Welcome to the Join Up Dots Podcast looking at the Value Ladder
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In today’s episode we start discussing the big failing that most companies and business fail with.
That is the Value Ladder, that takes a customer on a journey to more and more expensive products.
You see so many businesses hope the best by allowing for a huge drop off in their business through visitors disappearing from their services.
They land they look around and they depart forever.
So what can you do to make sure they hang around and become a potential customer somewhere down the line.
You build a funnel and value ladder as you will see in today’s show.
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