must show up consistently and be determined for success and understand that failure is part of success. You’re going to fail a lot while you’re testing things out. And you have to be willing to weather that and get messy and yet it’s frustrating at times. You know, David and I are talking after years of being in business and we can enjoy it and Coast but I’m going to guess that David just like myself had messy, messy points and pivots and it’s just part of the game. I had
David Ralph [39:51]
literally a year I would say, have been totally lost, and not knowing what I wanted to do. And I just kept on doing It I just kept on doing it thinking, I don’t think this is right. I don’t think this is right. And when the real story came to me, and the real story came through hardships that I went through, but there was a big period of time, but you’d like to say that everything is planned everything you wake up and you got like a business plan and you sit there and you do that quite a lot of time in entrepreneurship, you bit lost or you just kind of making it up as you go along. From the outside. It looks very sexy and successful. But inside it doesn’t feel like that at all.
SAHM Kat McLead [40:31]
Absolutely. And that’s part of what makes a successful entrepreneur being comfortable, being uncomfortable because when you get to the next level of success, it’s going to be highly uncomfortable and what you need to do to get the next level it’s going to be highly uncomfortable. You do not find success in your comfort zone. If you are not scared. If you are not uncomfortable, then you are truly not on the path to success. And David, I would probably say that your clients are just Giving you defensive answers like saying I don’t want to do that they’re scared. That’s the bottom line. They’re scared of doing it. They’re scared of failure. They’re scared of what? What isn’t comfortable. And in order to bust through that fear, you just have to do it. You have to step forward, one foot in front of the other like, David, I’m sure your first podcast you were terrified or you were feeling scared. When I first did a podcast interview, I was literally shaking, for real shaking during the interview. And now it’s fun. You just have to bust through it and be uncomfortable, be scared and do it anyways. I actually loved it.
David Ralph [41:39]
I loved my first one. I wasn’t particularly good. I wasn’t particularly good. I listened back to it and it sounds very muted. So a deflated version of myself, which is where competence comes. But um, it was, it was it was a starting point and you have to move on. But now those people that I was talking about, they don’t become my clients. I only take on people that are Willing to basically say, David, I’m hiring you because you know what you’re talking about. And I’m willing to do with, you know, what you say? And, you know, that’s the way is why would you hire somebody who has been doing it for 15 years, and they’re not listen to what they’re telling you, cat.
SAHM Kat McLead [42:18]
I agree with you, David, at this point in my career, I am very picky about my clients and I only want to hire people or take I may only take on clients who are going to show up and do the work that are really going to actually make it happen for themselves. So I hear you I feel the same way as you do.
David Ralph [42:40]
Let’s be picky in your business. And it’s a key point just before we move on, but even when you’re new, even when you’re a starter, you don’t have to take immediate customers. Now. I certainly did. Looking back I had customers where, you know, they want a billion dollars worth of value for about 30 pounds, you know And no matter what you deliver to them, it wasn’t right. And they moaned and groaned, and you just saw the energy went down. You can have the good client straightaway. If you focus in on the value, and know that somebody else in your corporate gig is paying you three times as much as you’re getting, as Kat said, because of the attacks and all that kind of stuff. That’s your value and then go for the good clients. Because once the good clients come through, they don’t ask for much did i cap it, they basically pay you and then they do exactly what you say. And when it’s a walk in the park.
SAHM Kat McLead [43:35]
It’s a dream. It is seriously a dream. I love working with my dream clients. It’s exactly what David said, and I do understand as a newbie, you’re so excited. You’re just like, I want my client I just want to client I it’s easy for us to say don’t take clients that are going to drain your energy but in the long run for sustainable business that could be extremely harmful for your business. If you’re taking on clients that you do not truly want to Work with or their super demanding and they’re paying you peanuts than that it could lead you to believe that this isn’t for me What was I thinking this was a bad idea. So I encourage you from the start to hold the space for your ideal clients, and to listen to yourself to really trust yourself. In order to be an entrepreneur, you must be able to trust your gut be able to accept when you’ve tried something and there’s less than ideal results and not beat the shit out of yourself. Like be able to just go Okay, that didn’t work. What can I do instead and move on forward?
David Ralph [44:32]
Yeah, I promise you man cat giving you experience here. You know if it if I seem like an idiot, I’m being harsh here, but it’s true. If I seem like an idiot, then they are and you just just walk away from them. You know, you’re not letting yourself down. You’re actually gaining a space in your life that the good customer can come in. If you fill yourself up with the idiots, then you haven’t got chance for the good ones because they’re taking all your time.
SAHM Kat McLead [44:58]
This reminds me of somebody who I did not want to take as a client, she came to me saying that she did energy healing via email. But her client is always like, I don’t have the money. I don’t have the money or they wanted to pay your $20. And her whole energy was so low so there’s no way I could believe this woman was taking was doing energy healing. And she was like, and I have no money cat. We’re so scared. We don’t know if we can pay the rent. I’m like, Okay, do you hear yourself like you’re talking about no money, and then you’re complaining that your clients don’t have money? Well, needless to say, I did not make an offer. And I would not have taken that client. So this is a perfect example of somebody coming to you may be wanting to be your client. And when you’re a new, it’s hard to turn down and when you’re experienced, you’re like, no, this is not something that feels good for me and not an integrity. Yeah,
David Ralph [45:46]
I go great. And I’m just gonna leave with one thing and I want to see if cat agrees with this. But every single person out there listening, who is in a corporate gig, they can get one client by will pay them as much as they were getting in a whole year with the corporate gig. What do you think?
SAHM Kat McLead [46:05]
It depends on what your it depends on what your job was in the corporate gig. I’m going to be honest about it like one of my clients. She works 10 hours a week from home now, her son was very, very ill like like organ transplant Ill not like a little ill. And she could not stay in her corporate job and be there to take care of him and take him to all his appointments and everything. And now she works 10 hours at home and she replaced her entire corporate salary she actually makes more than her corporate salary working 10 hours but do I think that in with her skill set do I think that she could have one client and make more in a year and I don’t think so. Not with her skill set but for other people that is the case. So I can’t agree fully with you on that blanket statement. Go on.
David Ralph [46:52]
Go on just a quick Just say yes, just say yes, nicely an artist slip it in and edit it around. Go Just say the word Yes.
How about we can just agree that you could make a shitload of money online with a with a client that you love instead of working corporate and dealing with bosses you can’t stand side to work. Yeah, Scott just wants to say
SAHM Kat McLead [47:15]
Oh, David, I have to stay in integrity.
David Ralph [47:18]
Ah, cat I thought I could push you in now for this is gonna be my weird fetish getting ladies to say yes on podcast.
SAHM Kat McLead [47:26]
David Ralph [47:28]
Yeah, no, I’m still fascinated by it. I’m happy to have you on another episode. Well, let’s listen to the words of Steve Jobs. He said this back in 2005. so powerful.
Steve Jobs [47:38]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward. You can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something. your gut, destiny life Karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [48:13]
You buy into those words can
SAHM Kat McLead [48:16]
I do buy into them as long as you decide on success and keep moving forward. So you are a huge part of this, like you being like me and you, you must decide on moving forward because obviously, Steve Jobs did and then looking back, you can connect all the dots that maybe at the time felt really crazy or not good and see that they get you to the success that you desire.
David Ralph [48:41]
One of the interesting things about that if you look at it from a different way he talks about trust and faith and karma and almost like a spirituality of business success. And when he got diagnosed with prostate cancer, he believed that he could just sort it out without sort of medical he could just Believe and get rid of it. And ultimately he left it too late and it sort of killed him. So it’s interesting that he had such conviction and he created such success. But I wouldn’t believe that conviction almost. Well, he did. He sort of bought him bail.
SAHM Kat McLead [49:16]
Yeah, he really believed in me, I hear what you’re saying. Yes, he I agree that he did wait too long for medical intervention, which he also said at the end of his life, that he waited too long. Yet that conviction did carry him through all his businesses. I mean, think about the fact that he got booted from Apple, the company that he founded, and then went on to make Pixar a huge success. And then when Apple asked him back, he went back in there got rid of all their superfluous offerings, pare them down to only a few so they each down to a few offerings and you know, made Apple exactly what it is today. So he that got him through it. I guess it really resulted well in business and that belief carried into his personal life and it didn’t work as well there.
David Ralph [50:03]
Now do you have the big dots in your life? When you look at it on the on the Join Up Dots timeline? Do you kind of look at it and go, that that was when it really started working for me?
SAHM Kat McLead [50:14]
Yes, I can look back at my fetish life and see that the whole time I was judging myself depressed like thinking, What am I going to do with my life I’m wasting my life and I can look back and join the dots from that to a short corporate stint which we didn’t discuss into graduate school to me Help me transition women out of the sex industry and make a difference and become a business coach and then becoming a business coach at helping others and then becoming a pampered stay at home mom and still choosing to work for pleasure and purpose and fulfilment outside of motherhood and helping change so many moms lives and letting them be mom first moving them out of corporate into the home so they can actually be there to raise their family and see you Their children and make a good life for themselves.
David Ralph [51:04]
You know, I’m looking at pictures of you as you were talking cat. I can’t imagine you whipping people and being all being all bossy. You look too sweet and lovely.
SAHM Kat McLead [51:15]
Oh no, I’m still very bossy and asoto
David Ralph [51:18]
these two at the whip. know, you’ve left it behind and moved on to better things as we have as well, because this is the part that we call the Sermon on the mic, when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to cat, the young cat what age would you choose and what advice would you like to give her Well, let’s play the music and find out is the Sermon on the mic.
Unknown Speaker [51:55]
Unknown Speaker [51:59]
SAHM Kat McLead [52:11]
I would go back to age five catch, because that was when the severe abuse started. And I thought I was a bad girl. I thought I just couldn’t do anything right and that I was unlovable and I would reassure her that she is lovable, and wonderful exactly the way she is and that she can let her light shine. And she’s going to create an amazing life for herself, and help tonnes of people along the way and be in a loving family. And I would just encourage her to continue believing in herself and to make good choices for herself and to ignore what’s going on around her and really ground into the fact that she is lovable and wonderful, exactly the way she is.
David Ralph [52:57]
Now, is that advice that you think that People need to hear a same very generic advice. What do you think?
SAHM Kat McLead [53:06]
I do think it’s what people need to hear. Because I think a lot of the risk, even what you’re talking about, like people leaving corporate, it’s a rooted fear that they’re not good enough the way they are. I believe that that fear, fear of failure. The fear of not being good enough is what stops people from reaching for their dreams for just playing the safe route or making the excuses that they can’t do it or they don’t want to do it. It’s really that fear like that fear of failure, and that failure. I don’t know if it’s, they care about the outside world too much and people ridiculing them, and on a different degree. It could be that they’re going to ridicule themselves, they’re going to beat themselves up if they don’t make it so instead of even trying for that they stand still.
David Ralph [53:53]
Now cat, what is the number one best way that our audience can connect with you?
SAHM Kat McLead [53:59]
You can find me s ah m entrepreneur.com that’s short for stay at home mom entrepreneur sh m entrepreneur.com.
David Ralph [54:08]
We will have over links on the show notes Kat, thank you so much for spending time with us today joining up those dots. Please come back again when you got more dots to join up because I do believe that by joining up the dots and connecting our past is always the best way to build our futures cabinet lead. Thank you so much.
SAHM Kat McLead [54:26]
Thank you, David.
David Ralph [54:29]
Kat McLead, So what did we learn there we learn about how to look at your own business the what you’re doing on a day to day and think why somebody’s paying me base and you know, how can I transition these skills to something else? We talked about looking in forums and groups and starting providing value and if you’re very, very good at something, get those people to direct messaged you and come into your life and then build up confidence and once you get testimonials, you know a lot of people want a business that doesn’t have clients It’s all just passive income. And people click, believe me, I’ve done that. And I’ve built that it’s very, very hard. You need a tonne of traffic you really do to make that work. And it more often than not becomes something nice that comes into your bank account more than life changing by dealing with individuals and dealing with their problems when you are on your way. That is what I’ve done through Join Up Dots. That is what I’ve done through the podcast coaching that I’m doing. I know how to build traffic into a podcast to make a difference. That was the big problem that people couldn’t do. So I found a way of solving it. And it’s all about solving people’s problems. Until next time, look after yourself. Thank you so much for being here. And I’ll see you again. Bye bye.
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.