Welcome To The Join Up Dots Business Coaching Podcast with Instagram Expert Sam Bearfoot
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Introducing Sam Bearfoot
Todays guest joining us on the Join Up Dots podcast is an expert in Instagram and a lady that if you opened her up would have entrepreneur written all the way through her.
Actually she was back on the show on episode 259, where we talked about her early journey where she was creating an online identity and profile, alongside a brick and mortar business in the holistic world of Kinesiology, which is a holistic approach of simultaneously treating all the aspects of a person, emotional, nutritional, structural and energetic needs, whilst still working for the man.
This came about after spending a number of years suffering from a vast array of illness and discomfort, she discovered this form of treatment and founded the company Body Sync in 2010, to take her understanding and training out into the world to help others.
But she needed to pivot as quite simply, although she was treating her patients to feel great, the business was making her ill again, as the hours were grinding her into the ground.
So she did what so many people do and took the learnings from all this action taking and positioned herself as the Digestion Detective which was a franchised online show, found in ITunes and available on UK Health Radio each week, where she talked and discussed health issues.
And now it seems that she has gone in a different direction, and has niched down to a tighter model, teaching health care professionals and others how to gain massive visibility online.
She has seen that her colleagues are struggling to get their message out to the world, and with her Instagram coaching, podcasting school and other platforms she is showing them the way to get noticed.
As she says “Having a thriving online business isn’t hard once you know a few things and who better to learn from than someone who has made every single mistake possible and still here doing her thing. “
So does she look back and slap her head with a “If I only knew then what i know now how life would have been different”
And is she surprised at how little people actually know today, when we are all attached to our online profiles and content like never before.
Well let’s find out as we bring onto the show to start joining up dots with the one and only Sam Bearfoot
During the show we discussed such weighty topics with Sam Bearfoot such as:
We discuss how and why people are continuing to make the same mistakes online that they have always done, even though they could find the easy way through to the gold.
We share the first steps to creating Instagram success, by deciding who your customers are, and focusing the content on them, not necessarily all about yourself.
Why Instragram coaching is just the starting point, and success from high numbers only comes by being consistent and posting at regular intervals
We show the world has success online is created, by the open and frank discussion as to entrepreneurial life. Sam has created an Instagram success due to her 15 years of persistence.
How To Connect With Sam Bearfoot
Audi Transcription Of Sam Bearfoot Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:25]
Yes. Good morning, everybody. Good morning and welcome to another episode of join up dots the show that brings you your business advice, it brings you conversation and motivational chat. And then the bit in between I have no idea where it’s going to go and certainly with today’s guest, I really don’t know. And I’ve already told her to keep her potty mouth clean. Because she does. She does go into gotta talk. But she’s she’s going to be good on this one. Now, if you took this lady and you opened her up, she worked quite simply, I’ve entrepreneur written all the way through her now. Actually, she was back on the show on episode 259, where we talked about her early journey where she was creating an online identity and profile alongside a brick and mortar business in the holistic world of Kinney’s Zola, kinesiology, or something. But anyway, she had told me what it is, which is a holistic approach of simultaneously treating all the aspects of a person emotional, nutritional, structural, and energetic needs while still working, but a man. Now this came about after spending a number of years suffering from a vast array of illnesses herself and discover. And she discovered this Bama treatment and founded the company body sink in 2010, to take her understanding and training out into the world to help others. But she needed to pivot as quite simply, although she was treating patients to build great the business was making her ill again, as the hours were grinding her into the ground. So she did what so many people do and took the learnings from all this action and positioned herself as the digestion detective, which was a franchise online show founded it on iTunes and available in UK health radio each week when she talked and discussed health issues. And now and now it seems that she’s gone in a different direction, and has niche down to a tighter model, teaching healthcare professionals and others how to gain massive visibility online. She has seen that her colleagues are struggling to get their message out to the world and with her Instagram coaching, podcasting, school and other platforms. She’s shown them the way to get noticed. And she says having a thriving online business isn’t hard. Oh, no, it’s not once you know a few things and who better to learn from been someone who has made every single mistake possible, and is still here doing her thing? So does she look back and slap her head without God? If only I knew what I know now when life will be so different. And she also surprised at how little people actually know today when we’re all attached to our online profiles and content like never before? Well, let’s find out as we bring on to the show, to start joining up with the one and only Sam Bearfoot Good morning.
Sam Bearfoot [3:02]
Good morning. How are you?
David Ralph [3:05]
Good. Good. It feels like a long time since you’ve been here. I’m actually surprised how long is it’s about three and a half years since you first stepped.
Sam Bearfoot [3:15]
Yeah, it’s really, really untapped. And I can’t believe it’s been one over 1000 or nearly 1000 episodes that you’ve done in between us talking.
David Ralph [3:24]
I think I might be getting the hang of it. Now, Sam, just just a little bit by that? Well, possibly.
Sam Bearfoot [3:29]
But I’ve never, your intros are always amazing. Always, they always have been. But I’ve never looked at my career in the way that you’ve just said it. And I’m like, Oh my God, I’ve actually done some pretty awesome stuff.
David Ralph [3:43]
Oh, you have and this is why I wanted to start with the fact that you would have entrepreneur written all the way through you because I’ve been lucky enough actually with with a lot of the guests I haven’t joined up does, I don’t connect as personally as I had done with you. But once we got that sorted out that stalking and that grooming restriction, we built a quite a good professional connection, because you’re just up the road from me. And so it’s been it’s been a delight to see you and you I’ve seen you I’ve been at your good points and bad points.
Sam Bearfoot [4:16]
And you see me at both ends of the sky. Oh, definitely one of the very few people that are still in my network and that I still speak to that has seen me in both of the roles that I’ve done online. And in both positions of being really rock bottom. And you know, in that really high vibe place that I’m at now. So you’re one of the very end, when I say few, there’s probably I could probably count them on two hands.
David Ralph [4:42]
Or I can count mine on two fingers really, basically. And you’re one of the people and then there’s another guy where you do need somebody and I emphasize this a lot. But in join up dots and and on all the online platforms that gets a point when it looks sexy. See, it looks good. It looks in control. But more often than not in the online world. It’s a bit smoke and mirrors. People are showing you what they want to show you. And underneath. People have got to understand, but even the greatest entrepreneurs are making mistakes almost every day. Yeah, absolutely. Absolutely. And people don’t show that enough, certainly in the world. I mean, now I don’t know whether it’s just because I’m more aware of it, or experience, you know, I’ve got 12 years on my business under my belt now. So I know a lot and I get to see I can see through a law and or whether that’s to do with what I actually coach and teach now. But there is so many people that only show the really good parts about online business and rarely show the really poor parts. And I personally, that’s one of the things I don’t agree with, I will show my audience when I’ve made an you know, I mess up and I sense it that one for you that I mess up versus the stuff that is, hey, that’s really great. And they love me for that because it keeps it real for them. It shows them that actually even the most experienced person is going to make a mistake from time to time. And that’s what I like to show people. I was watching a documentary on a Jeff Bezos, the Amazon guy. And he basically says that failure is part of his strategy. And he has to balance it out against the stakeholders of Amazon, where he has wasted millions and millions, where he says it’s an issue, it’s a failure, we will learn from it, we won’t do it again, let’s move on. And his whole business is based around the fact of let’s take bold risks. Let’s take bold mistakes. And if it doesn’t pan off, will work from it. And if it does, then we’ve taken a quantum leap ahead. Do you look at your own business and think to yourself? Yeah, there was a time. And I this is a leading question, because I know the answer, because I know you might well, but there was a time actually that they were risks. were too small to gain the real momentum.
Sam Bearfoot [7:04]
Yeah, it is. I got to a point, as you will know, I got to a point where I’ve made a lot of mistakes. And I’ve had a lot of failures. And it got to that point, didn’t it? Well, I was I just, I just don’t know, I remember having a conversation with you. And I was really quite upset. And I just thought I can’t do this. Like I really just can’t do it. And I think you didn’t hear this quite a bit, I think online and some of the more real people out there will always say to you, you’ve got to hit rock bottom before you truly understand what it is to go forward. Yeah. And I think a certain part of that is definitely true.
David Ralph [7:47]
I think all of it what what what certain part do you think is true? And not? Because I would say that is that is absolutely true. Because when I hit bottom and then went rock bottom again, that’s when I looked around and went right, need enough away. And at that point, I think I became cleaner. My desk became cleaner, I cleared off your files. I just looked at everything and sort of went, Where is the 20%? Where’s the money? Because we’re all in it for money at the end of the day, where’s your money, and I stopped doing everything else. But without hitting that bottom? I don’t think I could move up as quickly. So What part do you think is right.
Sam Bearfoot [8:23]
And I think that what you’ve just said there is right. But I think there are a small percentage of people that fall into the kind of lucky bucket that happened to pick up someone a coach, perhaps, or a mentor or someone that has perhaps made that you know, that quantum leap that can guide them so that they don’t quite hit the, you know, touch the rock bottom, but they certainly get low. So I think there are a small portion of people that maybe they’re brave enough to, like you say with, with Jeff, it’s like brave enough to take back massive, massive leap of faith and maybe invest money that maybe they don’t have, you know, in it and make a good choice in that in that investment. And they actually never hit the rock bottom because they’ve made that decision of You know what, I think I’m just going to do this. So I think the kind of the more brave, some of us are and mixed in with the lucky bucket. And they don’t quite hit the rock bottom. But I wasn’t one of those.
David Ralph [9:25]
Well, no, I yeah, no, I wasn’t Oliver. And and what I want to talk about now is you say and this this leads on to where we are now, in the introduction, having a thriving online business isn’t hard once you know a few things, and who begin to learn from and someone who’s made every single mistake possible. Now, yeah, ya know, looking back over join up dots, I had spent thousands and thousands and thousands and I’ve got really heavily in debt. And majority of the stuff I bought, I now look at anything, I didn’t need it. Basically, in in simple terms, you provide a product, oh, no even more simple. You find the customer, you ask what they want, you then say I can do that you provide it to them, and they buy it or they don’t. And it’s as simple as that. And a lot of stuff that I was buying was to try to create automatic channels and to click base and click back and make money while I sleep and stuff. And now when I sleep, I basically sleep. And when I wake up, I work on my business. And it’s become very, very easy and very, very clean. And it’s almost like a marketplace. I always say to people, if you go back to Jesus times, you know, and he’s walking around the markets, you didn’t have Facebook, he didn’t have Instagram, he didn’t have all these Twitter business. And people were doing business very, very well in those days, because it was just personal interaction. I think I’ve wasted so much money on on silly things that people have promised would would bring me which is beyond my wildest dreams, but actually left me with huge credit card debts.
Sam Bearfoot [10:59]
Yeah, I’ve done I’ve done exactly the same thing. And I think the issue and people The thing is people still do that now. So I look at and think my God, I might 10 years on, you know, further on. And I still see people making the same mistakes that I made, you know, all those years ago, but I think they the online world is quite alluring. And there are a lot of things that people see that they think they need to be rich or to get, you know, to have a thriving business or whatever that is, but they just don’t like they really, really don’t. And it’s one of the things the key things that I regardless of what I’m teaching someone, whether it’s just visibility, whether it’s instagram, whatever it is, I’m always like, just keep it really simple. Like you really don’t need to overcomplicate it, because when you do, you’ll become overwhelmed, overwhelmed leads to procrastination, procrastination just leads to failure. So like you just don’t need to overcomplicate stuff.
David Ralph [12:00]
Let’s see, here’s some words. Now, then we’re going to delve back into that, here’s Oprah,
Oprah Winfrey [12:04]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move. And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment. No, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [12:36]
Now, my business took off big time, Sam, when I realized by actually playing the radio host, was just like people turning the radio on. And they would turn on and I would listen and go thank you very much I enjoyed by men turn off, and they wouldn’t connect with me at all. Now I’ve allowed myself to be much more open. And I spend more of my time actually talking to my listeners. That is when my business took offline when I reach the online and the offline world. And I know that’s a big part of your business letting people see behind the cloak and see the wizard operating it all.
Sam Bearfoot [13:14]
Yeah, absolutely. It’s, you know, people forget that social media is social, there’s a person behind the keyboard, there’s a person behind the mic is a person behind the smartphone, or smart, whatever, you know, there’s a person there. And I think people need to hear that from time to time, because we get so caught up with our keyboards and our phones, that we forget that there are real people that are watching, listening, interacting, absorbing, being inspired or being felt left, you know, left out or let down. And for me, it’s a really big part of what I bring to my audience to my clients. Stop talking to people as if you’re talking to the entire world, just talk to a person like you would do in a coffee shop, like he would do out to dinner, walking around the shopping center, whatever it is, but you’re actually just only ever talking to one person. And that really helps people simplify stuff. A lot of people come to me because they’re overwhelmed. And they’re terrified of online visibility. And it’s because they feel like they’re talking to the entire world. And I say to them that you are not Kim Kardashian, you are not Justin Bieber, everybody isn’t watching it. Like seriously, you’re lucky if your mom and maybe 10 others are watching. And that is it. And you know, it’s what is a prime example of keeping stuff really simple. But it’s also a prime example of how overwhelming it can be, and how much social pressure there is online.
David Ralph [14:54]
When we look at that, because obviously on a business line, I’ve got I want, I want more than my mom and a few mates to be listening, I want us to have a global dominating profile. But how many of customers? Do you think a person really needs to actually make a business because I know that with myself, I was driving forward striving forward to get more and more listeners and more and more downloads. And when I looked at it one day, and I thought why, how many customers do I actually need to keep my lights on. And once I started doing the math, and which is a big part of my coaching now, I always say to people, you don’t create a business, you create what you want. And so you go, and you look at what you want, how many customers do I need to get back? And then move on from there? It’s very, very few, isn’t it? It’s very, very few. So having to speak to the world is just not required.
Sam Bearfoot [15:46]
It’s not required. And it’s a question actually, a lot of people ask me, in the sense of most people come to me, you know, with my Instagram hat on some money 10 K, any 10,000 followers and why? Well, you know, everybody, I don’t know, not everybody does have 10 K, but I want to know why you want to have 10 k? Well, because I get the swipe up function. I’m not okay, and what’s the swipe up function? And if the
David Ralph [16:11]
What is that? I don’t know what that is, what’s this?
Sam Bearfoot [16:14]
Oh, the swipe up function. So in Instagram stories, when you get over 10,000 followers, and you have a business account, you get a swipe up facility. That is you can embed a URL in your instrument stories. So the person can physically swipe up on their phone, and it will take you to a website, or a sales page or your product page or whatever. And it’s it is I mean, it is like gold, I’m not gonna lie. It’s where the majority of my sales and my lead generation comes from certainly that of my clients, but you only get it when you get to that 10,000 followers mark and your business. So it is something that everybody wants, but I think they think that it’s the golden ticket making a load of money on Instagram. And it’s not, because actually, you only need 100 followers that absolutely adore every word that you say. And you can make a good living from that really good living. But it’s when you focus purely on really loving that crowd really nourishing, then giving them loads of value, and delivering to them whatever it is that you can fix and that they need. And I always sort of say to people stop focusing on getting that 10 K and focus more on really serving the people that are already following you in your in the organic way. Now
David Ralph [17:38]
we’re going to delve into Instagram, because it’s imagine, imagine Sam but I’m a complete idiot. I know nothing about Instagram at all. It’s not going to be too hard. Because actually I don’t know. And I
Sam Bearfoot [17:51]
know it’s not your thing. It’s
David Ralph [17:52]
not my thing at all. I just don’t get it. I’ve dabbled with it. And I paid my daughter 10 pounds a month or so post pictures on and stuff. And I’ll be honest, I’ve come across and I looked at your pictures this morning. And I could see the amount of interaction that you was getting. And I was thinking, I don’t get what Sam’s posting here. She’s posting pretty images and different stuff. Yeah. How? Why? Let’s start with it. What is Instagram at its essence, and Bane? What are people doing wrong? First of all?
Sam Bearfoot [18:27]
Alright, so Instagram, for me is just a massive community. It’s just a really, really large community of people. That happened to really like image based communication. And I put it like that, because it is communication because one of the very first things that most people get wrong. And I’d like good money that you probably think this Dave, that it’s all about selfies and pitches.
David Ralph [18:52]
Yes, I did and motivational quotes.
Sam Bearfoot [18:54]
Yeah. Right. And that’s what most people think Instagram is about. It’s about selfies. It’s about pictures. I’m not about photography. I hear this a lot. I’m not a photographer, I don’t like you know, taking selfies, how can I make this platform work for me, which is why I then translate that into its image based communication. And when you learn how to communicate by images, and with all the other cool stuff that happens on the platform at the same time, that’s when your eyes will start to see Instagram quite differently.
David Ralph [19:24]
I don’t understand it. Because what what?
Sam Bearfoot [19:28]
Honestly, most people don’t fit, I always say, and you’ll probably see this a lot in my marketing. And I always say people find Instagram so hard to get their heads around. And I personally think is still even though there are now a billion users there. I still think it’s a massively Miss understood platform. And I think I’m going to go with this. And I think the reason for that is we are so brainwashed by Facebook in a good or bad way if I’m not being negative here. But with it’s the granddad isn’t it? Facebook is the granddaddy social media, it’s been around for so long, that we are kind of hardwired to understand social media, in the way of Facebook. And it’s one of the things that I have to break of my clients. Most of my clients come from Facebook, they hire me to help them to crack Instagram. And it’s one of the very first things I have to do I have to break them of their routine on Facebook, because Instagram and Facebook and Facebook and Instagram and they don’t cross over very well. Okay, so
David Ralph [20:35]
how do you decide, because I my whole business is basically a podcast, I don’t really do Facebook, I don’t do Twitter, I don’t do Instagram, you can go over and you can find sort of remains of join up dots in these places. Well, I’ve been playing around with them over the years, and I just love it, I just can’t be bothered. So I’ve converted my podcast into a sort of multiple six speakers business, which is which is amazing. And all really do is podcast, and then speak to customers. So how do you decide but it’s right for your business? Or is it right for FB business, Instagram?
Sam Bearfoot [21:11]
I think it’s right for most businesses. And it’s a it’s a phenomenal traffic generator. If you look at it like that, if you wanted to really simplify it down to a business term, almost every business is looking to increase the traffic generation, whether you’re a podcaster, whether you’re someone that sells shoes, whether you’re someone that is a service based entrepreneur, whether you’re a magazine, whatever it is, you’re going to want to increase the amount of traffic and lead generation that comes to your business. And for most people, certainly those that I get to speak to when they want to look for a new, you know, new area of traffic generation. They’re no longer looking at Twitter that’s old. It’s you know, you know, I used to love Twitter was my thing years ago, but no one ever comes to me and says, Sam, I really want to learn how to rock Twitter. They’re always saying to me, it’s Instagram, that’s the next big, you know, it’s the next big place that people really, really want to cry. And it’s because there are a few people that have really grabbed the bull by the horns. And they are making, you know, multi six figure seven figure business from Instagram alone. So that’s why people are kind of neighbor is all of a sudden picked up and they’re like, Oh, hang on a minute. Some people are doing really and I hear this a lot. You know, some of the clients go to me, Well, some of my clients, they’re not even on Facebook anymore. They’re only on Instagram. So they the penny is dropped for them. They’ve already got clients saying to them, I’m no longer on Facebook, I’m only on Instagram so they’re now reaching to me and going well if I’ve already got clients that are just using Instagram there’s got to be more so it’s it’s about chasing the money. It’s about chasing the lead it’s about chasing the traffic and that’s why people are migrating over.
David Ralph [22:56]
Now when I started join up dots back in 2014 when our was just a young man with no no white hair and flat stomach six.
Sam Bearfoot [23:06]
I had any white hair the last time we spoke? I certainly do now
David Ralph [23:11]
that’s a sign of online business we don’t share that’s why photos
Sam Bearfoot [23:18]
that you got the absolute exclusive because I diet no one knows that I’ve got some way but I do now the whole world does
David Ralph [23:24]
is when you get the arm that the gray hair where you shouldn’t be getting the gray hair. That’s when you when you don’t know you don’t
Sam Bearfoot [23:30]
realize it that was a thing that’s in a in a post the other day and I was well, I spat out my tea.
David Ralph [23:37]
Well, we could because you never see anybody putting grease into bouncing back down the front of their pants. Do you notice you’ve never seen that advert at all? So anyway, we digress. I can’t even remember what I was talking about. Now. Back in 2014, when I started yo dots on the professional I keep it on track
Sam Bearfoot [23:57]
podcast at the same time didn’t like we did we did yeah, very, very short on time,
David Ralph [24:02]
Pat Flynn of Smart Passive Income used to have a thing about be everywhere, that was his thing. He everywhere and you know, create a profile everywhere. And now as we’re saying, it’s not so much a case of be everywhere, but be where your customers are finding where your customers are hanging out most and then focus your your efforts bear. So if somebody is like got a florist, for example, I would say that Instagram would be great loads of pictures of flowers and stuff. If somebody has got a colonic irrigation business, I would say that Instagram isn’t as good. Wouldn’t it be wrong?
Sam Bearfoot [24:38]
And yes and no.
Yes and no in the sense of colonic irrigation, you wouldn’t be able to share very many of the images that you might want to share. So it would be quite a learning curve on how to use the platform to have your how to create that image based communication around your business. But keeping within their terms of service, because it’s quite prime exciting. I reason I say this is because I had a plastic surgery company hire me. And we did some phenomenal work with them. But we will forever being reported even though we would cover the bits and pieces that needed to be covered, you know, to stick with terms, you know, their terms of service, we will forever being reported for a parent nudity. Now, every time that we would reach out to Instagram and say that, you know, we have permission. And you know, you can see we covered everything we need to cover it’s no different from a woman wearing a bikini. So that but it was you know, it was a harsh reality of Yes, this platform can be about vanity and can be about beauty and all of those sorts of things. But their community they were also really sensitive on what they share. So
it’s a yes or no answer on that one with the kilometer shoe company. I love it.
David Ralph [25:58]
I love it. nudity, I prefer nudity more than nudity.
Sam Bearfoot [26:03]
Yeah. It You know, it is a funny platform like that. And I’m just because I have some first hand knowledge with that particular client. It was just you know, we had to get the account back because they disable the account in full, etc. So it’s really quite difficult for the business to see the benefit of actually putting time effort money into, you know, advertising themselves in that way, when they constantly were battling getting the account reopened because they actually hadn’t done anything wrong.
David Ralph [26:34]
Now the The other thing that I’m gonna ask you, Sam is in my life, I operate purely by desktop PC, I come to my office, I operate and when I turn it off, as people will hear time and time again, I don’t have a cell phone, I don’t have a tablet, I don’t have anything. And when I was dabbling with Instagram, it was a huge pain, trying to get pictures onto it from desktop. people out there who are sort of old school like me, and I do it purely so that when I turn everything off the world can’t get me it’s just like the freedom of my boat. Yeah, it’s a thing that they’ve got to be aware of, are there things now that help you ease through or is it just I’ll get with the program David you need a cell phone, everyone’s got one and how’s your wife gonna bother you and ask you to get milk when you’re out.
Sam Bearfoot [27:25]
And you will need a cell phone you will need to find but just for validation type purposes with Instagram. And but now you There are numerous desktop applications that you can post directly to your Instagram accounts. And Instagram has now authorized a certain amount of companies that do stick to their terms of service. So you aren’t breaching any, you know any of the rules anymore, because it used to be like that. So there’s always been places where you can upload your images and things on a desktop, and they will send it to your phone up until now I’m going to say about a year ago. And that was actually breaching Terms of Service. But there are some, you know, penalties one of them that’s really quite good. Hootsuite does it as well. And there’s a third one I can’t remember. But you can now post from your desktop. But ultimately, Instagram is an app. It’s not a website, it’s an app and apps are found on smart devices. I haven’t
David Ralph [28:27]
got a smart business anyway. That’s what that’s what you’re saying.
Sam Bearfoot [28:33]
is one of the things and I think it’s one of those things that the reason why the demographics are slightly younger. Because it’s one of the I hear it a lot, you know, people generally that I work with, they’re over 30. So they’re, you know, they’re in the older generation. And they’re like, well, like how much of this Can I actually do from my desktop and mobile, you can do good amount of it. But you still need to have a connection via in some way. Because there’s lots of security protocol and things like that that you need to do. Because that’s, it’s very annoying to someone like me, but that’s just Instagram, keeping your stuff safe.
David Ralph [29:12]
Okay, so so it’s a good platform we’re already deciding is a good platform. There’s lots of traffic to be had. And obviously, businesses need for traffic. I know once again, but the world is full of people going. I know this. I know this Sam barefoot, but I can’t decide what pitches to put up. I don’t know what’s right for my business. This is where they’re going to come steaming to you. And you’re going to be going, David, David, I haven’t left my bedroom for the last four hours. Because Because of these people connecting with us, or four weeks would even be better. How do they decide what pictures I’m right for them?
Sam Bearfoot [29:50]
Why the fasting minutes? It doesn’t have to be a picture. It can be video, right? You
David Ralph [29:55]
blow me mind you blow me mind. Right. Right.
Sam Bearfoot [30:00]
for you as a podcaster what I would do for you and obviously you know that I had a bit of a podcasting brain, I would just drop little clips of your show. little teaser trailers. And you know, I know that you know that term. little teaser trailers drive the traffic to the whole episodes. box you I’m cool. Yeah. But Bob’s
David Ralph [30:18]
your uncle button is effort. There’s effort.
Sam Bearfoot [30:23]
It will require some effort. Yeah,
David Ralph [30:24]
I don’t like effort. I like to blow things and go automate. And it just
Sam Bearfoot [30:30]
you don’t have any trailers for any of your business at all know, you’re probably dying, because you’re probably in that phase where you you’re probably millions and millions of downloads now, you really don’t need to drive much traffic to it
David Ralph [30:41]
is lazy time really my whole podcast is the fact that it’s it’s doing very, very well. I get sort of hundreds of thousands of people listening every month. And out of those, as I say, I only need a very few percentage to send me an email and say, a big chunk. So I’m really do anything I like walking the fields of England, and and watching Netflix and things like that I have, I look at it. And I am actually in that point, Sam, where I’m thinking to myself, am I getting ready for the next big push? Because the first four years was a slog and a half. And I think I needed a point where I went, actually, I’m going to rest for a while. You know, I’m not going to do all the slog, I’m not gonna allow it to come to me. But after a while that gets boring. So maybe I’m sort of just getting myself ready getting myself stronger to sort of move again. So yeah, if there’s effort involved, making little sort of videos and all that kind of stuff, and I know I can hire certain people from the Philippines, Philippines and India to do all that kind of stuff. But once again, it’s kind of effort in it.
Sam Bearfoot [31:50]
And it is but any social media is effort.
David Ralph [31:53]
podcasting, podcasting is a breeze.
Sam Bearfoot [31:57]
It is for you. But for someone that’s just yeah. And And you know why? Something that everybody seems to be on that bandwagon recently. And people say to me, Sam, are you ever going to do another podcast? No, I’ve done it once. I’m not doing it again.
David Ralph [32:15]
Because you are you are and listeners, if you’re listening to Sam now, she’s the same here. But she is sort of online and offline. There’s there’s no, there’s no. There’s no
Sam Bearfoot [32:26]
safety. So it is no fear, love my no filter approach. And literally, it’s no filter from an image point of view. From a personality point of view, the person that you see online is the person that you would get on a phone call that you’d meet in the street. Yeah, that’s me. Like you’re you’re down. It’s up to you. And I do
David Ralph [32:47]
have to emphasize when I say there’s no sexy, Sam, that that means like an online profile that wasn’t saying that she she’s let herself go. And and her group has gone out the windows because she’s now online, which is which actually actually gets me to a good question. You are on Facebook Live a lot. And you’re renowned for your lippy and your your lip is a big thing. Is Is that a hassle that now you’re on Facebook Live a lot? You’ve got to go, Oh, I can’t just hang around. Jimmy Jimmy James, I’ve got
Sam Bearfoot [33:23]
myself up. No, absolutely not. And you probably have one of the lucky ones that managed to catch me in the lippy, I’d say that most of my Facebook Live is actually done with what I refer to as fresh out the shower look. So very often, I have literally no makeup on. And if you really got here, I might even still be in my pajamas. But it’s you know, for me, that’s one of the things that I’m trying to portray to the audience that I have is that you don’t have to turn up perfect is about progress. It’s not about perfection. So
I have no issues with you know, showing up exactly as I am with with or without lippy? I,
David Ralph [34:09]
I struggle with this. Because I know as we said, right at the very beginning, smoke and mirrors, they want everyone to know that join up dots is a business that I have created. And ultimately, they can do the same. They just need to have the passion and the enthusiasm and hire somebody to sort of speed them through which generally we don’t do we just think that we can sort of work out and push through. But it’s very difficult to make something look real and authentic, while trying to make it look professional and polished as well, it did there’s a real difficult bit which you’ve kind of walked through the middle. You’re You’re both of those, I look at it your ROI, you will faint it but you’re also professional as well. It’s It’s It’s like juggling two plates, isn’t it?
Sam Bearfoot [34:53]
It is but I think for me the fact that I was a podcaster for so long. I think that gave me such an incredible foundation. And it broke a lot of the a lot of the things that we think or feel we should be so for me when my first few podcasts, which you can’t listen to now, because I literally only actually took them down last year, even though I hadn’t put anything out for years. My first few podcasts, you can hear the nerves in my voice I stopped. So I call you know this stuff that we did. And but after doing my measly 114 episodes, and you don’t have that, you know, you don’t have the stuttering, you’re really you just become super comfortable with your own voice. And I know for me when I first started podcasting, and certainly whenever I’ve had to teach anyone how to podcast, one of the things is I can’t stand my own voice. I really don’t like to listen to my own voice. But you get used to it, you know, when you add it 114 things? And it isn’t?
David Ralph [36:01]
why should anybody else listen to you?
Sam Bearfoot [36:02]
Yeah, you know what I mean? It’s like, it’s one of those things. So for me the listening to my own voice, I had down the talking to people that I had never even met, you know, I didn’t want some of my stuff for the radio show for your radio. So some of the interviews that I did, I would literally at the end of the company go Sam, I’ve got someone for you. He’s going to be on the phone between X and X, can you interview him on blog. And that might be a day’s notice. I’ve never even heard of this person before. So I was really used to talking to strangers, building rapport, super fast, and getting the job done. So that the whole, you know, breaking the ice thing. I did that with ease and flows. So those two things for me, when I decided to pivot in my business and change things, and step out and do more video, it wasn’t nonetheless scary doing video because obviously nobody sees your face in podcasting bar, I didn’t have to fear about talking to strangers, because I’ve been doing it for the last couple of years. I knew and was really comfortable with my own voice and and just talking and going with the flow and being professional. And even if you do fall off your chair or whatever, just carry on. So I kind of had a bit of a stepping stone into what you see now. And it’s one of the things I have to help other people get their head around.
David Ralph [37:22]
It’s kind of I call it online sexy, it’s that ability to actually just be yourself and, and fascinate and sales become quite easy when you fascinate people, you know? Yeah, I find a lot of the people that saw come through me now. They, I suppose it’s where I was maybe five or six years 10 years ago, where they want a kind of hidden personal branding. They want to have a website, they want to have a business that they’re just about, okay to have an about page about them. But other than bad, they won’t talk about themselves. Front and center. Now with yourself moving through world of online sexy to where you are now. Does that make your Instagram kind of profile easier that there’s over learnings do all the dots help you to actually hit the ground running? Because when you decided to start on Instagram, I actually fought and I will tell you this, I thought well, another thing? Why doesn’t he just sort of capon whip something and then you know, and just get it down and become an expert about you proved me wrong? Because you have taken this thing by by his balls and and run with it. But when I first looked at it, I thought I don’t know why she’s doing this. But those dots lead it to be easier for you.
Sam Bearfoot [38:40]
Yeah, I think so. There was obviously random reasons around why I decided to completely pivot in my business. And you know, I had a baby, I had to take some time out. And it was just it suited me better. And everything that I’ve been doing in the 10 years prior meant I had this really great audience, people that have been following me and wondering how I’ve managed to do this and how I’ve managed to get my following and blah, blah, blah. It meant and I had this primed audience ready and waiting. But what it also meant was, and a few people are aware of this, it meant that because I at the time, I really wanted to serve the health and well being community because that’s where I’d come from the last 10 years. I knew they existed on Instagram, and at the time I hated it. So I had to spend a few months really getting good at it and getting comfortable with it. And that’s kind of how it was born. Really, that’s how the whole Instagram thing was born. But now, I said much. I said much more than just health and well being a big portion of my clients, how I just other entrepreneurs that need help.
David Ralph [39:51]
So was it born out of pain in your own personal life, when you kind of get tired and you just get weary and you feel like you’re being on the same being all the time? Or was it just that you saw a gap in the market and you went for it.
Sam Bearfoot [40:06]
And I think it was probably born out of pain. I’d had my little boy, my clinic was up in London, and I live just outside of London. So it used to take an hour for me to get in and out of the city. And I just thought you know what, I can’t justify spending two hours to get there. And back without even seeing clients away from my family three or four times a week, I just couldn’t you know, I couldn’t fathom doing that. I knew I’d be exhausted. So I had to make a choice. It was the choice between do I close my my health business, and pivot into something that I’ve always been really interested in. And something that I’ve always felt that with any training that I had in my health business, I was never ever taught about business, I was, you know, you always taught your skills about you know how to deal with clients and elements. But you’re never actually taught how to get that client in the first place, which kind of paid me off. And you know, me, I’m a little bit stubborn, my stuff like that, you know, I’ve just done 10 years of really great online visibility with what I was doing. I can teach people how to do this. And one of my things was I wanted to heal the world, right? There’s so many people in that industry that they just want to heal people. They just want to be
David Ralph [41:15]
like Michael Jackson.
Sam Bearfoot [41:17]
Right, exactly. And for me, I was like, well hang on a minute, I’ve only got two hands. But what if, what if I could teach 50 people a year, the other health care professionals to really walk it online? That gives me 100 hands that are healing the world? That was my motivation?
David Ralph [41:36]
Oh, that’s an image. I feel like singing Do you feel it? Here? But
Sam Bearfoot [41:43]
yeah, that was that was totally in. And that, you know,
David Ralph [41:45]
that really, that is? That is the sexy statement that literally your whole business can be based around 50 people, you know, and I’ve, I look at mine, and I actually to keep my lights on? And give me a totally free lifestyle. Really, I need to customers a month Really? Yeah.
Sam Bearfoot [42:09]
For me, it’s probably maybe two, three, maybe four customers depending on what they want and what you know what level they want. But yeah, I’m the same. I don’t need a huge amount of people every month.
David Ralph [42:22]
It’s a mindset shift, isn’t it? It’s a mindset. And you realize that tightening your niche gives you more free time by
Sam Bearfoot [42:31]
gallery, a lot of people find it scary because they feel like they should serve everybody, you know, they feel like I should be helping everybody. And and I said to him, you’re never going to be liked by everybody said don’t even bother trying. So you’re definitely not going to serve everyone. One of the best things I did. And I’m going to share this with the listeners, and
David Ralph [42:47]
I’m going to share it with you, Sam as well, is that I started saying to people, I don’t want to work with you. And
Sam Bearfoot [42:54]
how powerful is that statement? I love that one.
David Ralph [42:56]
Yeah. And it just made me realize that I was in control. And I didn’t need to have crappy customers. And I used to have ones that used to suck me dry and used to be an emailing me and Facebook in me all the time. And they were getting a pittance. And I was like just being pulled from pillar to post. Now everyone I work with I interview basically. And I go with my gut. And I listened to them. And if I think to myself, it’s not quite right, I think to myself, I don’t need you. And I don’t mean that arrogantly, you know, but I just know that effectively, if I take on a client that I think is going to work, then ultimately, they’re going to get the success at the upper end, we’re going to develop their business in a way that is going to be useful for them. And for me, because the more success I give them, it comes back to you. Right? Yeah,
Sam Bearfoot [43:47]
absolutely. I actually have someone at the moment who, who is reached out, he requires some help on Instagram. But he’s absolutely not my ideal client. And I repetitively said to him, I’m really sorry. I just can’t like you’re not for me, I can’t help you. Yes, I have the knowledge, but you’re not someone that I would traditionally help. You know, let me send you to someone else. And the poor guy keeps coming back. He’s like, please, will you just I just want you to do it. And I I get that. And I really appreciate that. But no, the answer isn’t. But you know, it’s I took me a long time to get to that age of me a really long time to get to the point where I would actually say so and I’m really sorry, I can’t help you. And it takes Yeah, yeah. And I used to take everyone as well. And I think that comes from what I know, I know that comes from that place where I was rock bottom, and I would take every time I could get. It’s that scarcity feeling. It’s that fear in your gut of Oh my God, I’ve got to pay the rent, I’ve got a yo feed my child, I’ve you know, I’ve got to do whatever. But obviously, as you grow and you progress, you no longer need to feel that. And it took me It takes some fat TechStars while Did you know kick out and never see again. But it is super powerful. When you do get to that point,
David Ralph [45:07]
when I saw you really blossom was basically you hired a coach, you have hired a mentor. And yeah, they were teaching you how to do online sales. And I saw you change you became for a period of time, you became quite aggressive, I felt that you you were sort of overly dominant. Now you’ve kind of softened and you become Sam again. But Sam with a message and a mission. But at the time I was watching your posts and stuff and thinking, this is kind of like turbo Sam this this is like Robo Sam, and I wasn’t too sure about it. Was that a great investment for you? Because he obviously has paid off. But did you then have to find your own self through that.
Sam Bearfoot [45:50]
And it was a huge investment. And I worked with the lady exclusively throughout 2017. And I openly say she completely changed my and she did. And we still get to speak now and this stuff, although I have now got a different coach. But for me, the coaching thing was a big issue because I had heavily invested in someone just before I had my son who massively let me down. So for me, I literally emptied my savings for this person, and they didn’t deliver. So it meant that I had no sales coming through the door and I was broke. So for me a higher rate, the thought of hiring someone else was a really scary thing. And you know that what you were saying earlier about? Just taking time to be just take time to be. And I had to do that. I had to just spend a few months just being and then I hired her. And I said I met and she still quotes it now, I said how I will be your best student. And today as far as I’m aware, I am her best selling student.
I’ve been incredible.
David Ralph [47:05]
And was that? Because you just gave yourself to her? You just basically said, You know, I don’t Yeah, I’m leaving the ego behind everything. I think it’s working. Just tell you and I will do it.
Sam Bearfoot [47:15]
Yeah. Yeah. I said to her, you tell me what to do. And I’ll do it. I don’t care what it is. But you tell me what to do. And I’ll do it. And that’s exactly what I did. And that first month, we did five figures. And it was insane. And I thought okay, I can actually do this. And the turbo Sam you’re talking about is that’s how you know that. I mean, like what I refer to this promotion phase. You know, for someone that’s a visibility expert, if I’m not up and down your feed constantly, if I’m in a promotion of fighter phase, I’m not doing my job, right. So that’s what you mean by Turbo Sam?
David Ralph [47:52]
Yeah, it was a strange version of you. As I say, Now, you’re just you, you’re just you but you you’ve
Sam Bearfoot [47:59]
got people have become used to that they, they are quite used to the passive aggressive, but cheeky, funny kind of girl that you see online. And that’s what people really like about it. And I had actually had someone call me last week. And they basically I just, I’ve called you, because I’m so fed up with the absolute bs that I’m seeing up and down my timeline. And I just need someone to give it to me straight, Sam, just give it to me straight. What am I doing wrong? And ultimately, that sentence, that phrase is exactly what people hire me for. I don’t give it I don’t sugarcoat it, I don’t, you know, fluff it up for anyone. I’ll tell you if I think you’re doing something right or wrong, Angelica like it all you want. I am that kind of Mom, I really, I know that we are really good friends. And you probably don’t see that. But you have a lot of people to IP off. And I get comfortable with that. It’s fine.
David Ralph [48:51]
I can imagine it sam i it’s you know, I can I can well imagine it. But we’ve your business just before we sort of bring it to an end. Because we’re coming up to the hour, what would be the first three things, if somebody was looking at Instagram, what would be the first three or major mistakes everybody makes that we can we can alleviate, we can push to the side and say, Take these away, you’ve got half a chance.
Sam Bearfoot [49:16]
Okay, so the first one is, it’s not all about selfies. And you can communicate with just your words, you just have to learn how to place them on an image. So that’s one of the ways that you can definitely do it. If you’re a little bit selfie stick scared, so don’t worry about that. The second thing is about is around consistency. So many people think that they can show up post a couple of times a week, stick a couple of random hashtags on it and then disappear. And I can promise you that won’t work 110% it will not work, you have to become consistent with it, you have to show up on a daily basis, it doesn’t necessarily mean posting on a daily basis, but you do need to show up on a daily basis. And it’s one of the biggest killers of Instagram accounts, even some of the big people out there, they kind of from time to time get a little bit tired, and they just decided to stop showing up. And then all of a sudden their followers decided to start declining and they reached decline and all that kind of stuff. So second point is be as consistent as possible, treat it like a money making piece of your machine, and then you’ll see things a little differently. And then third, what am I going to give you as a juicy, juicy. Third one is, don’t come to Instagram, wearing your Facebook hat, you need to leave that at home. Because it is very, very different. So the Facebook mentality is you show up, you write your fancy posts, you might put an image to it if you’re lucky. And then you kind of wander off and you wait for the lights to come and the comments to come and work that kind of stuff. If you do that on Instagram, that won’t work either it several community vibe. And you have at least in the first instance, and this is with most people, you have to go get your engagement, you have to go find them and bring them to your account. So if you’re coming to Instagram with your Facebook pass on in the Facebook mentality, you need to leave that the door because it really real will hinder your Instagram growth. If you use Instagram, like you would do Facebook.
David Ralph [51:24]
Okay, and the last question, but I’m sitting here going I agree with this, Sam, I agree with is totally, I can’t be bothered? Can people hire you to coach firm? Or can they hire you to just do it for them?
Sam Bearfoot [51:39]
Yes, they can. I do both. So there are three levels of how you come up with me, you can either take my course, which will show you everything that you need to know, if you’re a good self study, then great. There are some people that that just want me to show them how to do it. So we sit down in a consultation process, it’s all recorded. And I’ll go through and you two things are going to help you in your business, create, you know, your Instagram fame, or whatever it is you want to do with it. And then there are some people that just go, you know what, I just can’t be bothered to do this myself. Can you do for me? And as of 2018? The answer to that is yes, this is the first year that we are doing that. And the crazy part about that is I launched it in March and was fully booked within a week. And I now have a team of four that helped me do that. So 2019 is going to be quite interesting.
David Ralph [52:34]
It is turbo Sam is on our way. I think I think she’s got a skates on. And she’s like, and you do you deserve all the success in the world. Because, you know, emphasizing once again to the listeners, I know Sam pretty well. And she has been through it. She really hadn’t. She’s She’s seen most things and more of the ups and downs entrepreneurial world and the fact that we’re still talking and she’s still going and she’s still getting success. If you’re out there and you are wanting to do it, you’ve got to be aware of that you you’ve got to go for it. Yeah. And you’ve got to keep on going for it because we all do stupid stuff. And we learn and we slowly but surely get there.
Sam Bearfoot [53:16]
Yeah, I think you know, I think someone asked me this recently, I think you get to a point be an entrepreneur, where they’re just there isn’t a turning back point, you just get to a point where you cannot fathom that it’s just not within your mind at all, that you could go back to anything different. And I think you get to that, you know, when I did employed work as well as building my business. So, you know, I did that for a really long time, you know, 20 years, it was a long, long time. And I remembered the transition into being a full time entrepreneur. And it’s like, oh, when do I do that? When’s the timing going to be about all of that stuff. But now I’m in the flow of that. And I’ve been here for you know, three years, more than three years. I just, I just cannot ever say that I will ever work for anybody, but myself ever again. And that place is a slightly different. Not stress, but a slightly different game on your shoulders, which actually at the moment I’m quite enjoying.
David Ralph [54:23]
All right, I’m delighted for you, Sam, I really am. I am so delighted because if anybody deserved the big success, you do, and I honestly say I’ve got very few online friends. But you are certainly within two or three fingers of the top one. So thank you so much for being a man. And also thank you so much for being on the show because it gives me a chance to once more bring you on the Sermon on the mic when I send you back in time to have a one on one with your younger self. But this time, I don’t want you to choose I want you to go back to the last time he was on the show Episode 259. And what kind of advice would you give her? Well, we’re going to find out because I’m going to play the music. And when it fades, you’re about this is the Sermon on the mic. Part Two.
Sam Bearfoot [55:33]
Okay, so what would I say to myself, perhaps the last time I was on the show, if I could whisper in my ear, I think it is probably going to be to not let go of that little thing that’s whispering in your ear about serving people serving business owners to go do their thing. Don’t let go of that. And I guess I never did. But I don’t think I paid enough attention to it quickly enough. So I think I would say to myself carry on doing your thing because it will serve you greatly in the next 10 years. But always keep that little whisper that’s in the back of your head present because it’s going to be the thing that will really transform your business and your world.
David Ralph [56:26]
Right stuff and for all our listeners out there Sam what’s the number one best way for our audience to connect with you?
Sam Bearfoot [56:34]
It’s probably on Instagram.
My website is making visibility effortless.com but all my socials are I am sound effort so pretty you know for someone that’s got a bit of a funky weird name at school when I used to get picked on quite a bit is brilliant SEO so you know typing sand barefoot and you’re good to go you’ll probably find me anywhere
David Ralph [56:56]
if you type in David Ralph it’s always two people and the number one the guy who is a professor on penis problems David Ralph is the number one and you can test that out and Mr. Mr.
Sam Bearfoot [57:10]
David Ralph [57:10]
Dr David Ralph on you ology, and I kept getting lots of emails asking for, you know, information on how I could support them. And I just assume that my wife had been talking, but now there’s nothing wrong with me. There’s nothing wrong with me. I’m firing on all cylinders. But that guy is he’s. He’s so funny. He’s above me in the David Ralph at home on Google. I don’t know why I can’t get more famous than Mr. penis. That’s not the way I was expecting to finish the show. But I think that will take us to the end. So that’s
Sam Bearfoot [57:44]
an epic close. That’s an epic. That one is
David Ralph [57:47]
what you get from being a professional. Thank you so much for spending time with us today. Join me up those dots. And please come back again when you got even more dots to join up. Because I do believe that by joining up the dots and connecting our past the best way to build our futures Sam barefoot, thank you so much.
Sam Bearfoot [58:04]
It’s been such a pleasure. I love talking to you. I read it. And I’m so pleased that you’re at where you’re at. And you’ve carried on and it’s epic. I’ll see you in another thousand episodes
David Ralph [58:15]
is that’s a booking we’re putting in now she has nice day
Sam Bearfoot [58:17]
David Ralph [58:18]
Sam Bearfoot. Yeah, the instragram, I can’t even say the Instagram coach who has, you know, really rocked that world. And I really recommend, you know, I don’t recommend many of these people that come on the show. Because I don’t know them personally. They just walk up and I interview them. And away they go. But I do know Sam, I know her personally. And I’ve seen her operate over the last five years and stuff. And she is just as you heard on the show, she’s open, she’s honest, she is if she doesn’t like it, she doesn’t like it. And she will tell you. No, no sort of no smoking mirrors are supposed to be saved. By the very beginning, the show is just honest coaching, which is so powerful. So if you want more from Sam, of course, you can come over to join up dots and look for her episode. And we will have all the show notes links on there. And if you want more from join up dance then come across as well, because we got thousands of shows now. And a lot of other stuff that we’re building up behind the scenes to help you guys move forward to the life that you want. And honestly, it’s they’re not gonna be easy, but it’s there waiting for you. Until next time, thank you so much for listening to join up dots. That was David Ralph that was Sam barefoot. And that was join up dots. See again, Cheers. Bye bye. So you’ve now listen to the podcast? And are you interested in creating your own business because creating an online business isn’t too hard. As long as you do the research and you get the foundations in place, and you have a strategy? Well over the last five or 10 years, I’ve created multiple online businesses, and cemented that information by interviewing so many people free join up dots. And now I have a four stage strategy back and teach you how to do the same. Create a business that will bring income into your life, create freedom, and say goodbye to the alarm clock and the boss forever. Now, this is a 30 day program. But I personally take you through giving you all the steps that you need to do before you get to the stage of actually creating your business, you’re pretty much guaranteed that the business is going to work as long as you put the effort into it afterwards. If that’s of interest to you then just go over to the join up dots homepage and click on the 30 day course there’s a video of me and you can just send a message through to me saying that you’re interested you want to register on the next course and I will personally connect with you and talk you through it and make sure that you are fit for what I’m about to teach you. If that’s of interest, as I say go over to join up dots, the 30 day business course and hope to speak to you soon