Welcome To the Join Up Dots Podcast with Shaa Wasmund MBE
Introducing Shaa Wasmund MBE
Shaa Wasmund is todays guest joining us on the Join Up Dots podcast.
She is a lady who has built her life around taking action and making things happen.
As she says “I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’.
In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.
Born in California to an English mother and Italian father, Ms Wasmund and her mother settled permanently in the UK when she was 10.
After winning a scholarship to the prestigious City of London School for Girls, she studied international relations at the London School of Economics.
How The Dots Joined Up For Shaa
It was while at the LSE that Ms Wasmund, then 21, won a competition to interview Chris Eubank, then a middleweight world champion boxer.
Eubank was so impressed with her confidence or “front” that he offered her the job of becoming his assistant.
Ms Wasmund said yes, and so she started her business career in the competitive world of boxing.
She became the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.
From that point more and more hustle and success came her way, which isn’t a surprise as he also says
“I believe that we all have the ability to live the lives we dream of. We just don’t always know how.
The greatest courage is to follow your own path even through the roughest terrain, rather than the path of least resistance. Nothing great is ever created in your comfort zone. I believe it’s OK to not know the answers, to feel stuck and frustrated; it happens to all of us.
What’s not OK is to stay stuck.”
So when the big punches in the mouth occurred in her business, how did she dust herself down and get back up?
And why is her number one piece of business advice “Hire A Cleaner”
Well lets find out as we bring onto the show to start joining up dots with the only and only Shaa Wasmund MBE.
During the show we discussed such weighty subjects with Shaa Wasmund MBE such as
We talk about the difficulties that youngsters now deal with from coming from entitlement.
Shaa shares the lucky breaks that she has had in her life, especially in regards to working with the Genius James Dyson.
Why a business becomes more and more successful the more you focus on the value you offer others. Its all about giving.
Shaa tells us all why we have to visualise what we want in life and why it so important to get those images in my mind to make them happen.
How To Connect With Shaa Wasmund
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For Shaa Wasmund Interview
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to teach jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and nose struggles became a thing of the past, of course, was bad person. And now My dream is to make things happen to you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:57]
Yes, hello. Well, good morning, gentlemen. Thank you so much for being here on Join Up Dots. Today’s guest is going to be a good one. She she’s got that spark, you can sense it just from the pre chat that I’ve had with her. And she is a lady who has built her life around taking action and making things happen. And she says I’m an entrepreneur, public speaker and the author of the number one best selling books, stop talking, start doing and do less, get more. Now in 2015, she was awarded an MBE PR services to business and entrepreneurship and was recently named one of the UK’s top 20 influential entrepreneurs by the Sunday Times born in California to an English mother and Italian father. She and her mother settle permanently in the UK when she was 10. And after winning a scholarship to the prestigious City of London School for Girls, she studied International Relations at the London School of Economics. Now this is when it gets a bit strange, because it was while at the NSC, but then 21 she won a competition to interview Chris Eubank. Yes Chris Eubank, Ben a middleweight a world champion boxer. Now Eubank was so impressed with her competence or front but he offered her the job of becoming his assistant and would like to give you a job I would like to do. I’m not going to do that all of all the way through. And so she started a business career in the competitive world of boxing, and she became the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting her own PR company, helping grow the Dyson brand from around Sir James Donaldson’s kitchen table. Now from that point, more and more hustle and success came her way, which isn’t a surprise as she also says, I believe, but we all have the ability to live the lives we dream Oh, we just don’t always know how the greatest courage is to follow your own path even through the roughest terrain rather than the path of least resistance. Nothing great is ever created in your comfort zone and I believe it’s okay to not know the answers to feel stuck and frustrated. It happens to all us what’s not okay is to stay stuck. So when the big punches in the mouth occurred in her business, how did she duster self down and get back up? And why is her number one piece of business advice? Hire a cleaner? Well, that’s falling down as we bring on to the show to start joining up dots with the one and only Shaa Wasmund MBE.
Shaa Wasmund [3:26]
I don’t know if I’m gonna do this interview anymore unless you carry on with that impression, because that was so good.
David Ralph [3:33]
I’d never done it before. But as soon as I did it, I felt drawn to do it.
Hey, he’s, he’s a strange one. I’m gonna get straight to that because it’s not so much Chris Eubank. It’s that moment when he offered you that opportunity. Now most people would have gone. Yeah, I don’t know anything about boxing. You know, I’m out of my comfort zone. What made you say yes.
Shaa Wasmund [4:00]
Another choice. I mean, I genuinely didn’t even think about it for a second. I immediately said yes. And I had absolutely no idea what the job entailed or what I was supposed to do, or I had no experience. But I think that’s maybe the naivety of youth as well, right? Like, you don’t know what you don’t know. And, and could you imagine being offered that? I’ve said, No, I’d be spending the rest of my life looking back on it thinking, Oh, my God, what would have happened if I’d done that. And I’m a big believer, as you said, in your lovely intro, of, of kind of reinventing ourselves throughout our lives. And so for me, even though I was studying economics, at LSE, at the time, where you know, the truthfully, most my peers all wanted to go work for Citibank. And I couldn’t think of anything more depressing. I’d rather watch paint dry, then go and be a banker. I was just in the wrong and I loved LSE and I love studying, but becoming a banker and working in the city was just, oh my god. I couldn’t think of anything worse. So, interviewing Chris Eubank wasn’t really on the card and and I guess that’s, that’s reflective of my whole career really, I put my all into something and then when I feel like, you know, maybe I’m done, then I go and put my all into something else. And I wish more people would, would realise that it’s okay to do that, that we’re not supposed to just have one career our whole entire lives. Unless of course you want that and if you do, that’s equally Awesome.
David Ralph [5:27]
Well, can I tell you something sharp? Can I tell you something from my past? But yes, I did. 10 years as a banker in the City of London, I’ve ended 10 years in insurance now and you know, that’s that’s a double whammy of boredom, isn’t it?
Shaa Wasmund [5:42]
But look at you now you see, you’ve got the coverage to this is completely different to being an insurance or an investment banker. Do you know that you represent less than 1% of the population? Like seriously, the amount of people who would have taken that job is miniscule and and I hope that on the podcast, That if I do nothing else that between you and I we can encourage those people who want to make that jump to actually go and do it rather than Think about it.
David Ralph [6:08]
Well, one of the reasons why I wanted you on this show is that your your promotion team and lady called Bruce, actually drop me a line and said, I’ve got this amazing lady. And she said, She’s just like you David. She’s just like you she works from the back of a garden. And she said in a shed at the back of the garden. Now it annoys me when people call my office as shit. But did you do we assigned you walk down the garden in your PJs?
Shaa Wasmund [6:36]
We are but if anyone calls my office or shared I swear I’m going to slap them because I’m looking out now I’m inside my house right now. I’m looking out down to the end of my lovely garden. And what I see is this stunning outdoor office with the whole front is glass sliding doors. A bloody shed me is not a bloody shed. It annoys me as well it
David Ralph [6:57]
annoys me because in the United Kingdom as you No a shared as yellow marine and is like a wooden. You know, this is brick bill I spent thousands building my office and people still call it a shirt. But anyway, I’ve got that off my chest Now, why? MBA time? Okay, because I’ve never even want a bloody swimming badge. It annoys me. I’ve never won anything in my life when you get an award like that, but does it come naturally to you? Or do you kind of put your it sort of turtleneck in and think Oh, actually, I don’t deserve this. How does that come about?
Shaa Wasmund [7:32]
I don’t want to sound like an arrogant, but
if I think this might be the American in me. Now I don’t think I don’t deserve it. I don’t I think I’ll quite bloody hard May. And I wish more people who worked hard, were willing to take on the recognition for their hard work. It’s not about being arrogant. It’s about being grateful. Being grateful for the recognition. I don’t assume that I should get I don’t expect to get it but if I do get it, I’m grateful.
David Ralph [8:03]
But what makes you grateful because, you know, in the United Kingdom, we are very much the underdog we, we, we, as I say, we put our head down and go, Oh, we don’t want the fast we don’t want the attention and stuff. And so it interests me that you answer that way.
Shaa Wasmund [8:19]
I’m trying to think of this this great quote, who said it is going to do my not in not being able to remember it? And what there’s a great quote that says something like quiet women never get anywhere. I caught a variation of that. And I am absolutely I have been the underdog from for such a long time. I’ve been the only female in so many environments that are not just completely male dominated, but they are they’re like alpha male dominated. I you know, I grew up in California when we move back to the UK I lived in a hostel for homeless families for nearly two years. And whilst the council we’re trying to find some way to live, and then I lived on accounts to this day until I went University I was the first one in my family to go to university. And I don’t say any of this to impress people or have anybody to feel sorry for me, I say it for context to say, I come from Super humble backgrounds, I will always have my feet firmly rooted in the ground. So if I am given anything if I’m recognise, I am always grateful. But I tell you what, having been the underdog, I am the champion of the underdog. And if I see an underdog, being given recognition, I will be their biggest cheerleader because I don’t think we do enough of that in this country. I don’t think we congratulate people enough. I don’t think we recognise people enough. And I’m not talking about all that bullshit. I won’t swear too much. I’ll try not to anyway, but all that that American rah rah rah, congratulations, like, congratulating you for waking up. I mean, I’m not talking about that. But what about all the hard work that I see so many people putting into helping others and, and then feeling like you said that they shouldn’t take any credit for And it’s really not about taking credit. It’s just about being recognised for it.
David Ralph [10:05]
I want awards. I want global adulation, I want it all I want it all but I don’t get it.
Unknown Speaker [10:11]
David Ralph [10:13]
one and go for it. You sing it.
Shaa Wasmund [10:16]
I know that I want it. Oh, I can’t sing me. You can do that. I’m gonna send you a swimming badge after this. I’ve made a note in my book. You use a swimming badge.
Unknown Speaker [10:25]
I want it Oh, oh.
David Ralph [10:30]
Chris Eubank does Queen you can’t get better than that. Can you? Now, let’s take you back into the early days when because he always we can already see. Because nowadays, we’ve got this this snowflake generation where they come along and they feel very entitled and I know my kids, my kids are like it already but I don’t have to battle for anything, because it just kind of naturally comes to them. Do you think that more often than not somebody like you but achieve success and has babies But can get back and dust themselves off actually need that sort of hard life? Or is it a sort of Charles Dickens fable but we don’t really need?
Shaa Wasmund [11:10]
Oh, this is such a great question and one I’ve got to be honest that I ponder quite frequently at the moment because I have a 14 year old son who is growing up in a very different environment to the one that his mother did. And I’m very conscious that I don’t want him to have that. That expectation that life is here to give you something that that I want him to have a good work ethic, I want him to have that, that humbleness and to be fair, he does have he goes from switching or the light switches off and everything because he says we’re wasting money so
David Ralph [11:49]
he’s not normal as
Shaa Wasmund [11:51]
normal. He’s definitely not no more like that. Because he really doesn’t ever take advantage of the fact that the you know, he has a A very nice life. He doesn’t ask for much he doesn’t spend a lot of money. He doesn’t ask for a lot of things. That said, the flip of that is I also don’t think he’s got a very good work ethic. And you might say to me, come on Sure, is only just 14 years, actually 14 two weeks ago. And and then I probably quite wrongly look back and think, hold on a second. When I was 13. I was working every single weekend. I was working every single school holiday, what are you talking about? So it is that constant balance. And I don’t know that we need. I don’t know that we need to have such challenging childhoods in order to succeed. But I do think that there is some thing for some of us that you need something to push against to drive you forwards.
David Ralph [12:47]
Because I grew up in a poor household. I didn’t realise it was poor. But looking back on it, it was you know, we didn’t have loads of toys, we didn’t have any games. I used to go around my friend’s house and they literally would You know, open a cupboard and die under the onslaught of puzzles and stop landing on them. With me, I would just have one box of sort of a secondhand toy. It sounds sad, but it was it was all. And I look back on that now. Sure. And I wonder for many, many years, I was happy, because I was doing better than what I started with. And so I didn’t really rally against anything. And as I say, I did 10 years in banking. I did 10 years in insurance. And it was all a case of Oh, this is all right. This is better than what I had. Nowadays, though. I wonder if people will feel the same because their lives are already pretty damn good. You know, my son goes to his bedroom. He’s got his 40 inch TV. He’s got his phone. He’s got you know, he never has to come out. He just made
Unknown Speaker [13:47]
Shaa Wasmund [13:49]
Oh, that’s right. I was gonna say quarter how my son never speaks here because I’ve banned him from having a TV to leave the house.
David Ralph [13:54]
Oh no. He likes to watch pornography in big So you’ve got to give him HD. That’s what he likes, is when he puts his virtual reality goggles on now. Is that too much? Or if we come to
Shaa Wasmund [14:15]
the virtual reality piece? I don’t know. It depends on what the virtual reality pieces associated with a pornography or it’s a standalone conversation.
David Ralph [14:23]
I think part of it stands alone. So I’ve come to come to fall again. So So let’s take it back to your business because early days you was working with Dyson, and he was somebody that you know, he he struggled and struggled and struggled for years, and now he’s like a billionaire. And I’m always fascinated with James Dyson, because basically, he created this Cyclone thing, and everything is based around the same concept. He just keeps on doing something. Yeah, with the same way. Yeah, is that clever? It’s odd. Is that lazy because I go into Men’s toilets and it’s a Dyson thing anything Oh, here we go. Little Cyclone and Ben is a Hoover little Cyclone.
Shaa Wasmund [15:07]
Sorry What did you just say? Hey ba ba is not a Hoover it’s a Dyson vacuum cleaner Hoover in the brand name and it’s not a Dyson, take us back
David Ralph [15:18]
it was the pornography con conversation you’ve chosen so you
Unknown Speaker [15:21]
David Ralph [15:23]
You were so right. He was putting my hand up to that point. Now you’ve changed.
Shaa Wasmund [15:28]
Now I’m very, very protective of the Dyson brand. Listen, James gave me the you know, I’ve been incredibly fortunate there is no mistaking it. I’m not going to pretend I don’t work hard. I’m not gonna pretend that I don’t make the most of every opportunities. I’m not going to come out with some you know fo humility that all is all just landed on my pay. I’m so lucky. But genuinely There is also an aspect of luck to it. And and also an aspect a big aspect of people who were a which gave me opportunities who took the chance on me and James was definitely one of them. He’s a genius. And not only is it a genius, but he’s a kind genius. He’s He’s a, he’s a wonderful human being the the, what I learned from working with James has worked with him for nearly five years, what I learned was so much more valuable than any MBA, I could have done Harvard or Hall, it wouldn’t have made any difference. What I learned working with James was just invaluable. And actually, I think it is a total genius move to build a company around one thing, because too many companies get so diluted with constantly trying to find the next big thing rather than focusing on the one thing that he owns the cyclone. Other people are trying to copy him, but everybody knows who the original is. Now,
David Ralph [16:52]
one word you said there and I’m interested in this because this is a bugbear of mine. You called him a genius. And one of the things that annoys me now is everyone’s a genius, everyone.
Unknown Speaker [17:03]
Yeah, or not, but
David Ralph [17:06]
everybody is mentioned as a genius like, Oh, yeah, you know, this music person died. He’s a genius and I think now he’s just a good songwriter and Miss person died.
Shaa Wasmund [17:16]
No, he just let me tell you why I think he’s a genius. But first of all, just look at his inventions and and the psycho wasn’t his only invention, and I’m sure it won’t be his last invention. He is a genius in terms of the way his mind things and his ability to come up with something that is completely revolutionary. But in my definition of a genius has has multi facets. For me, part of his genius is the fact that haven’t been turned down by Hoover, which by the way, is a brand name, Electrolux media, all the banks and private equity firms venture capital is even turned down by every one. Imagine having everyone tell you that your idea is a pile of shit and will never work. And yet, not only do you not give up, but you go and create a billion pound company off the back of it. If that’s not genius, I’m not quite sure what is.
Unknown Speaker [18:12]
Way certainly doesn’t suck, does it? It’s
David Ralph [18:17]
not bad. Not bad. One
Shaa Wasmund [18:21]
used to work for the Sun newspaper,
David Ralph [18:23]
I could easily I could work for anyone, I can block myself into any job. You don’t mean I can do it once I get there, but I can always get past the interview. Let’s hear the words of Jim Carrey. And then we’re going to come back to show
Unknown Speaker [18:33]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [19:00]
Now leading from those words shy, you’ve done a lot of different stuff. You created a company with old Bob Geldof back in 1997, called deck chair that did amazingly well. And Ben suffered from the crash of 2000. You created your own teenage lifestyle website, my kind of place, you sold that to be sky, but now you seem to do many different things. So where is the love is there the love is always in the process that so sort of inspires you?
Shaa Wasmund [19:31]
I think the truth is, I’m a creative at heart. And I just have been fortunate to know how to monetize that creativity. So if you’re a real creative it is and that’s why I write books. So whether it’s creating a new business or it’s creating a new book, or it’s creating new content, to me, the creation is the process. A lot of people ask me Do you just see a good opportunity and go off to that and as I Gosh, no, it’s actually the opposite way around. I come up with something What I see something that I think, Wow, we could do that or y’all want to write a book about that, I want to talk about that or, you know, there’s, there’s, there’s a gap in the market for this. But that gap has to be something that I’m passionate about that I really want to do, not just one I’m going to make money from because if I wanted to do that, then I would have just gone and been a banker.
David Ralph [20:18]
Nothing wrong with bankers, as I say,
Shaa Wasmund [20:21]
No, no, all your banker listeners are going to hate me after this. But you know, it The principle is true that for me, I feel like I am genuinely a creative at my core. That is what I love doing and probably why I haven’t been I haven’t felt that I’ve had to be tied down to everything. I mean, I know some people have been working in the same career or the same company for 20 years like since they left you know, I mean, if I’d wanted to do that, I would have been happy to do it. But I’ve never found anything that has has made me want to stay for
David Ralph [21:01]
Now the difference between you vo is yes, you create and you make money from it, which is brilliant. But you know, it’s the classic being that no artist sells a picture until they die. You know, there’s so many people out there creating, and we’re not making any money on it. So where’s the difference?
Unknown Speaker [21:19]
Well, I hope you’re not trying to like encourage my premature death on this.
David Ralph [21:23]
Never, never do can you leave me your MBA and I just say it’s mine.
Shaa Wasmund [21:31]
Yeah, you can say it wasn’t my fault. I didn’t.
haven’t grown up the way I did. for eight years old. I was absolutely 100% determined to be financially free and secure a I mean, I kid you not I can absolutely. Remember the defining moment where I said to myself, when I grow up, it won’t be like this. And so For be as much as I am an artist and a creator at heart. I had a necessity to make money. You know what, David? I bought my first property at 21 Can you imagine that I my first property at 21 I literally saved every single penny because I’d had homes taken away from me I’d have the roof over my own head taken away from me, I’d grown up going move in every single it felt like every single week, it was probably more like twice a year. I’d lived in hostels for homeless families and, you know, spent many years growing up on a council estate, and I just wanted something that was mine that was stable that nobody could take away from me. And so I became I think it would be fair to say obsessive from the ages of probably 18 whilst I was at university and certainly when I started working for you bank and I started to earn money. I became obsessive about buying my own property like literally, I ironically, you know, I’ve never drunk alcohol in my life and I’ve never taken any drugs. I’ve never smoked a cigarette. And I do like a nice pair of shoes or two. But I remember was all of my friends were going out party and I was literally saving every single penny to buy my first property. And that comes from a childhood where you haven’t had that kind of stability. And so for me, it was I need to provide this for myself. And I guess that is why every time I see an opportunity, or there’s something that I want to go and create, I’m always looking at, okay, but how can I do this and do it for the love but also make money at the same time because I don’t think I really don’t believe that you have to either make money or do something you love. I absolutely believe that we can do what we love and make money. It does not mean that everything we do that we love is always going to work out because it won’t. But it does mean that more times than not it will do have a good idea execute on it but really understand from the get go. How are you going to monetize this because there are people People out there right now on Instagram, all these big influence of the million followers, and they, they’re not making jack shit. They’re not making any money whatsoever. People if you’re running your own business, it’s not a hobby, it’s a business, which means that you need to get paid. And so you have to start from that premise first and build on it from there.
David Ralph [24:19]
One of the things I found through Join Up Dots was, when I started it, I was I was greedy. Basically, I needed to pay bills. And so every opportunity was or I might be able to make a bit of cash on it. Once I started getting to a point where I was comfortable. And I started focusing more on giving back when the money went up. And it’s still one of those things that I remember people saying, Give me your best stuff away for free, give your best stuff away. And I remember thinking I’m not giving that away for free. You know, it’s my secret sauce. I need that. Do you find that in your businesses? Well, the more you suppose it’s the more value you provide. The more Ultimately you get back
Shaa Wasmund [25:03]
100% The more you give, the more you get. And oftentimes, if you give more than you’ve got, you’ll receive more than you need. I just have fundamentally believe that my whole entire life. And I think that people fall into two categories. And it could be for all kinds of reasons. Either way, we have the scarcity mentality, which is I’ve got to hoard all of this up and create a little fiefdom because I’ve got to protect everything that I have, and don’t let anyone in and try to get in every single penny that I can. All you have an abundant mentality, which is you knock down all the walls, and you say, you know what, let’s collaborate. Let’s share, let’s build together and I just, I’ve always believed that that’s the way that we all we all grow and will ultimately end up making more money for it and you’re absolutely right. Every time You just give freely, and you’re creating content, for the joy of creating content and for the impact that you can make in somebody else’s life, then the sponsors and other things are going to come to you rather than you having to go and chase them.
David Ralph [26:15]
Now, this is gonna sound like a suck up, and I suppose it is a suck up in a way, but I’m looking at an article that was 31st Of March 2014. And it says, The 41 year old and I’ve just done the math, and I thought, well, you’re coming up to 50 you’re coming up to 50 exactly the same as me. When is when she becomes century sharp.
Shaa Wasmund [26:39]
I thought for another three years. So yeah, I’m holding out I’m
David Ralph [26:44]
gonna say it says 41 here. This was published 14
Shaa Wasmund [26:51]
days from now got another three years got another three years.
Unknown Speaker [26:54]
Now I’ve got another
Shaa Wasmund [26:57]
slide who I’m holding out for Have you seen Jennifer Lopez? I haven’t
David Ralph [27:03]
seen her for ages. Does she still look normal? Or is she gone a bit weird?
Shaa Wasmund [27:07]
Yeah, no, she’s amazing. I suggest when you get off this podcast, you go Google her. And that is what 50 looks like to me.
David Ralph [27:14]
Now 50 to me looks like Boris Johnson probably. You know that that’s where I think I’m heading that’s that slightly windswept mad look.
Shaa Wasmund [27:25]
I’m gonna I’m gonna say let’s go more Idris Elba and Boris Johnson because I reckon interest is coming up to his 15th any anytime soon as well. Now who would you want to be a dreadful Boris? I know which one I’d want to be.
David Ralph [27:36]
The boy is he doesn’t know what he’s doing he’s he’s having a great old time and he just walking around in his Wellington’s
Shaa Wasmund [27:43]
Don’t get me started on politics. No, not today. I
David Ralph [27:46]
won’t I will take you back why I’ve got to go and vote later. I still haven’t decided who I’m gonna vote for. One of the things I wanted to jump that back on, and I thought this was brilliant, right? And this is what you said in this article, but I’m referencing Hi, I cleaner seriously hire a cleaner? Why are you spending time cleaning and ironing and all that when you could be spending that time on your business, or socialising since the 41 year old munching peanut butter and crackers in her London office? Now, somebody said to me on a podcast about one of their guests, or one of their clients was saying are the major thing that I want to do is, you know, spend more time with my kids. And they said, Well, why don’t you delegate this workout? And then you can, you know, don’t have the nanny, you spend the time with the kids and then get somebody else to do the business. They couldn’t see that way. He’s honest to god sensible advice you get there, isn’t
Shaa Wasmund [28:41]
it? Well, thank you very much, David. It’s very appreciated. I’ve had a cleaner since I started working about a cleaner since I was Yeah. I’m trying to think I’ve had a cleaner since I was 21. So I’ve had a clean since I was 21. And absolutely take back your time, so you can either advance it in your business in yourself and your family and your kids in your friends in your social life, but not on the bloody dishes May
David Ralph [29:08]
I will confess something to you number one. I’ve never had a cleaner in my life because I actually quite like cleaning. I like I like putting the music on a bit of Rick Astley. And I get the old Hoover out. Yeah, it’s the Hoover with the cyclone
Shaa Wasmund [29:25]
David Ralph [29:27]
It’s a Hoover we all know it’s a Hoover and using all the little attachments I I enjoy doing that. And I know that if I had a cleaner I think I would probably clean before they turned up or go down check checking afterwards. I don’t think I will not
Shaa Wasmund [29:44]
just just try it. And truthfully there are some weirdos like you who enjoy cleaning and and that’s great. I mean, give me a number. Come around and then you know, help me out. Personally I don’t enjoy cleaning. I love cooking. So I’m not Completely undomesticated. I’m not really Nigella Lawson either, but I do really enjoy cooking. And there’s, there’s lots of things I enjoy doing. But if I don’t enjoy, I don’t enjoy. I don’t enjoy cleaning, I don’t enjoy washing the dishes. I’m more than capable of doing all of those things. I’m not. I’m not that bloody Buchi. But equally, I’d rather spend the time with my son and I’d rather spend the time of my friends and I’d rather spend the time working on my business, I can take more time out of my business. I know I don’t want to spend 5678 hours a week cleaning.
David Ralph [30:32]
I enjoy, I enjoy and sometimes sometimes I wear a special outfit, but when I’m doing it I won’t go any further than that. I won’t go there. But I have to keep my focus on keeping the Hoover on the floor if you know what I’m saying. Okay, so when you’re back in your business, let’s get back into business. Well, one of the things that really hit home of Was this an opportunity or was this a fighting was Bebo yet but networking site Bebo you had the chance to become the managing director and you lost out on a potential windfall.
Shaa Wasmund [31:10]
Yeah, massive, massive and I mean a far more than life changing the kind of windfall that changes your life your kids live your grandkids life and probably your great grandkids. I mean, that’s, you know, multi multi multi millions.
David Ralph [31:24]
Now, I’ve spoken to many people who were like, the fourth member of Facebook, or the you know, the second member of Instagram and all that kind of stuff. And a lot of them have similar stories are missing out on things, but I now see it as the big when they look back on it. And as we call it, the big story about if they were still in that position, they wouldn’t be where they are now. Do you look back on it as an opportunity or do you still go oh, my God, I missed out.
Shaa Wasmund [31:53]
On an opportunity. That’s crap. Okay, maybe it’s some of the people who tell you these stories. That’s true, but I would increase I bet Half the people who tell you those stories, they tell you their stories because it’s probably far healthier for them selves to tell themselves those stories, otherwise constantly beat yourself up over it. For me, the truth was the company was sold 18 months later so that there’s no way I can look at that and say, oh, congratulations. Sure that was such an incredible wise move, because it would have been a teen months of my life. That’s it. So no, it was not an opportunity. But funnily enough, that is not my biggest regret in business.
David Ralph [32:31]
What was it and appearing on a podcast one, one Thursday morning?
Shaa Wasmund [32:36]
No, my biggest regret in business in fact, is probably My only regret in business because I don’t I don’t look at them a beber that think of it as a massive opportunity. But I don’t look at it and beat myself up over it. I mean, it’s happened you can’t, you know, you can’t change yesterday, can you but my biggest regret in business and it still is and it probably will be till till I stop working. I’m no longer here. wish, I wish I wish I’d had somebody like me around at the time, because I truly, truly regret not setting up a sports agency when Chris retired the first time, and at that time, I was really good friends with a lot of Chris’s peers footballers boxes there was, and I had a very unique position. You know, I was female, and I never went partying. So I never got involved with any of that, you know, I was I was absolutely about the business. And I loved it. Like, I mean, I loved it. And I’ve gone to LSE I understood law, I could do the contracts. I was really damn good at it. And I was creative so I could picture how you could take something and I just, it didn’t feel like a proper career to me back then. It didn’t feel like coming from where a company didn’t feel like the sensible thing to do. It felt like a really kind of selfish or foolish thing to do and I do pursue it even though I’d had I’d had many people tell me that that’s why I should go and do and I also had had offers of people supporting me to do it. And I turned it down and that is my biggest regret far more than Bebo, Bebo, I was in the right place at the right time to be given a massive opportunity and I turned the opportunity down, and that’s the truth of that. Whereas I love sport. I still love sport. I particularly love boxing, and I had the opportunity to be an absolute Trailblazer to be a woman in the industry and, and I didn’t do it,
David Ralph [34:34]
and it would have been Jamie, why wouldn’t you?
Shaa Wasmund [34:37]
I think I would have been I have to say, I’m not gonna do fo humility here. No, I think I would have been damn good. I really do. But you know, that’s, that’s the one I take to my grave. That’s the only one.
David Ralph [34:49]
Now what interests me is that you wish that you had somebody like you around at that time because I don’t think there’s going to be that person. You know, you seem to me to be so tickly unique, Matt, even if that person was around, I’m not sure you will listen to them anyway.
Shaa Wasmund [35:08]
You may well be right about the fact that I wouldn’t have listened to them. And just shortly after that, just shortly after I made the decision not to do it, I came across a phenomenal woman who I’m sure you all know who she is. And the incredible Lynn Frank’s ob. She’s the one that the TV show AB fab was based on. And I met her at an award ceremony and she has become like my second mom over the years. I in fact, I wrote my first book, her house in New Yorker, and I know that if she’d been around at the time because of her experience, I know that she would have absolutely, at the very least held a mirror up to me and said, Come on, sure. What are you doing? You know, you want to do this, you know, you love doing that? Why are you not doing that? What are you afraid of? Don’t let that fear be the deciding factor and I think anytime Somebody says to me, don’t let your fear be the thing that stops you doing. It kicks some, some, something kicks in inside me that just makes me have to do it. So some kind of reverse psychology. I think it works on me every time.
David Ralph [36:17]
Well, let’s see some words from another guy. I don’t normally play these ones, but this kind of fits
Rocky Balboa [36:22]
Here’s Rocky You, me or nobody is going to hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward, how much you can take a keep moving forward that’s how winning is done.
David Ralph [36:39]
Now, of course, I wish it in a different way. I wish it was more like it doesn’t matter how hard you hit. It is more about being hit and moving forward. That would be better when it
Shaa Wasmund [36:51]
that would be very good. And that’s the box it says it’s not how you get knocked down that counts is how you get back up.
David Ralph [36:57]
Now in your new book, how to fix you’re you’re you’re mess how to fix your sh it with a little spritz? Yeah, you can’t say that on a podcast, there might be kids listening. Sorry shites. How about that site? Okay, you can you can clean it out any way you want. But you’ve now you’ve now tarnished a generation out there who hang on every word here. Now, you said that you discovered that the key to getting what you want is within easy reach is all in the mind. How do you do that? How do you get that thing that’s in the mind?
Shaa Wasmund [37:32]
You say when I hear this back, I know that people are going to hear this and think what Arthur codswallop, they’re going to think to themselves that is just not true for me. They’re going to come up with all these reasons why it’s not true for them. They’re gonna say, Oh, that’s just one of those sound bites. That’s hype, but you know, it’s just a good headline. I’m telling you, it’s not everything is in our heads first. I’m not saying that if you are, by the way, there’s this book called The secret. I don’t know if any of you listeners have heard of it. I’m going to tell you, I’m going to tell you straight now, I do not believe in that stuff. So let me get that straight. I don’t think that you can wish to win the lottery and it’s going to happen. I don’t think that you can manifest your best life. I think you have to go work for your best life. But I tell you what, you have to figure that out in your head. First, you have to visualise that you are capable of even right now sitting here doing this podcast. I’m looking on top of my computer. I’ve got a vision board. I’m not really whoo, whoo at all. I’m very practical, but I massively believe in visualisation, you have to, if you can’t see it, you’re never going to get it, you’re never going to achieve it because you don’t believe it’s possible for you. The first thing you have to do with your mind is believe that it’s possible for you to So interestingly, we’re talking about turning 50 you a lot sooner than me my eye. And I’m looking up here, and I’m seeing a picture of Jayla with her ABS on display because that is how I intend to look at 50 and I look up here in front of me and I see all the things on my board that do what you love, love what you do. Do How about this? This is one of my favourite ones. Dying fright is not half as bad as dying without courage. And this is what I look at every day. So every time I’m afraid every time I think to myself, I don’t know show. Can you really go again? If you really got it in you to go again? Isn’t it time to maybe have a quiet life? Why don’t you just sell a property and chill out? I look at that. And I think no, that’s not my part. That’s not me. I think it does become me. I’m good with that too. This isn’t about being judgmental on what people should or shouldn’t do, other than do what you know, that you should be doing. And that’s the bit that upsets me the most is same people who have these dreams inside of them. And they die without ever even trying without ever even trying to see if they can achieve them.
David Ralph [39:47]
I speak to people I teach low to people to make businesses and I’m always fascinated. After they get it up and running. They literally to a man and a woman will say I can’t believe I’m In this position, and it’s become the kind of the phrase, but I’m waiting to hear from people. And I will say to them, is it you can’t believe the process works or you can’t believe in yourself? Well, they all say that I can’t believe I’m in this position.
Shaa Wasmund [40:15]
David, if you don’t believe in yourself, How the hell can you expect anybody else to believe in you?
Unknown Speaker [40:19]
I believe in myself
Shaa Wasmund [40:22]
inside away, and that’s not an arrogant thing. You don’t come across as remotely arrogant. But I absolutely believe that you believe in yourself. And it’s a good thing to believe in ourselves. It I don’t believe in this this society where we’re constantly telling our children, they’re the best thing since sliced bread, and there’s no competition. And they’re a bloody genius, because that’s not healthy either, either. But ultimately, we have to be our biggest champions first and foremost. Because if we don’t do that, if we don’t believe in ourselves, then we can’t expect anybody else to either.
David Ralph [40:52]
You know what else I believe Sure.
Unknown Speaker [40:55]
David Ralph [40:56]
I believe the children are our future. Well I let them lead the way I’ve got cigarette lighter above my head I’ve just said like to me curtains but but it’s
Unknown Speaker [41:17]
all your podcast go
David Ralph [41:19]
pretty much pretty much it It depends on what mood I mean I when I started Join Up Dots in the early days it was very evident to me that a lot of the podcasts I listened to were boring and I used to have a big sort of churn rate obviously I can’t be bothered to listen to you, you sound like you’re in a coma. So one of the things that I thought I would do is try and put as much enthusiasm and enjoy myself and more often than not a lot of listeners have stayed with me for six years. So that shows you know if you if you put your own spunk into it then when something comes out of you walked away, Doors closing and stuff. I could sense I could Since you walked away from your microphone,
Shaa Wasmund [42:02]
I did not walk away my door Open the light turned round to close the door. Okay, I’m stuck at my computer because my headphones are still on your phone. I can’t move physically attached.
David Ralph [42:13]
Well, that’s what we want that yeah, this is like Josie Fritz or podcasting world, we we keep you in one place for many, many years. We’ve got go back in time to get that reference. Now, what we’re going to do now we’re going to take you on one last journey, and this is what we call the Sermon on the mic. When we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young show, what age and what advice would you like to give her Well, we’re gonna find out because I’m going to play the music and when it fades you up. This is the Sermon on the mic.
Unknown Speaker [43:10]
Shaa Wasmund [43:12]
you know right now you might be living somewhere that, let’s face it, you’d rather be anywhere but here. You live in in a 10 foot by 12 foot room with your mom and your brother. And you’ve been here for nearly two years now. You’re sleeping on a roll out mattress on the floor, and just staring at these walls every day. And you’re asking yourself, why me? And when you go to school, you’re too afraid to tell anybody where you live for fear of being bullied. So you get off the bus a mile before so that you can walk home make sure nobody’s following you so that no one ever figures out You’re homeless, you’re living in a hospital for homeless families. You don’t even have a roof over your own head. And in this moment, you look around and your mom says something to you that sticks with you for life. She says to you sharp, and never, ever want you to be afraid of taking risks. Because no matter what you do in your life, you will never ever be back here. And I want you to hold on to that. And know for sure that it’s true. Know that the future is exactly what you are going to create it. That your past your very moment right here right now in this room is the absolute making a view is what makes you ambitious. It’s what makes you succeed. But I think more importantly, is what makes you be able to do all of those things and remain true and humble to yourself. remain open and vulnerable and honest. And it allows you to have real empathy with those who aren’t as fortunate as you. For those who haven’t been able to make those shifts yet, and it gives you a purpose in life. It gives you the purpose, to try to help as many people as you can break out of how they grew up to create a better future for themselves, and all of those that they impact. Sure, everything is going to be just fine.
David Ralph [45:35]
Great, powerful stuff, powerful stuff, all the listeners. And I must admit, I was googling pictures of Jayla while you were doing that and yeah, quite quite remarkable. Is she is she actually 50 or Is this some kind of weird genetic she got going on?
Shaa Wasmund [45:50]
No, she’s she’s 50. And she says, you know, she’s she rarely drinks alcohol. She’s never smoked, never done drugs. She She obviously she works out she takes care of herself and honestly I’ve looked at her probably now for the last 15 years as as a as a role model in terms of a woman taking care of herself and you know I’d like to think I don’t quite look like J Lo but I think I look pretty good for my 47 years of age and and i think that’s down to some good genes but also prioritising it making you know my health the priority and you know if we don’t take care of ourselves again who’s going to do that for us?
David Ralph [46:28]
Absolutely. And I I’ve never taken drugs and I haven’t smoked and I don’t really drink I don’t like jello at all I can’t understand it.
Unknown Speaker [46:38]
I’m just hoping you don’t let that Boris make cuz you got you got bigger problems ahead.
David Ralph [46:42]
Come on come on a bit deep down every woman wants a bit of Boris don’t know.
Shaa Wasmund [46:48]
Okay, let’s do a poll on here afterwards. Or address yet my votes with the address may
David Ralph [46:53]
lose because I just edited the podcast and yeah, the guests always loses when when I’ve got I just want to say,
Shaa Wasmund [47:01]
David, you’re an absolute deed.
David Ralph [47:03]
Yeah, that’s the way we roll on here. Well show what’s the number one best way that our audience can connect with you.
Shaa Wasmund [47:10]
Just pop on over to my website, sharp sh double a.com super simple name. Also because I have such a weird name show was meant I’m very easy to find across all social media or you can just pop into local wh Smith store or jump onto Amazon by any of my books I would say that you know this I feel like my last book how to fix your shite. I got that right in the end. And it’s kind of a trilogy for me because the first book was stop talking start doing the second was do less get more and the third in that trilogy, how to fix your shape was really because I feel we’ve all got some shape to fix right? All of us. You might have a great relationship, but you need to sort your finances or maybe you got your finances in order, but you need to sort out your house then for me, I think everything so much more fun when we do it together. Right? Kevin, Kevin, get a buddy go and find some. If you’re running your own business, find an accountability partner, go out there and publicly tell everybody what your health goals are. Tell them what your business goals are. Because truthfully, if you do that you’re far more likely to succeed. After I’ve told all your law that I plan on looking at Jane Doe at 50, so that that’s my accountability.
David Ralph [48:22]
And I’m going to do exactly the same on the day of my 15th. I’m gonna send you a picture of myself doing the job
Shaa Wasmund [48:30]
just like Jayla, I tell you what this is very famous photo of her in this Versace dress that is literally cut to her navel. I want to see you wearing that on your 50th I think your readers deserve that your listeners deserve it. We all deserve it, David,
David Ralph [48:45]
and that is why I’m on a podcast. So no one gets to see me but I will. I will do that and I will send it through to you. Sean, thank you so much for spending time with us today joining those dots and please come back again when you have more dots to join up because I do believe that by joining up the dots and connecting our past is always the best way to build our futures sharp. Thank you so much.
Shaa Wasmund [49:06]
Absolute pleasure. totally loved it. David, thank you so much.
David Ralph [49:12]
Sha Wasmund Wow, she was a delight, wasn’t she? She is a dough. And not only has she got an MBE, yeah, okay, she’s got an MBE, but she’s a lovely person as well. And if you’re interested in her, just just google her name, there’s so much great information and she was one of the guests. But I really enjoyed researching and finding out about her life and as you can hear, totally authentic, totally, you know, just being herself and that’s, that’s really where success comes. Because you don’t have to prove yourself to anyone. You just have to prove yourself to yourself, really. And once the mindset kicks in, you can really go out and make things happen. And if you want more of her, she’s got a podcast coming out in the new year. And, you know, I might be on it. I might be on it. You never know until next time Coffee ourselves and we will see you all again. Cheers. Bye bye. Are you ready to start your own podcast and really make it work for you bringing customers and profits into your life and your business in the easiest way possible, or perhaps you’ve already launched and aren’t getting the results you want? If so, I’m going to teach you the information that you need that makes all the difference to your success. Now, don’t be fooled into believing what others are teaching you when it comes to what makes your podcast get those results. podcasting success is not about the podcast. It has nothing to do with a recording or equipment. It has everything to do with understanding your market and making those customers come to you time and time again. This is raw 100% live behind the scenes podcasting mastery, not shown anywhere else. If that’s of interest, head over to Join Up Dots and book a time to speak with me to make sure that you’re a fit for our next course. This is podcasting mastery live at Join Up Dots dot Calm