Welcome to the Steve Jobs based Join Up Dots Podcast Interview with Mr Simon Knapp
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Introducing Simon Knapp
Todays guest, joining us on the Join Up Dots business coaching podcast interview is Mr Simon Knapp.
He is a man who can literally fly to heights that we can only dream about.
A commercial airline pilot, he has for the last few years travelled the world transporting businessman, holiday makers, and screaming children to destinations across the globe.
All the while planning other ventures, businesses and the ability to provide a fair deal to the world of freelance work.
After realising that a vast proportion of the fee charged by a freelance agency did not go the person doing the work, but instead into their own coffers for what seemed minimal effort, Simon Knapp knew he was onto something.
How The Dots Joined Up For Simon
So along with his wife, Simon created “Cherished Ideas”, where freelancers can virtually sit in the same room with potential employers and sell their wares, with no commission passing hands.
A real bonus to all concerned.
So how did this Englishman first manage to get into the rarefied world of commercial airlines, and why does he seem so focused on building a life away from it?
What was the moment when the business opportunity first raised its head, and was it the first venture he tried?
And with a plane at his disposal where does he truly call home?
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Mr Simon Knapp.
During the show we discussed such weighty topics with Simon Knapp such as:
How Simon Knapp admits that all airline pilots put on the poshest voice they can whenever they speak on the microphone, even if they do not speak like that in real life!
How being a small ginger kid at school he got beaten up a lot until he started playing football very well!
How a plane only needs a pilot for the first 5% and last 5% of the flight, all the rest of it is totally on automatic pilot!
How his life has met a total crossroads due to his wife providing him with a new daughter, and his desire to be a hands on father!
How the struggles in life are the things that actually make you better and improve your performance!
How To Connect With Simon Knapp
If you enjoyed this episode of Join Up Dots then why not listen to some of our favourite podcast episodes such as JB Glossinger, Cameron Brown, or the amazing Alfie Best
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Simon Knapp Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:25]
Yes, it’s me. It’s me. I tell you what I was listening to that intro, most of the times I played that intro, and I’m busy fiddling with buttons and things like that. And I was listening to it and I thought, I wish I could have a voice like a powerful, motivational, inspirational voice, but it just ain’t me. Unfortunately, today, I’m joined by another Brit. And we don’t do that kind of voices just not enough. So let me introduce you to today’s guest because he is a man who can literally fly to height so we can only dream about he’s a commercial airline pilot. And he has for the last few years travelled the world transporting businessmen, holiday makers, probably screaming children to destinations across the globe, all the while planning Other ventures businesses and the ability to provide a fair deal to the world of freelance work. After realising that a vast proportion of the fee charged by freelance agency did not go to the person doing the work, but instead into their own coffers for what same minimal effort our guest know he was onto something. So along with his wife, he created cherished ideas where freelancers can virtually sit in the same room with potential employers and sell their wares with no commission passing hands, if there’s a little fee thing that goes on is a real bonus to all concerned anyway. So how did this Englishman first manage to get into the rarefied world of commercial airlines? And why does he seem so focused on building a life away from it? And what was the moment when the business opportunity first raised its head? And was it the first venture he tried? And with a plane at his disposal? Where does he truly call home? Well, let’s find out as we bring onto the show to start Join Up Dots. But one and only Mr. Britt himself, Simon nap? How are you Simon?
Simon Knapp [2:04]
I’m fantastic. What a great intro. You’ve actually just put me to shame on all the podcasts that I’ve recorded. I suddenly realised how underwhelming my introductions are. That’s that’s a real kick in the groyne. Thanks for that.
David Ralph [2:14]
I was going extra been i was i was motivated by my inspiration. What American voiceover man at the beginning of my show.
Simon Knapp [2:21]
I was fantastic. How have they let you get to 102 episodes in the American podcast Association not got in touch it to shut you down as a Brit that’s doing well. No one listens,
David Ralph [2:29]
Simon. I seduce you all to come on my show by these large listener figures. But no one listens. It’s just me, my cat. And my cats probably death as well. So it’s just me really. But if you click enough, you get downloads. That’s my secret to all podcasters. Just download yourself and you will get somewhere. It’s what I do. Can I start with a complaint? Actually, Simon, I just like to do this. But I feel that I need to complain. And I think this is the first time I’ve ever started any show with a complaint. But yeah, you should do. I’m starting to do something different. I’m trying to find people away from the normal crowd. And so when I found you, I thought this is brilliant. This is a chap who hasn’t been heard anywhere before. He’s got these ideas. He’s British, he brings a different spin on to it. And then when I started stalking you online, you’ve been on every podcast known to man.
Simon Knapp [3:26]
You know, one or two I’ve been very lucky or people seem to want to interview which which which is great. I love it. It’s it’s really good fun.
David Ralph [3:33]
But I didn’t know that you had been that you’ve been on the soda pioneer out. You’ve been with Kirsty Bartholomew. Not literally, obviously. But in a podcast kind of way. If you’re listening Kirsty, I didn’t mean to say that. Apologies on it. But if you are listening, download it six times, because it’s good for me figures. But yeah, you’ve really sort of blazed your profile very, very quickly. So I want to start with that. First of all, because I haven’t seen a guest. But I haven’t been aware of this or overriding history appear on so many other shows as you have How have you done that?
Simon Knapp [4:09]
I’m not entirely sure. To be honest. I think I have a bit of an interesting job as a full time employment, but also starting this businesses on the side and running a life that’s often London half in New York. I should be honest, I don’t really know. I have no idea what the appeal is. And quite frankly, I don’t know why people keep emailing me. But it’s I guess it’s good fun.
David Ralph [4:30]
Was it? Was it scary the first time or did you go? Yes. Bring it on? I’m going to show the world what Simon nap is all about? Or were you like a timid little mouse on the mic?
Simon Knapp [4:40]
Well, bizarrely enough, if you go to solar printer our.com forward slash 102. That’s my episode with Michael O’Neill. So it’s bizarre. It’s 102 here as well. And yeah, the very first sound bite is him saying so are you ready? I go. I’m absolutely terrified. And that was the start. That was how we kicked it off. So yeah, I was absolutely petrified first time.
David Ralph [5:00]
This is where this is like we are connected at birth somehow. Not only is it 102 on here, but the very first time that I ever was listening to myself online was on the soda pioneer hour, Episode 10 when I left a little voicemail, and Michael O’Neill played it on the show, and that was the first time ever I actually heard my boys come back out of the out of the web. And I don’t know how it works. I don’t know how all that sort of stuff happens. But God it was exciting. And I didn’t tell anyone but I kind of put it into my mp3 player and listen to it secretly over and over and over again. And it was just me sort of rambling and doing a quite a quite a passable Yoder impression. But yeah, it was the very first time said, Look, we’ve got so much in common.
Simon Knapp [5:47]
Did you cringe away that very first time,
David Ralph [5:49]
loved it. I honestly, I honestly loved it. And it brought out something in me, which I kind of knew was bear. Because for years and years years, I have done training courses. So I’m used to standing up in front of people. And I suppose being slightly silly or entertaining to get a sort of message out. So I knew it was in me. But when I actually did it on the mic, and I suddenly realised that it wasn’t a classroom, this was going out to the world. And millions of people could hear me, God, it was exciting. And it’s still exciting to this day, even when I press record now, you know, and it’s my own show, I still get that little anticipation and pink colour. Is this going to be a good one, this is going to be a terrible one.
Simon Knapp [6:31]
You see, it took me about a month to listen to my own episode. I just couldn’t because I do it like an announcement at work every day. But it’s the same thing. You know, it’s a very structured, Hello again, this is where we are. This is where we’re going. This is what the weather’s like, we’ll be there about an hour late, you know, you knew the risk when you bought the ticket. And so did then do a freestyle interview for an hour and a half. It just blew me away that a we actually managed to create content for an hour and a half. But be that I could actually listen to myself back after four weeks of putting out. But that
David Ralph [7:01]
airline voice. Is it a voice? You know you’re talking now to me and I can just picture you being an airline pilot. Hello there. This is Simon. And I’m just going to spend a couple of minutes with you telling you about today’s for it and all that kind of business. But do you all actually talk like that? Or are you told to kind of put it on a bit? I met some really rough airline pilots out there that normally talking like that. Yeah. All right, Simon. And then I press Hello there. This is Simon delay. Did I put it on? Or is it just Yes,
Simon Knapp [7:30]
completely? Yes, I was based in Milan and st for a while and we flew is a few Italian pilots, who would be all very Italian and their accents and their mannerisms when they were talking. And then as soon as they went on the radio, they became as if they were speaking in the BBC during the news at six o’clock. It was amazing. just completely snapped into that accent. And hello, once again from the flight deck. And yes, everything is up and down. Yeah, it’s amazing how people just change when they press a different button.
David Ralph [7:56]
Are you told to do that? Or is it something that you just kind of naturally do because you’ve had so many flights yourself? And you’ve heard this voice?
Simon Knapp [8:04]
Yeah, I think it’s one of those things. I think one guy started at about 50 or 60 years ago, and everyone’s just done the same, because that’s all they’ve ever heard.
David Ralph [8:10]
But I want that boys. I don’t want somebody sounding a little bit from London. You know?
Simon Knapp [8:16]
I like that. Yeah, it’s gonna be well safe today.
David Ralph [8:19]
Yeah, you know, that wouldn’t do me and this is gonna be no, I’m not even going to say that. I’ve scented myself, suddenly, I would have lost half my demographic in one fell swoop. But yeah, no, I want somebody to be absolutely polite. And you know, just Just tell me, but I don’t know why they tell you how high you are. Because who cares? As long as I’m not plummeting to the ground? I don’t care that I’m at 36,000 feet or whatever. And all that kind of stuff. I Are you told to save that? Or is that just yeah, there’s, like you said, speeding up a bit of space
Simon Knapp [8:50]
as a set pattern that you’re meant to follow. But you can freestyle it. If I’m bored. I often just freestyle it. And then halfway through, I’m still holding their little transmit button thinking what an I just said, I really hope I haven’t swan. And then you know, you have to let go the button because that’s the safest thing to do.
David Ralph [9:06]
And do you now your podcaster and you’ve got your own show? Do you kind of free will a little bit more? Is it is it like podcast training to you now?
Simon Knapp [9:16]
I do. But what really bows. And this is really boring, geeky podcaster stuff. So I apologise to all your listeners. But all I hear is the pops and the illusions whatever they called all day long. Now it drives me insane. When our little pet peeve when I’m flying a lot, the rest of the stuff doesn’t bother me at all. As long as we’re not on fire, I’m happy, it’s just the pops and the pop filter the missing pop filter, they get me
David Ralph [9:34]
I think I would be the world’s worst pilot, I think I would have an attention span to wind people up. And I’ve always had this this the life of only for my wife, funnily enough, I wouldn’t want to do it from anyone else, because she’s a bit of a nervous flyer, but just might her mask drop over a head. And I think if I was a pilot it the urge to just drop the Monday and see what the panic would ensue with is too much for me, I don’t think I would be able to hold back as I’m not going to talk about this all the time. Although it is fascinating because when I was a kid, you could go up there, you could just sort of walk into the pilots and sort of and they’d show you out the window. But now it because it’s a lot sort of world you can actually go in there. But um, what that’s going in and out because I heard somewhere that the only time that anyone flies a plane is when it leaves the ground and when it comes down all the rest of it is just on automatic pilot. Is that true? Or am I just being seduced by the fault of of sort of machinery ruling the world
Simon Knapp [10:34]
is completely true. You know, I we do all the taxi or the driving on the ground, get out to the roadway. The pilot has to do the takeoff the aircraft can’t do itself yet. And after in theory after five seconds of being able and you can put the autopilot in. And and then you don’t you don’t just disengage. Yeah, you programme the navigation and off it goes.
David Ralph [10:56]
Well, okay, I’ve got two more questions before I move on. Because I’m interested, I’ve got a pilot and he’s trapped. This this is like, this is like terrorism at its best. I suppose. That’s a terrible thing to say. I do. I do apologise. But the second question is, I have been told that 99% of a fly it’s off course.
Unknown Speaker [11:17]
Is that true as well?
Simon Knapp [11:20]
Not 99%. But an awful lot of it is yeah. You have effectively you have motorways in the sky called airways. And to reduce the legal it’s really boring stuff to reduce the separation between you and another aircraft, the air traffic controllers can take you off the motorway or the highway and put you onto a headings, they can control you slightly, often slightly different directions. That means they can get more aircraft on the same piece of highway and reduce the delays on the ground to keep more aircraft in. Yeah.
David Ralph [11:48]
Do you want my last question? This is the last one. And this is the best question you probably have ever had. Although you probably had this numerous times. But if I was in a plane, we were load of other people. And the pilot suddenly passed out like in the classic films. Could somebody at the ground get me to bring the plane down? Good. Can they talk you in like you see in films, or is that just never gonna happen?
Simon Knapp [12:14]
Oh, yeah, they’re definitely good. It’s not as well. It’s one of those things because I do every day, I probably think it’s incredibly easy. But for someone that was stressed and overwhelmed, it might be a bit more of a challenge, but you could quite easily talk someone through it. And you would just keep it all automated and you do an automatic landing. And you have to stop on the runway, which point you celebrate and tea and medals, you know, but you could do it.
David Ralph [12:37]
I’m going to do that, you know, I don’t know how I’m going to do that. But that’s one of my fantasies now to be actually out there. wearing a hat I’d have to take the hat off somebody of the one of the past out crew members, just so that I felt the part and then I would bring it down and everybody would love me I’d be I’d be a hero
Simon Knapp [12:56]
or not that I want the postcode of your your shed in the back of your garden. But we’re let’s do that. What about you based?
David Ralph [13:01]
Well, this is interesting because I was going to bring this up as well and because I was listening to you the other day I live in Essex. So so I’m kind of equidistant between Stansted Airport and Gatwick down by South End airport. So you probably have flown into those. Eddie Stovall. London cell phone. Yeah, absolutely. So that’s where I am. And I understand or listening to a show that you was on that you are in eSports. Is that right?
Simon Knapp [13:30]
Yeah, my parents live in a spot. That’s my address in the UK. But most of the time I’m ran by Heathrow when I’m in the UK going going flying or late night off between flights.
David Ralph [13:38]
Because East Berlin for the listeners is known as God’s waiting room. It’s where in England you basically go to die, don’t you
Simon Knapp [13:45]
is where it is to England as Florida rest of the US. It’s without the
David Ralph [13:49]
shorts and the white socks and black
Simon Knapp [13:52]
with a lot more rain and no sun.
David Ralph [13:53]
Yeah. But um, let’s get on to the show. Because I think all the guests need to be dragged on away from what I do for a living. And what I want to do first of all, is actually talk about your, your cherished ideas, which is the new thing. Is it something that is a cherished idea to you? Or is it something about the the cherished ideas is but every person who gets involved in it what what was the sort of ethos behind getting this up and going.
Simon Knapp [14:21]
But a couple days that when when I came up with the name I was I was sad. I was working, I was flying. It wasn’t as glamorous as it may seem, I was sat in my chair thinking, I want to name this company that’s all about people creating their projects and finding something, starting their businesses branding, their businesses, you know, getting websites built, etc. And I know that every time I’ve come up with a business idea, you instantly fall in love with it. And it kind of just developed from there. And honestly, I haven’t I have sort of loved ideas is a bit bizarre, but you know, you end up cherishing your business and it’s like ends up being like your baby, which I’m not allowed to say as a three weeks time when mine arrived. And yeah, cherished ideas just kind of came about from there. I was just kind of shooting in the breeze ready.
David Ralph [15:04]
Because there’s a thing with I don’t know, if you listen to Entrepreneur on Fire, but john Lee Dumas, who does a daily podcast like myself, very different type of show, but he’s seven days a week. He believes now that there is a big kind of baby moment when people are having babies, it seems to be the moment that they start thinking, well, I’ve got to provide for this one. And I’ve got to sort of sort myself out. And instead of playing safe at that time, this is the time when sort of more risks are taken to be able to create a future and supporting network for your your newborn baby daughters you’re having so congratulations for that. And was that kind of true or did cherished ideas happen a long time before? For the deed I sabor de just in case kids are listening don’t don’t query what we’re talking about kids.
Simon Knapp [15:56]
No, no, ask your grandparents is far more
David Ralph [16:00]
became Scooby Doo, then I don’t know what happened to me.
Simon Knapp [16:04]
Yeah, so I, I wanted to launch basically, I’ve launched a number of failed businesses over the years. And this was something that came about as a result of trying to launch a business which was just an iPad application for my colleagues at the airline that I work for. and realising that 20% of the fee was going to the middleman it just kind of annoyed me. So yeah, I got married in September. And with my wife living in New York, me living in London, the only way to for us to spend time together and have a proper marriage was for either one of us to give up work or to step back from working full time. And that wasn’t an option financially. So the the project of cherished ideas has really been set up to help me have better family life and help me be around. My daughter. She’s growing up having had my dad be a policeman when I was a kid. He was working up in London, and we didn’t really get to see him much. Because he was working every hour that was sent. So really, the the drive was to have more family time. And that’s really why I’ve kicked started the project was
David Ralph [17:00]
you aware of as a kid, but your dad wasn’t around a lot, because my dad was very different. I still see my dad a lot. And when I was growing up, he was a self employed mechanic. So he used to mend people’s cars from our garbage at home. So it was he was always around, but I never really saw him, which is kind of weird. You always had to go out into the garbage and had a cup of tea under a car and a little little hand would come out. I’ve been sort of pull it in. But I didn’t realise but all the things like barfing me and putting me to bed and all those kind of things my mom did, until I’m a father now with my own children. My dad once said to me, You realise you do everything that I didn’t do, because I was too busy, you know, building our future and our income. And I had this image in my head that he was always around and he was doing all these kind of things, but he’s kind of he’s created is a fantasy world I’ve created. Were you aware that your dad wasn’t around? Or have you done the same kind of mental mind triggers? I have?
Simon Knapp [18:02]
No, I was definitely aware. My mom dad got divorced when I was a kid. So it was either he was there, or we had an au pair from the Czech Republic. So it was quite clear when he wasn’t around. But yeah, I mean, he was always there for Sunday. So for football and for like football training, but generally during the week, we didn’t really see him because he worked late each night.
David Ralph [18:21]
So what is the thing about having a child but so excites you? Because Because I’ve got five kids, and I’ve got a grandson as well. And I’ll be honest with you assignment, a lot of it’s a drag. It’s, it’s, it sounds more exciting in your head. But once you actually into it, you kind of think I’ll just give me five minutes, you know, just let me be in the toilet without banging on the door just for five minutes. So in your head in your sort of panties as you will. And it’s a beautiful place to be before the little one comes out? What what what is your life going to be free of you?
Simon Knapp [18:56]
Well, we have this unique situation that like I say, I work in Europe, so we you don’t have any, I didn’t get paid any us medical coverage, and my wife will live to go back to work. And really I like our daughter to grow up with her one of her parents looking after her as much as possible, if not both. And it’s really all about having or ensuring that she has a good upbringing. And that’s really what I what the goal is, I was probably the most period that most parents that, yeah, there are going to be some rough points, I’m sure. Continually, I’m sure. But it’s really just about ensuring that she has the best chance of life and the best support from us.
David Ralph [19:30]
That’s really all I’m looking to do. Well, I salute you, because I think that’s the right way of doing it. Because it does go so quick. You know, my my younger one, now, he’s nine. And I can’t actually remember where the last nine years when and my next one up is 12. And my oldest is 32. And it just is a blur is an absolute blur. And other than what you know what my biggest advice for you Simon is and I’m going to give this to you man to man father to father but and I want you to write this down. Now. Take as many photos of you yourself over the next three weeks, because you don’t offer age wants to baby. And you will never look as good as you do now. Yeah, so that’s what I because I have decayed dreadfully. You know, I would say I’m still an attractive chap.
Simon Knapp [20:15]
But you should have seen anybody else. And I know,
David Ralph [20:18]
they line up, they line up. But that is why I’m on the mic. You see, I don’t think I would have the face for TV. Would you like to do TV and all that kind of stuff? Now you sort of getting into the and I say loosely the media? Well, because it kind of feels like media to me somehow. Would you like to be sort of on the telly and do those kind of airline shows when you go around airports showing behind the scenes and all that kind of stuff?
Simon Knapp [20:42]
Gosh, I can’t think of anything worse. If I could about flying altogether, I would say so they do a TV show about it would just it would just be in the slightest.
David Ralph [20:50]
It’s interesting, because it’s sexy in there being an airline pilot, it just sounds sexy. You see them walk along with their little bags and their uniforms and stuff. And I go straight to the front of the queue. Does it is it not that kind of image? Watch when you actually in there? Is it just like being a big taxi driver?
Simon Knapp [21:07]
Or you remember Catch me if you can with what was his name? Leonardo Leonardo DiCaprio? Oh, yeah, it’s the complete opposite of that. It’s long days early starts and it’s really not the lifestyle that perhaps it once was. If you were flying in the 70s. And they always say when the best that’s not said. I’ll make it kid friendly. When the flying was dangerous and the copulating was safe in the 60s, then then you know, it’s probably a different game altogether. But right now No, everything is just controlled by a bean counter in an office somewhere so it’s not really that much fun at all. I think you’re the best man I’ve ever spoken to.
David Ralph [21:45]
I can’t remember the last time I heard the word copulating I was actually writing it down as you as you I was going to stick it in the show notes to say is is the precious person we’ve ever when you when you saw private schooled and all that businesses when he was growing up?
Simon Knapp [21:59]
No, no all I went to a really rough state school. Yeah, I’m not totally sure how I got through it. Yeah, did you get
a lot? Yes, as a small ginger kid. And it was only when I started getting good at football and started capturing the teams that it was a little bit of respect. But until that night got bullied all the way through school. Because you you’ve always had this voice I suppose Have you because it is a posh boys. It sounds posh to me. It just my radio voice is just my podcasting voice I really an Essex boy at heart.
Now I have always had the voice I guess
David Ralph [22:33]
what, why? Looking back at your childhood, because one of the things that is a big connecting point to the show, is the things that you love doing as a child seem to be the things that when you find your unique path and your authentic self are the things that you like doing as an adult. So if you was a little kid, I’ve had so many guests who have said to me, oh, I always used to like getting all the kids in the neighbourhood together and making like little club hearts and doing that kind of stuff. And then I say, Well, what you doing as an adult? Oh, I do networking and meetings and seminars. Or they say, oh, when I was a kid, I love playing with Lego and stuff, what you’re doing now? Well, I build stuff. And is there any sort of Connexions between the little passions that Simon had when he was a nipper and what you’re doing now in your life?
Simon Knapp [23:23]
Yeah, I think to an extent, I think it was when I was 12, or 13. Back when q XL works in existence, rather than eBay as the prime online auction site, a couple of my friends and I were building and selling computers online, to make them cheaper for people that wanted to buy them without having to buy it through Dell or HP, Hewlett Packard as it was. And yeah, I think I was looking to cut out the middleman back then as well. And I was just a just a nipper
David Ralph [23:48]
is fascinating, isn’t it, because my storey is exactly the same. I’ve now done 102 shows. And literally every single person says to me, the years I didn’t know my pop, and I struggle, and I did bass or a dead fat, and I went into Jobs for the money and hated it. And now they’re basically doing what their life had already shown them what to do. But for some reason you just forget about it. Or you almost think that you can’t take it seriously enough, because it was like play and it was the things you enjoy doing and how can you build a career that’s based around play, but it is it’s vitally important to almost get that element because that’s when life and work and play start merging together. And you have the most fun, don’t you?
Simon Knapp [24:32]
Yeah, I think it’s partly the failing of the school system and stuff like that isn’t recognised, you know, if you are, if you are the captain of the football, or the rugby team, or you played tennis for the school, or something that’s only really looked upon as a good thing by the PE department. They don’t take into account where the rest of your schooling you know, they’ll they’ll assess you whether you’re good at maths or science or English. But you know, obviously all very important, but for, like looking at a person’s potential stolen potential career, some of the important things I think I completely overlooked.
David Ralph [25:05]
What what is important to you, then as an adult, looking back or looking kind of at your your world that you’re creating? What is important for you to be a success to you being what what skills do you need?
Simon Knapp [25:18]
Well, I think it’s really important that you, if you set out to do something, you have to do it right. And if you if you know that you can’t do actually the best or you, you the best of your abilities isn’t as good as quality as you would like, you have to spend the time practising. You know, you have to kick you have to take the free kicks out in the playground when it’s raining. And you just sit there and take free kicks until you get it right.
David Ralph [25:38]
Did you do you have the big picture scenario? Do you look at success and almost they will feel trapped about you’re not going to achieve it? Because you’re looking at what people have already achieved. And you don’t see the the bite sized chunks that has led to that success?
Simon Knapp [25:53]
I have heard that at times. I mean, you look at someone like john Lee Dumas or our friend, Michael O’Neill. And you see Michael celebrated his many download in 10 months. So you think, Okay, well, I’m going to try and launch my podcast in the middle of July. And I’m going to start with zero downloads just like he did. And you think, well, maybe I should be able to do exactly the same, I should be able to get a million in 10 months, and we have completely different podcast about completely different subjects. So I’m not even sure that that’s possible over two years. But you definitely do end up looking at people and thinking if they can do it, why can’t I and then when it doesn’t take off as quickly as you think I have had those moments where you think, Well, you know, what’s wrong with me? Why is my not going on not taking off as well as anybody else’s. And you know, sometimes it’s hard, you have to sort of step back and go, this is why it’s going slowly. And this is the potential and you’re just taking it step by step. And that’s exactly the same as cherished ideas. It didn’t explode as quickly as I thought it would, you know, I think, deep down, I was hoping that day one, we would open the doors. And by day two, it would be equal to Google, which obviously was never going to happen. And yeah, it’s just been it’s slowly gaining ground and is slowly grow, which is fantastic. But it is easy to sit there and compare yourself to somebody else and start to doubt your your ability and your product.
David Ralph [27:08]
I told the storey many times, but hey, it’s my show. So I’m going to tell it again. But when when I launched, I set up my show as as fully as I possibly could, there wasn’t one avenue that I think I could have done more to set it up. And I really thought I was going to you know, blast out. And the first day I got 45 downloads, I thought that’s pretty good. And then the next day 54 and then the next day 109. And then I dropped and I couldn’t get beyond the 2427 days. And I was releasing show after show after show seven days a week. And all the way through that I was thinking of myself. And I don’t know if it’s sort of competence here. But I remember thinking to myself, right. Okay, this is interesting. Why is this not taking on? I think the contents good. The people that are listening are telling me it’s good. Why is no one listening. But basically make a good storey when it does take off. This would be a storey that I can tell people to sort of encouraged them. And I had that all the way along the line. So even though I was desperate for it to start moving, and the needle going up, and the downloads increasing, part of me also was going, this is good. I can live off this storey for quite a while it was an inherent belief, but it was ultimately going to change. And when it did change, it’s just been going up and up and up and up and up and up and up and up. And now we’re just we’re about sort of in a 12 and a half thousand downloads a day, which Wow, foolish per show for a show like mine. Well, I just ramble on. It’s pretty impressive.
Simon Knapp [28:40]
Yeah, definitely. I didn’t realise you got you were doing that. That many damage? That’s fantastic. Well, how
David Ralph [28:44]
dare you, Simon, you, you you should have realised and picked me up from the beginning.
Simon Knapp [28:50]
No, I’m genuinely taken aback. That is some great numbers. Geez.
David Ralph [28:53]
Yeah, they are. They’re very good numbers. And I’m, I’m beyond excited about it. Because once you do get that momentum going, you are going to have dips, you’ve got to have dips, it’s not going to be a straight line. But I think now there’s enough foundation to the show that some of the things I struggled with at the beginning, are starting to take care of themselves. And is that the case of sharing cherished ideas as well? Is it the case when you build a business? And this question goes out to all the listeners, I’m asking on behalf of the listeners who are going to work on the bus on the train or whatever, they’ve got this idea in their head? And I think yes, if I launched this is going to be an overnight success. But we’ve already said it’s not going to be it’s going to take a while. But are there certain things in cherished ideas that already are becoming easier for you because of the momentum that you’ve already created?
Simon Knapp [29:48]
Yeah, definitely. I, for example, I initially outsourced all my social media purely because I had no idea where to start. So I’ve taken a few courses and really just watch to see what works and what doesn’t. And now, I find it a lot easier to create posts or tweets, that are creating engagement, which is fantastic. And now it’s becoming a lot easier. And more free flowing. As we say, with regards to pretty much all social media channels, the only one I don’t really get is Google Plus, I’ve yet to really get anything working on Google Plus, I’m just not really sold on it as a platform. But day to day operations. When I built the website, I really wanted it to be able to run itself. That was really important. You really need myth revisited, for example, that ensure that every system that was part of the business man that I didn’t have to be a part of it. And now that we’ve got the systems all nicely working, it really doesn’t involve me all that much from day to day, which is actually a nice position to be in all I do is I get the emails when a payment is cleared, which is great. I need to start turning those off, though, because they’re getting a bit annoying, but great at the same time. You know, we’re just all the notifications get on my nerves. I’d love that.
Unknown Speaker [30:53]
I really bad doesn’t,
David Ralph [30:54]
I’d have a dinging know, I’d have more than dinging I’d have. What’s an inspirational? This the other lucky music every time it goes sound? How often? How often does it ding? Are we talking twice a day? Are we talking 10 times a day? Are we talking once a week?
Simon Knapp [31:13]
We’re doing okay, it is a slow, I guess it is a slow growth. And we’re doing okay, we are getting a few payments every day that when you sign up as a freelancer for your first three months, you’re only paying $1 a month. And that allows you to do as much freelancing as you like. So it’s all kind of small payments constantly. But you know, it’s great to see them coming in it shows sort of proof of concept, which is what everyone wants to see when they launch a product. So
David Ralph [31:36]
yeah, I’m happy so far. Well, you should be happy because I as we said in the introduction, it’s it’s a great idea, isn’t it? And it’s one of those ideas that when I was reading it, I thought I should have had this, this is kind of an idea that is is is quite obviously going to be powerful. So kind of just expand on it. Because I don’t think I did a very good job at the beginning of really selling it. What is cherished ideas? And why did I I think when I was reading it, wow, I should have nicked this idea.
Simon Knapp [32:04]
Oh, basically, it is a replica to be to be frank. It’s a replica of a lance and oh desk and Freelancer com and people per hour. But really with the freelancers at the centre and ensuring that each Freelancer he believes he or she is a small business owner and is the CEO of their own freelancing business and be enabling them to make as much money from their business as they possibly can. I don’t know if you know how the other sites work. But generally people pay a monthly fee, and then anywhere between five and 25% Commission on every job that they do, which I find the 2014 absolutely staggering that everyone agrees to pay it. But people continue to so it must be a model that works. But I looked at it and thought, you know, if it’s good enough for EasyJet to put seven flights a day between London and Edinburgh, for example, and sell them starting at 30 pounds, I take it and then look at some of the legacy carriers and they what they charge that if it’s good enough for EasyJet to look at a model and just completely change, yeah, why can’t I. So I figured if we get rid of the commission fees, and just have the freelancers paying anywhere from like I say our trial is $1 a month, but the regular fee would be $8 a month, that then allows them to have the complete security of our payment protection service. So that all the money sits in escrow between the cloud and the freelancer. Sorry, that just allows both parties to feel safe in the transaction. And it also allows them to sell their skills or to bring more clients in an invoice from one platform, but not ever having to pay any commission. I just thought why not? You know, why don’t why don’t we just try and break the mould here and give it a start?
David Ralph [33:38]
And was it a kind of continuation of other ideas, as he was saying when he was younger, you you had the same kind of Dell monopoly, smash him to pieces, whatever sort of failed ventures that have led up to this?
Simon Knapp [33:53]
Yeah, a couple. I thought it would be a great idea in 2008, beginning of 2008, to create a pilot recruitment agency because again, the agencies there were taking around 20 to 25% Commission on every day’s work that you did. And I thought why not make the next generation of pilots lives that much easier by giving them a 20% pay rise, and only charging just a couple of percent per per contract. Again, trying to just make it fair, I really believe that it should be the workforces that are earning the money, not the guy that does the pairing up. And that’s really what I wanted to focus on. And yeah, sadly, the middle of 2008, the bottom fell out the economy and no one was recruiting any pilots. So it was rather failed business fairly quickly.
David Ralph [34:34]
I think it’s true, I had the leap of faith when I realised that I couldn’t work for people anymore. I just became like a prison to me to stop me being my natural self and sort of hopefully, inspiring people and motivating people and all the things I’m trying to do on a daily basis now. But the other four, but I kept on having was no matter how hard I worked, I wasn’t getting any richer. And I was doing hours upon hours upon hours upon hour. And the boss was driving around in a big Bentley and having a great old time playing golf. And I was thinking this can’t be right. And I think my sort of self employed mind started to switch to the fact that thinking, I don’t mind working 100 hours a week if I get the rewards, but I’m not going to do it for somebody else and still be paid my my standard salary
Simon Knapp [35:24]
was that image that floats around for a while I think it said an entrepreneur is someone that will work an hour 100 hours for himself to avoid working 40 hours for somebody else.
David Ralph [35:32]
Yeah, what kind of work 10 hours for myself, so I don’t work. That’s the ideal at the moment, it is close to 100 hours. It’s ridiculous. I I went for a drink with some of my old friends I used to work with. And especially it’s calmed down a bit now because the show is getting more successful. So there are certain things as I was saying, at the beginning, getting a show off the ground is is more work than I perceived, it really is, especially a seven day a week show, just trying get the guests to feel better. Now because it shows becoming successful, I’m actually getting people coming to me, which makes it a lot easier. But um, my my utopia is that everything is taken care for me. And I just switched on to Mike and I talked to the person that’s been arranged that that’s what I want to do. And so I would like to get to the point where I am an entrepreneur, I am successful, but I just do I just do the show and the recording and stuff. And I think that is where, you know, your your efforts are rewarded. And if you decide on how much financially you need to be able to get to that state, I think then that’s the true level of success. What do you think Mr. Knapp?
Simon Knapp [36:38]
Yeah, I definitely agree. I mean, one of the first interviews I did, someone asked me what’s the max earning potential for cherished ideas. And I said, Well, if you took every one of eight answers members, or 4 million of them and had them paying $8 a month, you can do the math fairly quickly, and then gave us $32 million a month. That’s the earning potential fantastic, you know, that’s staggering about money. But I would be just as happy if I could afford to go part time, that’s all I’m looking for is part time, or maybe, maybe about flying altogether and be able to be home with my family. And that’s nowhere near that number of that number of clients I’ve had, I need somewhere around 1200 people paying each month into cherished ideas to allow me to step back from flying or together and really focused on the business. And we are making progress towards that which is great. I’m not entirely sure whether or when it will happen. But sooner rather than later, I hope and hopefully my podcast when it goes live will will help build a community and continue growing the company.
David Ralph [37:34]
It is a brilliant concept, though, isn’t it. But you can have a natural point where life is happy for you, you know, you’ve got enough money to pay the bills, you’ve got enough time to do what you want. You’re not working nine to five, you’re not getting up at like four o’clock in the morning to go on a train up to London or wherever you work to work for somebody else, you can actually create your own reality. And I totally, totally, totally believe that that is possible now, especially with the internet, especially with the opportunities, we’ve got the ability to network across the globe. I don’t think that many of us could be thinking that way. Even 1015 years ago, I think now but anyone who wants to dream life, you can’t have it any better than we got now. Do you think so?
Simon Knapp [38:22]
Yeah, completely. I think it was the I want to say it was the Listen, Money Matters podcast. And I apologise if I’ve got that name wrong. But they were saying that the sweet spot for income, generally in the US is $125,000. And as you get closer to that each $5,000 you get closer to that you’re sort of lifestyle can improve almost exponentially. And then beyond that, you get to the point where you’re just frivolously spending. So really there there is statistically within the US at least a sweet spot for income. And yeah, I mean, it’s so easy now. I mean, you could sit there as an entrepreneur, and you could say, I’m going to sell 5000 of my product. And that will give maximum that I can achieve Why? But but it does, you are able to actually look ahead and forecast and see where you can start making earnings and get yourself to a point where your time and financially free, which I really think is the goal for certainly my generation, anyone in their mid late 20s, early 30s, who, for example, all my friends that joined flying side to fly with me about 10 years ago, most of us are looking for other work now, because we don’t have the the attention span to do it for 40 years, let alone inclination. And yeah, I think that’s going to we’re going to see that a lot that people are going to chop and change careers quite frequently. So why not start out on your own and do your own thing and be your own boss, if you if you can, if you have a skill set that you can sell or a community that you can build and start selling to etc? Why not? It’s a great year to start doing it.
David Ralph [39:49]
Absolutely. I’m going to play a couple of speeches now. Because I’ve been I’ve been building up to this, this is this is the powerhouse part of the show. And of course, we’re going to play the Steve Jobs speech, which we do every single day. But I’m starting throwing these other speech in here. And I don’t know if you’ve heard this one. But I’m gonna play this and you listen to this, Mr. Knapp. This is a powerful statement by a man from America. See if you can guess who this is.
Jim Carrey [40:12]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love. What do you think of that?
Simon Knapp [40:41]
That’s great. I have absolutely no idea who it is though. Jim Carrey?
David Ralph [40:47]
Really? Yeah, Jim Carrey out as pincher himself. He did a speech recently. And when I listened to it, it was it was not Steve Jobs commencement speech. But he did it probably a couple of months ago. And it I’ve talked about so many times in the show, because it was sent to me and my makes it just watch this. And it starts off typical Jim Carrey, we’ve all sort of lost. But when he gets to this slight, little bit of two minute bit, and you think, Wow, have any hits with that one line. And that’s it. And to be honest, if I could go back in time and start another show, I would have that, that that that, to me, is the message that I want from this show. But you can have the life you love by doing stuff, but you love and it’s a shame, but you just go for the easy route, and you just sit there working for the money because you you just haven’t got that firing yourself to to believe in yourself and go and follow your dreams.
Simon Knapp [41:43]
Yeah, completely great. Someone said to me around a launch days, they said, you can always give up. So why give up now? I was like, Yes, that’s quite right. You know, what, why would I give up today? You know, I can keep going. And if it gets terrible, I’ll reconsider and reevaluate everything. But for now what why would I even consider giving up?
David Ralph [42:01]
I had 30 shows recorded, and I almost didn’t launch. I just thought this is not going to work. And I don’t know why it was just that self limiting. And even when it was, it was launched, and it was going to show to show day after day after day. Although I was saying there was a kind of fascinated part of my brain thinking this is interesting. It’s not going up. Why is this disappear? Good storey I got to about 50 shows. And for some reason, when I should have been competent, I should have been easing into it and enjoying myself. Suddenly, I felt a pressure. And I don’t know whether it was a milestone. I don’t know what it was. But I suddenly thought, once I go past this 50, and I’m actually talking about it now. And I can feel my stomach starting to chew because I remembered how I felt. But I was laying in bed thinking, this is where I get past 50 I’ve got to make this work. This is my life. And if it doesn’t work, I don’t know what I’m going to do with myself. But it’s amazing as humans, how we can, you know, push ourselves back in every avenue. And even when we get a certain momentum going. We’re more than eager to then jump back and stop ourselves. It’s
Unknown Speaker [43:05]
madness, isn’t it?
Simon Knapp [43:07]
It is crazy. Yeah, it’s a self limiting beliefs. And the old dreaded imposter syndrome kicks in for no reason whatsoever. And it just sneaks up on you. And I’ve had it where I’ve had to call my my coach and say, Okay, this is where I am. I don’t really know if we can continue this, it doesn’t really seem like it’s working. And they’re like, Okay, what are you gonna do to fix it? Well, I was I was thinking about maybe maybe given up, but why would you do that? That’s ridiculous. You know, just get back, get back in the lab and get your head down and work out how to fix it, how to get it going again. And it’s great. Actually, that’s a real bonus of having a coach or, or a mastermind group, if you will, because it really does make you accountable for everything. And the group really support you with everything you do, which frankly has been absolutely priceless to me. You don’t like the word mastermind, do you? I hate it. Yeah, absolutely despise it.
David Ralph [43:58]
What is it about mastermind but you you don’t like because it is we were talking before we started recording. That’s why I knew that. But is a buzzword. It’s It’s good. It says what it is what sort of annoys you about it?
Simon Knapp [44:11]
I think it’s because I picture a terrible quiz show on BBC Two of it. I’ve started so I’ll finish and all that from I don’t know how many years ago today still air it. I’ve no idea. But it’s one of those things. I have this real bugbear with anything that goes viral for the sake of it. Like in everything printer we were talking about before how you can be a mom a printer, a cause printer, all these strange things that you can’t just bolt words together and call them actual words. And yeah, mastermind is great. Somebody I’ve no idea why I have no offerings of what would improve it when it’s talking about a group of like minded people. I just I just don’t like the word for my pet hates at the moment.
David Ralph [44:50]
Because one of the words I don’t like actually. And it’s funny because he’s, he’s my favourite podcast, and it’s the podcast that got me going and I talk about it a lot is solo pioneer. It doesn’t make any sense, really? And I’m talking to Michael, tell him Yeah, you tell him you tell him Mr. Mr. O’Neill, I’m coming for you. But um, yeah.
Unknown Speaker [45:10]
I don’t get it.
David Ralph [45:11]
I never got that word. It looks good. But what does it mean?
Simon Knapp [45:17]
See, I’ve always thought the difference between I said always and the last two years, I’ve thought the difference between a solo printer and an entrepreneur is an entrepreneur creates business to create income and creates businesses to sell them and IPOs. Whereas a solo printer is someone that strives to create an income that allows them to live a lifestyle rather than racing for an IPO.
David Ralph [45:39]
I think a solo printer is somebody who lives on his own in a cave. And he talks to basketball or whatever Wilson was, is that kind of Castaway image I have in my head, when I think of solo printer is somebody who’s just sitting there with his laptop, it’s got free Wi Fi, and he’s creating this this business, but not being involved with anyone. And I think that’s the angle that I don’t like about solo pioneer. Because as you’re saying, being in the US from what you were saying, you are part of Michael O’Neill’s solo lab project, where you sort of get involved in it. And there’s, there’s a community and it supports and all that kind of stuff. Now, I never bought into that I almost did. But there’s a big part of me that probably wrongly, likes to do things myself. And I’ve always been like that I like to provide the content, I like to create the vision, I’d like to throw it out there. I’m sure it holds me back because I’m sure that I would be able to move forward quicker. But there’s a kind of reluctance to do that. So just tell the listeners because I think it is an important thing that everybody gets involved in if they can, especially if they’re starting to want to try to do more in their life. What does a solo lab or using the dirty word a mastermind actually give a complete novice who’s got this idea and they just don’t know how to turn to make it into reality what what is it give them
Simon Knapp [47:06]
well, I have to get a an affiliate link set up because I’m going to try and sell siloed out for you. Or for Michael rather, I think it’s it it’s absolutely essential if you’re starting out on your own in a area of hiccups a fire truck just for the New York experience I think is absolutely essential if you’re starting out on your own because it enables you to be sort of thrust into the group and enter the conversation although it really is a fire truck if you didn’t hear it you’ll be really become part of the conversation with like minded people now they’re not necessarily in your same niche, not niche because that great Sunday as well, on just
David Ralph [47:43]
a pound somebody else and and you know, I do love Americans, and I’ll let you talk in a moment. But I love Americans. But I hate that it’s niche, isn’t it? Or niche now I’ve got nice, it’s nice. Doing this. People say we say nice. Don’t we
Simon Knapp [47:57]
need to say it correctly? Yeah, we
David Ralph [47:58]
say nice. I niche. I’ve got so confused with Americanisms. I’m losing track of myself.
Simon Knapp [48:04]
Yeah. But that’s one of those ones. Because you can’t kind of defend it in a really aggressive style because you go is it quiche or kitsch? Right? Well, you’re talking about quiche now. So that’s not the strongest argument to come up with. Right? He’s like,
David Ralph [48:18]
Oh, yeah, we’re using it. Do you have that one? People so yeah, baby belly. And it’s like a Bowery knife. And you go, No, it’s Bowie because it’s like a tie a bow tie. I’ve spent years arguing bowing and bowing.
Simon Knapp [48:31]
My wife is from Louisiana. And she hates the way I say schedule, it has to be scheduled for her to the point that she won’t even acknowledge me if I say it incorrectly in her eyes. And we have a few words like that within the household that we continue to disagree on. It’s amazing. You’ve managed
David Ralph [48:45]
to pick a child, those kind of things that draw of draw blood between you.
Simon Knapp [48:53]
To be fair, it’s only those things that do so. Okay, in the grand scheme of things we’re doing all right. But yeah, but that’s it masterminds as the so lovingly called, I think they’re great, because they really do help provide a community of people that are heading in the right or the same direction, not necessarily the right direction. But we’re heading in similar directions. For example, today, I posted a message into the private Facebook group saying, I’ve just recorded an interview, frankly, it was terrible. I wasn’t great. My guest and I just didn’t didn’t mesh. Should I just been it? Should I try and re record it? Or should I just throw it out there into the web and see what happens. And you within within an hour, I think you get about 10 or 12 responses. And it’s a really good conversation about the pros and cons and other people’s experiences. So not only does it give you ideas on how to solve the problem, but it also lets you know that other people are experiencing the same and going through the same problems that you are and it’s not just you breaking the whole podcasting model.
David Ralph [49:50]
So is it a just a virtual world? Or do you actually meetup
Simon Knapp [49:56]
some people meet up, I mean, it spread all over, for example, say that I’ve got people from San Diego all the way through to, I want to say Vienna, yeah, that’s about as well
as the east west split on server love, it’s quite a wide range of people.
David Ralph [50:15]
I love that kind of that kind of virtual connexion, because that’s the thing that surprised me so much how you, you create friends, don’t you in an online world, and every time I say about, I do that little rabbit quoting business, because you’re not going to go out drinking with them, you probably will never meet them. But I’ve got people scattered across the globe now. But I can just Facebook and send an email and I come back, and we Skype, and we talk and we sort of help and support each other. And I love that because so many people who start something are alone. But you don’t have to be alone, do you, you can create quite a powerful network across the globe, or people that are really supportive and really want to encourage you. And even though you’re never going to meet, bye, we’ll help you at three o’clock in the morning, when you send an email to them, they will come back to you. And I found that hugely inspiring that there’s so many people across the world that are willing to support all of us in our ventures.
Simon Knapp [51:13]
Yeah, I couldn’t agree more. I’m a big fan of Chris around. And he and I chat constantly throughout the week, from the saloon show with his legendary artwork of his mug shot, which I was rambling about. But yeah, someone like him. And I you know, you have Tyson where But Michael O’Neill and you sort of become part of this group. And everyone is contactable and reachable and will help you out if you need it. And vice versa. You offer help and support as when you can judge great, I love it really builds the community.
David Ralph [51:39]
So have you been on Chris Sullivan Show as well.
Simon Knapp [51:41]
I’m actually recording that tomorrow. So you’ll be out yours will be i had i guess i’m not sure when will this
David Ralph [51:48]
this will air on the eighth of August because today is obviously the eighth of August we do this live Simon.
Simon Knapp [51:54]
Of course it is the eighth of August, the day one day after my future daughter is ggV boards there, but it’s definitely. And
David Ralph [52:01]
I love the fact that you are putting me before your wife. And that’s the way it is. you’re you’re you’re basically pulling open the curtain and you’re showing the wizard and you’re you’re ruining the fantasy of a live show.
Simon Knapp [52:13]
But I’m Yes, I’m recording on Christian show on the ninth of August.
David Ralph [52:19]
Yes, that’s it. Ninth of August, the day after this goes out. Because I’ve never been on the show. How have you managed to be on these these big cheese’s shows.
Simon Knapp [52:31]
Um, people have reached out to me, I haven’t contacted anybody, per se to be interviewed, I’ve reached out to people so that I can interview them. But people who just got in touch, I think having heard me on a couple of other shows people get in touch. And yeah, it’s it’s really nice to be approached to be honest. I’m not having to slug it out and try and convince people that I might be worth talking to, which is polar opposite
David Ralph [52:54]
to when I was a child. I love it. I love being on people shows I’ve done about five of them. And when you’re doing your show, the very first one that I did, I was aware or I’ve been competing the host here and so I had to sort of calm it down. And now I just kind of go with the flow and you don’t have to prepare, you just kind of sit in front of the microphone with a glass of water and you go for it. I would do those all day every day. Because there’s no preparation involved at all. You just turn up and talk. Brilliant, no show notes, no show notes today. How long does it take you to do your show? What editing and everything?
Simon Knapp [53:27]
Well, to be honest, I have now got nine recordings completed. And I edited one show yesterday and it took me the best part of the day to get it sounding good. So that’s something I actually it’s been especially because I had no idea how to use garage band or garage band if you’re Americanized.
David Ralph [53:45]
down pat Americans out. You’re turning in wait till you walk in his home.
Simon Knapp [53:53]
Oh, she’ll be already minute.
But no, it will hopefully reduce I don’t really want to edit my show too March if I can avoid it. But things like the recording I did earlier, the one that didn’t go well, the FedEx guy showed up. So there was a couple of minutes to edit out of me talking to the FedEx guy and all these fun bits that you added to real life and podcasting,
David Ralph [54:12]
because I can actually record my show, edit it, upload it to Lipson do my show notes in 20 minutes now.
Unknown Speaker [54:22]
You can go off people, you know that that
David Ralph [54:23]
I’m actually like, I become like a finely tuned Terminator. Once I say goodbye to you, I sort of go bang. And I mean, I’m in the zone. And I’ve got it to such a fine tune that it’s it’s Donna, she’s me, really. And I’ve had one error in 102 shows where I slightly we had a show when Skype was going down all the time. And I didn’t Mark when it went down, sort of edit it. So it sort of seems seamless. And that’s the only sort of Aereo have made. Yeah, so 20 minutes. So it does get a lot easier. And I think that’s what it’s about in life anyway, isn’t it it’s about the struggle is what makes it seem easy, is only because you’ve gone through those struggles. But you actually get to the point where in a sort of airline sort of scenario, you’ve hit the sound barrier. It’s gone all Rocky, and then afterwards, it’s really calm. And I think that is that is all progress, isn’t it?
Simon Knapp [55:20]
Yeah, definitely. I mean, we go into the simulator every six months to do retraining and to test the window competent with emergencies. And if it was your first time going in the simulator, and they failed an engine and set you on fire and gave you all these problems, you would frankly you’d freak out. And it’s a bit of experience in a few years doing it and having the knowledge there, that it all just kind of comes naturally and you’re like, Okay, well we’re on fire, I guess we should go back to Heathrow. Okay, and then it became just kind of get on with it. And I crashed an aircraft while I was training and back just a little two seater aircraft down in New Zealand. And there were a couple of things that came out of it one, as soon as the engine failed. I was like, Okay, well, this is a problem. But we’re not on fire. So it could be worse. And second, I was like, Okay, well, I’ve been trained how to resolve this. So we’ll just this is where we’re going to land, we’re going to find this little circuit, touch it down, put up a made a call just beforehand, and then job done tea and metals in the evening. And yeah, they just by training. And by knowing your niche and knowing what you do and your skill set, it really does just make everything easier.
David Ralph [56:25]
is a life lesson, isn’t it? But everybody listening?
Simon Knapp [56:29]
Yeah, definitely. You can also make it look a bit better way in the wash up, for example, going slightly off track here. When I had that accident, there are a load of emergency drills that you have to do in a small aircraft things like shut the fuel off and make sure the batteries are off to stop at catching fire. And we came to a halt when I ended up hitting a tree taking a wing off and getting to a halt. And pop the canopy lifted the lead so that we were just sat there in the sun, I thought right? Best do those emergency drills down for when they come and do the investigation reported a few shout outs and tonnes of the batteries off. And when the guys rocked up. They’re like, wow, you did a fantastic job. Yeah, yeah, sure we did. Just kind of got away with it.
David Ralph [57:09]
And you were the guy that said that you could talk me down. And yeah, yeah. Yeah. And here you are pulling off wings and crashing big time to just just before I put you on the Sermon on the mic, Simon, and we send you back in time to have a one on one with your younger self, to hear the kind of words of advice that you would want to give to your younger self? Where do you hope cherished ideas become it? Is it something that you hope that it’d be an income producing sort of Kumbaya about where you are totally remote? Or do you see a business that you will become, you know, more integral to it, and it will go off in different directions? Have you got any vision to what he’s going to achieve in the future?
Simon Knapp [57:51]
Yeah, definitely, I would like to be earning enough so that I don’t have to worry about flying and have my family looked after, which I think is fair for most people. But also, I would like to be sat as the CEO for one of a better phrase, and just kind of steering the company and making sure that we never changed the core values of making it good for freelancers making it fair donating to charity as part of the fee structure, and really ensuring that the core values live on and it won’t be our competitors are in a race to an IPO. And one of them had an IPO after five years and was he was worth 770 $5 million after five years of operating. And that’s not something okay, that money would be great. Don’t get me wrong. But it’s not something that I want cherished ideas to become. I don’t want it to become more corporate, I would far rather it be effectively a family of freelancers and a safe space for them to work in.
David Ralph [58:40]
I love the fact that you got big dreams, I just want to basically be able to sit in my pants every day. And that’s that’s it? Oh, my underwear, as I should say, in America pants is something different, isn’t it? But that would be success for me. But I could just be sitting here relax, safe in the knowledge. But no one can see me but I’m still putting the content out. Can’t get can’t get better than that. Surely? No, that’s good. Right? Okay, so this is the bitter when I’m going to send you back like a young Marty McFly, to have a one on one with your younger self. And if you do go back and you do stumble across yourself, what age Simon would you choose? Would it be a five year old Simon? Would it be a 12 year old 15? Or will it be the ginger football player getting beaten up at school all the time. So I’m going to play the music. And when it fades out, you’ve gone back in time and Europe, this is the Sermon on the mic or the Simon on the mic, I’ve just changed it for the first time ever. This is the Simon on the mic.
Unknown Speaker [59:40]
Here we go with the best beer on the show.
Simon Knapp [59:58]
So we’re going to get back to let’s say 1996. That would put me at 12. And that would be a real key time. For me it was when my I was just after my parents had split up. And I had gone to one school for a couple of years. And then I changed back to the school where all my friends had gone into secondary school. And it was a time where I think most of my personality was probably formulating outgoing and by terrible sense of humour or will forge to that stage. And I would definitely sit myself down. And it would be out on the football fields out hence the word school down there issue and sorry. And we would just have a very brief chat. And we would say, without wanting to preach, it really is about not regretting anything that I’ve done and using it all as experience. So really, the guidance I would be was always go with your first instinct of possible and as soon as you change that you’re going to get it wrong. That was the key to almost everything. When I was learning to fly and learning all of my traders, if you trust your first instinct, the chances are you gonna come up, all right. And the second guest normally means you end up in a field where the wing messing, I would say, don’t worry about university, I did a lot of worrying about which college or university I was going to go to in the end, I didn’t go at all I went flight training. And I would say really look at starting to fly as a temporary job as a transition to something greater, something bigger and better 10 years down the line. And that would really lead me to to where we are today. And I would say we always make sure that family is the focus. That was something I’d been quite weak on in my 20s I think that’s fairly common. I would really focus on seeing more of my parents and my brother during my 20s that we drifted apart as a family. With me travelling all over the world. And yeah, now that cherished ideas once Yeah, my 12 year old self got cherished ideas running, I began to focus on ensuring that the new family and my wife and my daughter I looked after, and really go from there. And yeah, I don’t really I don’t really regret anything that I’ve done. To be honest, I think it’s made me the person that I am today and put me in this position. We’re lucky enough to get interviewed by your good self.
David Ralph [1:02:07]
No, it is wasted. That’s what you’re saying.
Simon Knapp [1:02:10]
Exactly. Yeah. I mean, I’ve done some stupid things I made stupid purchases, I I wasted a lot of money on things I really shouldn’t have. But if I hadn’t done that I wouldn’t have formed friendships that I have now wouldn’t have memories that I have. So yeah, looking back, I mean, I bought, for example, I bought a ridiculous 450 pounds 450 horsepower car that lasted about five miles before destroying itself. Now my friends and I have some great, we have some great memories about the whole process. And I would never change that. It cost me about 20,000 pounds to do so. But it was great. It’s a great memory and a great piece of experience and knowledge that I’ll take forward forever. So yeah, looking back wouldn’t really change a great deal.
David Ralph [1:02:49]
Well, I don’t think you should do. And that’s the beauty of Join Up Dots is the concept is the fact that everything leads to something else. And as long as you’ve got faith and you trust in yourself, and you take action, you have competence, and all that kind of stuff. All those things suddenly come together and you look back and you go, yes, I can see how my path has been created. Because of these things. And they might not know you can’t really see that they were going to be connected at the time. But no experiences wasted.
Simon Knapp [1:03:18]
Yes, completely. That was the point I was getting.
David Ralph [1:03:20]
I’m good at listening. It’s like your show and I’ve done it before.
Simon Knapp [1:03:24]
I’d say you’ve done this at least 101 times before.
David Ralph [1:03:27]
Hundred and 202 Oh, by the first one was just no No, no point five it was nine minutes of myself testing out me stuff. So So Simon How can people connect with you and your lovely wife and of course cherished ideas.
Simon Knapp [1:03:42]
Well, I love you to find me on Twitter, Twitter’s there’s a platform that I’ve kind of fallen for of late. This is the social network that I’m really starting to enjoy as on to see the greatest benefits on. So you can find me either at nap Simon NYC which is my personal one. And that’s not with a K as my unique German surname. Or you can find the company which is just add cherished ideas. You go to cherished ideas calm and that’s where you can start freelancing for just $1 a month. And you can find us on Facebook as well. We’d love to love to hear from any of the Join Up Dots listeners and it would just be great to great to engage with you.
David Ralph [1:04:17]
It’s been absolutely great to engage with you. I’ve loved having you on the show. And I’ve actually called back from asking stupid questions about what you do as an airline pilot because it that’s that’s the bit that fascinates me, really. But thank you so much for spending time with us today. Join Up Dots of your life and please come back again when you have more dots to join up, because I do really believe it but joining those dots and connecting our past is the best way to build our futures Simon nap. Thank you so much.
Simon Knapp [1:04:45]
Thank you for having me. It’s been a pleasure.
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices include the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.