Welcome to the Join Up Dots business coaching podcast interview with Sepehr Tarverdian
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Introducing Sepehr Tarverdian
He is a man who when it comes to talking literally has the world at his feet.
A motivational speaker, coach and author he speaks on his own successes of turning a $5000 company into a $5.000.000 company in only 5 years, how he attracted big reputable sponsors, and more importantly “ how to run a Successful event”
Growing up in Tehran, he first began work at the age of 19 as the first interpreter to the former Iranian President, which led him to meeting up with many Presidents, heads of states, and Prime ministers.
How The Dots Joined Up For Sepehr
He travelled the world from South Africa, to Malaysia, From Dubai to London, and from Paris to Tokyo.
This must have been an amazing experience and of course an incredible learning curve to go through?
So how did he limit the fears that we all have when going into room after room of high achievers, and dignitaries?
And how do you get to be create a speaking brand, and achieve so much success whilst staying true to yourself and your authentic path?
Well lets find out as we bring onto the show to start joining up some dots, the one and only Mr Sepehr Tarverdian
During the we discussed such weighty subjects with Sepehr Tarverdian such as:
How there is no retirement for lovers of their work, they just keep on going and going!
How he believes that the infants of the world need a path to follow early on, and we can teach them to follow their passions!
What we all need is a life where vocation becomes vacation, and gives our body a chance to rest and recover!
How the more you give the more you get in life, so start giving with an open hand!
How any success will give you the gift of an obstacle to overcome!
The three questions that he asks himself everyday, starting with “Do I have to be a victim or a victor?” ( you will have to listen to get the other two nuggets of gold)
How To Connect With Sepehr Tarverdian
If you want our whole collection of shows then jump over to the podcast archives here
Audio Transcription Of Sepehr Tarverdian Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:26]
Good morning to you. Good morning. I hope you all right, and welcome to another episode of Join Up Dots Episode 119. Today’s guest is a man who when it comes to talking literally has the world at his feet a motivational speaker, coach and offer. He speaks on his own successes of turning a $5,000 company into a 5 million company in only five years, how we attracted big reputable sponsors, and more importantly, how to run a successful event. Growing up in Tehran, he first began work at the age of 19 is the first interpreter to the former Iranian President, which led to him meeting up with many presidents head of state Prime Minister’s as he travelled the world, from South Africa to Malaysia, from Dubai, to London, and from Paris to Tokyo. This must have been an amazing experience, and of course, an incredible learning curve to go through. So how did he limit the fears we all have when going into a room after room of high achievers and dignitaries? And how do you get to be so creative and build your own speaking brand and achieve so much success while staying true to yourself and your authentic path? Well, let’s find out as we bring on to the show to start joining up some thoughts, the one and only Mr. Sepehr Tarverdian and how are you sir?
Sepehr Tarverdian [1:38]
Good morning, Dave. It’s a pleasure to be in line with you. I’m doing very well.
David Ralph [1:43]
Where abouts is your home at the moment? Because as we were saying in the introduction, you literally call the globe your home, it seems so where are you actually speaking to us from?
Sepehr Tarverdian [1:53]
Well, I’m just being all around the world, but mainly in the Middle East, in Toronto, and in Dubai, also in Turkey. So all around the middle east mainly?
David Ralph [2:03]
And this is your sort of home by choice. Is it that this is where you’ve now built your hub of operations?
Sepehr Tarverdian [2:10]
Absolutely. Well, it just a business is going so we have to stay here.
David Ralph [2:15]
So what is your your your path? Where did you grow up into wrong? Because for my so you were sort of there as a child when the the issues in this situation was occurring out there?
Sepehr Tarverdian [2:29]
Absolutely. I was born into run and raised in Toronto and still living in Toronto.
David Ralph [2:35]
And has that been a difficult up growing? Or were you not aware of the issues that were occurring?
Sepehr Tarverdian [2:42]
Well, I think there are not any specific issues. The only thing is that Iran is now considered as some of the main emerging economies. And it was used to well, sanctions has been an opportunity for us. Because when there are sanctions, it means there is there is only exclusivity, and are not foreign countries, foreign companies getting into your market. And that leaves the market open for you to really to really be different and creative. For instance, if I was going to do it in perhaps Japan or China, and possibly millions of people have made that decision before I make the decision. And so the competition would have been tough. So sanctions was a very good opportunity for us to grow. I’m not saying that we grew because you were alone, or your Exclusive OR foreigners were not into the market. But also there are other reasons that we can discuss later in the talk
David Ralph [3:33]
about the conflicts that we all saw on the news growing up, was that a visible part of your day to day life? What sort of conflicts I’m not aware of it wasn’t a sort of incidents and sort of civil war and, and battles and stuff into and growing up.
Sepehr Tarverdian [3:52]
Actually not I mean, perhaps you’re talking about Iraq, which is another country, but in Iran, or into Iran, we have no had any war or civil war. For a long time. Our last war was with Iraq. That was about 25 years ago. And since that time, we have not had any conflict or civil war at all. But I agree with you that the Western media would portray a different role than what it is I sometimes look at this news and hear the news. And I understand I’m living in a different, absolutely different other country than what is portrayed as a little delusive. And it’s a little delusion that is done by the Western media. absolutely safe, absolutely modern, absolutely normal and the standard variable living here.
David Ralph [4:40]
But that’s great to hear, because I’m 44 years old, and I have strong memories of seeing it on the news a lot when I was growing up. So to say that the issues that I have in my memory have gone is obviously marvellous for you. So what is a sort of a day to day life in in terrain? And in sort of the middle? or eight? What What would a young child do? They go off to school every day? But when they come home in the evening, I I’m just guessing, but it must be so hot? Did they just sort of go indoors and Steve air? Or what what would a young child be doing?
Sepehr Tarverdian [5:14]
Well, a young child will of course be affected by the culture, by the religion. And by the style of living in the Middle East. For instance, Islam is very penetrative. And as a dominant religion in the Middle East, and the way of living, it will be absolutely different than the Western cultures, the folklore and the food and the whole family culture is absolutely different than what it exists in the Western world. Just like what it exists in the Asian world at the new East forest. So as a young child will be exposed to certain routines, as many other children in the wall, for instance, going to school exercising being with the family, but our some sort of cultural differences in, in this part of the world as a result of the dominance of the Islam as a religion, you know,
David Ralph [6:07]
in what way?
Sepehr Tarverdian [6:10]
Well, while it, it will dictate some types of frameworks, just like any other religion, it’s, it’s less liberal than the Western countries. And it’s more, you know, rules based and, you know, laws based living in the Middle East. For instance, a child will learn that there are praying times, and it should not escape dad are fasting times for a holy month of Ramadan would where we’re existing where we’re staying right now. And it would learn what to eat and what not to eat, what to avoid. For instance, you know, alcohol now plays a very significant role in the whole world, and lots of incidents are happening as a result of drunk people. Now, in the in the Middle East, it is illegal, and it is unlawful to have it in the public. And it’s actually the it’s an illegal things. So that will really impact the life of a child not being exposed to it, or actually being exposed more to a family culture.
David Ralph [7:09]
Is that a good thing? personally? Do you feel that alcohol isn’t as sort of widely available as it is in the West?
Sepehr Tarverdian [7:15]
Well, you know, alcohol is a toxin anyway in your body. And well, getting out of toxin is definitely a good thing. And you know, nowadays, there are not borders, if you really want to try it, and you can get the plane one or two hours, you will be in another country where these things are allowed. So I would rather stay safe and in a safer community. I was talking to one of my friends who is a policeman in New Zealand. And he told me that 77% of the incidents that he has actually discovered, were all resulted by the use of alcohol.
David Ralph [7:51]
Yeah, it doesn’t surprise me if you come to the United Kingdom. It’s quite a boozy culture, to be honest.
Sepehr Tarverdian [7:57]
Yes, yes, I understand that. I’ve been there before. And I can guess it.
David Ralph [8:02]
Yeah, absolutely. So you have got quite a lot on your plate, a motivational speaker, coach and author. How did this all come about from you? Because you are known as somebody who is at the top of his game as a motivational speaker. But something like that doesn’t happen overnight. So how did you actually start joining up the dots and working towards about was that something that was always on your radar, or did just one thing lead to another to another.
Sepehr Tarverdian [8:29]
And all that was, as you said, One thing led to another thing, I have one dream that when children are born, we go and fund I mean, we get birth certificates of birth for them, I really hope there would be a day that we first get a coach for them from that day, so that they can really get things jotted down, get things written, and you know, a pathway will be created for these very, very little infants and small child. So for instance, you know, you and if you are David Beckham, or if you are Tiger boots, it will champions, you still have your own coach, you still have your own coach who will teach you what to do and what not to do, even if you’re on top of the game. And that is key. Because as whoever you want to be, you still want someone more experience after page not being you know, emotionally affected, to show you logically where the way is, as you said, joining up the dots or connecting the dots. And that’s what it is, I mean, having the right coach, I was talking to a friend of mine, Nick Holic, he’s been the first astronauts, private astronaut in the world. And he’s written all his goals, even going into the space at the age seven under the influence of a coach. So it is absolutely essential to have a coach at wherever stage of life you are.
David Ralph [9:52]
So So what do you think as humans, you know, since I’ve been doing this job, literally every single person I’ve spoken to, has got it a coach or a mentor. And it’s not surprising that they’re successful one that I’m talking to them and be that they’ve got a storey, which is, you know, it sets them apart. But if I talked to the normal man on the street, or the people that I’ve been working with for the last 3040 years, then no one has a coach or a mentor. So So why is it a different kind of mindset that sets the successful, or the high achievers apart?
Sepehr Tarverdian [10:25]
Yes, unfortunately, I think that is a disaster, not to change, not to grow and to stay where you are, and not being current, you know, water, if it does not flow, it will really a stagnate and it will not really be a water anymore. So we are old band to flow to flow with the life to flow and have a current with the with the life and we know with the trainings and with the learnings, our learning curve must always be growing. I have friends that that graduated from the University 10 20 years ago, and they had PhDs. And they were fantastic. And what were they what they were learning and educating. But then they stopped it. And they don’t, they don’t learn anymore. They think they’re doctors and they are doing one thing at their organisation. But they’re not learning. They’re not training, they’re not growing. And that’s a disaster, having a fixed mindset, versus a growing mindset that you really need. And I think there are lots of things that can help us to have that flow and not to stagnate. One is really attending seminars and conferences that will be doing and reading books and listening to CDs attending I had travelling the world travelling the world is really essential for a person who wants to learn because meeting with different people meeting with different cultures, different hospitality, ease and sort of stuff, it really helps you to learn and grow. And I cannot imagine a human to stop learning and only working, working, working, working, not travelling, not learning, not even teaching, because the best way to learn is to teach what you what you already know. And that is stabilisers. And some people are really running on the treadmill and they just get swept out. And then at the end of the day, they get off the treadmill, and they want to be in a different place, not understanding that they are now on a treadmill. And they really need some time off to be on the business rather than in the business. Because that is a very big danger to stay in the business and get suffocated and get really drowned into things and cows and not knowing where you’re going. And losing the control and learning and you know, educating and having a coach and travelling and having some time off, will really help you have a different life that you deserve if you give this chance to yourself.
David Ralph [12:49]
So how do you give yourself a time off, because I’ll be honest, I have no time off at all at the moment, my life is absolutely consumed my balance doing this is just totally out the window is not there at all. So somebody like yourself who’s obviously doing amazing things in the world? How do you manage to actually step away from it and give yourself time off?
Sepehr Tarverdian [13:10]
Well, it is really important that you have a plan. Every two or three months, our body really gets tired, I would say everybody because I’ve been talking to lots and lots of people and see the same trend. I have been working at weekends really non stop around the clock because of the very excitement that it is inside me with the with the goals that I have and the passion that exists there. And so after some time, just like any other machine in the world by but our bodies a machine, it needs some time off, and I have it in the plan. And I keep sure I will go on holiday and really stay sometime relaxed. And think about the business of the treadmill of the running track. Because you really your body is a machine, your brain is a machine it needs some time off. And you have to have it planned at least every three months, not saying every six or five months. And so that is something that you need to plan and you need to be aware of not to be drowned by the cows and the hectic days that you’re facing every day.
David Ralph [14:12]
So are you somebody who believes in that the sort of phrase mini retirement where but every sort of two to three months, you actually do switch off totally. And the idea of working 45 years, just so that you can stop working, when you’re older, is a thing that we should all look at and say no, that’s not the way to do it.
Sepehr Tarverdian [14:31]
Absolutely not. I mean, there is no retirement age for the for the lovers. Lovers are leaving with their lives. And there is no and for any love. If you have passion, success is yours. And as an if you don’t have a passion, you definitely have a retirement age. And you’re looking forward to that. Because you have been doing one thing for 50 years, I was recently talking to an accountant who told me that he is he’s been accountant for 50 years. He’s been tired with that. And he’s he’s really bored with what he’s got. And he’s never grown. And then I was really taking him into a deep discussion and dollar. And he ended up understanding that the for the first year of being an accountant, he was an accountant. But then he repeated that same stuff for 50 years on and on expecting a different result, which is exactly insanity, as Albert Einstein explained that, so you really need to be passionate and have love towards your job. And then there is no retirement age for that.
David Ralph [15:34]
Why basically this is a leading question setter, because so many people will be listening to this, this conversation we’re having, and they are in jobs, or they’re in situations where they are bored in and I’ve been doing it for a few years. And I don’t know about option. But I keep on hearing me and I keep hearing my guests say you’ve got to be passionate. How can you find that passion. If you are just trapped in the nine to five, and you get comin your energy’s low. So you just lay on the sofa? Before you go again, to get to the weekend? How can you find that passion?
Sepehr Tarverdian [16:07]
Well, if you leave your values to be short, if you know what your values are, and you leave them, then you will be passionate. But if you leave versus an opposite your values, you will always have conflict, you will be tired, you’re looking forward to going back home. It’s not what you like to do, you cannot be successful, you cannot generate good results. And now the question is how can I know my values? And then the answer will be perhaps you need a coach, again, we go back to the first dialogue that we had, you need a very professional experienced coach that knows lots of people and can really do some tests on you. But not only that, every one of us can be our own coach, if we had a better self knowledge, true different techniques through different tools through different, you know, books, self help aid, materials. And so you feel lever values, we will be certainly passionate because you’re having a wonderful life. If you love your vocation, your vocation becomes your vacation.
David Ralph [17:14]
I like that. Say that again, I’m going to drop that one down, go go with it again.
Sepehr Tarverdian [17:19]
I would say if you love your vocation, your vocation will become your vacation. And you will know you will be on travelling and trip all the time, you will have a five day weekend decide rather than a two day weekend aside, because you are always enjoying your life. And as much as you’re enjoying your business.
David Ralph [17:41]
Richard Branson says this being and I use this quite a lot, because I was quite inspired by this at the early stages of doing the show. But he says I don’t consider work, work and play play. It’s just a living. And that’s the kind of state that we’ve all got to get to it, isn’t it Really?
Sepehr Tarverdian [17:57]
Yes, you’re born here to leave, you’re not you’re not not born here to torture ourselves and to suffer because at the end of the day, we understand that we were not living our values. And we were not aware of what life is about. And that’s a really a big Miss. Nobody wants to end up there. In fact, there was a book written by a friend of mine, who’s British Martin Butler, and the art of being chosen as the cause the name of the book. And there he has interviewed with about hundred business leaders, especially in the retail industry. And the last question he was asking all these people was, what is the thing that you were really, you’re really disappointed of, and you wish you would have not done it? And he said, and all of them said one thing, it’s it’s amazing. It’s amazing that about 80% of the responses were similar. And most of them said, we wish we would have started. And they would have known this fact earlier. So it’s really getting late early. It’s really getting late early. And we have to really being deeper and twice before we pulled the trigger.
David Ralph [19:05]
I think that’s so true. I was 44 years old. And I’m doing this now. And I love every second of the the conversations I have. And I had those same thoughts. I think to myself, why didn’t I do this 510 years earlier, maybe the technology wasn’t there to be able to connect across the globe as easily as we are now. But certainly I could have done other things that were more aligned to my values and passions. As you were saying, I have total agreement with that we should start earlier. Absolutely. So you said you really did start early, though, didn’t you? Wait, when I look back at your life, he was only 19. And he was the first interpreter to the former Iranian President. So how many languages Could you speak at that point to become the interpreter.
Sepehr Tarverdian [19:48]
I was speaking three languages English, French, and Persian, or Farsi, as we say. And I could read Arabic, I could understand Arabic, but unfortunately, I could not speak very well. But anyway, I would say three languages for definite and one language half half. And yes, I started at the age of 19 it because I went for my passion. Even when I was at the school, I was always actually dragged into the English literature in the books in the translation. And I was really having an English tutor read about a at the age about eight, eight. And that took me about 10 years to be very, you know, powerful and, and speaking English in writing and literature in standing English language. And that took me to the destination that I was hoping I will I will arrive at. And really again, as you see, I started early, I was living my values, I was really passionate about what I was doing. I was at the top of the industry as an interpreter at that age. But again, being all around the world with the political delegations and the presidents and the ministers that took you to a place is two different places, different exotic places, from Malaysia, to India to London to you know, Bosnia, to Jordan, to Germany, France, and Japan, who met with the former Prime Minister of Japan when I was only 19. And I was doing data interpretation, I was learning this stuff. And that at that time, it was Prime Minister Koizumi, and I really enjoyed my time at that time. But then again, I went to an upper level, be having been with different top people, top notch people, and having been in different seminars and conferences, that really intrigued me, that really excited me. And I started to run our own business of running conferences and seminars in the Middle East. And so again, I went to the next stage, quitting to interpretation, interpretation at the Ministry of Foreign the first and getting into the event industry, which was really more exciting for me. And that again, intrigued me along, and that was very much consistent with my values and my passion.
David Ralph [21:58]
So when when you work sort of 19 and you were reaching out, in such a sort of positive way, were you unusual compared to your peers, because you you you’d be unusual over here at the age of 19? I don’t think many of the sort of young adults really know what they want to do. It’s few and far between, in sort of terrain in the Middle East, are you more focused on your career, but maybe we are in the West.
Sepehr Tarverdian [22:26]
While you were in the West, I would say you’re having a liberal culture, and you will and your culture is expect is expecting a lot of immigrants and migrants and, and lots of foreigners and the that the teams and the organisations are more multicultural and are actually multi talented and multi lingual. And this this this this power actually plurality, this pluralism will bring in synergies. And I would say synergy is the result of plurality pluralism. And I would suggest you are you you should really go far beyond than us. Because we’re more closed in culture in countries and lead or less expecting different, you know, different races, or let’s say different religions, compared with other parts of the world. And so in terms of business sense, as you can see in the world, you are advanced economies, you are advanced, you’re having advanced businesses, and I would say who who make businesses, people and the teams make businesses, and what sort of thing Do we need for teams and people to be successful, I would suggest that blue reality, that pluralism, having different sort of gender mean genders, the women versus men and not having any taboos versus men or women whatsoever. And also that plurality of the team of having a Nigerian team while you have a British one and team while you have an American one in the team. And these people are all coming to help each other and work towards one goal. That’s really a formulation for success, which we less see in the Middle East.
David Ralph [24:09]
Yeah, but still, if you get down to an individual basis, you personally, were you different from all your friends and colleagues, or most of them on a path like you were because you You seem to be ahead of the curve as far as I can see.
Sepehr Tarverdian [24:24]
Yes, yes, absolutely. I don’t like to talk about myself here. But when I was about 1819, I was devoted to my goal of speaking fluent English, translating it in both ways, Farsi to English, English, to Farsi and learning French as well at the same time and understanding French language and writing it down having a good literature understanding. And that was what I was doing. And the the businesses were picking me up for my talents. Because I was living my values, I was passionate and excited about what I was doing. And at that same time, my my peers were really parties, they were having some fun around with different people. And they were not goal oriented, they didn’t have any coach to tell them what to do. And the only thing perhaps, which was the dictation of the society was to get into the university. Regardless of who you are, and what you really want in life, you just need to get to the university. And many of these people and my peers were really studying fields that were inconsistent with what they really wanted. And with their own values, some of them became doctors very hardly, and by pushing so hard, because then the values were something else were art. And they really needed to become a pianist. Now they’re doctors, because the society, the family, the people around dictated their own values to these people. And in that sense, I was different with the people of my own age at that time.
David Ralph [25:50]
Because one of the the tagline of the show is connecting our past to build our future. And one of the themes that has come out, and you’ve said it quite nicely, but it’s all to do with your value your personal values. But most people should effectively be doing the things that they loved doing when they were a small child. So when there was small child, if a loved playing the piano, they should look for a way of being able to play the piano as a living, if they loved laying on the floor drawing or reading, they should try to find ways or maybe blogging or writing books or something. But there comes a path where responsibilities take over. And they forget the things that were uniquely them. They forgot their passions, their values, as you say. And they go into zones, which is kind of almost expected of them careers that kind of look good on paper, but are not them. And that’s just going to exhaust you, isn’t it?
Sepehr Tarverdian [26:42]
Absolutely. And that’s the biggest danger in front of any singles.
David Ralph [26:48]
Why Why do you think we all do this? And why do you think that it’s and it’s not just the United Kingdom is not America, it’s the globe, everyone that I speak, speak to, will pretty much say, they first started on a path that wasn’t actually theirs. It was a path that maybe they thought their parents would like them to do, or their grandparents or their peer group. But it wasn’t what they wanted to do. And I hold my hand up as well. And I say my first sort of 20 years was doing jobs. That wasn’t me. And why did I do that? I don’t know. And I wish I could go back and sort of a raid arrays it. But I didn’t I just went into that because it was kind of expected of me I didn’t have that, that knowledge in my brain to actually say, Now Hang on, I’ve only got one life, I should be doing my own thing. Very different from you, where you were focused at such an early age to do that thing. What Why do you think that is such a sort of global problem?
Sepehr Tarverdian [27:42]
Yes, unfortunately, this sentence, this phrase always excites me. It says if you do what you’ve always been doing, you get what you’ve always been receiving, in getting. And if you really want something new, you really get need to get out of your comfort zone, you really need to do different things, different crazy things, absolutely crazy things. And then different, crazy, weird results might happen. Some of them are great, some of them are not, but then you’re different, and people will pay attention to you will pay for it. And you’re more excited, because you have created something. In fact, there was one interpretation of the word God, which is generator, generator, operator destroyer, I mean, these three letters of God the stand for generator operator destroyer. And it was said that every human can do that every human can generate every human can operate, every human can be demolish and destroy. And we are all our gods ourselves, if we know that we can generate and if we do not generate, generate knowledge, generate buildings, generate whatsoever, generate books, generate wisdom, generate good people. And if you do not operate, if you do not destroy the bad habits destroy the the nonsense, then we are not leaving the God of ourselves. And this is generator operator destroy, we need to be that. And if we need to get something new, we need to do new things. insanity is doing what you’ve always been doing and expecting different results at this, this this dilemma that you just went through. I have a storey a true storey for it, there wasn’t there was a bank. And the CEO asked the the janitors to die the benches in the yard. And then after that the benches were died. And they were colourful, the green, the is the CEO of the bank, that famous bank as the janitors to to really take care of the benches so that nobody seats in them. And then it took about two three days that the janitors were in the garden when the CEO was changed. And the board of directors decided to replace the CEO of the bank, and the new CEO came to the office. And he found out that there are janitors taking care of the benches. And he decided to give this trend. And for 23 years there were janitors taking care of benches. Can you imagine that? It means what was done by someone else is going to happen by me because there was a reason before that this was done. So I should keep it which is nonsense. Which means that we need to always review our systems of life, review our machines review our everything, all the trends around us and to revitalise them, and to give new life to them by really double questioning and really double thinking about whatsoever exist around us.
David Ralph [30:38]
Do you need to have courage, Rosetta, to be able to do that, because I think a lot of people would struggle to shake up the status quo, if they’re in a business, although in a situation that they don’t like.
Sepehr Tarverdian [30:51]
Absolutely, courage is key. Without courage, you cannot really face the obstacles. There was one other sentence that really intrigued me at the time, that was any success brings you a gift of a barrier. So you need to overcome that barrier to get to that success. So any success comes with a gift, a barrier and an obstacle. And when you see that obstacle, it means there is a gift around, it means there is a gift waiting for you. And we will all be tested at all the stages of our lives with difficulties and hardship. And we are meant to have that. And that’s history. I mean, you read the history, every big man, every great later becomes became a great leader because of hardships and sufferings. But then there was that blue sky and the beautiful breeze of the wind and the beautiful blue colour of the ocean. And all the calmness came. So I would suggest that courage is key, once you know that you are going to be tested. And once you know that, for every success, there is a barrier, edit and underway.
David Ralph [31:53]
So what we’re doing now, we’re creating a blueprint for success here. So what you were saying to the listeners out there, but first of all, they got the look inside themselves. And I’ve really got to think about their values. And those values will lead to their passions, they’ve obviously got to take action, and they’ve got to be creative. But it’s having that faith that trust that belief in themselves. And we might be able to say courage to be able to see the obstacle and know that by knocking that down or climbing over it or even just walking around it to find a better way, there’s a chance of better life. But beyond that, is that what we’re saying?
Sepehr Tarverdian [32:29]
Absolutely correct. You really well explained the formulation here.
David Ralph [32:34]
Well, I’m going to play somebody who I think has explained it even better. And this is a speech that we play on the show every day. And this is Steve Jobs, who talks about that same logic, taking faith, having trust, whether you call it intuition or karma to actually move forward. So I’m going to play his words now. And then I’m going to ask what your opinion on those and whether they’re true to your life, and whether they’re relevant to the world as a whole. This is Steve Jobs.
Steve Jobs [33:01]
Thank you, of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [33:36]
Once you’ve heard about those words I true,
Sepehr Tarverdian [33:39]
absolutely true. While many people are saying do not look at backward, and always look forward, I would say look back forward, learn the lessons and move forward just like them just like driving a car, you have a small a mirror to look back, that’s a rearview mirror. But then you have a huge window in front of you to look forward. So the what Steve Jobs the latest Steve Jobs was saying here is look backward through that small mirror to connect the dots, learn the lessons, and try to predict the future, you cannot predict the future without having any knowledge from the past and the history. History repeats itself. And history has proven that it repeats itself. And for those who have a good wisdom and knowledge, hope for those who have connected the dots. History will not surprise them in the future.
David Ralph [34:31]
But you don’t even have to have the knowledge. This is something I want to get out as well. If you’ve got a passion, but it’s so much ability to research, you know, I think the most powerful words in in life really, is how to if you type in how to into Google, you can find out or at least get a head start to most of things that you want to achieve. Certainly with this show, I had no idea how to get a show up and running other than wanting to do this, I’m sure with yourself and your speaking career. And the fact that you’ve gone through creating companies and running successful events. When the first ball comes into your head. You don’t know how to do it. But you just take that faith, don’t you? You try one thing and through incremental gains, you start to make momentum.
Sepehr Tarverdian [35:18]
Absolutely. Here is, as you said, courage is key. And I would always have three questions in front of me when I am facing with a dilemma and an obstacle. The question number one I review when I’m going through hardship, and I want to pick up the courage is I never do I have to have a victim attitude, or a victor attitude. This is a key thing I am I born as a victim, or am I born as a victor, who will make the decision about that. It’s about me when it is come to happen. It’s all about me. So I never want to have a victim attitude. The second thing I always repeat with myself and review is how important is that in six months time in one year time. In most cases, I would suggest in 99% of the cases the response is nothing at all, nothing, nothing after even three months or five months that important. That important is nothing. When you want to get angry when something really matters for you. And it’s it’s really a tension thing. You you are stuck in a traffic You’re so angry these questions how important it is for me in six months time really calms you down and gives you the courage to be patient. And then that that thing I review is that there is no failure in life. Only a lesson learned only a lesson learned. And so if I fail, I fail often, I fail often. And I learn more, and I learn more. And I create better things. And I can really pick up more courage, my fear goes away as a result of reputation as a result of moving forward into the fear into the difficulty of embrace the difficulty. And I tried to learn something new. And so fear will go away. These are some key phrases and issues. But again, you need to know this stuff. You need to be trained, you need to have a coach somebody needs to transfer this great wisdom and knowledge into.
David Ralph [37:12]
So do you have things but you look back and go Yes, that was a big failure? Or are you somebody you know, that really sort of just moves on from the babies and just classism as experiences?
Sepehr Tarverdian [37:25]
No, really, I built up upon those failures and made successes. So I wouldn’t again, say that say they were failures, they were just my mistakes to learn the right way, and to choose the right way. And I was lucky enough that my mistakes were really coming to the surface quite fast and in a short time. And so I could really spot the right way and make the right decision. So I would suggest failures have happened for me it just like for anyone else perhaps. And they all have been helpful. They were all there to teach me a lesson.
David Ralph [38:00]
Are there trends now that you can spot because obviously, I think if you get every failure out the way you’re ultimately going to get success. But as you have progressed and you become more experienced, can you spot these potential failures before they occur, which you couldn’t have done when you were younger?
Sepehr Tarverdian [38:16]
Yes, absolutely. Because you become more experienced, although it becomes much harder nowadays, with the very high speed of competition with the very high speed of changes with the one thing stays constant only in the role today. And that is change, everything or everything else really changes. And change remains constant. It always happens every day. And even they be the higher speed than ever before. And so that makes decision making tougher, our body was what was created with, if you just review our ancestors, our ancestors were going to the jungles, to hunt that deer to hunt that peak and bring it home and sit with the family and have a good dinner and relax the rest of the time for until tomorrow. Now, that is why that is how our body was made, our body can tolerate only a certain amount of stress and pressure. And the task was really, really clear. Now in the workplace, we started in the morning with we’re supposed to finish at five 6pm. But then we go on until 9:10pm. And we sleep with lots of stress and with lots of thoughts and nightmares into our brain into our mind. And really having difficulty sleeping and again waking up in the morning. And that means triple or double pressure on our body and brain. And our body cannot tolerate that. So there is going to be a further gap, a gap between decision making the right way of decision making good health style, healthy style of life. And also, you know, the problems and the business and the goals. And the gap is getting widened every day. Because stresses are more changes are more, the speed is higher. And competition is tougher competitions are really getting bigger and much smarter. And so you see the pressures and stress is even getting higher and higher.
David Ralph [40:14]
But I would also say that because of the internet, because of the worldwide web competition, in many ways has become more spread out, you can create markets within markets and become very successful. And this is what I try to say to my listeners as well, if I’ve got an idea and I start researching it, and I see that somebody else is doing something similar, that that is proof of concept that is a good idea to actually do something but put their own spin on to it. Because the world and the marketplace is so big, that they shouldn’t be feared or fearful of competitors, they should be appreciative that there are other people out there already paving the way.
Sepehr Tarverdian [40:53]
Absolutely true there. For every crisis, there is a definite opportunity there. And you know, just Chinese have one simple word for crisis, and the same word for opportunity. And I always believe that for every crisis, there is a definite opportunity, the competition is a double edged sword, it can kill you or it can help you. And the decision is yours.
David Ralph [41:19]
Whether where do you see your your focus going now? Because you know, as I was saying, I you did if somebody was in a bar, and I say what do you do for a living? With the motivational speaker, the coach, the author, the building the companies and all that kind of thing? What do you describe yourself? Do you describe yourself as an entrepreneur? Or do you focus it down into just one of those key areas?
Sepehr Tarverdian [41:41]
Yes, I have learned a very important lesson in life only recently, unfortunately, a bit late than it was supposed to be. And that is giving is getting, if you want to receive, you need to get you need to open your Fest, so that people can text stuff from it, and put the stuff in it. If you just close your fist, there is nothing going and nothing coming in. And if you help others, others will come to help you. And that’s a key lesson I learned. The more I give, the more I get. One of the things I’ve been doing in the past in years was teaching and training lots of entrepreneurs and managers to our seminars and conferences, by inviting some of the most famous entrepreneurs and speakers in the world from the US, from Canada, from Australia, from the UK and South Africa, mainly these five countries, they’re English speakers, they have really good associations of businessman and you know, very advanced industries there. And I have invited very top top people and they were all training and teaching lots of entrepreneurs in the Middle East, and lives were created, businesses were made. And I am really happy with that. That’s perhaps why I’m happy with my life because I have helped others. But that’s not enough. I have gained money from those conferences. But after age 50, perhaps this has happened to many people, they wake up one day in the morning. And they see that they have worked for 30 years, 25 years, they had a car, they have a house, they have a family, they have a village, they have a villa, they have, they have some they have a lot of stuff financially, and they’ve been successful, but then they wake up one day in the morning and they say, okay, so So what. So what I mean, this is, again, all this stuff, but so what, that’s two words, so what then they understand that they are not here for success, they are here to be significant, one level higher, and by being significant is helping others grow and having a better life. I am happy for having done that. And so in the sense of teaching and training and educating lots and lots of people, but at the same time, the thing, I need to do this more, I need to do it in different other ways. So my goal is to make one of the best and most famous charities in the Middle East, where all people not only can feed their still Mac, but they can also feed their brain. And also to make this operation existing operation that we have, which are the seminars, more concrete and more enhanced by developing it by having more buildings by having more teachers, more entrepreneurs, more successful people teaching more and more and more, and to double and triple the existing amount of teachings, and then helping others grow. If you help others grow, it comes back to you in all ways. If others grow, then perhaps the circles grow, the teams grow organisations grow, societies grow, and who gets and guess who will really benefit from the adage, you what, but
David Ralph [44:57]
not narrow it down for me, I keep kale walks up to you and says to you, what do you do for a living? How do you describe yourself?
Sepehr Tarverdian [45:07]
I would say How will I take care of myself first, because if I don’t have something in me, I cannot give it out. So I really have to love myself, I would not consider that as selfishness, I would consider that as a way to love others. Because you cannot give love to others. If you don’t have love inside, I would suggest I need to love myself, I really need to work on myself, to develop myself to progress myself to deepen my wisdom, and then just transfer it to others through different relationships. Because I have this phrase that you the bigger your network, the bigger your net worth. And if I really want to have a more bigger and bigger net worth, I really need to have a bigger network. So one of the things I do is it attendees networking attending, every circles, every gatherings every event, every every possible thing I try to be there because chance, chance is defined as this chance means to be present at the right places at the right times with the right relationships. So it is not coincidence. It is something can once you do how you do it. And so I describe myself, my life, in fact, as a way that I’d really focused on loving myself and try to transfer it to others through relationships by being in different places to really increase the possibility of the occurrence of chance.
David Ralph [46:35]
That’s going to be a very big business cards you’ve got there.
Unknown Speaker [46:38]
David Ralph [46:40]
So the one of the things that we do on Join Up Dots, we talk about the Big Dot, that the moment in your life that you can look back, and you can go Yes, that’s really when my path started to realise itself to me. And I started walking in the direction that I wanted. You have seemed to have had some so many dots that have led up, has there been a big.in your life when you can look back on it and go Yes. Because of fact, I am now here.
Sepehr Tarverdian [47:10]
Absolutely. I think everybody has had it. And I don’t know what to say I don’t perhaps that has been really a destiny. Because really that phone call that one encounter, that one second that you were going to miss, really have really created a great revolution in your life. And it says happened to anyone. And again, I would suggest if you have faith that can happen to you. But there have been other people saying that they have been faithful enough but not getting any revolutionary turn around points. And so that big that existed in my life, I believe it existed in the lives of many successful people and leaders. And that phone call that encounter that one second, that one accident really changed the path of life. Got them into a new, whole beautiful level of life.
David Ralph [48:05]
It is amazing, isn’t it that that life can be so constructed it we can write down all our goals, we can channel our energies. But more often than not, it’s a kind of fluke, but just occurs that really sets it all alive.
Sepehr Tarverdian [48:22]
Yes, yes. Really cannot agree more than this with you. Yeah, absolutely.
David Ralph [48:27]
Right. Okay, this is almost the end of the show. I don’t really want this show to end because you’ve been fascinating to talk to. But this is the bit that we call the Sermon on the mic. And this is when I send you back in time to have a one on one with the youngest surfer. And if you could go back in time, what age would you speak to? Would it be the 19 year old as the first interpreter? Would it be the guy who starts setting up his first successful event? Or would it be a few weeks ago, so I’m going to play the music and when it fades out, you’re up and this is the Sermon on the mic.
Unknown Speaker [49:02]
Here we go. With the best beer on the show
Sepehr Tarverdian [49:23]
would say separate. Just try to understand what your talent is, what your passion is, what your excitement is about. Try to understand what really tricks you and what pumps you up to go out of your bed and do you have to know it as early as possible. And then you will be courageous enough. Don’t be timid, do not secure. Have faith. Pick up your coach, whoever that person is. Is your dad. Is it your mom? Is it your friend? Is it your uncle, whoever he is, trust Him, listen to him, and try to use the help of others. But do not forget your guts, your insights, your interest that is made for you to be a huge, successful person, a great successful person. And always remember sapper that there is a hero in the heart of every person waiting to arise, trying to really wake him up. Try to pick up the courage. Find out what you love in life and do it more often. And often.
David Ralph [50:21]
And I hope the young set that was listening to that because that was inspirational. How can people connect with you
Sepehr Tarverdian [50:27]
on Facebook, they if they search separate diversity and they can find me on Facebook. I’m also on LinkedIn. And my website is Sepher speaks
David Ralph [50:36]
calm. Well, it’s been an absolute delight having you on the show today. Thank you so much for spending time with us today joining up those dots of your life. And please come back again when you have more dots to join up. Because I do believe that by joining those dots and connecting our past is the best way to build our futures separate earlier. Thank you so much.
Sepehr Tarverdian [50:53]
Thank you very much.
David doesn’t want you to become a faded version of the brilliant self you were wondering become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.