Stephen Pacinelli Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Stephen Pacinelli
Stephen Pacinelli is todays guest on the Steve Jobs inspired Join Up Dots podcast.
He is the founder of BombBomb video a new and engaging way to turn your boring emails into almost live interactions.
Think about your inbox and the amount of time you spend reading boring text, when really you want someone to simply tell you face to face.
Well that is where Stephens new business and book comes in.
As he says “Do you struggle for replies and responses?
Do your text messages get misread or misunderstood?
It’s time to stop relying on faceless digital communication and get face to face again.
How The Dots Joined Up For Stephen Pacinelli
Rehumanize Your Business is a hands‑on guide to adding simple webcam and smartphone videos into your communication mix in order to build trust, save time, and truly connect with people.
Now what I love about this, is once again it simplifies the core function of every businesses sales funnel.
Its build trust and loyalty and personal connection.
People buy from people they trust and like…end of story
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr Stephen Pacinelli
During the show we discussed such weighty subjects with Stephen Pacinelli such as:
Stephen shares his belief why relationships shouldn’t be automated when in business. Its the human touch all the way.
What the difference is between relationship videos and marketing videos. and why we should balance both.
How he transitioned from a monotonous role into the sexy confident individual that he is today all though taking a chance.
Stephen shares the big mistakes that BombBomb made back in 2006, and why it was such a slow growing success.
How To Connect With Stephen
You can also check our extensive podcast archive by clicking here – enjoy
Interview Transcription For Stephen Pacinelli
David Ralph [0:00]
Once upon a time, there was a guy with a dream, a dream to quit his job, support himself online and have a kickoff live. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:52]
Yes, hello. Good morning, everybody. Good morning and internet land and wherever you listen to the show. Thank you so much for being here. Join Up Dots not on Join Up Dots with Join Up Dots. If you was on Join Up Dots you’ve done very well for yourself. And hopefully a lot of the people out there that are listening will be a guest on Join Up Dots because it means that we’ve done our thing. Well, today’s guest is the founder of bumbum video, a new and engaging way to turn your boring emails into almost live interactions. Now think about your inbox and the amount of time you spend reading boring text when really you just want someone to simply tell you face to face. Well that is where our guests business and book comes in. As he says, Do you struggle for replies and responses? Do text messages get misread or misunderstood? It’s time to stop relying on faceless digital communication and get face to face again. We humanise your business is a hands on guide. This is his book to adding simple webcam and smart home videos into your communication mix in order to build trust, save time and truly connect with people. Now what I love about this is once again it’s simply applies the core function of every business is sounds funnel, and it’s what I talk about all the time all the time. grayble It builds trust and loyalty and personal connection. People buy from people they trust and like End of story. So why is there such a difficulty in today’s world to market our products and services correctly? And why do people simply forget to build their personal interaction strategy into everything that they do throughout their business? But as one man who will know and we are about to bring him onto the show to start joining up dots with the one and only Mr. Stephen Pacinelli. Morning, Stephen, how are you?
Stephen Pacinelli [2:41]
I’m doing fantastic. How are you?
David Ralph [2:43]
I’m very well, I’m very well and I have to be honest, I have to be honest. I’m actually excited about this episode. I have a lot of guests that come on the show and they talk about stuff and he’s interesting, you know, I’ll be honest, but there’s very few that bring something to market but I got pretty lucky. Love this. Bloody love this because this is exactly what I say time and time again, get away from the non face, get face to face. It’s held markets have been done for years and years you talk you build up trust you see each other. I love this Stephen.
Stephen Pacinelli [3:17]
Yeah, it’s just it’s thousands of years of evolution face to face communication, body language tonality, all that stuff was just thrown in the trash when someone decided 25 years ago that our most important business communication was going to be done with black text on a white screen.
David Ralph [3:32]
as we’d bow because I say this I remember that day. I remember the desk I was sitting at when this guy said the word Google to me. And before that, because I’m an old guy. I look back on it. And I remember actually having a conversation with somebody going. So what is a search engine? So what do you actually have to do? And they would, they said, Well, you type in and it brings the answer and it blew my mind. So do you We’re getting back to that time when people say enough is enough of the closed book, it’s time to actually engage again.
Stephen Pacinelli [4:08]
Yeah, absolutely. Absolutely. I think the pendulum has swung and in the past decade or so every marketing tool every sales tool out there has been about automating relationships and relationships shouldn’t be automated and there’s a time and place for automation we use automation at at bom bom and and it’s it’s great, but it’s swinging back the other way and treating people like real human beings not as leads not as numbers and communicating with them and in a way that they wish to be communicated with with emotion and with humanity and allowing you to build that you know that one to one relationship people as you already mentioned, people do business with people that they like, and it’s hard to know if you like the person on the other end of an email or the other end of a marketing piece. People believe the message when they know who the messenger is, if they don’t know who the messenger is, and they don’t have a relationship with the messenger, or they can’t see through that text on the screen to understand who the messenger is on the other side, then then they’re not going to believe the message that you were delivering. And the messenger needs to be back into the messages that we send.
David Ralph [5:26]
If we take business in the form of personal engagement and spin it on its head, something that I quite like doing. And I used to do a little bit but not so much. Steven is getting jiggy with it getting jiggy with it. And nowadays, a lot of people find their jiki partner online don’t know and they, they see a photo and they see a video, and then they meet up, they always meet up and I wonder why that is so successful. And it’s such a booming part of our industry that people accept that there’s going to be some kind of interaction While a lot of businesses still think that they can be nameless, blameless and shameless and not show their real identity somehow
Stephen Pacinelli [6:09]
Yeah, yeah, people want to know who the people are that worked for the company, you know that that is the company that people that comprise the company and the better that you can share that and I was listening to the mentioned to this was listening to the episode with with Carrie and she was talking about podcasts and, and video in a slightly different way because what we’ll discuss here on this show is, is what we call relationship videos. And not as a relationship of you know, trying to find a partner like you just mentioned there but building a relationship, a business relationship, rather than marketing videos. So so it’s a little bit different there. But you know, finding that the time and place for these relationship videos and sending personal one to one videos, to communicate and connect with people more effectively.
David Ralph [6:58]
So this is a different way of looking at it. So we’re not selling we’re just being ourselves are we? Is it the engagement which is more important than the product?
Stephen Pacinelli [7:10]
That that is correct and so you have relationship videos and you have marketing videos and when people say oh, I need to start doing video for my business I gotta get into video. They usually do think of marketing videos they think of commercials that they seen on TV, they might think of, you know, like a YouTube channel or video podcast or something like that as well. But a lot of people think of product demos and and videos around their product and, and those are all well and great. We we have those videos too. But there’s a completely different side that most companies are missing. But a lot of companies today are are gravitating to, because they see the benefits of humanising their company and humanising their people. And rather than doing that polished piece with the high end, digital Are with the green screen in the background or the drones or the high end equipment where you need to learn all the settings on your camera. This is a complete shift into taking out your cell phone taking, flipping open your laptop screen. And simply speaking, it’s more of a replacement for a voicemail or replacement for a text based email, then a marketing piece and so you’re using it to introduce yourself you’re using this style of video, minute or less, let’s say to build trust or build rapport or to connect with someone or to convey empathy or emotion, all the things that you need to do in a business transaction and building your raving fans or raving community or customers. You know, all these things that you should be doing doing it in the short form video messages where the more glitz and the glam that you have in these messages, the less effective their actually going to be there’s an authenticity shiny inversion. And the shiny or that something is, the less authentic it feels. Now if you’re doing a marketing video, like a product video, for your latest and greatest tool or system that just came out your service that you’re offering, that polish is great. And if you’re putting on the homepage of your website, that’s fantastic. Because you want people to know that you’re you know, you have a professional company. But when you’re sending a video to an individual, that Polish takes away from your message, and just holding that phone out and hitting the record button right on your phone right on the camera app on your phone, hitting that record button and saying, hey, David, thank you so much for having me on your show. I had a great time. You know going over how people can use video more effectively us really insightful questions and I just wanted to sincerely say thank you. A quick message like that is going to be more effective. When done on your laptop camera or your phone without the glitz and the glam because it’s all about the emotion and the tone and the message and you don’t want to detract from that.
David Ralph [10:12]
Now Steven, I have a problem I have a problem it’s not one that needs medical assistance but it is a problem. I’m not known for brevity and once I turn on the microphone or video I’ll be there for a while I am I am restricted Do I have to get everything because I was on the podcast the other day? And the guests or the host said to me, it’s going to be 20 minutes or 20 minutes that’s one answer for me You know, I’ve we really got to go some what sort of time have we got on one of your videos that we can put onto an email and send out to the world
Stephen Pacinelli [10:45]
so in it you know in theory, you can make a video as long as you want whether you’re doing it through bom bom or or if you’re recording a video on your own and sending it out in your own we can go over some free methods of sending it out. Of course there’s some reasons why you’d want to use Bom Bom, but You know, you don’t have to buy any tools that do what we’re going to describe throughout this podcast, you can do this right now with the tools and the equipment that you know that that you already have. But for the length of the video, a good rule of thumb there is, the less of a relationship you have with someone, the shorter the video should be because you are asking for someone’s time and time is their most valuable asset. And so, a lot of people will use the short form video messages for cold outbound or outreach or if you want to get in front of someone, you know, we teach strategies, which we can go deeper into some of these strategies and tactics with with a whiteboard. And David, I don’t know if you saw it, but I sent you a video through LinkedIn it was let’s just like 10 minutes ago or 15 minutes ago, where I wrote your name and a message on the whiteboard holding, you know, holding it up there.
David Ralph [11:55]
I haven’t seen it but I’m logging on as we speak. Okay, yeah,
Stephen Pacinelli [11:59]
yeah. So you can say get checked out but uh holding up a whiteboard, and a lot of people do that if they are doing you know, as I mentioned cold outbound and because when you see the message, David, you’re going to know that this video was created just for you because your name is handwritten on a whiteboard, which makes me stand out, which is a pattern disrupt is like, Wait a second, this isn’t just the marketing piece that was sent to 1000 other people this was a message created, you know, just just for me,
David Ralph [12:25]
and also, I’m just going to jump in there in this Yeah, I’m looking at it instantly. What appeals to me is he actually tells me is only 27 seconds long. You know, that that is great. I look at it. Oh, yeah. Got 27 seconds. Click on that. Brilliant.
Stephen Pacinelli [12:41]
Yeah. And so and getting back to your question, David, because we don’t have this, you know, multi year flourishing relationship. You know, we’ve just met here recently. Yeah, I want to be mindful of your time and that’s one of the reasons why bom bom does make it nice because it provides the amount of seconds right there. On the screen for you, so you know, Hey, I got 27 seconds. If I sent you a seven minute video and it said seven minutes, it’s like, Whoa, I don’t know this person. It does seem like a personal video, but I don’t think I have seven minutes to watch that video. However, David, if you ask me a question about what’s the best way to record my screen to send videos to new prospects or leads or past clients, and I responded with a seven minute instructional video on how to and I showed you where to click and what to do and some of the best techniques, you would watch that seven minute video because that seven minute video is valuable and it’s exactly what you asked me for. So to answer your questions very, very vaguely. It can be very short to very long depending on the situation.
David Ralph [13:52]
As most things in my life are Stephen I have to say on that one. Now, taking it on to another point of view. Right. I’ve got any Well, Stephen, you’ve, you’ve we both got issues and that’s why more often than not we stay indoors behind computer screens. We’re sexually attractive. Okay, which works having us on video but there’s some people out there that they weren’t given what we got at birth they’re not as attractive they don’t like themselves on video. How do you get over that? Because I imagine that would be one of your biggest challenges when it
Stephen Pacinelli [14:28]
yeah so it so if you’re in a position or a job where you never have to see anybody face to face, and it’s really not dependent you know, seeing people face to face meeting people building relationships and maybe video isn’t isn’t right for you. But if at any point in time, at your at your job, if you own your own company, you know, relationships are important and face to face meetings are important. Then you have to get over it because you don’t cancel meetings because your hair doesn’t look that great. That day people love you. people connect with you because of who you are not how you look. The only person that cares how you look is you the recipients don’t care how you look, the recipients care how you make them feel. And video is a great way to make someone feel something and so you can use so many other assets or advantages you have as a human being with a tone of your voice and a lot of people and David I’m sure you know these people, they just have a comforting and soothing tone of voice or they just have that friendly smile. And they might not be the you know, the top 10 model or something like that. But their smile is just so warm and so inviting. There’s so many attributes that people have as human beings, and it’s not all about your looks and so the way I like to put it is if you choose not to send a video, you are choosing to say no to a Face to face meeting now should you send videos for all of your emails or LinkedIn messages or text messages? Because video works and all of those formats? The answer is no. We can go over the best times to send it or no, I was jumping onto
David Ralph [16:13]
that I’m into this, I’m into this big time and I’d be thinking, I’ll be sending out emails left, right and centre to everyone. Why shouldn’t I be using it all the time then?
Stephen Pacinelli [16:22]
Because it depends on the context. Just like you know you have different tools in your tool belt to build different different things or, or help you accomplish a specific task. Video is right for the right task. If I wanted to send you a list of seven things that you needed to do for the next step, after the podcast or something like that, or or using our product, a list of something is much better done on text on the screen so people can easily see and reference that list and go to number four and see what they need to do next. Rather than listening or watching a three minute video and trying to find Emory wind at the right place in the video to see what number four is, right. So again, you always want to be cognizant and aware of the other person’s time time being the most powerful, most valuable asset again, and, and an example like that text would be best. Now, if the next steps involved, I’ll give a real estate example. We do have a lot of real estate customers. If If someone put an offer on a home, and that offer was accepted, and there’s next steps with that acceptance, that acceptance contains a great deal of emotion and excitement, you know, for that couple. And so that will be an example where you would want to send a video and you would want to share in that dopamine release that they’re going to receive when they hear the news that the offer has been accepted. And they’re going to get to move into their their dream house and that dopamine release of you delivering that information. I’m seeing you and hearing you, you will be associated with that dopamine release. And that’s an opportunity, you’d want to use video, but then still type in the text underneath. Hey, the next three steps are this, this and this. Does that make
David Ralph [18:14]
sense? Make sense? It makes total sense as do these words I’m gonna play now he’s Jim Carrey.
Unknown Speaker [18:19]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [18:46]
That was spinning back on its head. I know. Maybe a job before or job before that you weren’t happy you were doing some boring rows, and the founders of bumbum conovan Tavern said come and work for us. You’re gonna look good on video and it’s giving you a chance to you know find that love but Jim was saying what is the difference in you now to maybe four or five years ago
Stephen Pacinelli [19:14]
yeah so the the difference the difference now and are you asking specifically through video or just overall
David Ralph [19:22]
overall with yourself as you’re sitting here talking sounding positive standing enthusiastic because I know when you’re in a monotonous role, the most enthusiastic person becomes a dimmed version of themselves. And you sound like your own full flow you wake up every morning and think this is great. Join Up Dots today. What could be better get me on there.
Stephen Pacinelli [19:45]
Yeah, I think it’s just being more comfortable with yourself which actually I will tie this back to video a bit. And just having that confidence and believing in yourself and when you when you’re on video, even if you’re nervous, you know, getting on video. And doing video because before and it’s funny that you mentioned when Connor and Darren called you because I did receive a phone call while driving from New Jersey to Pennsylvania and I answered the phone and it was Connor and Aaron and Connor goes this is the phone call that you’ve been waiting for your entire life and he kind of said it tongue in cheek because that’s when they were going to offer me the position at bom bom because I was a customer for sales team and I was succeeding with it and excited and and motivated with it but you know that that was a big change for me and over the past five years of being at bom bom believing you know in myself and overcoming the fear of video and getting on video more often and and believing that I have value to offer other people was really one of the big changes you know for for me, and and they believed in me and I continue to believe myself as well that was kind of the catalyst.
David Ralph [21:03]
So why is it called bom bom because especially with email because somebody told me a long time ago, but if you send an email that has the word bomb in a title to yourself and then two seconds later send one that says hello to yourself the hello world gets to you quicker because the bomb one goes off to mF phi or some mF m i five couldn’t even be when it was cold or the FBI and they check it out. So having one that says bomb bomb on a video email marketing that does that sort of bring attention to you obviously it’s a clever marketing technique.
Stephen Pacinelli [21:38]
Yeah so funny funny story it’s about the history of the name of bom bom But to answer your question, yeah, so they’re the recipient isn’t going to see the words you know Bom Bom. It’s not going to say that in the email. Most people just type a personal video for you if they’re sending it via via via email. And so you don’t have to type that out into your emails anywhere but the the origination of the the name of Bom Bom is sort of kind of like how you would think it would go in 2006 and 2006. A common saying was, oh my god, that’s the bomb, or check that out. That’s the bomb. And so Connor when he developed a product, he wanted a better way to sell billboards. He was working at Lamar at the time, he was selling billboards, and he was trying to get in front of his customers. And he’s like, well, what if I just sent them videos to get in front of them, rather than driving out here in text email isn’t working for me. And so he built the product and some of his colleagues came over and when he showed the the product to some of his colleagues, the first word out of one of his colleagues, calm which was taken and he just switched it to Bom Bom. And so that’s the story there.
David Ralph [22:54]
So let’s take it from where it is now, to its ugly stars, because Businesses that that the audience of Join Up Dots all out there and they’re thinking about how to create something and it has to go through the ugly stage before it becomes the sexy stage the minimal of minimum viable product what was the first thing that they did? How did they connect it so that they could see that it was going to be a Goa
Stephen Pacinelli [23:21]
The funny thing is no one was interested in sending video in 2006 789 1010 and so it was slow goings in the beginning and and the product was a mass email product and people bought it mainly because of the mass email product. And then I’ll give you a story here David of when I found it. And the mistakes that I used with video in the beginning in 2011. The product was quite different from 2006 to 2010 or 11 ish and it it is the way that it is now starting in 2011 when I found it and so I lead a small sales and market Getting team of a much bigger company out, you know, thousand plus employees. And we would travel the country 48 different cities and we would give technology seminars and presentations. And I was trying to solve a downtime problem when we were in the 48 cities giving these technology seminars and selling the products that we offered in the back of the room. It was like how can we be productive during our downtime? And how can we follow the people that we met in these cities and still sell products and that’s when I stumbled upon Bom Bom and using video and email and I was like, Oh, this is this looks cool. I can put videos in email and follow up with the people that came to see us live at the events. And we were doing Facebook ads at the time and I was like I can run Facebook ads and then send them videos about our products and they would buy our products. And so I bought bom bom as a customer and signed up for it. And I use it really effectively for the first several months. I received a lot of Facebook leads from the ads that we were running and we would respond with a video of the product and it was a product demos and marketing message. And we weren’t getting responses, we would follow up with the people that would come to our live events. And we would show them all of the different products that we offered, we offered like five or six different systems for them to buy in the back of the room. And so we would send out these marketing videos and look what this product does and look what this product does. And look what this product does and and it wasn’t working. And so the biggest mistake that we made was using video as solely a marketing piece and not to reconnect with those people those people connected with with us on the stage. We would tell stories about our families and tie that into the the lessons and the learnings and the messaging and so we connected with them as as human beings and for Facebook leads that we had no relationship with. Again, people don’t believe what the messages until they believe what the messenger is. So it wasn’t until we started sending a message out pretended was a Facebook lead. And and we got that lead and we would say, hey, Laura, it’s Steve with realtor.com, who I worked for, you know, at the time or you know, it’s, it’s, it’s Andrew from realtor.com. I just wanted to reach out and let you know, I’m a real person, I’m here to help I want to put a face to the name, we have a number of great systems that might be a value to you, depending on what you need to do for your business. And a little bit of empathy right in the message. So like, Hey, I’m not just trying to sell you something. We have different tools for different people. And when we sent out that type of personal message first, before the marketing message, that’s when we would get the response because people were like, Okay, this person has questions. They want to know more about me, they seem like an okay person that’s not going to rip me off. Or if we were following up with those leads from the live event where we already had a little bit of a relationship with them. We reminded them of the relationship and follow it up. Hey, Mary. I know that you said you were interested in this product, but it just wasn’t the right time a month ago when we were in your city. But we have two new spots available right now. And just want to remind you that this seemed really great for your business because of X, Y, and Z. Again, it shows that you listened to Mary and what her goals were and why she couldn’t do at the time, but now it might be better. And again, that’s when we started selling these products. And these products were 30,000 $40,000 a year systems that we were selling, and we were sometimes selling them to people that we never met in person the Facebook leads or talked to over the phone, because we built that relationship and rapport through personal one to one videos, where we made mistakes in the videos where we said arms and ahhs and the videos weren’t perfect because it was for communication purposes, not marketing purposes.
David Ralph [27:51]
Wednesday, I’m speaking to Steven passin elleven bumbum video and we’ll be back after these words.
Unknown Speaker [27:59]
Are you ready to Make a full time living online, check out the amazing Join Up Dots business coaching. Hello, my name is Alan. And I’ve just completed the excellent eight week course with David. Before I started working with David Actually, I had no idea at all,
Unknown Speaker [28:13]
where to start.
Unknown Speaker [28:15]
I had a lot of ideas about what I probably thought was going to be good in business time he was out to help me through that dire to find that passion. Within literally minutes. We had, we had a business idea. And for the last seven weeks, we’ve been building on it and building on it and the position I’m in now I don’t think I ever got here on my own because of the amount of information that David gives the structure. He’s got the full package here and he explains it in a way that I can understand. His support is phenomenal. I feel like this is the way business is supposed to work.
Unknown Speaker [28:50]
David helped me understand Okay, what was the next logical steps that I should do? How How can I get this up and running? So I would really recommend this as an excellent course has You if you have an idea if you have no idea, really teasing that out and at some of the practicalities and steps to take to really launch your business, whether as a full time job was a side hustle. So it was really excellent. I recommend it for anybody thinking about setting up their own business. I don’t think it’s an exaggeration to say David will totally save you years.
Unknown Speaker [29:19]
Thank you, David, for all your amazing help and support which keeps on going. And we certainly couldn’t be where we are today without you, so your author,
David Ralph [29:30]
so if you would love to become my next success story and have your own life changing online business, following my step by step system, buying tuned over many years to take away the effort and expense that others struggle with. Then come across to Join Up dots.com and book a free call with myself. Let’s get you living the easy life as it’s there waiting for you to get it. That is Join Up. dots.com business coaching. Okay, we’re speaking to Steven Spinelli from a bom bom video. And just before those words, we were very much talking about the sexy side of your video techniques in email. But how does it actually work? Stephen? How do we do it? Do we just click a button and it embeds naturally into an email? We send it off? Do we actually have to convert it and Ben drackett? Tell us about it.
Stephen Pacinelli [30:21]
Yeah, so so I’ll give you two ways to do it. I’ll give you the free way to do it. And then if you want to use something like bom, bom some of the benefits of bom bom there too. And basically, you can start with video, as I mentioned before, with what you what you already have, if you want to text the video, right, hit the record button on your phone, drop it into a text message make someone’s day. A good place to start is just simple. Thank you messages. If you’re uncomfortable on video, just send out a few Thank you messages each day to people that have helped you and your business is going to make you feel better. It’s gonna make them feel better. You’ll be amazed at the responses that you get. And that’s simple. Now, if you Want to send it through email, it’s a bit more difficult. You can record a video in the system of your choice. If you have a Mac, you know, you can record it with a camera app on your Mac there. But then you’re gonna have to go to something like a YouTube, upload the video to YouTube, change the privacy settings, go into your email, copy and paste the URL or grab a graphic picture of the email and put it in there and, and obviously, that’s much more difficult. That’s where bom bom really starts to shine. Because if you’re using something like Bom Bom, you just go right into your Gmail app, the record button is sitting there in Gmail or it’s sitting there and Outlook or wherever you like to work, and you hit the record button, and you record your message and encodes and uploads and rate on the fly and delivers the appropriate video for the type of connection and speed the recipient has. It puts that nice little graphic that you saw earlier David on the bottom that says 27 seconds. And if you’re sending it through email, the video actually starts playing in an animated preview. rate in the body of the email. And people use that to get attention. Again, because the video is playing, you can point to the whiteboard, you can use your environment or your surroundings which I, which we can talk about too because your surroundings tell a story about you and who you are. And you can use that in your videos as well. And that’s the whole point of bom, bom. We make video sending really easy and simple one of our core competencies is speed to video. Now you can also use it not just an email and text messages, but I sent you a video through LinkedIn. And so I use the the little Chrome extension, I hit the record button, and I recorded the video. And then I pasted that video directly into LinkedIn. And when you watch that, David, I’m going to get a notification that you watch the video and it will tell me the exact percentage of the video that you watched. And so if again, if your business relies on you to build connections or to outbound or connect with people through LinkedIn, this can be an excellent way to know when to follow up with people because you’ll get that notification it will say that David watch 98% of your video, and then you know when to follow up. Especially David, what will happen a lot is people will send out videos, and it’s not the right time for the recipient, but like two months later, they’ll swing back around remember, they got that video in the watch it again, and then the sender will get that notification again, it will say that so and so watched your video again and they watched you know 100% or 90% of it. And again, another great time to reach out. And so we want to make that that sending process simple so you can send videos quickly and easily. We want to give you the tracking and the analytics so you know what to do and when to follow up with your prospects or your clients and we also give you an option to record your screen. So if you want to walk someone through a contract, walk someone through your website demo something show someone something on your screen they can see you and your screen at the same time.
David Ralph [34:06]
Now the Zoom Zoom meeting does a nice little thing that I like to use I can green screen my background and put a new yet rational one in love using that is that something that is available in bumbum video
Stephen Pacinelli [34:21]
no we don’t we don’t recommend doing that zoom by the way their customers a bom bom zoom and bom bom we’re great together because zoom is that that synchronous meeting when you nail down the appointment time and you guys both agree to meet at that time you can have that great face to face conversation. which is which is awesome. And and that is a great feature of zoom and I always put funny backgrounds in there in there as well. But again, in this asynchronous type of conversation, that authenticity shiny inversion you want to do anything that that has that glitz and glam and remove it and take it away because it’s all about Your messaging. You know, I’ve sent over 5000 videos Personally, my team has sent over 72,000 my sales and marketing teams since 2011 have sent over 72,000 videos and in trying everything under the sun, the videos that work the best are the more raw videos, the videos of me walking while recording like down the street on the sidewalk. Some of the some of the most highly played mass video emails that I sent are going down escalators I record a lot of videos at trade shows and events. And I always had rate for the escalator. Because when people get that email in their inbox and they see me going down an escalator again it just stands out it’s different and people will play that video more often. So, you know, the more unique you can actually and you know what I’m going to back up on what I just said because if you do have like a crazy unique background, like you said and something funny or interesting, you know that stands out and causes people to pause and stop. Stop, because attention is the currency of sales. If you don’t have attention, you have no sales. And so if you can make that background pop and stand out and and break someone’s attention and stand out, then absolutely, you might want to try something like that out. So I just I just flipped the script on that one because that could work that
David Ralph [36:21]
you did you kind of convinced yourself. I do that all the time. I start on one train of thought and I end up on a different one. Once I open my mouth and I start talking. Now one of the things that interests me about this Steven as well is the fact that I hate with a passion at the moment social media and I talked about it all the time. I’m I’m totally off of social media. I see no relevance to it in many shapes or form. But this is like the most social, but you can get straight into somebody’s inbox. It’s not into their Twitter feed where you’re just one of millions it’s not into their Facebook feed is not into the you know, anything that directs it straight to them and you Saving name is a huge winner, I can’t understand why this isn’t gonna be the greatest thing ever invented, Stephen is gonna is gonna take over the world. And your and your mates are going to be the new Zuckerberg and be called into government because everybody hates the wall.
Stephen Pacinelli [37:19]
So let me tell you about some of the battles that people will face and trying to do this because I’ve been through them as a you know, as as a customer and the battle that they’re initially going to face is the email inbox in and of itself. The email inbox is a scary place when people go in and check their email inbox every single day. 95% of those emails are marketing messages and pieces and promotions and junk that people don’t want. And so it’s only about 5% of the actual emails that are personal messages that people need to respond to. And that’s how people usually check their email they go through they scan through and they they swipe the emails that they don’t need to attend to into oblivion. And swiping right off their screen. And then they, they take the mass emails or the promotional emails that they might want to look at later. And they, maybe they folder them away or they don’t look at them now or leave them on read depending on how you work your inbox. And then people look for the personal messages in there. And that’s one of the reasons as I mentioned before, you know, the mistakes I made in sending, you know, just marketing videos out because people looked at that, and they’re like, this is just another marketing video. I don’t need to watch this video. Just because you sent a video doesn’t mean someone’s going to play it. Just like someone if someone wrote a book doesn’t mean people will read the book, if someone wrote a song doesn’t mean people will listen to the song. And just because you made a video doesn’t mean people will play it. So the key is, and the key is in that email inbox is to instantly convey to that person like we said before with that whiteboard or another method or stand out, like we talked about with perhaps the the green screen in the background, or another method that we teach people is if you really want to get someone Attention, make that video about them. And so we teach a screen recording method where if you send out a cold email, and you record your screen and you start on that person’s LinkedIn profile page, then when they receive that, they it definitely stands out because they see their own LinkedIn profile on the screen. And they’re like, Wait a second, what’s this? This is about me, I need to play this video. And that stands out. And you’ll get that video to play as long as you have a reason to tie in why you’re on LinkedIn profile, like, Hey, I was just visiting your LinkedIn profile I saw this is what you liked, or you wrote this article or this post, and I thought it was amazing. And I agree with what you said, you know, as long as you have that tie, you’re good to go. But that’s the biggest battle that people are going to run into is is making sure that they stand out in the inbox and that it is a personal message. Now if you’re doing something like LinkedIn messaging there or text messaging that’s not quite as big of a problem and You can use bom bom to do that or you can send out your own videos again sending it through bom bom you get the the video completion percentage and and you can also send pre recorded videos too it’s not just for those live, you know live videos there as well. But that’s where they’ll start to see a little bit of pushback is still breaking through that noise of the email inbox
David Ralph [40:21]
right okay, take it away from the email inbox because I am a big fan of messenger. I love messenger. I can keep it totally clean is basically a blank page message comes in I deal with it is so much easier and inboxes can bomb work with messenger as well.
Stephen Pacinelli [40:39]
Oh, absolutely. Yeah, absolutely. So you can do it from your mobile device, or from your laptop or desktop and drop those videos in. Right from your mobile device. You can you can have your like pre recorded videos. So if you did have a product demo that you wanted to send someone, you can record a quick like 22nd introduction video and just say Hey, David, I know you’re interested in XYZ product. I have a quick video below that will explain everything that you need and provide that quick personal introduction and then drop in the pre recorded video which, you know you have the library right there directly in the messenger. Yeah, it sounds good. It sounds good.
David Ralph [41:17]
So what is the big push on bom bom going forward, I can see because I’ve been scrolling around Google land but you’re big on getting on to podcasts and stuff. So that’s part of your marketing strategy, where we’re aiming to get bom bom in 2020
Stephen Pacinelli [41:34]
Yeah, 2020 we, we are making a bit of a shift and we have been in 2019 as well. Bob on built its business. And our beachhead was in the real estate, mortgage finance, what we call the the solopreneur industries where one person wears all the hats, you know, and they’re the marketer and then their CEO and they’re the CFO is etc and so that’s what we’ll be building our business on for years and years and years over 40,000 customers just in those industries you know alone and we were getting so many customers from inside sales teams and sass companies and and larger companies and so we’ve been making a push here recently to develop the product in such a way that team managers and team leaders would have a dashboard so they can help control and manage the people sending videos and help them with what to send and send them video content to send out and and that’s really been our big push is expanding our horizons we have great relationships still in real estate and mortgage and finance and insurance but building those relationships all across the world for sass companies and and companies that have inside and outside sales teams and CS teams as well. Bom Bom is a great way to to provide better customer service. It’s a great way for leaders within a company to communicate to their employees, especially if they’re remote. And the team is all around the world or across the country, etc. And so that’s where we’re moving to over the next couple of years. And we’ve been moving pretty quickly over the past several months.
David Ralph [43:22]
Well, good for you, Stephen Pacinelli. Because I think as I say, hopefully I’ve come across very positive because I think it is something that is is interesting for so many people that are fed up with the saturation of of news feeds and timelines and stuff, getting more personal getting more intimate and sending the message directly to people it has to be a good thing. Well, we have been leading up to this and although we’ve been talking very much about bombbomb video, of course, you are the expert behind it at the moment. And this is the part of the show that we call the Sermon on the mic when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the younger What age would you choose? And what advice would you give? Well, I’m going to play the music and when it fades Europe, this is the Sermon on the mic.
Unknown Speaker [44:19]
Stephen Pacinelli [44:34]
So I knew this was coming because I’m a listener of the show and I thought to myself, I would just, I would pick the pick the year my age and see what comes out. Now I’m questioning my decision to do back into Not, not prepare, but we’ll see how this goes. So I would actually choose my 22 year old self and my my message to my 22 year old self would be
I’ll be really proud or I would be proud if I could at 22. If I could see myself at 42, I’d want to tell my 22 year old self that you know, you’ll be proud of the person that you’re going to be at 42. And I can get to the person that I’m going to be at 42 much more quickly by making the right decisions, especially in my 20s and what what is going to seem like the worst situation in the world to my 22 year old self is actually one of the best things that would have ever happened to me, my family, my father, etc. And the transformation I’m going to make in my 20s and the transformation that will continue again, in my in my 30s. It’s just all part of growing up and getting stronger. And I would tell myself, just remember who you are at your core. You know, you’re you’re a kind person You’re a learner, a reader a helper, you’re driven don’t mask all the pain that that you’re about to feel but lean into it, feel it, accept it, things are going to be okay and believe in yourself.
David Ralph [46:14]
Great advice and great advice for everybody out there. So Stephen, what’s the number one best way that our audience can connect with you and your company?
Stephen Pacinelli [46:24]
Yeah, well they can go to BombBomb.com. I can be reached on LinkedIn. It’s Stephen Pacinell with a pH STD pH en and last name Pacinelli and so LinkedIn is probably the the best way to do it. But I’m also on Facebook and the other social media networks so which I agree with you, David. I’ve been turning off all of my notifications. I don’t see the red dots anymore for your for these networks. So I’m not a slave. To to these networks anymore. And I just was reading a book called in distractible. And it’s a it’s a newer book by the same author, author near as hooked. He wrote hooked as well. And he talks about being a slave to notifications and external stimuli. And so I turned off those external stimuli. So I, you know, I control when I go into Facebook and I control when I go into LinkedIn now. Good, good. Yeah, good stuff.
David Ralph [47:29]
Well, thank you so much for spending time with us today and joining up those dots. And please come back again when you got more dots to join up, Stephen Pacinelli, because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Stephen Pacinelli, thank you so much.
Stephen Pacinelli [47:44]
And thank you for having me on the show. I enjoyed my time, David.
David Ralph [47:50]
Well, I probably sounded a bit excited on that because I think that is a real big win of personalising your interactions with people, as you’ve heard on join up Time and time again, I’m big at trying to keep in contact with you guys, the listeners and and bringing you into my world and me into your world. I think that is the way that podcast should operate. And I think a lot of podcast file and you don’t really get that connection. So I am going to be a bombbomb I’m going to be a BombBomb video person, and I’m going to get that set up and start using it and so you soon will see my sexy face and honestly, I can say it sexy because I’m on a podcast, you don’t really know. It’s ageing, its ageing. Until next time, I will see you all again. Look after yourselves and have an amazing day. Cheers. Bye.
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