Tayo Rockson Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Tayo Rockson
Tayo Rockson is todays guest joining us on the Steve Jobs inspired Join Up Dots podcast.
He is a man who has been on the show once before, and to be honest he was so good that it is a crime that he hasn’t been on since.
So what can we tell you about him?
Well he has a dream to not just improve his lot, or that of his clients, but he is taking on the world.
He wants to bring the four corners of the globe together to get people to accept our differences, both physically and culturally.
Tayo Rockson considers himself a true citizen of the world.
How The Dots Joined Up For Tayo
He wants to celebrate uniqueness and encourage diversity, build global mind-sets.
He wants the world to tell stories about culture and most importantly to educate the world about the beauty in all of us and how we can work together to improve our global identities.
And quiet simply when he was first on the show, you could sense the desire to get out there and do it.
But now he is doing it?
Really, really doing it.
So lets find out since our first chat what has been creating the greatest satisfaction in his life?
And would he change things if he went back in time, or just move like a twig on the mighty stream of life?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr Tayo Rockson
During the show we discussed such weighty topics with Tayo such as:
How he remembers only too well, having to hustle and work like crazy in the early days, just to start the smallest bit of momentum.
Why he feels that reflecting upon his childhood has given him a greater understanding of who he should be in adulthood.
Why upon hearing Ariana Huffington making a joke about her accent, he realised that his life was never going to be the same again.
You will get to hear the list of failings that Tayo has made in not just the last year, but in his life and how he is ok with all of them.
Why there is no such thing as an overnight success no matter how it may seem to the world.
Tayo Rockson Books
How To Connect With Tayo Rockson
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Tayo Rockson Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:26]
Yes, good morning everybody and welcome to Join Up Dots Join Up Dots Join Up Dots Join Up Dots, Episode 488 is alive and in your ears because we’re recording it. And I’ve been looking forward to today’s guest because this this guest he’s more than a guest. He’s like he’s like a brother from another mother. He’s He’s a confident he’s a fellow podcaster he’s an ex guest. He’s a kind of moderately attractive individual as well ladies, but other than that is a man who’s been on the show once before and to be honest, he was so good that it’s a crime that is Be nonsense. So what can I tell you about him? Well, he has a dream not to just improve his lot or that of his clients. I’m not sure what his clients are to be honest. But he is taking on the world. He’s a man on a mission. He wants to bring the four corners of the globe together, to get people to accept our differences, both physically and culturally. Now growing up in Sweden, Burkina Faso, Nigeria, Vietnam and the United States. He considers himself a true citizen of the world. He wants to celebrate uniqueness and encourage diversity, build global mindsets, tell stories about culture, and most importantly, educate the world about the beauty in all of us, and how we can work together to improve our global identities. And quite simply, when he was first on the show, I sent the desire to get out there and do it. He was like a coiled spring, but now he’s really doing it and really, really doing it and doing some amazing stuff. So let’s find out since our first chat, what he has been creating and what’s giving him the greatest satisfaction in his life. And what he things if he went back in time or just move like a twig on the mighty stream of life, and why does he passionately love Donald Trump and wants to vote him into power more than anybody else? Well, let’s find out as we bring them to the show to start joining us, with the one and only Mr.Tayo Rockson. How are you, sir?
Tayo Rockson [2:20]
I’m great, but first of all, I have to clarify one thing. I do not. Do not love Donald Trump. Absolutely. I am not a fan
David Ralph [2:31]
of that’s not what he was saying beforehand. beforehand. He was bigging him up. He was saying that he was a sexy visual with flyaway hair. You You wanted him to get into power and do amazing stuff in a kind of Trump way.
Tayo Rockson [2:46]
But well, you know, all I have to say to that is that you’re fired, bro. You know, you’re fired. It’s my shot as he would say, No, dude, no way. Come on. You stay stands for everything I do not stand for so there is no way. I’m a fan. Absolutely. Not, but since I’ve been on the show, wow. It’s been a while it’s been well over a year, I was just getting into podcasting. And, you know, I launched as tobei nomads and we’re now well over 100 episodes in. So it’s been great. It’s been great. It’s it’s led to some pretty exciting things. I’ve gotten to speak at the World Bank since then done a few features for for the magazines and the podcast is started. It’s been doing really well and then people have picked it up. But um, you know, I think my most the most exciting thing for me is probably been interacting with the guests and the listeners because, you know, you get emails from them from different parts of the world, and they tell you, which guests they enjoyed and sharing stories of their personal background. And it sort of reminds you of why you started in the first place, you know, from last time, you know, my mission statement, I developed since then has been used your difference to make a difference and, you know, it’s really been reinforced by A lot of the people and I I really enjoy it I’m now working on building a network of other similar type of podcasts for for millennials and I you know it’s been bumpy interesting right because I was getting my MBA at the time so it was trying to find time to do recording but now it’s it’s a full on podcast and full time and speaking and writing and creating content. So it’s been it’s been it was been a whirlwind ups and downs, but you can’t complain.
David Ralph [4:30]
Well, it has nothing at the time when we recorded I was on episode 160. That’s when you last appeared. And certainly from that point to now I feel I feel radically different just the way that I’m operating and the whole show is operating. And as I said in the introduction, when I spoke to you, it was like dreams that you wanted, but now those dreams are coming true. Has it been better than you expected? Or has it been harder than you expected from that time episode? 160 to 488 what has been the sort of biggest difference in yourself personally?
Tayo Rockson [5:05]
Well, first of all gotta say congratulations for engine 88 episodes. Yikes. Yeah, man, I’m still on 120 I think 120 somethings coming out today. So, big ups to you. But it’s been a bit of both because, you know, then you know, you’re thinking you’re getting into podcasts and you’re you have that natural initial excitement about launching something, but I didn’t know how to grow an audience. You know, I initially had to figure out a way to get beyond just my mom and brothers listen to the show.
David Ralph [5:39]
He’s still with me right from the beginning. She’s with me.
Tayo Rockson [5:42]
Yeah, my mom is still there. So I had to find a way to grow that so it was a bit bumpy at first but then you know the consistency of it and and, you know, the hustle and finally started to pay off because I think about three months after the podcast, Entrepreneur Magazine ranked as the number two business podcast of 2014. And at the time, you know, you know, I was covering global issues, culture and stuff like that, but I didn’t realise it was even seen as a podcast that that reflected business. Because, you know, I was bringing entrepreneurs from different parts of webOS. I was also talking about third culture, kids. But a seemed like a lot of entrepreneurs and millennials started to pick up on it, and we’ll learn tips on that. But it was hard at the time because I was doing school, I would, you know, take school, like at night, and then I would have to do my internship and then I have to record and sometimes, you know, the nature might show I am interviewing people in different parts of the world, so I wouldn’t be sleeping, it’d be different time zones, and I’d have to rush back and forth. And, you know, in New York City, you’re going, going, going going and go and so, you know, you run back home and go back home, but I think it’s also been exciting because it’s such a new medium with a low barrier of entry. But since I’ve become a podcaster you get Like publicists reach out to you, which is the weirdest feeling in the world and say, hey, I’ve got a new book and I listened to the show, I think this would be great. This author regret and I’m like, I, you know, I’m recording this in my room. I don’t really know why you think I would have an audience for this. But okay,
David Ralph [7:17]
yeah. But I think I’m going to stop you back. Because that’s a key thing on the entrepreneurial journey. But yeah, it’s not what you’re doing. It’s how your brain is perceiving what you’re doing. It’s that value. Yes, isn’t it? And once once that comes together, and you think, yeah, actually, I’m not surprised. You’ve come through to me, you know, I’m getting out there. I’m doing this. I’m doing that. But there is a big part of everyone’s journey at the beginning. But you kind of think, as you say, hang on. I wasn’t expecting anyone to be listening to this. This is just me kind of making it up as I go along. I haven’t got a blueprint. And now you’re looking to me for answers. So are you more comfortable with that bit now when people come through to you Do you know? Yeah, yeah, well, yes, actually. Tell you Roxanne. That’s me. Come through.
Tayo Rockson [8:01]
You know, Mike, my natural personality is to deflect. But I have had to learn how to be comfortable with it. I’m still not as comfortable as I should be. But I mean, I gotta tell you, David, you’re on over 400 episodes, you probably get a lot more of these emails. But when you start to get emails and people, you know, sending you tweets and emails saying, you know, they love what you’re doing and you’re touching their lives, and they can’t wait for you to release an episode. It gives you a certain sense of responsibility that you didn’t even think you had at the time. But when we first when we first interviewed, I was talking about my aspirations and it was really to to make a global impact, you know, my my global role models, ever since I was 1011 have been, you know, no, Oprah Winfrey Nelson Mandela and, you know, I wanted to connect people through media, but when it becomes real, what I found is a lot of people are not ready for success. You know, people always say they’re afraid of failure, but there’s a there’s a real fear success because all of a sudden, there’s a, there’s a sense of responsibility you have and yeah, if you don’t use it the right way, you know, you can either break you or make you, but I’ve started to become comfortable with it. But not as fully as I should be. But just because I feel like, if not me, if I can inspire one person, maybe that person can inspire someone else. But
David Ralph [9:25]
you honestly have inspired me because you are, as I say, You’re a man on a mission and you’re doing it. Well. What’s weird about you to that there’s many weird things, but I will, I will send it out to you. I do that as a sort of opt in. If you send your email address to me, I would give you the 10 weirdest things about tire rocks, and that’d be a good one. Now, the strange thing about you is that you’ve kind of picked something but when I first looked at it, it was incredibly niche II or Nishi, whatever we say. Yeah, actually, when you delve into it, it’s not it’s huge. It it kind of you go through a little hole and then you come out the other side. And it’s absolutely massive. Now does that scare you doing that? Because obviously, you’re still dealing with imposter syndrome. You’re still making up as you go along. You’ve got people coming to you, but the more you delve into it, I’ve even found it in my little thing here, that the more I get into it, the bigger actually what I’m doing, because I didn’t see it at the beginning. So does that scare you?
Tayo Rockson [10:22]
You know what I just I started 2016. With the idea of I read this book called The secret I don’t know if you’ve read it, and I started. I’ve today out of 16 I’ve just really embraced who I am. And I’ve started being positive and saying positive affirmations. So I haven’t approached a lot of things with fear. I’ve more decided to say, you know, I am what I am, and I’m going to say what I want and I’m just going to step into that. So well, you know, there’s a saying that says if you change the way you look at things, the way you look at things change, right? And I’ve just started to do that more and more, because I realised it’s one thing to say you wanting to be great, and it’s another thing to actually be great. So if I want to make an impact, I have to start being that person that I am and and my mentors have told me, you know, one of my biggest weaknesses is that I, I can be my own, like my biggest critic, my biggest weakness by just not really fully embracing what I am. So I’ve realised that there’s a platform that I have that people listen to. And you know, as a 26 year old, I’m, you know, I can be a beacon to to a whole generation of people who are the next set of global leaders. So I can’t have an imposter syndrome, where I’m saying one thing on the show and being something else, you know, I want to always translate as authentic. No, I am this jovial guide as hyper, but, you know, always aspirational. I have to be the authentic person, and I’m saying So, no, I mean, in the last few few months, you know, as an entrepreneur, it’s been rough sometimes, but it’s also been great. You know, I I got to speak at the World Bank. I you know, it’s been featured on Entrepreneur Magazine that’s been featured on Huffington Post has been featured on Business Insider. You know, at some point, I had to just say something I’m doing must be good for people to pick up, I just have to start acting like that more otherwise, you know, people just gonna listen to me and then say, I thought you were, you know, you’re different from my expected, you know, I was expecting more. So, I don’t imagine Oprah doing that. I don’t imagine Gary Vaynerchuk doing that, or any of these people?
David Ralph [12:28]
Yeah, no, absolutely. Because Oprah really says, When you become more of yourself, that’s when it all comes together. And I’ve noticed in my show, funnily enough, most of the time, I’m like this, I’m very, I’m very positive because I love doing it, you know, and occasionally, I’ve had some real down times, and I’ve actually recorded episodes when I was at my lowest point because I just bought my show is about a journey is about an entrepreneur, entrepreneurial journey, and I hate those kind of shows, right from the very beginning to the end. People are going Yes, I’ve got it nailed, because I think you’re alive. I’ve been through this journey. You didn’t have it now. Yeah, we just saw like playing up to that. So when I’ve done the shows when I’ve literally said, I feel like a complete failure. I don’t know what I’m doing. I’m absolutely lost. God, I’ve had a tsunami of responses to that. And why? Because I was just laying out there and I wasn’t putting on any airs and graces, I was being me. And that is the power isn’t it? Once you can just go Yeah, I don’t want to be like, Donald Trump. I don’t want to be like Barack Obama. I don’t want to be like Oprah Winfrey. I just want to be like myself. That’s the power isn’t it? That’s the power and that’s the thing that we kind of struggle with to actually go Yeah, I’m just gonna be myself and it’s gonna be better.
Tayo Rockson [13:44]
You do the trick. I wait. That’s why I always say use your difference to make a difference. But the trick is, like I said, Oprah biggest Romana, but I know I can’t be Oprah. Right? I’ve got to be me. But what the difference is if you can you study the grades, you pick, whatever you can study, whatever they’ve done. That’s how you apply that to yourself and put your own twist because if you continually continuously trying to be someone else, you’re going to be continuously disappointed. And to your point earlier about being authentic with my shows, what I wasn’t doing initially, is, you know, with interviews, I’ve made them conversational. It kind of like how you do with me here. And I, you know, when I’m asking questions, I infused parts of myself into the show you listen to New York City ambulances there. But, um, yeah, I fuse parts of myself. So if it’s a failure, I’ve talked about failures. I’ve had a lot of times, you know, I tried to launch a, a UID University, you know, I was I had the idea of launching courses, bringing people from different parts of the world to talk about different things. That was a massive flop. I let the audience know that, you know, this is kind of what happened. And but you know, I learned such and such from it. And you know, a lot of people would always send email saying, I appreciate the fact that you admit your things and I am very self deprecating, as you can already tell. So I said, all these things on the show, but at the same time Employees showing that, hey, this was a downtime. But this is I’m not gonna fail and completely not do anything about it, I’m going to fail forward and learn from this and pivot. Because I think pivoting is something that entrepreneurs don’t do. Enough. A lot of entrepreneurs end up being serial entrepreneurs, because out of one failure of a previous company, another idea comes for the next company, they gave up from the previous company, they never would have the next great idea. So I think it’s a it’s a great lesson to be learned. And I try not to look at things as failures. I just look at things like you said, that journey and understand that, you know, the end, is to it’s to really be a voice for the generation but it’s not even being a voice for a generation is to really show the world that there is a better way to live it you know what it’s respecting people, but understanding that that we live in a global world and we have to act like we’re global citizens and not marginalise them and say rude things and then run a presidential campaign off of that. I should stop now. I’m stopping. Okay, I’m stopping there.
David Ralph [16:02]
I think, though, that the interesting thing that I’ve been talking about recently, and I’m gonna sort of bring it into your environment, obviously, is the fact that you have got one leg in the offline world and one leg in the online world. And when I started Yeah, it was very different. I, in my mind, it was a different world. But now I can just see, as I phrased it the other night on a show that I was being interviewed on. The online world is just people trapped in a computer, where in the offline world they’re sort of walking around it still people isn’t it, it’s still relationship. I get a lot of emails from people from some listeners, and I say some really nice things and so I used to respond back to them. And when they used to write back to me go thank you very much for that. I don’t actually believe it is you David Ralph, I believe you’ve got a PA doing it or something like that. So I used to sort of then have to start recording voicemails and now I do it by voicemail so I can actually hear my voice and I kind of go Oh yes, you issue But they couldn’t quite see. But the online world is just a load of people hustling, because it kind of looks too glossy, and the website is looked at. And the stories look good, and the power is there. Now we’ve yourself more at the very beginning, you’ve kind of nailed for Avenue, your TCK on admission, he has changed. And for anybody who wants to sort of have a good read, go over to the website, because he has done a good job. But at the very beginning, the images were professional, they weren’t just things you threw up, it looked kind of finished at the beginning. Was that an important part of your journey to to give yourself a branding right at the very beginning?
Tayo Rockson [17:39]
Well, I mean, I don’t know if it wasn’t important, but I’ve always liked you know, you know, I yeah, I grew up as a son of different money. You know, being professional was drummed into me at an early age. And you know, I’m kind of the guy that like suits and stuff like that. So I and I’ve been into fashion and style like that. So I sort of wanted things to work. reflect who I am, you know, my personality is goofy in one way and I’m the guy that would work out but then go to romantic movie by himself and maybe solve secretly. And then I’m also the guy that you know, the likes, you know, maybe a good photoshoot and watching sports and yell and so I sort of just want something that reflected that and, and I just did that, you know, with my photographer friend, I didn’t foresee anything. In fact, at the time I took the pictures, it was mainly to build his portfolio because he was a photographer, and I was just so like, Okay, I’m gonna put a website, I guess these are pictures I could use. And then they use them so there wasn’t any strategy to it. That was just like, I’ve got pictures that look professional. Yeah, but that’s
David Ralph [18:46]
that trusting pictures. Batman’s there’s a picture of you and oh, all of them. You’re obviously a cloves monkey. You look good in clothes. You know, unlike myself, that looks very good in a pair of underpants. And I won’t even tell you what Wearing at the moment to, but there is a kind of friendliness about it but also a professionalism, you the images, you see both sides of your personality, exactly what you’re saying. So I think you nailed it. I think you nailed it very well. And I haven’t seen many websites. And you know, I interview people day after day after day. And I always go over to their sites and have a look. And the majority of them look like they’ve made it up themselves. They look like they’ve taken a little camera out there. They’ve just taken a snap. But it shows you both sides, as you say it shows you the weird person going to a romantic film on his own. That is a bit bizarre, but it also shows a person that I would expect to see in Wall Street walking along, doing the due to trustworthy, this is the person that I’m going to, you know, rely on for the future of this this world. And I do I want you to be independent, stay free. That’s what I want to
Unknown Speaker [19:55]
do. He Oh, you want me to be independent? He said,
David Ralph [19:58]
Yeah, independent instead of Wilson. Myth Independence Day three with Tyler Roxon. You could be a film star.
Unknown Speaker [20:05]
You know there’s a sequel for independence day coming out right? And I
David Ralph [20:08]
bet it’s gonna be merican saving the world the American safer world all the time don’t know.
Unknown Speaker [20:17]
I’m not American. So
David Ralph [20:19]
that’s why I’m saying it so you can you can be open and honest. Because in that Independence Day first you remember, they sort of like yeah, that the American saved it and then there was this really annoying scene in an English camp where this English person when that while he chaps the the Americans will solve it. We’ve just got to wait for them and I used to think oh, Blimey, wait a few years there but Donald Trump in power and they’re Destroying Themselves anyway.
Tayo Rockson [20:44]
Hey, well, first of all, I’ve got to say something I was listening to a radio show. And this this record guy was mad that he said, You You British guys take all their superheroes cuz he’s like every superhero that’s American you find out is either like English Australia and if you notice there’s been an influx of English actors and I was like maybe there is a point Spider Man Andrew Garfield you know all these people I was like yeah interested a lot of British people so I don’t know you know Americans might have a gripe with with some British actors I mean my you know my one of my favourites is in resolve I have no problem with him getting roles but you know, you do get some play in Hollywood. Yeah, all you English chaps.
David Ralph [21:29]
Yeah, yeah, but Well, we’ve always either that the soppy ones or the villains were always the one that’s gonna blow up the place aren’t we?
Unknown Speaker [21:36]
Ah, you do play good village though. I mean yeah, that is true. That is such a good point.
David Ralph [21:44]
Yes, they we know it but but still if push comes to shove and I you know I love the Americans every single American if you come over now I’d give you a big squeezy hug. That’s how much I adore you all. But in films, come on, just every now and again, you know, we’re talking about About being authentic, showing your screw ups being honest. But in films, you’re not you just make out that you’re gonna save everything.
Tayo Rockson [22:09]
You know, next time I’m in Hollywood, I let all the directors know that they should be more true to, you know, to the script and make sure that it’s not always rosy. Yeah, it was the answers, but we’ll see.
David Ralph [22:24]
Just when the aliens are coming down, I want a whole room going, I don’t know what to do. Anyone got an idea? Google it, go on to YouTube and type in how to defend against aliens and see if somebody can give us the answer. Because that’s what we do, don’t we in entrepreneurial world, we just go and I’ve got no idea how this is gonna operate. And then you just sort of look around trying to find answers.
Tayo Rockson [22:45]
Hey, that’s what it is. That’s what it is. You know, we should do our own film called a buddy cop film, you know, and you know me mean you like bad boys was this guy. And you know, it’s the British gadot Nigerian guy. Go out and solve crime.
David Ralph [23:01]
Yeah, by just coming into rooms and googling on YouTube.
Unknown Speaker [23:06]
Unknown Speaker [23:07]
how do we solve this crime? Hold on, let me use my smartphone and Google
Unknown Speaker [23:11]
David Ralph [23:13]
We’ve solved it. So if we go back into your life, because one of the things that I am very interested in is the fact that in entrepreneurial world, you have a dream, you have a vision of what to do. And I’ve seen it time and time again. And I’ve struggled with it myself in the very early days, where you create a product or you create something, and it’s really good, but it’s the actual marketing. That’s the thing. It’s all about having all the ideas and getting out. Now you started off at Liberty University with your business marketing and management degrees, and then you sort of went on to Fordham University and you studied business. Did that give you a good insight on how to join up the dots in business? Or has it been more from the hustle afterwards? that’s helped.
Tayo Rockson [23:57]
I’ve got to say it’s the hustle. I mean, I think Almost as soon as I got into Fordham, I had started, you know, podcasting. You know the story as it goes as I attended an Arianna Huffington event. And you know, she made a joke about her accent. And you know, she had a strong she has a strong weak accent and I guess at one point in her life, she wanted to change it. And I, you know, for some reason, that resonated with me for some reason she was joking about our kids don’t make fun of accent, but I was, I was that kid that was always changing accents to fit in, because I was always in different cultures. I was American school, Nigerian school anyway. So I just said, You know, I wonder if there’s a platform out there for people that look like they’re not supposed to sound and sound like not supposed to look. And then I wrote the title for my first ebook, and then I got the idea for the podcast, and that was it. I was just gonna do that and create that voice. So I think anyone that from school at all, it just started hustling right then and there and the second semester of my MBA programme, and a lot of what I learned was not necessarily applicable to what I was doing. Because I went there from marketing and media, which is great for media, but I found that New York ended up being my campus, right. And I started running around in meetings and going to any conference I could go to, and picking up anybody’s brains grabbing coffee with anyone that would would listen to me and say, Hey, this is kind of my dream. I’m doing this podcast, and then I really don’t know where it’s going. But I just know I love telling the stories and not being told. And it was just a hustle. But when I got to interview people like you, or when you guys were on on you, you had me on your show, and like in the hundreds, it started to get me more excited, because I saw a committee of people who work you could tell that you were very comfortable. And you know, you had such at ease that you and I saw it was a good outlet for what I was doing. And I just continued that. So when I had my first failure, which was that launching that online school, I had a brief moment of thinking maybe I’m not cut out for this. And then I quickly realised that if, you know, the people I looked up to did the same, I probably wouldn’t have them to look up to. And then I just went back to what back to podcasts and then started thinking of, of ways that I could be a better entrepreneur. And I got into books and went to more conferences, and kept hustling. So I don’t know, I don’t think the NBA helped as much. But I think if I didn’t get the MBA, I would never be in this in New York City. And I never would have attended that conference with Arianna Huffington. So in a way, I’m grateful for that.
David Ralph [26:33]
But let’s play some words. Now that’s gonna take us to the next stage. I mean, it would be wrong for me not to delve into as told by nomads, because it is a great show. And it’s one of those ones that I don’t listen to every show, but I must have listened to at least a quarter of them. This is Jim Carrey.
Jim Carrey [26:47]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that. A safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [27:14]
Now, the question I was asked after that is, did you find the thing that you loved and then went for it or by going after something, it doesn’t matter what it was, you then developed the love.
Tayo Rockson [27:26]
Um, you know, when I was 10, I guess it was saying earlier I was I would run home from school, and 1011. And it would be Nickelodeon shows, Disney shows. And Oprah Winfrey Show. I wanted to sit down in front of TV and watch The Oprah Winfrey Show and see which guests he had on. And I knew early on, I want to do something similar to this. And then as I started to grow that I went to Liberty University, I started to say, like you Tim Kerry’s dad, like no, I’m not good at this. I can’t do it. There’s no way I’m going to do it. So I ended up getting the job. hated right out of college. And I stayed there for two years before I decided I couldn’t do it. And I started to get that itch. And that’s why I moved to New York City. Now, when I moved to New York City I had made my mind made up my mind and said, I was never going to be that guy that did something he didn’t love anymore. And when the idea to the podcast came, it really reminded me that joining the dots here, reminded me of my passion as a 1011 year old to run a media platform. It wasn’t quite TV, but this was something that gave me an outlet with little barrier to entry to sort of sort of tell stories through other people’s lives. And I really put all my passion into it. And I and so I wouldn’t say I fell in. I came into something I learned to love. I just I was just reunited with something I had always loved as a kid, which is telling stories in media. So that was really why you know, no matter what affiliate experienced podcasting was always the one constant. throughout everything I did, I’ve lost you guys.
David Ralph [29:05]
Yeah, that ties that perfectly to everyone. It’s the essence. And we used to talk about this all the time in the early days, not so much now. But it is. It’s why I say at the end, you know, connecting our past, it’s the best way to build our futures by looking back at the younger you before anything comes into your life, of responsibilities, money, whatever the thing that you love, is absolutely the thing that you should be doing now. Now, I have had so many failures when I’ve tried stuff, and it just hasn’t worked. And even if people have said to me, yeah, what you should be doing is deliver this deliver this and I’ve had some times that my listeners have told me what they wanted. So I’ve delivered it to them and it’s just fallen flat. But coming back to being on the microphone every single time is where it comes together. I just know it it passionately. So you wanting to be mini Oprah. It doesn’t apply at all, it absolutely doesn’t because what she does, she connects the individuals doesn’t she she connects to hearts. She connects that kind of unspoken struggle within people and changes it into a positive belief. And that’s what you’ve done very well with as Toba nomads now, but people that haven’t listened to this show, it’s a great show. But it’s also very sad. It always upsets me here to when I listen to the show, and I’ll explain why. Because what the show is about is people that have been raised in a different country. So say for like an American mom and dad go off to India, and they raise a daughter in India. And then at the age of 13, they take her back to their home, which is America. And but girl doesn’t know where she is. She’s not Indian, because you know, she’s got American background, but she’s not American either. And when she comes back, her peer group has spent 13 years watching certain TV programmes and she’s gotten idea about them. So it’s always seems to me the ones I’ve heard is like loneliness, and disconnection. But what Oprah does very well is she explains that everyone effectively has those issues. And it’s how you work around them. And that’s what you’re doing very well. But do you understand that? Do you get that same sadness when you listen to that? Or these people you kind of think you lost somewhere you lost in this big world?
Tayo Rockson [31:24]
No, I know. And that was the initial idea. You know, when I initially said I said, I want to show people how to embrace the globe identity, sometimes the first a lot of especially the first episodes, they start like that, but I would always try to tie it up with a bow and saying, well, but you know, even though it felt sad, this is how you these are things you learned. And you know what’s crazy David did this show it then morphed into a lot of it wasn’t even just culture anymore. I became in entrepreneurship and global business, which every I found that a lot of the listeners who were you know, third culture, kids and global nomads were asking and what we’re more interested in the more honourable Rural rags to riches story and people like that because they could identify with the struggle, but they also loved the fact that there was a path to success. And the reason why they identified we did it was because an entrepreneurship journey is a lonely journey. And a lot of the journeys been like, no one understands me, I’m taking this risk to try and fit in here, or try and do something different. And then, you know, I think that’s when a lot of the the viewership started to spike because then it became that balance of, of showing them not just how they can embrace the globe identity, but like a path to success to create a company, you know, all the, the Steve Jobs and all these people. I don’t know if Steve Jobs a good example. But all these entrepreneurs were even Elon Musk, for example, he’s from South Africa. We can’t you know, it’s got different you got American nationality now, but he’s always been that guy that people thought was weird initially, but, but he continued to do what he felt was true to himself. And, you know, now he’s, you know, one of the richest people in the world and that that That’s how the widget shows sort of been crafted. And if you listen to a few reads more recent episode, it’s a lot lighthearted because it’s like, I learned from people like you actually, because I think right about the 78 episode, I started just having more conversations with people. I was very nervous in the beginning having it be structured. But a lot of my looser interviews have really been the best one. So it’s like, we’re just, we’re getting on the show, and we’re on the couch, and we’re just talking about the good and the bad. And I’m being corny, like I am and I’m getting them to just laugh and talk about ways Dave day they can make an impact. So and
David Ralph [33:41]
when you do that, are you in your uh, do you just sit there? Half I’m dressed to
Tayo Rockson [33:48]
I have not tried the undressed approached approach, but no, I, I what I usually go for is for the person that I’m interviewing to tell me That. That was I’ve never been asked that question before. Or I’ve never, you know, that was really fun. Once I hear those two things, you know, I feel like I’ve done my job. And you know, that’s that’s,
David Ralph [34:13]
yeah. Have you ever run down the street in New York naked to? I’m trying to find questions that I’ve never been asked before?
Unknown Speaker [34:22]
No, David, no.
David Ralph [34:27]
way that you have two o’clock in the morning? I don’t know Is it is it it’s a place that never sleeps? Is it?
Tayo Rockson [34:33]
It is, you know, there’s always something going on here. But, you know, but you know what when I say with the passion This is how you know you’re doing something you love you. I had an interview. I’ve you know, I host too. I was not a podcast, I’m launching a network a podcast, so I’ve been doing pilots and do another show. So I recorded an interview. For still by no means yesterday and I did an interview after that for the other podcast. I co host With my co host called skill called hustle culture. And then I started to do some work for presentation because I’m pitching to some pseudo investors. I can four hours from now. And I was putting that together just to make sure they were, it was ready. And then I was like, ah, I’ve got David drops interview at 430. And I did not feel tired. And I felt really excited. And I know I haven’t slept throughout the whole period. And I’m still looking to sleep for the next 24 hours. But you know that you’re doing what you’re supposed to do when you feel that excitement and you’re looking up to the stands. And you’re not making excuses saying, oh, my goodness, I can’t believe I haven’t slept. I’ve done all this work, because the time just flies by and it feels right. So I would caution the audience to say, you know, if someone’s telling you that you can’t do something and there’s always time constraints, I’ll just tell them you know, everybody has the same 24 hours and it’s it’s really how you use those hours. And if you try using those hours, you might end up liking what you see. You might like the jobs more than you do, not what you thought you would.
David Ralph [36:08]
So I think that’s spot on. I can do these shows back to back to back to back to back and literally by just blowing to one. It’s an absolute breeze. Now, last night, it was my wedding anniversary. I went to see The Revenant we have Leonardo DiCaprio. Now to two and a half hours. That was like six days I sat there watching that bloody feel. Now that that bored me stupid. I’m sure a lot of people are gonna say it’s greatest film in the world. Now it’s not David, David. David. David manly agree
Tayo Rockson [36:39]
with you. Yeah, it’s a man rolling around on the snow grunting for two and a half hours. Look, I agree with you. And I’m in the minority of this. And first of all, I this is I mean you predicting this right now? leaving out the cut when this episode comes out. I’m guessing that’s gonna come out a little later. Leonardo DiCaprio would have won the Oscars and I know he’s gonna win it because it’s If I like I guess it’s long overdue, but this performance for the revenue was not what he should have won the Oscars for. I went to see it. And I was bored. I was really bored. I’m bored. Oh, and I’m terrible. That was, you know, my phone and one of the people told me, Hey, can you put your phone down? You know, I was like the guy that had my phone out, because that was texted, and someone just can’t keep your phone down. I was like, This is so disappointing. And Tom Hardy was used British guy who is usually great and I love British actors. I was like, You accent is an American Southern guy is different. And I love Tom Hardy.
David Ralph [37:36]
But I will tell you how bored I was when the bear attacked. I was shouting out finishing off Yogi I can get out of here that that’s what I was going for. That that was that was that was the saving grace when the bear attacked? I thought this is gonna finish it. Oh, thank God I can get out of here. But no, it was just it was just rolling around on the snow looking grubby. I didn’t like it. But I can do this as you say I can do this day after day after day after day, and it just feels like minutes have passed.
Tayo Rockson [38:05]
Exactly. And that’s what that’s what that’s what I want to tell your audience. If I find that when we’re kids, we feel like we can do anything. And that excitement that we have, we say we want to be astronauts want to be this. And then when we get older, we become cursed with this idea of being realistic. And I want to caution you all, as you say, that is are you being realistic? Are you letting your fears take a hold of you and hold you back? You know, because fear is false evidence appearing real. If you’re not afraid. If you’re not brave enough to look behind the fear, and step into that you might not ever understand what you’re supposed to do. So as a kid, I had to reconnect myself to my kid like self and say, you know, as a kid, I wanted to do this. This media, I’ve run a media platform really that reached a lot of people in different parts of the world. Now, still, by no means just heard in 150 part 150 countries, but I didn’t think of podcasting back then because there was no podcasting back then. But what’s coming constant is the fact that it’s immediate platform, right? So it’s, it’s no matter what excuse you give yourself. There’s always a way you can reconnect to the past, if you stay true and brave enough to follow your dreams and your goals,
David Ralph [39:17]
I think I think that’s brilliant. And I think one of the things I’m going to bring her on now because she says it’s so amazingly but one of the things that we struggle with as entrepreneurs is knowing what to do next. Finding that thing it when you look back on everything, you Join Up Dots, you go, Oh, yeah, I can see exactly how I got here. That was the easy stuff. But it’s the next bit. This is Oprah.
Oprah Winfrey [39:37]
The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this too. But what is the next right move? And then from that space, make the next right move and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says, is a failure for you, because failure is just there to point you in a different direction
David Ralph [40:08]
to agree with those words.
Tayo Rockson [40:11]
Absolutely, absolutely. Yeah. I think, you know, a lot of entrepreneurs give people power, too much power, especially when in definition, when someone defines you as a failure, someone defines you as a bust. Someone says, you’re doing something you shouldn’t do. You know, I come from a culture where I’m supposed to be a doctor, lawyer and stuff like that. And those are some of the things that were there was, you know, but they were in my head initially. And I was always thinking, What’s next? What’s next? You know, if I don’t do something next, someone’s gonna think I’m, I failed. And I think the way Oprah puts it, is it you know, that’s why she is what she is, is very eloquent. I couldn’t have said it better, honestly.
David Ralph [40:52]
Yeah, but you you aren’t doing that right thing, aren’t you? As you said right at the beginning, we’ve touched on it many times, and it’s the kind of thing that I want the listeners to really get But a failure is just a stepping stone for something else. And more often than not, when you do have your failures at the time, you put all the effort in and you build this product and you’ve done the thing and you think it’s gonna fly and it doesn’t, when you look back on it, this is from my own experience, more often than not, I think, actually, I’m glad that failed. I think I was on the wrong path there somehow I don’t think I would have enjoyed it if it had gone off like I wanted it at the time. So when you are doing something, how do you know that you aren’t going to know that you’re gonna like it or does that not bother you at all? Now? Do you just try stuff?
Tayo Rockson [41:35]
I just try stuff out. I’ll give you the list of my my failures. And last year, I launched that course that failed. I was $20,000 in debt. This time I owe like a little over a year ago because I was paying for my school. And I didn’t know how to pay for it. And I I didn’t come up with a $20,000 that was not going to graduate. I’ve been let go of a job I was doing while I was in school. So I’ve had like these three significant failures where You’ve been fired, you come into the new year where you supposed to be happy with owing money, and you told everybody you lunch in a course and no one bought a quart, no one bought anything. And you know that at the time I was 25 you’re thinking, you know, this is gonna blow you up and put you in the next year you’re thinking, I’m not gonna graduate, I don’t have any source of income anymore after being like go and my reputation is shot because I promised everybody I was gonna be these great course and leader and nothing happened. But I’m looking back now and I’m thinking, if I didn’t go through that $20,000 debt, I would not have been creative enough to come up with a way to pay it. You know, I convinced the school to give me a $5,000 scholarship and then I worked for the remaining 15,000 graduated debt free. I am out of that being let go and fire for the job was when I decided to launch you ID media, the platform where I have writers from different parts of world come share stories, about you know, ways different embraced global identity through business and culture. I was that weekend after I got fired, I wants to site. I said, Fine. I hate the job anyway. And I’m going to do what I want to do. And if I didn’t let go, I would have probably be used as a crutch. And then the course I wasn’t supposed to do the course at the time, I wasn’t even ready. I wasn’t ready. I didn’t even know what I was selling. So you look back, and I’m always like, you know, I’m always gonna try stuff. And I’m always gonna look back at the mistakes that I made and see what I needed to do. So I’m a bit of a risk taker. But I’ve learned how to take calculated risks now. But I don’t think I’ll ever be wanting to say I’m not going to try something because of a past failure.
David Ralph [43:45]
What what you’ve done, as I said, in the introduction, by the very beginning, you are like a twig on the mighty stream of life. You’re letting the comments take you. And you’re gonna bash into a few things, but ultimately, you’re you’re gonna get where you are and you’re gonna be big toe. I thought that as soon as I first spoke You, and I think it now. And I think I think the two of us, the two of us from the United Kingdom and America are doing kind of similar things, but very different things. And that’s the power, isn’t it, but you can connect globally. And that is what the sort of listeners have to understand that it’s not them on their own anymore. You know, I’ve never met you. But I would have no problem with contacting you and say, I need a chat. I’m going through something at the moment. I want your spin on it. And once you start hustling and getting out there, you have got that network of support and experiences that can help you push through most of the obstacles.
Tayo Rockson [44:40]
Look, I’ve said this before, I’m gonna say it again, you’re absolutely my favourite interview in the world. So and you’re the first time I’ve done it, and I’ve done several interviews since I launched the podcast. So I think very highly of you we’ve never met but the energy and it’s great kind of connection and chemistry you can have over with someone I could easily see you hosting a show where we banter and do different types of things, but I feel like I feel the same way I feel like I could call you with a problem. And I feel like, you know, that’s the digital world that we live in today where, you know, we connect of entrepreneurship and connect over the, the type of humour we have. And, and the some sense of quirkiness that we share, but also just, you know, we’re we’re jovial, you know, we’re like, yeah, we laugh at ourselves, and a lot of times we I think we ultimately want good for the world. So, and, you know, that’s a connection we made. After we became members of a Facebook podcast group. Yeah, it moves on
David Ralph [45:42]
quickly. It does, it moves on quickly. And if you’ve got that ability to just, I suppose we’ll come back to it time and time again, but just saying, look, hang on, screw up. I’m a screw up, but I’m trying my hardest people respond to that.
Tayo Rockson [45:56]
Because that is real. And that’s what everybody, everybody Does that’s why a lot of people think celebrities are you know, unattainable. You put them on such this this high pedestal where they’re like, you know, because they’re, they’re so set up in such a way where everything seems glossed over. Everything is not well, all the hardships seemed glossed over, it’s like, hollywood almost paints them as an overnight success. You know, Kevin Hart the other day, I was listening to him do an interview. And he was saying, you know, this is 16 years of overnight success. You know, nobody sees all those stuff that was doing I’ve been in the industry for 16 years or something. And I’m just now getting all this attention. But if someone just came in and saw me this five movies this year, they think like, why did this guy come from Hmm. But it’s, it’s the hard work it really, you know, hard work beats talent any day. And I think a lot of times if you get romanticised with the idea that, that it’s the looks, it’s this that is this, that, that that’s why they do this, then you’re not focusing on what you need to focus on, which is yourself and your growth. Because, you know, someone’s working out right now. Someone’s working hard right now, but they are
David Ralph [46:59]
they are That’s the thing that the employee ease have to get through. First of all, I think that was my big holding block. I got paid for just turning up for so many, many years. But once I cut those ties, and I actually had to start making my own money, I think for a long time, you know, we’re talking a good six months to a year, I didn’t have the competence to actually say, Come on and pay me. It was kind of like, Oh, it’s just gonna naturally come to me because after 30 years, it was gonna come my way. But once you start doing that, and you as we say, you believe in yourself, you get out there, you embrace your mistakes, you move forward with perseverance and positivity. And you get to that point when you say, Yeah, I deserve it. Now. I deserve it. I’ve put in the time, the effort, I know this subject better than anybody else, then you literally build your income, don’t you? And that is the changing point. That’s the journey that we all have to go on. And that’s the one that you’ve certainly gone on. I’ve certainly gone on And every single listener out there listening to either your show or my show will go on that same journey. It’s not the outward, it’s the inward journey that is so important.
Tayo Rockson [48:10]
I’m still going through that right now, David, you know, I’m still learning not to ask to realise my worth, like, you know, when you were reading my intro, I was like, David is just pumping me up. I don’t know if I can live up to that. And then I have to, like, remind myself and say, okay, you just do this is what you are, just accept it. But I still go through that it’s a daily internal struggle, but it’s one thing that I’m, I’m very self aware about. And I’m learning how to do that. I was talking to one of my friends the other day yesterday, really, and he was saying, you know, the difference between you and some of these other people is that they don’t ask for money and you don’t. Because you said there’s nothing. There’s nothing different with you and this person, but he’s maxed it out to ask for money, and how to realise his worth. And that’s the difference. And I say that to say that it’s not like I have everything figured out. This is like, I’m like, I feel like a sales man. If I come on anybody and say, Hey, you know, I’m doing this, you should check it out. Oh, you mean if I tell someone to subscribe to my show, I feel weird saying that, but I have to get better at doing that. So nothing is ever like a finished product. But as long as you’re aware of it, you keep working at it. You know, that’s always a great, a great skill to have.
David Ralph [49:26]
Absolutely. And I’ll tell you what tire we’re at the end of the show now. And normally I send people back in time to have a one on one with their younger selves. But this time, I’m going to do the same, but I’m going to send you back in time to have a one on one with the person you were the last time you was on the show. So this is a show called a sermon on the mount when we send you back in time travel one on one with your younger self. And if you could go back in time and speak to the previous incarnation of Teo, what advice would you give? Well, I’m going to play the theme tune and when he fires you up, this is the Sermon on the mic.
Unknown Speaker [50:04]
We go with the best bit of the show.
Tayo Rockson [50:22]
Tire tire tire. Um, I remember when you said that you were going to make an impact, and you didn’t believe in yourself. But I want to tell you that you should believe in yourself because the way the world is set up, there is no difference between you and any other person out there right now. And the fact that you are one of 7 billion people should actually not scare you because it should let you know that you are the best version of yourself. So this is what I want you to do. I want you to go back to the lab, craft up your mission statement. Be as specific as you can be, and tell me who your target audiences why it’s really important to you, and just doing it for a day. If that’s still something you want to do, don’t, don’t ever give up on that. Make sure you tell them continue to tell the stories and start to hit up the right media outlets that would be interested in what you say. Also title, I want you to make sure you’re very careful who you hang around. Because you have to use some of the five people you hang around. Make sure that you’re never hanging around the negative energy that’s telling you that you can’t do anything. Make sure you’re putting yourself in positions and environments where you’re always learning and never the smartest person in the room. Because only then are you able to grow. And lastly, I want to tell you, Tyler, you’re in New York City, greatest city in the world, media capital the world. Take advantage of the people you have and the resources you have meet with at least one new person in an industry you want to meet with every day. We test them on LinkedIn, Twitter, whatever, so you want to grab coffee with them, and it changed your life. Do it and use your difference to make a difference.
David Ralph [51:58]
Mr. Roxon Just before I say goodbye to you, I do need to ask you a question. But I went to the cinema in New York once and it was half past nine in the morning. And it was shot of Ireland and I can’t even remember who was in Staten Island. That was that that was probably lirio. Yeah, that was Leo as well. And I went in there, and it was a big cinema. And as I was going in, this man came up to me and said, Hi, my name is Kendall and I went, Oh, hello, Kendall, how are you? He said, Can I sit with you in the cinema? And I didn’t have the heart to say no, but I thought, Oh my God, he’s going to touch me. And I sat in the cinema 2000 seats or something huge. And the guy sat right next to me where there was every single MTC and all the way through, I thought he’s gonna reach her, he’s gonna reach over, he’s gonna do something weird with his popcorn. But he did it. And he just got up afterwards and said, Thank you very much. didn’t say a word to me about the film or anything and just walked out. Has that ever happened to you? Is that normal knew your behaviour or was I just lucky, but I had a special moment. With that chap,
Tayo Rockson [53:01]
I think you’re lucky because I go to movies alone by myself all the time. And one of my weird secret goals in life is to end up being the only person in the cinema watching a film. I’ve always come close to that. It’s been like me and another person. So no, I have not had that experience where someone decided to pick me out of the empty seats in the cinema to say, sit down next to me. So it’s probably a magnetic charm, you know, he just wanted to be around your aura.
David Ralph [53:29]
I cannot tell you I have actually been in a cinema or on my own. And it was an old film called The Woman in red with Gene Wilder and it’s the one I had just to say a lot of it was written for. And because I was the only one in there, the projectionist came down and said to me, do you want the adverts and I said, No, just give me more sort of previews of coming attractions and they tailored the whole thing to me and that’s the mean the whole place
Tayo Rockson [53:57]
will get you special treatment. Get it? from strangers and from people that just just want to cater to you,
David Ralph [54:05]
I say, I’m blessed. I’m blessed. It’s and I have been blessed to having you on the show today, sir, because you have delivered not only the first time, but the second time. So for all the listeners out there that love to better to what is the number one best way that our audience can connect with you, sir.
Tayo Rockson [54:21]
You can connect to me on Twitter. Usually I’m at Ty Roxon. You can check out UID media.com please check out the podcast as told by nomads we’d love to have you listening to share your thoughts and I’m yeah, I’m running a campaign on Patreon so if you go to patreon.com slash UID you should see you know what I’m trying to raise money for for the podcast but it’s Ty rocks and really that’s where you find me on Twitter at that’s it. I’m ever I respond to every tweet that he response.
David Ralph [54:52]
Is that how you pronounce my name Ty I’ve always called you to you’ve never said anything about
Tayo Rockson [54:56]
it. I don’t have the heart to say it’s like Tai Chi Yo,
David Ralph [55:02]
Roxanne, I can’t believe it was so close. And I’ve been calling you the wrong name all the way through.
Unknown Speaker [55:07]
People call me tail.
Tayo Rockson [55:08]
Everybody calls me tail and I, even after I’ve corrected them, I say title title and they always like, after the sixth time of correcting them. It’s just like it was
David Ralph [55:20]
I don’t know what else to say. So next time, I will pull you president Roxette. What about that?
Tayo Rockson [55:25]
Man, I can’t, you know, I want to make a difference in a different way other than than politics. Politics is not my game. But you can tell your friend Donald Trump, you know, since this is your guy, and not my guy, that that you know, you want to get into the presidency?
David Ralph [55:42]
He says yes. Vani the United Kingdom. People just think it’s bizarre. You know, you’ve got more chance putting Donald Duck in power than Donald Trump really, but if if you want to do it, you know, just Just do it. And the interesting thing about these podcasts, I bet they’re gonna be around forever. So people might come back And listen to this. But there’s no America anymore. Something’s happened. And he was the man to do it. Who knows? Who knows. But whatever happens. Thank you so much for spending time with us today, joining up those dots, please come back again when you have more dots to join up. And I do believe that by joining up the dots, and connecting our past is the best way to build our futures. Mr. Watson, thank you so much. Thank you for having me. Thank you. You know, I know it’s probably not a manly thing to say, but I love that guy. That guy is he just brilliant and the more you get to know him, the more you know that he’s onto sort of greatness. And yes, he’s making up as it goes along. Yes, we’re all making it up as we go along. But he’s doing something more than just himself. He’s making a difference across the world. He’s helping people. And you know, you you mark his name because I tell you what, I absolutely am now down that he’s going to places that you wouldn’t believe he’s on his way up, because he is doing it for the right reasons. And I think that really does help. Thank you so much for listening to the show. I, I feel guilty because I’m probably enjoying it even more than you are. But hopefully it’s an equal balance, but I will certainly be here again. Thanks so much. Cheers. Bye bye.
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