Welcome To The Join Up Dots business coaching podcast With Simone Vicenzi
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Introducing Simone Vicenzi
Today’s guest is Simon Vicenzi, who is joining us on the show as a second repeater.
He first appeared on the show back on episode 574 of the show.
But also I firmly class him as a friend.
He has entered the inner circle of people that i trust, respect and consider to be doing things the right way.
He is known as the Experts Strategist, the co-founder of GTeX, also he is a Forbes and Huffington Post contributor.
If that is not good enough he is also a TEDx speaker, host of the podcast Explode Your Expert Business and author of 3 life-changing books.
He is passionate about turning experts into authorities using his signature EXPLODE YOUR EXPERT BIZ programs.
Every year he speaks in front of more than 5,000 business leaders, which included sharing the stage with Les Brown, Dr John DeMartini, Trent Shelton and many more.
He has also organized over 170 events, including Gary Vaynerchuck speaking from York Hall boxing ring.
The Passion Of Simone Vicenzi
Following his passion for making an impact on the younger generation, he partners with the largest youth organizations in the UK.
His desire is to help them deliver more effective courses and training.
He is also a man who has a desire to see the world flourish.
Wanting to help individuals across the globe to grow exponentially, becoming their greatest versions.
But of course to get to that point, you truly have to go through a journey of discovery yourself, to find your inner skills that make you unique and valuable to everyone.
And it would be fair to say that just a few years ago, our guest was many many steps away from discovering his purpose in life.
The Previous Life Of Mr Vicenzi
He was working in a restaurant in NottingHill as a waiter, as he had been doing since the age of 15.
He had certain mental restrictions should we say, that were holding him back from creating his dream life.
He didn’t have a degree and his level of English was not quite enough to understand the self development literature that he was starting to immerse himself in.
As he says, “Just a few years ago I was facing a very difficult moment of my life.
I knew I had to change but I didn’t know what to do. I felt lost, like wondering in a circle in a dark room with no exit sign and this wasn’t me!!
I have always been the uber-positive-hyper-charged person that was able to lift up the energy of an entire room!!
Where was that me? Where did it go? I wanted to find him and bring him back! And he most certainly has done that.
So how has he created his amazing coaching business the way he has?
And how has past those first year obstacles that make growing a business so difficult if you don’t do things in the right order?
Well lets find out as we bring onto the show to start joining up more dots, with the one and only Simone Vicenzi
During the show we talked about such weighty subjects as:
How he grew his business and developed a team that has helped him get his life back.
Simone reveals how he started his own business, by attending seminars. This gave him an insiders view of what others were doing.
Why it is so important to delegate the outcomes before you ever think about delegating the tasks to a VA
Simone reveals the moment his wife wanted to go to New York without him, and how it changed the way he thought of business.
How To Connect With Simone Vicenzi
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Simone Vicenzi Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:25]
Yes. Hello, and good morning. Well, good morning, every single person who listens to join up dots thank you for being here. Now we’re going to get straight into it today because today’s guest joining us on the show is not just a second repeater as he first appeared on the show back on episode 574. But I also firmly can’t see him as a friend who has entered the inner circle of people that I trust, respect and consider to be doing things the right way. Although he did say I was actually just before we press record, so I don’t know. I don’t know. Now I might take that bit back. He’s known as the expert strategies co founder of G techs, and he’s also a Forbes and Huffington Post contributor TEDx speaker, host of the podcast explode your expert business author of three life changing books. He is passionate about turning experts into authorities using his signature explode your expert his programs. Now every year he speaks in front of more than 5000 business leaders, which have included sharing the stage with Les Brown, the dr. john Dee Martini, Trent Shelton, and many more. And he’s also organized over 170 events, including Gary Vee. Yes, Gary Vee Chuck, speaking from your local boxing ring. Now, following his passion for making an impact on the younger generation. He also partners with the largest youth organizations in the UK, helping them to live a more effective courses and training. He is a man who has a desire to see the world flourish, and help individuals across the globe to grow exponentially becoming their greatest versions. But of course, of course, to get to that point, you truly have to go through a journey of the got through yourself to find your inner skills that make you unique and valuable to everyone. And it would be fair to say but just a few years ago, our guest was many, many, many steps away from discovering his purpose in life. He was working in a restaurant in Notting Hill as a waiter, as he had been doing since the age of 15. And had certain mental restrictions should we say that we’re holding him back from creating his dream life. He didn’t have a degree and his level of English was not good enough to understand the self development literature that he was starting to immerse himself in. As he says, just a few years ago, I was facing a very difficult moment of my life. I knew I had to change. But I didn’t know what to do. I felt lost, like wandering in a circle in a dark room with no exit signs. And this wasn’t me. I’ve always been the Uber positive hypercharged person that was albertan lift up the energy of an entire room. So where was that? Where did it go? I wanted to find him and bring him back. And he most certainly has done back. So how has he created these amazing coaching business the way he has? How has he put the first few years obstacles that make growing a business so difficult to the side and just sort of breezed through? Or perhaps he didn’t win? Let’s find out as we bring them to the show to start joining up more dots with the one and only Simone Vicenza. Good morning, how are you sir?
Simone Vicenzi [3:21]
I am incredibly well. And I’m so happy to be back on the show.
David Ralph [3:26]
I was looking forward to this one this morning. Because I knew that you would you would pander to my ego you would pick me up. And the first thing you did you kick me really hard in the balls. May you keep me No, I don’t meet you My knees and my competencies. Now. Sure. I don’t know if I
Simone Vicenzi [3:44]
absolutely love your life, we can always see things in two different ways. So actually, what I said, you have a very sexy voice.
David Ralph [3:52]
I don’t remember.
You’re probably right. Okay. And now it’s recorded. This is recorded. So it’s out there for everyone
Simone Vicenzi [4:05]
is out there David Ralph as an incredibly sexy voice. They say,
David Ralph [4:12]
Be careful, be careful of how this boys can affect you. You’ll be banging out babies left, right and center just by listening to this podcast. So Simone, I, I did something the other day and I’m going to get straight to the chase. I jumped into Facebook the other day. Because my daughter who’s 14 has just gone on to it. And I bought I’m just going to check to see what she’s doing. And I saw you doing one of these watch parties or something. And I follow it, Simone. So I clicked on it. I’ve never seen you look so young. You look youthful now. But last time I saw you, you looked as I would expect to kind of you know, a little bit frazzled a little bit, you know, Jacqueline many, many plays. And I’m actually commented I said, My God, you look like a baby with a beard, you just kind of really young and youthful. Are you doing something different? Or is your life just sort of fueling you so you feel better?
Simone Vicenzi [5:07]
I’m doing something different. I’m definitely doing something different. You know, there before, like, I think the last was that a couple of years ago, when I when I was on the show, or last year, it was a very different situation. Because the business was going really well. Judas was going really well. We have been growing 80% year after year. But I didn’t have a team. And there was only myself and my business partner and my virtual assistants in the Philippines. Now for some businesses, that’s enough for the amount of things that we’re doing in doing, I’m speaking generally speaking average of about 200 events a year, plus everything else, client delivery webinars, interviews and writing books that are writing for Forbes, I got, as you said, I was spinning a lot of places. And I was painting them all by myself. So yeah, I looked a bit tired. And I gotta say, I was very close to the burnout. I was generally getting sick about every three months, I needed to spend a couple of days in bed recovering. And then something happened, which was called a wife.
And my wife is completely different than me.
David Ralph [6:30]
Now you reason to spend two days in bed as opposed
Simone Vicenzi [6:35]
No, I’m Italia, what can I say? And one
David Ralph [6:40]
to recover? That’s basically what we’re saying?
Simone Vicenzi [6:44]
Well, let’s make it forward. And
so I had
my wife is completely different. She actually would just leave on holiday while I would leave before my job and for work and and for G Texas and for my business. And so that created an interesting situation where suddenly she said, I’m going to New York, do you want to come? And I was like, Oh, well, but I got all these things going on. And so I really liked MMO going to do it my wife just because I’m not able to sit on my business in the right way. Yeah, or in a smarter way. or other I’m going on a cruise, do you want to go like she she just said, I’m going not saying let’s go on holiday. Because she knows that if she says that, let’s go and all the day, I’m going to come up with some excuse, I have this event. I’ve got this webinar launch, I’m launching this new service, I got all my clients I need to serve. And that really struck a chord. So we have been changing a lot within things within the last year we went from four to 14 people.
David Ralph [8:00]
People working for you.
Simone Vicenzi [8:02]
Yeah, between the full time and contractors, we are a total of 14
David Ralph [8:06]
What do you look like a heavy baby? I I do it all on my own? I don’t have anyone I have a streamlined system. So I don’t actually work much but 14 people I I find that hassle.
Simone Vicenzi [8:21]
Is it or is it not? I mean, I’ve got the such a large, such a big dream about g decks and they want to make it as a billion pound company. So I’m not. I’m not here, I am not driven by the lifestyle. Let’s put it this way. That’s not what motivates me to have a good income that can help me and my family. And is enough and then I can do whatever I want. Not that’s not what makes me happy. What makes me happy is a creating something that people are going to remember for generations to come. Yeah, that’s that’s where I am at the moment that the stage in my life can change, of course.
David Ralph [9:09]
And but it’s right, you have to have a team. Now where I’ve kind of struggled is, as I say, I’ve got everything so streamlined. But literally I go bang, bang, bang, bang, and it’s done. And I can just fly through. And I always look at it and think should I hand over to someone and anything? Oh, I can just do it myself. And I can do it in really sort of easy ways. Now, was there teething problems while you were getting people? Because you’ve got to hand over and you’re going to trust people? Did? Did you struggle with that? Did you keep on micromanaging? Or did you just go run with it? And we’re so at the issues afterwards?
Simone Vicenzi [9:48]
Well, first of all, it took four and a half years before me to actually understand that they had to delegate. So a lot of challenges today for the first for now views. But we’re talking when I made the shift and I said okay, now let’s build a team, then, yes, there were a lot of problems that were popping up. First of all, I put out to myself my leadership skills. Because I was in it was the first time I had to manage, not someone else’s business. So I used to manage a team when I when I used to work in the catering industry used to manage waiters, I used to manage rooms, I used to manage events. But it’s completely different when you have to manage your team. And on top of that run the business as well. Because there is that moment where you are training people, but still doing the things because then the people need to get up to speed to understand the methodology and and the culture of the company. So there is this period of adjustment. And after that period of adjustment, where I definitely was micromanaging, I was a control freak. And I probably wasn’t a pleasure to work. Then there was this other period of adjustment where we needed to change the way we were working. Because we we kept operating as we were a four people company, even when we had 14. And so that created you know, the lack of policies, procedures that created other issues that were kept popping up. I was
David Ralph [11:30]
sitting around doing nothing if you were operating like a four person team, and there was 14 Yeah, people Yeah. Is that mental? That word? If I’m thinking I’m paying you, I’m paying you and you’re not doing it. And the other thing that would make me go mental Simone, and I’m going to ask this for you, is if somebody says, Oh, yeah, it took me an hour to do that. And I think I could do it in 10 minutes, that would drive me to distraction as well.
Unknown Speaker [11:55]
Simone Vicenzi [11:58]
everything happened there. So take of having people sitting around and doing nothing, it was mainly my fault. Because I didn’t give them enough for them to and actually all the people that we got on board, they are amazing. Like they are super incredible. I’m happy with every single person who joined the team, and literally professionals in what they do. So they were coming to me and say, Hey, I’m doing nothing. Give me more. Yeah, because they could see that I was struggling to give them more. Because I will still operating as all I can do this myself, I can do this myself. And yes, at the beginning, it was driving me mad when someone was taking an hour to do something that I couldn’t do in five minutes. But then I gave up. And I just realized that is part of the process if I want, you know, it was sometimes I was doing so many 10 minutes activities, that ended up being a 12 to 14 hours a day. Because they were all these 10 minutes thing that I was doing. Yeah. Now, I’m only doing what I love the most. I mean, we have hundreds of clients. So we work with thousands of businesses to our events every year. And I’m working with all the four to five clients at the time, or the rest of the client delivery is outsourced. And then I’m going out speak, do interviews, and write content at this is now what I really love to do some delegating more and more, all the other things that or I’m not good at, or I don’t like doing it all.
David Ralph [13:38]
Because I think what we do in business is we get to a certain point where we’re going, yes, we can do it all ourselves. And I’m talking about myself here. But actually we’re just digging enough holes, we’re just digging enough to get by. And by getting a team to start digging a hole over there and digging the same hole with you. You can go deeper and deeper and deeper and find the real gold. Now well I would struggle with this is thinking of the things to do coming out with a task but somebody could just operate because if you’re only digging so far, you haven’t gone enough into your business to find out what’s going to help you scale.
Simone Vicenzi [14:15]
Absolutely. And I think there is a shift in mindset that happened to me. And I was listening. And I learned a lot about leadership delegation. Because I mean, we have five businesses now that we’re operating at the same time. So we we have this training to turn experts in both Ortiz, when we help our clients grow their personal brand and grow their businesses running their seminars. But then we have a digital marketing agency to build their funnel event management company to manage their events and our own event. Then we do sales training for recruitment agencies, which is decided my business partner takes care of, we have our corporate clients. And now we actually we invested in a in a company that does recruitment For ex military. So as you can see, there are a lot of things going on. And so actually, there is never a moment where you can think I don’t know what to outsource. If I make a list of all the things that we are doing throughout the day, there is always something that can be outsourced. And the more I make this list and more realize that how much I’m doing that I’m not even aware of still. But the other point is that I’ve learned is not to delegate or outsource tasks, but it’s to delegate and outsource outcomes. And that makes the old difference. Because let’s take it as an example. You can outsource and delegate the saying, I want to I want you to send 500 invites to get people to our next event that’s up towards outsourcing a task 500 invites. Or you can delegate the outcome. I want my before I go.
David Ralph [16:03]
That that is good. Yeah, I like that. And how long did it take you standing in front of empty chairs to realize that you had to phrase it in a different way?
Simone Vicenzi [16:14]
Oh, well, we’ve been running now events for
seven years, six, seven years now. So we don’t have empty chairs anymore, because we have built a database in the list. But it was still myself the primary person that was driving the people in the room. While now I’m not anymore. Because that’s actually not all I enjoy. I enjoy being on the stage. But Dwayne read enjoy marketing events. I’m not ready.
David Ralph [16:48]
I there was so much in what you just said there. I can see. So how many times well, just give me a sort of ballpark figure, did you stand up and you found your self talking about a subject that either you didn’t like, or you wasn’t that experienced in, but you were just doing it to sort of grow the business? How many times because certainly in my previous life, I think she stood up every single day talking about a subject that had no interested in whatsoever. You know, I I’d learned a couple of days beforehand to been presented for two weeks.
Simone Vicenzi [17:22]
You know what, it never happened. It never happened, David because I’ve been. And I think that was part of my first mentor. When I started my public speaking career that said, Never talk about something that you’re not passionate about, or you don’t know. I mean, if you’re working the corporate world, and you need to deliver presentation, and you’re told what to deliver, that’s a different situation. For example, sometimes my business partner that does all the corporate training, the company says I wanted to deliver that tomorrow. And that’s what you’re like, Okay, research, let me talk about it. But that’s different than the seminars I’m running. Like, I have complete control of what I’m talking about. And actually, I am judged by not only the quantity of the training guy deliver, but every moment I’m judge, if I’m walking my talk, that’s what people in the audience are looking for. I you full of BS, and just talking about stuff because you read them in a book, or are you actually talking from experience? Yeah. And so the thing, I have a policy in my speaking career, which is never talk about something, if I don’t have a direct experience on the subject. And also, if I’m, if I’m not passionate about it, I’m not going to talk, because I’m just gonna rub it rubbish on stage. I mean, I’m the kind of person that the stage is, is a is where I come alive the most. And also the kind of person that, you know, if I lie, everyone can see I’m lying.
I cannot even lie.
And so that’s a gift that occurs at the same time.
David Ralph [19:09]
You haven’t been married long enough, you see someone that is a skill that you will develop, I promise you.
Simone Vicenzi [19:16]
I’ve been married for two years at this point. Not long enough.
David Ralph [19:21]
When you can say yeah, I just had two pints. I just had two pints and you connect it really quickly down your throat, you know? And the wife always knows, I always know when you’re lying. But they just they just Oh, okay. Oh, that’s no problem. And you think I got past it? In my eight point stage. But um, yeah, when you wake up the next morning. I remember actually saying to my wife, oh, the train was late. The train was late. I struggled to get back and she went, Okay, no problem at all. Which is stupid because I smell a beer. That’s one of the things you know. And so she knew where I was. And then the next morning, she said to me, oh, you left them an invoice out by this idea. Paper. 16 points the night before. And I went, damn, why did I do it? Why don’t do it?
Simone Vicenzi [20:04]
Because you were drunk? Probably.
David Ralph [20:06]
Probably. Probably cuz I was drunk. But let’s play some words. Now let’s delve back into how you actually got your business going. Because so many of our listeners are in that position where they think I’d like to do what someone’s doing. But I can’t get there is Oprah
Oprah Winfrey [20:20]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move. And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [20:52]
Now, I’ve had more than one that time when I sit here thinking, I got a bloody clue what I’m doing next. I just think to myself, you know, I’ve kind of got it to a certain point. But how do you progress through? Now let’s take you back to the early stages, you decided that you wanted to create a business? And how did you do it? How did you get it going? Because now seven years down the line with five different companies. It looks like it was a given. But I guess it wasn’t?
Simone Vicenzi [21:21]
Oh, no, it absolutely wasn’t actually didn’t even set up to have my own business at all. The way I started in the speaking industry and building a coaching business, it started because I was attending seminars for myself, because I didn’t have a degree. And I wanted to have a management qualification. So then I could manage companies. And before I can manage restaurants now I wanted to manage an entire chain of restaurants. And a lot of the interviews were asking for qualification in management. And I I had experience, that’s all I had. So instead of attending the seminars, and then they opened up the possibilities of having a business and starting in this coaching career, and it intrigued me incredibly intrigued me. But the point, I didn’t have a clue about what that business could be. I couldn’t I could barely speak English. I mean, I could say, Would you like your steak a rare or medium rare, sir. So that’s as much as I could say, in my in my wonderful English. So there were a lot of barriers there. And what I what happened is that I became so passionate about attending events, that I said, Well, you know what, I might not have something to share right now. But I surely know quite a few speakers. Because I began getting involved in the industry attend every event I could possibly attend. Then I’ve made connections. And I said, You know what? The first step, and I talked to Ben, which then became a business partner. So why don’t we put out an event, we see how it goes. And we invite a few of the speakers that became close friends, you know, we have nothing to lose here. And so I went out searching for a venue, and we have no we have no money at the time. So what went out searching for a venue, I stumbled across this organic farm in Hackney. And they had this room called the straw bale room. Made with straw bale, smells of pigs, pigs running everywhere as a melts of shame. It was the perfect venue for a seminar, every perfect venue present. But they offered us the venue for seven events for free. And I was like oh my god, and how good this venue we got to do something. So we literally organized seven events, we called enough speakers to feel the seven events. And as you can imagine, like the first event were like four people with two of them were the speakers. One was my business partners father.
The other one was the only person who actually came, which we change that the chair was lucky one not leaving this room.
And then from there keeps things started growing. We had the event where we had no one, we had events and we had started I started getting 10 people, 15 people, 20 people. And that was the starting point to get to bring people together. And then it was like we’re listening to what people needed and what they said that the our attendees wanted a community. So we said, okay, why don’t we launch like a small mastermind group. Again, we didn’t have much to share the time, but we could bring people together and help them brainstorm and help each other.
David Ralph [24:42]
And were you just copying from ideas you’d seen other people doing?
Simone Vicenzi [24:46]
Yeah, absolutely. Right. Absolutely. I was looking at what are other people doing? And if you make sense, and I like it, and these resonated me, let let’s give it a go. That was was the first stepping stone Aight, I think the way g decks came, came along and was built, it was a, I’m obsessed with this industry. I really love this industry of personal development, business seminars, mentoring, I love it. And being an avid student of the industry, I looked at what everyone else was doing. And I the kind of person that I’m like, you know, let’s give it a go. And then let’s figure out if this stuff is gonna work. That’s my kind of attitude as much as hell
David Ralph [25:29]
you know, be isn’t it, you know, entrepreneurial world, because there’s this, you can hire a coach that can show you a certain amount, you can hire a coach that can steam you through to a certain point. But you’ve still got to have that mentality of, as I say, haven’t got a clue. I don’t know what to do next. But the answers are out there somewhere. You’ve got to have that.
Simone Vicenzi [25:52]
Absolutely. And that’s exactly what what I did. And I tested everything. So So okay, people are doing webinar, let me start doing webinar, people are doing seminars, let me start doing seminars, people are having podcast, let me have a podcast, people having messenger bots, okay, I’m going to give it a go with a messenger bot or any the mailing list. Great. Let’s build a mailing list. And literally everything you can name it, I have it podcast, membership sites, online program, webinar seminar, I have like in my product suite, I’ve got everything. And on one side, people can say, Oh, well, you know, see, that’s a great waste of time. And, yeah, it was a waste of time and a lot of these activities. But I know so much right now, in terms of the industry, the one I can add a lot of value to my clients, because I’ve been there, I’m not just read a book. But also, I understand where throughout the process, what sits well with me or not. And I’ll give you this brilliant example, a lot of people dream about having an online business, dream about it. And in online business at the beginning, and even later is a lot of time spent in front of a laptop, you know, got set up the system. And there is this learning curve about technology, unless you have a lot of money to delay, outsource it to someone else immediately. But I wouldn’t even recommend it because then if something breaks down, then you’re always rely on someone else. So he’s always important that at least you know how to run the core of your business. But then they spend so much time in front of a laptop, and what they really love, and what really keeps them alive, is being in front of people. And then, for me was the biggest learning in this process, I actually have a lot of online stuff, but I don’t like it. I really don’t like it. What I love the most is being in front of people. Speaking, talking, that’s what makes me alive. That’s what gives me the buzz. And so there are a lot of people that have dream of having this online business, but actually, they hate technology. They hate spending time from the laptop and the love connecting with people. And then vice versa. There are people that have this dream of becoming an international speakers travel over the world, spending time influencing crowds. But actually, they enjoy more spending time by themselves or with a small number of people. And so that life wouldn’t work for them. And how do you find out? Well, you give it a go. And then you see does it make me Does this make me happy or not?
David Ralph [28:34]
as well, I realize and what you said about understanding the nuts and bolts of your business is absolutely true. And I realized that myself and I was saying to a guy the other day, but a couple of years ago, I pay two grand, or somebody to build these sales funnels for me. And they were working. And they were doing really great stuff. And I was looking at and I’m thinking, I don’t understand what’s happening here. I don’t understand how this is operating. And so I dismantled them, I took them to pieces, and it was two grand I spent but actually I just looked at it and went okay, I can see how that’s going and I took it upon. Now I can build one myself easily and just sort of bang it out. But you do need to know about yourself. And I’m certainly you know, I love getting up on stage. And I know that now, but I can’t be bothered to get up on stage with a load of boring people. And and I mean that because I used to go to these conferences from that West Bank, and they would dry I would just dreary I really sort of dragged me and I miss my own pillow as well. I realized that so all these people traipsing around the world standing up in these stages you think okay, bad bits good. But the bit that’s not good is being in trouble lunches every Monday evening and on you’re just trying to find porn on the channel and not get charged for it and all that all that kind of stuff.
Simone Vicenzi [30:00]
That says it says a lot about about you David
David Ralph [30:06]
up maybe two years when you’re making it happen yourself, mate. You know, I’ve got to, I’ve got to find a way.
Simone Vicenzi [30:14]
Alright, so we can in few years time we can organize a meeting,
David Ralph [30:19]
we can better business for you. My
Simone Vicenzi [30:22]
husband is the first rated husband, we put some porn on watch.
David Ralph [30:30]
Just a big conference whole loads of porn on multiple screens. And you’d have a field room, I promise.
Unknown Speaker [30:38]
I’m sure I’m sure. I’m sure I will.
David Ralph [30:41]
Let me go back. That’s your business. That’s your business. But yeah, you do need to know about yourself. And I’m fascinated about this because I do a lot of coaching now. And I teach people how to actually build a business. But what I loved Simone, and I’m going to ask you this, I love the fact of building a business when the customers come to you. Because in the sense in the first two, three, maybe four years of my online life, I spent so much time trying to attract customers, before I realized, but if you do things the right way customers come to you. And so all the dodgy stuff, the email marketing, the sales funnels, and all that kind of stuff. just fall by the wayside. But literally, when I speak to somebody for the first time, I know if they’re going to be a success or not within two or three seconds. If they’re asking for quick cutting corner routines. May I think to myself, No, you haven’t got it, you haven’t got it, you’ve got to push through Do you think
Simone Vicenzi [31:42]
I absolutely agree with you absolutely agree with you, on two sides. One is the attracting customers. And the other side is that the the work ethic that requires in terms of being an entrepreneur, I think that someone is going to make it if they have the attitude of I want to make you work, I don’t care how long it takes. If someone has this kind of mental attitude, which is gonna make you work, and I’m willing to do whatever it takes, no matter how long it takes, then you’re on the right track. Yeah. Because the majority of the things that you wish they will happen to you, they will not happen to you in the timescales you have set for yourself. Yeah, I remember a quote from Brian Tracy, which was brilliant. If you ever go understand that it’s going to take you three times longer, and it’s gonna cost you three times more. But you have expect,
David Ralph [32:44]
yeah, but that that is absolutely true. And I agree with that totally. But still, I spoke to I went on to the Facebook group, and it’s for podcasters. And I go, and I try to help other podcasters. And I said, you know, I’m not getting the audience. You know, I don’t we we’ve been releasing shows that I’m only getting 15 to 20 people. And I said to him, okay, this is how you do it. And I gave him a good bit of advice. And then I went back to him and said, I should have asked this, how many shows have you released? And he said, 13. And I thought 13 and you’re you’re worrying about you know, at 13. Just try to become as good as you can. And I said, I found 100 and the only person that was listening to my show was myself really just clicking on it to make sure it was working, you know, and
Simone Vicenzi [33:29]
now I’ve done what 1500 is a different ballgame. But yeah, people 13 and they’ve already wearing why they’re not getting rewards, I just don’t Yeah, I did more than 200 think 200 or something shows at the moment, the moment of the interview, I think 207 and now we’re speaking up, like just now a is it can get the consistent listeners. And I agree with you, I was looking at the statistics. And the only person who was listening to it was not even myself.
David Ralph [34:02]
was so right, it was so bad. You couldn’t listen to yourself.
Simone Vicenzi [34:06]
So that was the only.on. The map of listeners from my from my account in this in the analytics was my virtual assistant in the Philippines that was putting the podcast together and publishing it. That was the last of my biggest audience was one person in the Philippines. Yeah.
David Ralph [34:27]
What made you push through that? Because you obviously have
Simone Vicenzi [34:31]
it’s just my mentality is my mental attitude. I say, I know that I’m going to get whatever I want. But I just don’t know how long it’s going to take me. I know if other people have done it. And it’s something that I enjoy, then I can do it too. And so for example, I kept going because I love podcasting. I love podcasting for different reason is a great way to create multiple pieces of content at the same time. Love to podcasting because it is an awesome way of networking. I mean, I wouldn’t met you throughout without podcast now. That’s true. Yeah. Right. So he’s incredible way to meet influencers and amazing people, and having great conversation with them. Instead of saying, Hey, how about we meet for coffee, right? You have a great chance to meet them, you create content for your audience, and you also expand your business opportunities. I mean, it for me was ticking all the boxes. And it is very easy to produce it instead of like a YouTube show, where you have a lot of to do a really great job. You have a lot of more editing involved, rather than podcasting. And
David Ralph [35:40]
they’re getting really good on a some of the YouTube videos that they like your movies, there were ones that I watch.
Simone Vicenzi [35:46]
Absolutely, absolutely. And of course you can mention, you can say, Oh, well, but there are podcasts that have a production team behind them. And they have all the sound effects and the voiceovers. And, yes, there are this kind of podcast, but that’s not a podcast I want to build. So let them do and I’ll keep things simple for myself.
David Ralph [36:05]
No, I agree with you, I basically press record, I produce it while we’re recording. And at the end of it bang is out, you know is done. I couldn’t bear to be like people, when they say oh, I spent three hours after every show, editing it, I think really, really just
Simone Vicenzi [36:22]
do with your life.
David Ralph [36:24]
If I looked at her, I get bored with the actual uploading of the show. And I just once I’ve had the conversation, I think that’s it, I don’t want to think about him again, just sort of move it on. But it is fascinating. But you say that you’ve got to have the mindset of three times as long as Where did you set your your goals and your targets? Because when I remember my first target was to just break free from my previous life, I did that. And then I moved on to thinking, God, my savings are going out one way and they’re not coming back in, I need to them back flow, I managed to do that vein, I remember when I realized that I’d earned as much in join up dots as I used to earn through my career. That was just like liberation. And to me at that point, I would have been quite happy for the rest of my life just going. I’m doing as well as I was off the street time and you know, but then you sort of move on and you want more you get greedy, don’t you and you join.
Simone Vicenzi [37:25]
I’m incredibly greedy.
David Ralph [37:26]
Well, I can imagine four days in bed. That’s that’s enough for six men.
Simone Vicenzi [37:34]
Eyes, Italian jeans, what can I say? I know it’s
David Ralph [37:37]
jeans. That’s That’s the problem. He’s keeping me we don’t we don’t need to be they don’t need to know about it. So
Simone Vicenzi [37:45]
that is that is good that this was epic. This was epic. So
David Ralph [37:49]
when did you target yourself? And what was your first target, remember?
Simone Vicenzi [37:53]
Yeah, my first target was to have a venue. For my for my first event, I’m going to be happy for the rest of my life. If I just get this venue for free. That was my first target. And then it became, okay, we want to have 10 people attending our event. And still there was no financial attachment to that, then it was okay, we want to have five people to open our first mastermind. And that was the first target. But it actually not the very first target. When I started my coaching business, it was my first client and I said, Okay, if I’m just going to get one client, I’m going to be the happiest person in the world. And I still remember that day. It was completely unexpected. Because it was a friend of mine that was older than me from Italy, which I haven’t spoke with him for about like for four or five years. And then suddenly out of the blue reached out and said, Hey, I see you became a coach, I’m interested in coaching. Psycho really great. I got and I remember I sold them was at 300 pound for six sessions. And I was in the kitchen when he said Yes, let’s do it, let’s work together. I was if I could, I would have done multiple backflips there on the spot in the kitchen, there was a I think still the happiest memory that I have in business that this moment. Because it was the first moment where I said, Oh my God, this stuff really works. I can make it. Yeah. And we all need that moment of validation in what we’re doing. Then it became Okay, I want to make my first 10,000 pound in the first 2000 pounds in a month. And then it became want to make the first 20,000 pounds in a month, and the first 10,000 pounds in a month. And then the first 20,000. And then I became I want to make my first 200,000 in a month. And then it became I want to make my first 100,000 in it.
And from there, they just kept growing.
David Ralph [40:04]
I remember when I first made six figures in a month, and I got involved in a joint venture. And for people out there joint ventures are great when you’re starting because you you tap into other people’s audience. And if you haven’t got a list, but you’ve got value you can provide is a good way of doing it. And yeah, I made six figures in one month. And this is amazing. Then the next month I make nothing. And then the month after I made nothing to gain and I went about four or five months with nothing. And I think I was so basking in the glory of the six months. I didn’t do the right things. After that. I just kind of just floated around
Simone Vicenzi [40:43]
and realized that happened to me too.
David Ralph [40:45]
Yeah, then I realize I know. And I’ve got to start doing this and getting serious about it. Because Yeah, you can’t just ask into that. But I remember Yes, thinking to myself, that’s it. For three years, I don’t have to do anything for three years. Of course you do you have to do the stuff that people don’t see. And the fact that you are consistent because what you’re such saying to our audience is, is consistency, the fact that you’re getting out there, and you’re doing it every single day, even if you’re not getting paid for it. That’s how you build the momentum, isn’t it?
Simone Vicenzi [41:18]
Exactly. Absolutely. You mentioned the key word David is consistency. You got to be consistent. in everything you do. Everything you do, it needs to build momentum you’re having if you’re doing a podcast that be consistent for 200 300 episodes, and something will happen. You’re doing an event, do 100 200 events, and something will happen. You doing webinars, do 100 200 webinars, and something will happen. A lot of people quit way too soon, before mastering their art of the craft of what they’re truly doing. When you’re such a great podcasters. But you’ve done more than 2500 episodes. Right? I made that. If we scroll back and listen, probably to episode number 1
David Ralph [42:07]
million, it was brilliant. I tell you, every every single one was Emmy Award winning right from the very early days,
Simone Vicenzi [42:15]
from the I trust you because we are friends, right? And do what a lie to me. So
David Ralph [42:22]
I’d lie through me Take me. I’ve actually listened to my first episode. And it’s not too bad. But it was flat. It was flat. I hadn’t learned how to convey emotion through a podcast. And I think that’s the difference. Because when you’re standing on stage, it’s all body language. People understand that. And you hear people that go on to a podcast. And it just sounds like they’re just about to kill themselves. Because I haven’t raised their voice to that energy levels. And I was very lucky. I spoke to a guy called Tyson web. And he was an American DJ early in the days. And he said to me, and he had the most amazing American DJ boys. And I said to him, you know, how do you do that? He said, You’ve got to go 75% higher energy levels in a show. And that’s why at the end of it once I’ve done a whole day of recording, I’m absolutely sped right. Yeah, I’m really, really drained. like nothing I’ve ever done before, even though it’s just having a chat, basically.
Simone Vicenzi [43:20]
Yep, I totally, totally, totally agree with you. And indeed, but the fact is that the more the better. And the more energy you put out there, then the more it comes back to you. Now we’re talking about first episode, it reminded me about my very first YouTube video. Now that YouTube video is not even private is no on YouTube. It is a like just they are secret, and no one can access it. Because I struggle to watch it like it makes me cringe. And I use it only to show it to my clients say when they say oh, but you’re so good on stage Oprah You’re so captivating go but you’re so good on podcasts. And I’m like, yeah, look at where I started. Just look there seven, seven years ago, when I released my first YouTube video, and it was me reading. So I had the camera from from a laptop pointing on me. And I was reading a blog post that I’ve written. And it sounded like this. Hi, my name is Simoni Vincente. And I’m here today to inspire you
to help you leave your life better.
David Ralph [44:43]
I love it. It sounds like a sex line it
Simone Vicenzi [44:48]
Matt all if I just if I knew
David Ralph [44:53]
it was good. I liked it. And the trouble with it right? And it wasn’t that bad. Because you can’t become that bad. Again, Kenya. So you said you were you were trying to be rubbish. But actually, you’ve gone past that you close that door, you can never be as rubbish as you were at the beginning. Because that’s true. It’s just a door that closes and you move on. And that’s what I love about this kind of pushing yourself out pushing the blanket. Because once you’ve moved that blanket, and you’ve gone to the age, you’ve got more blanket, and you just keep on moving on to more and more comfort.
Unknown Speaker [45:25]
Yep. Yeah, that’s true.
David Ralph [45:27]
So with yourself, Ben, how did you pick your business partner? Because this is interesting as well for me, because once again, I hear so many stories. And I’ve had three, the loosely business partners. Never words, because I never had the fat I had. And it was always didn’t have a chance to do that. Because Breaking Bad, it just come you know this and I was going off for God’s sake, you know, I’ll just do it myself, Ben. And it wound me up. But I was putting so much energy into it, but they didn’t they didn’t have my energy. How did you find somebody that matched your ambition?
Unknown Speaker [46:03]
I was lucky, I
Simone Vicenzi [46:05]
was incredibly lucky that I thank God for it, if you believe in God, the universe, whatever. But it was pure coincidence, if we met at an NLP event, it was an NLP training. And we met there. And because I just recently started my life coaching course. And he started that NLP course that day. Then we kept in touch, and we kept coaching each other for about two years. So then in that process, we became really good friends. And then when I had the room, and when I found the room for these events, he was the first person I called. And I said, Ben, I got this room, what can we do? And the Dave word, we just came out of my mouth. So I said, You know what, let’s meet tomorrow. And so we spent literally 12 hours together created a company created the logo, higher day guy on Fiverr, I had 100 quid, he had 100 quid, we put them together. At the end of the day, we had no more money. And the company was and the company was set up. Now, if we were to look back, is probably the worst way to get a business partner. Because we have the same exact personality, which means we have the same strength. Yeah, but also we have the same weaknesses. And genetics probably would have grown much farther if we were more balanced partners. But there’s a reason why I made it we made it work. It is because we were both as committed to G text in the name equal amount. And we were willing to make Geeta two projects first and put our interest second. So we had that both we had that drive. And they were very there were a lot of moments where we were dead, close it to split up, like so many moments or you know, starting a fight like a serious fight. And and you know what? My business partner is a an ex cage fighter. So makes much artist so I want to get into a fight with him at all
David Ralph [48:23]
right? So with cage fighter against an ex waiter. I know where my money is going to go.
Simone Vicenzi [48:30]
Who’s going to win. They tally and stallion, or the British stallion ex cage fighter. So yeah, it was definitely going to destroy me. And so we decided, but no matter what we kept pushing through, and we put the good of Gtech say before our personal interest. And we were very open and honest with each other. That was the other thing that we’re almost there, there were no secrets. There was something that he was doing that was pissing me off, I would tell him, it was something I was doing that it was pissing me off. It was pissing him off, he would tell him, it will tell me. So in that way, we kept know becoming better and understand how to work together. So that’s it, I gotta say it’s been a absolute pure fortune, pure luck, or good star, whatever. Yeah. And I think that you can find, it’s very tough to find a good business partner is very tough. But I think that a lot of entrepreneurs if you need if you want to be good, if you want to build a business that goes that goes beyond your lifestyle, it helps having a business partner. If you’re building a business, that is still I’m not talking about income, I’m talking about the amount of moving parts that there are to a business that is very simple, very streamlined. Actually, I think that having a business partner, is that an additional hassle. Because also all the money you earn it maybe if you are a 5050 agreement, then split 5050. So that creates also another financial issue. On that side, where you cannot keep Of course 100% of what you make, you don’t have a day only you’re not the only one making a decision. But on the other side, it helps because he’s pressed the workload.
David Ralph [50:28]
So I’ve got to say I keep 100% of it. But that taxman that taxman, me pocket every single day. Mayo, isn’t it as you know, as you say, financially, energy wise, everything is difficult at the beginning. But if you go for something, but you don’t actually fancy doing just because you think there’s money in it is never gonna work.
Simone Vicenzi [50:52]
Exactly. And I gotta say, that is not just difficult at the beginning, because I was thinking, well, the bigger the business this will be, the easier it will become.
Yeah, about that.
I remember, rejoice, the moment where the business which was much smaller, because it there were less moving parts. And actually, the problems that are happening now when they’re happening, they are much bigger than they were before. You know, before maybe there was a problem, or there was a bad month, and we were losing maybe 1000 pounds, I call a loss 1000 pound, but then when like, Oh, we just lost 40,000 pound. Oh, you know, like, it hurts, hurts right up. And or there are problems that we the team, or there are problems that the marketing campaign is no working, and we were relying on it. And so everything now has a much bigger scale. But at the same time, I became bigger throughout the process. So I know we’re able, yeah, I’m were able to handle this kind of issues were before I will never be able to handle them. And I’ve got great people around me to help me handle those issues. And so it’s not any more about me, it is about us and and the group and about working together to solve that problem. And that’s what really excited me,
David Ralph [52:25]
well, buddy, I can honestly say it excites me for what you’ve done. And you are, you are such a bigger version from the person that I spoke to the first time. And you was a bloody big version, man. You know, it’s it’s just how life is as thrown you the right cards, but you’ve picked up those cards, and you’ve you’ve made something with it, which is testimony to you. And I’m going to give you a round of applause
Unknown Speaker [52:52]
is the first time I blush on a show.
David Ralph [52:57]
We never do it on video, we always just do it by way. But I’m now it’s been an absolute delight to have you on the show. But what I like to do for the second time is is a course send you on a journey on the Sermon on the mic, when we send you back in time to have a one on one with your younger self. But instead of you choosing, I want to send you back to the Samoan a who was on the show last time couple of years ago. And so I’m going to play the music and when it made your up, this is the Sermon on the mic.
Simone Vicenzi [53:50]
If I have to say something to myself at that time.
One is definitely chill out. take more time for yourself, there is no need to work a 17 hours every day. You can you can have a couple of days off, there is nothing wrong with that. And you don’t have to feel guilty about it. Also, you are not in this alone. I used to have a tendency of just you know, putting my head down and work harder. That was my solution. And for to go back, I will say no. Actually, whenever you have a problem, yes, spend time thinking about it. But also raise your hand in your head and ask people for help. You’re not alone in this. You have amazing people around you that can help and support you. And you don’t have to prove to anyone that you can do things on your own. Because that’s just called stupid. There is there and no one that needs to be impressed by what you’re doing. Because before I was doing things to impress people, and to please people and to show people are great, I was in a great difficulty. And I was just an ego game. I was still in there to help people. But I was doing it to feed my ego. And now have a complete different version of myself. So
Unknown Speaker [55:22]
ask for help.
Simone Vicenzi [55:25]
Get that help, and be willing to receive work less. And keep striving for more.
David Ralph [55:33]
Great advice, great advice. And I’m going to add my little bit of advice on there. But if I have a huge problem in join up dots land which does occur, I go on vacation now, I just I leave it behind go off on vacation. And normally during that period, the idea comes to me because I’ve kind of walked away from it. And I’m just letting the brain operate on automatic pilot. So that’s my my little nugget to the young some money as well. So So what is the number one best wave audience who have been listening today you can connect with you.
Simone Vicenzi [56:04]
Number one best way Well, I’m going to be cheeky because I’m greedy I give to the two best ways that is a well if you’re listening to podcasts, you probably love podcasts. So if you want to learn how to grow a very successful expert business, and I listened to the expert interviews like the one that we are going to soon do around two again, with with David then jump at explode your expert biz show, would love to see you there and subscribe to this show. And then if you want to also meet like minded people, we have a great Facebook group called explode your expert biz community. So as always exploding your expert biz. You can find it on Facebook, and you can get free training, you can connect with amazing influencers in the group and collaborate. Because I think that collaboration is the new currency. Right stuff and I’m going to be on these calls. Yes, he’s invited me to be a guest on the podcast. So if you want to hear the the host of join up dots have his balls kicked once more by summer, then
that is where I’m going to be is that is that how much you enjoyed last time on the show? As a kick in the bowl,
David Ralph [57:19]
I loved it so much. And yeah, it’s you know, when life is going so good, you need a bit of a reality check every now and again and your domain to provide it for me. So thank you so much for spending time with us today. Join those dots and please come back again when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures some on a thank you so much. Thank you David Simone a bitch NZ. I love that guy. I really do. I you know, it’s a main crush a is just so open and honest. And he is deal he’s doing that because he’s getting out and he’s he’s chipping away when things were boring and slow. And he’s just grown and grown and grown. And there’s no great master plan, you would have got that from join up dots all the way through. People say they had an idea. They started working at things and when they wasted some money and then they develop something that brought some money back in and little by little you get fine tune. Now the key thing to it is once you get fine tuned, you look at it and go oh my god, I should have been doing this from the early stages. That’s the kinda difficult bit. But if you’re looking for results within two months or three months, if you’re looking for, you know, life changing income within a year, it’s a push. I’m not saying it’s not doable, it totally is doable, but it’s a push and you’ve got to be totally aware of your lifetime responsibilities. Do you have kids that need you do you have a parents and older parents that need your help is worth taking up all your time, you got to think about all those things, which is why our I teach people how to do a stack system where you start building a small income First of all, that then builds up and gives you the chance to maybe go down four days a week, get free time grow it into your business takes time. But you can do it every single one can do it as Simone a has big time. Until next time my young powder wins. If you want to know how to start a business like I’ve done, you can come over to the free webinar, the master class which is going to be occurring on the 26th of this month, just sign up and I will send you the links and we will connect and it will be as live as I possibly can make it and I will go through exactly what I’ve done and the steps that I’ve taken for you to turn a business into a multiple six figure business and beyond. That’s on the 26th of March. And until next time, just listen to the next episode of join up dots because there’s a lot of good stuff coming forward. And I’m loving it more and more until next time, we’ll see you again look after ourselves by David
doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.