Tiege Hanley – Kelley Thorton Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Kelley Thornton From Tiege Hanley
Kelley Thornton is today’s guest joining us on the Steve Jobs inspired Join Up Dots business podcast.
He is the founder of Tiege Hanley
The Tiege Hanley story is simple and uncomplicated, just like our products.
Founded by four “regular guys,” we created a product system and brand that makes skin care meaningful, accessible, affordable and clinically relevant—for regular guys.
The brain child of Kelley Thornton, Tiege Hanley, named after one of Kelley’s prominent ancestors, was inspired by a department store skin care aisle stroll.
As Kelley perused, he was struck by three simple truths:
1. Guys really don’t know much about skin care
2. Men’s skin care products are complicated and confusing
3. Man, are those products expensive!
How The Dots Joined Up For Kelley
Drawing on his marketing and brand management experience, Kelley got to work, enlisting his college roommate turned software industry guru, Rob Hoxie, to help mastermind a skin care solution for men that hits all three points—it has to be sensible, simple and affordable.
Kelley and Rob wanted to help regular guys look and feel amazing by creating a skin care system that was easy to understand and to use.
But what good is an idea without an audience?
Enter Aaron Marino—men’s lifestyle expert, grooming guru, YouTube sensation and serial entrepreneur.
Aaron’s male-centric passion for health and lifestyle, personal brand and cult-like following made him Tiege Hanley’s ideal partner number three.
So so many people have these ideas and fail to run with them, so what made him know that this was a winner?
And where is he heading in the future with this runaway success?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Kelley Thornton
During the show we discussed such weighty subjects with Kelley Thornton such as:
Why more men than women get skin cancer nowadays which is why skin care has become his passion.
Kelley shared how he mastered the methods of buying, in particular what men didnt know about when it came to the shops.
We discuss the steps that it takes to get a product off the ground – this is startup at its best.
Why doing what you love is great, but to be an entrepreneur is about taking risks first and foremost
How To Connect With Kelley Thornton
Return To The Top Of Greg Shepherd
If you enjoyed this episode of Tiege Hanley CEO Kelley Thornton why not listen to some of our favourite podcast episodes such as Spike Ball Founder, Nick Ruiz, Retiring Early with Joe DiSanto or the amazing Mybodytutor
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Tiege Hanley Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:25]
Yes, hello there. Good morning. Good morning. Well, thank you so much for joining us on another episode of the Join Up Dots. I tell you why it’s coming up. Well, close to a decade now of Join Up Dots. And people still say I just stumbled across you but where ever you are, however you find us. Thank you so much for joining us. And today’s guest is a guy whose it’s really a fascinating story. He’s the founder of Teach Hanley. I hope I pronounced that right. I should have asked him at the beginning. And it’s a story that is kind of simple and uncomplicated. Just like their products now, if you haven’t heard of Teach Hanley, it’s a it’s a men’s care company, I suppose you could call it founded by four regular guys who created a product system and brand but make skincare meaningful, accessible, affordable, and clinically relevant for regular guys. The brainchild of our founder. It’s named after one of his prominent ancestors was inspired by department store skincare, I’ll stroll as he was walking down looking at things as as men do. He was struck by three simple truths guys really don’t know much about skincare. Men’s skincare products are complicated and confusing and man are those products expensive. And drawing on these marketing and brand management experience he got to work enlisting his college roommate turns software industry guru to help mastermind a skincare solution for men but hits all those three points. It has to be sensible, simple and affordable and he wanted to help regular guys looking for feel amazing by creating a skincare system that was easy to understand and to use. But what good is an idea without an audience enter Alan Marino, men’s Lifestyle Expert grooming guru YouTube sensation and serial entrepreneur. Now he’s male centric passion for health and lifestyle, personal brand and cult like following made the company’s ideal partner number three. So many people have these ideas I’ve been found to run with them. So what made him know that this was a winner that he could really get his teeth into? And where is he heading in the future with this runaway success? Well, let’s find out as we bring them to the show, to start joining up dots with the one and only Mr. Kelley Tiege Hanley.
Tiege Hanley Kelley Thornton [2:45]
great David, how are you?
David Ralph [2:47]
I’m very well I don’t really work for a living Kelly. I talk to people I put it out to the world and have a nice lifestyle but I’ve got to be honest as I’m talking to you. I feel guilty Kelly I feel guilty. I don’t think I look after my skin at all. I don’t think it’s it’s not part of my plan. Am I missing out on it?
Tiege Hanley Kelley Thornton [3:08]
Absolutely. It’s important to take care of yourself your body, you know your health and part of that is taking care of your skin. So I understand that
David Ralph [3:19]
I don’t understand the skin bit what why the skin because it’s growing up in the 70s in the United Kingdom when I say this to Kelly, because no one else is listening, but we would have said it’s a bit girly to look after your skin.
Tiege Hanley Kelley Thornton [3:33]
Right? Right. Well, look, there’s a couple truths that guys know now more than ever. One of the things is that more men than women last year, got skin melanoma. So it’s important to take care of your skin just for the simple fact of protecting against a sense, the sun’s harmful rays. And so you know, in our products do take that into consideration. We have SPF products that you put on for daily use when you walk out of the house or go get an Uber or go out, get in a lift to go to, you know, to a club, you should have something protecting your skin. So that’s that’s one thing that’s a reason why guys are are thinking about taking care of their skin and the other is that it’s that it’s becoming culturally relevant. It doesn’t matter who you are and nobody’s judging you to want to look and feel amazing and we we hope that
David Ralph [4:25]
now well you own what you always that kind of guy but looked after his skin or where you’d like the rest of us just having a shave and that was about it.
Tiege Hanley Kelley Thornton [4:35]
You know, somewhere in between, right? I was that guy that was interested in in how I looked and was interested in in dressing and looking and feeling good about it. I was probably one of those one of those guys. I’ve been married for quite a while and I’m just one of those guys that were stealing my wife’s product in the shower now and then trying to understand what what what’s coming was all about, and why I should use something different on my face and I use on on the rest of my body namely below the belt. And so, you know, I just, I just realised that there is there’s a whole world out there that I didn’t understand
David Ralph [5:15]
interests me that fact because I live in a household of women it’s never dawned on me to any of their things for me that’s just their things and it just sits there. So So what made you want to sort of try these things out? Was it were you all always on this path somehow? How did your doctor naturally join up?
Tiege Hanley Kelley Thornton [5:35]
Oh, you know what happened I I had for my previous my previous startup I had for over 10 years and it was a in store design and strategy company. So I spent a lot of time going into retail environments and understanding how guys shop or how people shot so understanding that by channel so what’s what’s different between the drug trial and the hybrid Channel mass channel and and and by type of of trip mission so I just realised you know guys don’t like to shop and but while I was doing a lot of research for big global CPG companies about how guys shop men skincare is just a category guys just you just don’t have any there’s no inclination at all for us to go into a store and understand skincare but it’s not like we’re like sitting on the couch together watching our favourite football team play and you know and say hey, you know David your skin looks phenomenal. You wanna you want to run over to you know, have you seen my website?
David Ralph [6:39]
Kelly? I’m glowing on I am calling Yeah,
Tiege Hanley Kelley Thornton [6:42]
exactly, you know, and let’s go let’s go shop for some skincare today. So that concept doesn’t happen, right. And I was physically in retail stores trying to understand this for my CPG clients at the time we were studying and really through that process. My wife said to me You know, you’re not really getting any old and younger, right? So maybe it’s time for you to start taking care of your skin. So that’s, that’s basically what happened. And I fell into it.
David Ralph [7:11]
I can’t believe your wife said that. I’ve looked on your website, you I’ve got a full head of hair. You’re a sexually attractive man. Doesn’t she know that you’ve got opportunities out there? If she says those kinds of words?
Tiege Hanley Kelley Thornton [7:26]
You know, I think she was trying to spin it in a positive way. She wants me around for a long time. I can’t blame her. Oh, yeah, you can always take a positive out of it.
David Ralph [7:34]
So you sort of did you skip back from the oil with this idea? Was it like a bolt of light that hit you? Or was it one of those ideas that you kind of thought, Oh, yeah, maybe maybe it’s a goer, and then I sleep on it and it disappears.
Tiege Hanley Kelley Thornton [7:51]
Completely jazzed by it. I when I started getting into this space, and I was and really, it wasn’t Just my experience in you know us, we were going to US department stores because department stores tend to be kind of at the cutting edge of what’s going on at retail. But we I was spending time with my clients in in Asia and in Europe and really trying to understand what’s going on with culture there. And the relevance of skincare for dyes and what was going on with skincare technology for guys and especially in Southeast Asia, you know, Korea, Thailand, Philippines, Singapore, and just realising that that the other areas of the globe outside of the US outside of our you know, cowboy Marvel man image guys were really interested in taking care of their skin. That way was coming in is coming in is here in America right now and is definitely in in Europe and UK as well. So the combination of this doesn’t work at retail because guys don’t like to shop. And it’s it’s coming because guys are interested in taking care of themselves really got me excited about starting t Shanley. Now,
David Ralph [9:06]
over to your website. It’s not just like as we would say over here a lady’s site. There’s there’s a lot. I’ve spent quite a bit of time reading the science behind it. And I thought this is quite clever. This is because this is putting it into something that I’m interested in. I’m interested in science. I think men are more interested in the practicalities of how this all goes on more than just a pretty bottle and how it smells with this part of your master plan as well to learn me in to standing in the shower using my wife’s products.
Tiege Hanley Kelley Thornton [9:42]
Hmm, that’s a good question, David. Because I think, you know, I think the website and our products and our brand is a little is a representation of who the founders are. You know, we were a brand that appeals widely to a male audience. I mean, we do skew slightly You know, on the masculine side, I mean and that’s by design. We’re not you know, we don’t position ourselves as necessarily a unisex brand. But we’re we’re guys brand any guy out there regardless of you know what they think and feel should feel comfortable with our brand. And we’re proud of that right we’re proud of the fact that we’re a specific a brand specifically designed by guys four guys and and you know, and you mentioned it earlier right? So the idea of going to steal from your spouse or girlfriend or significant other stashed, put on your face may not be the right thing for you, but it is okay for a guy, you know, just like he’s willing to buy a $4 cappuccino at Starbucks or to do something for himself. So this is a space that guys can do, you know, take part in and it’d be it could be their own thing. It’s what’s right for them as a guy and we help them So,
David Ralph [11:00]
I think what you’ve done is incredibly wise and we say this time and time again, you don’t market to everyone, you become known as the go to place. You know, you could be skincare for farmers, it can be as niche as VAT and then that is how you build success, isn’t it?
Tiege Hanley Kelley Thornton [11:20]
That’s right. I love that. Maybe we should steal that. Can I use skincare for farmer you
David Ralph [11:24]
go grab hands. I mean, they got ruffians and out in the sun all the time.
Tiege Hanley Kelley Thornton [11:32]
Yeah, you’d be amazed Actually, we we send a lot of our product, not just to urban environments, but we have a lot of men all around the world. We ship about 23% of our product outside of the US and we have men in all different types of locations that are engaged in you know, in this category.
David Ralph [11:51]
Now with it, but how do you get something up and running? once once again, this is a stumbling block that so many people struggle with. They have The idea sometimes they sit with their mates and the mates go, Oh, that’s stupid. And that’s never gonna happen. Sometimes they sit with somebody who goes, Yeah, that sounds great. Let’s do it. Which way did you go? Did you keep it to yourself? Were you very clever. You ran your idea paths so that they didn’t stamp on it, but I supported it.
Tiege Hanley Kelley Thornton [12:22]
Yeah, I’m gonna tell you very quick story, my first business couple, the in store strategy business. I’ve sat down with somebody who I had phenomenal admiration for it started in Seoul, dollar businesses for multi millions of dollars. And I told him my whole business plan bottom to launch in a great place in Chicago. And I said, What do you think? And I was expecting him to say it’s the best idea ever. You’ve got to do it, you’re gonna crush it, it’s going to be phenomenal. And he looked at me, he goes, I don’t really know. I don’t know much about the business. I don’t really know too much about what you’re talking about. But it all comes down to execution. And I was defeated Of course, because I wanted him to be like, this is the greatest thing since you know ever, ever thought of. But but his point stuck with me for more than a decade, it really comes down to how do you execute on it? And, you know, I think we have a great idea. We have a lot of great things gone for us, including the partnerships in our brand and the strength of our brand. And our ability to talk to guys probably, but executing it executing on you know, an idea is where the rubber hits the road. And just getting out there and starting at next getting well on it is something that we’ve been fortunate we’ve been able to do it.
David Ralph [13:42]
Now I know nothing about skincare and starting a skincare business. But I know in the sort of medicine world of testing before that you can use it on a human. Is it similar? Did you actually have to run these things through? are you washing monkeys before you can move to humans.
Tiege Hanley Kelley Thornton [14:03]
You know, there is very strict process, especially for all our FDA approved products. We, we go through, you know, formulations, and then we tweak the formulas we have, we have a chemist, which one of the things that makes us unique, we didn’t we didn’t realise this, David, the importance of it early on, but we, we did bring a chemist on board as a partner in our business, and he formulates all of our products and from there we go, and we make those products and everybody within the organisation tries those products if they’d like to, we have a product development team. And, and then once that’s done, we actually go to broadly to all of our people that are active members, so they buy our product on a regular basis. We have a we have an advisor team of about 1000 guys within the pool of guys that our customers and we allow them if they’d like to try a product Anything that’s FDA and we do that before we go to market with it, and we get feedback and we reformulate if we feel we need to anything that’s FDA approved, of course goes to in vivo and in vitro, testing on actually on people. So we, we pay for, we pay for people to we pay, you know, to testing labs to have our product verified, that it’s safe, to make sure that it doesn’t cause any irritation, so your scan, etc, etc. So, so lengthy process we take very seriously.
David Ralph [15:35]
Now, I’ve just been on your website, and there’s a test, there’s a quiz and I thought, Oh, this is interesting. And I was a bit upset. I was a bit upset Kelly, but I fell into the last category of, do I go 35 to 50 or am I 50 Plus, and I thought, well, I am over 50 now because 50 is gone, but I went with 35 to 50. I bought that’s let’s go with the youngest. And I’ve come out with ski care system level one. So it actually tells me what I need now. Explain to the listeners out there, what what are the levels? Why would I be on level one? What would level four mean? Is it sort of stronger products or softer products? What’s the levels?
Tiege Hanley Kelley Thornton [16:18]
Yes, that goes back right to the kind of where we started David in this conversation, it was very complicated. skincare is very complicated. I didn’t know what serums and toners and all that stuff was it made no sense to me. So the whole strategy with teach is to be help help it be help skincare and and grooming uncomplicated for men. So the way we do that is we’ve created three systems. And and, and technically when you add in our acne systems, we have five systems but we have three systems. We’ve kind of a starter system, we have a system that’s meant to help guys that are really starting to be concerned. About anti ageing. And then we have the full monty You know, that’s the kit that’s that really helps not only for skincare, day to day skincare, but really is gone after anti ageing properties. And then we have, we have a couple acne kits because we have guys that are really concerned about about acne. And so we’ve got a couple kids there if you’re if you’re a guy that’s concerned about acting, we have some we have some solutions for you.
David Ralph [17:26]
Now, let’s listen to Jim Carrey. And we’ll be back with Kelly.
Jim Carrey [17:29]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [17:56]
Now obviously you’re an entrepreneur with exactly Hear that you love it, this is your thing. Does it excite you as much now, do you think that Jim’s right but you should go for something that you love, always love to big you should just try things until you find something that you like and then hopefully becomes love. What do you think?
Tiege Hanley Kelley Thornton [18:17]
You know, I like the concept a lot, right? So do it do what you love if you do something you really love and enjoy, you know, the theory goes is that you’ll get up and and make the best of it every day. There’s also and and for sure that’s true, David Right. I mean, there’s no question about it, you should enjoy what you’re doing day in and day out. Then there’s the pragmatic side, right and the pragmatic side is that you’ve got to if you’re going to be an entrepreneur and I’m phrasing this from from the viewpoint of you know, being an entrepreneur, if you want to be an entrepreneur, you have to understand, doing what you love and being passionate is great. But you’ve got to be willing to take a lot of risk. And you’ve got to be willing to, you know, make the sacrifices that go with doing things that you love. So, you know, yeah, absolutely. I strongly encourage people to follow their passion, do what they really love to do every day, and get that to motivate them to get up, get out of bed and to make a difference in life. But just understand if you’re willing, yeah,
David Ralph [19:26]
so so let’s just jump in there then. So you said the word risk. And of course, all products, once they get to the sexy stage, it looks like there’s no risk. But of course, it takes investment and stuff. So what were the risks of getting teach Hanley off the ground?
Tiege Hanley Kelley Thornton [19:43]
As super high risks, you know, and I don’t think you’re born. As you know, as Jim just pointed out, I don’t think you’re necessarily born as an entrepreneur. It’s, you know, it’s not necessarily in everybody’s DNA. So the risk associated with starting a business or All about, you know, failure, right? Because it’s the majority of businesses that start, don’t end out, don’t don’t, you know, don’t end up making, you know, the the front page of Forbes magazine, the majority of businesses start and fail. And so you know, there you’ve got to be willing to, to accept that, you know, there’s going to be some rough roads, and there’s probably going to be a lot of rough roads, hiring, firing out of cash, not wedded, not able to do what you want to do. Those are all challenges that entrepreneurs need to face on a day in day out basis. And it’s it’s grinding,
David Ralph [20:38]
is grinding. And I always say to people, I don’t believe in entrepreneurship, or I think it’s just wake up each morning, try your best, and try to sort of fill in the gaps in your knowledge. I spend more time self developing where I thought, oh my god, yeah, I should have done that. I don’t know it more than actually do Doing anything, and I am fortunate I’ve got very successful podcast. But I spend more time doing stuff away from podcasting to grow the business when anything, anything so, so those nights when you’re sitting now with your wife, and she says elving He says, I know you’re looking a bit rough now, but don’t worry, I forgotten about that. Come and sit next to me and we’re watching TV. And all you do is see images, you don’t pick up on the story because your brain is just working on the business. How do you overcome that?
Tiege Hanley Kelley Thornton [21:33]
Love it, you know, it’s just, you know, I
I think I think about my passions, you know, I’m a very focused guy. I’m a really driven guy. I you know, I’m really interested in success. You know, so I think I think it’s those things and of course, it’s always, you know, Roosevelt’s mantra of what it means to be an entrepreneur, the man in the arena, you know, not the critic who counts but Demand points out how the strong man stumbles, or where the doer of deeds could have done better. And the credit goes to the people that are actually in the arena doing, doing the hard work every day. So those type of things motivate me. I’m just, you know, driven to get out there and to kick ass tomorrow.
David Ralph [22:17]
And of course, you’re gonna have these days, Kelly, but you wake up, and the Kelly is motivated to kick us as gone. He’s gone off on vacation, and it’s left the person who’s just weary and just needs a break and is a bit fed up with it. What happens in those cases?
Tiege Hanley Kelley Thornton [22:36]
Yeah, those aren’t good days. David knows your case when I need to. I need to I need to look in the mirror and say it’s time for you know, some vacation, you know. I don’t know. Tomorrow’s another day. David. You know, I think it’s time to go and take a few few hours and relax.
David Ralph [22:55]
is only I was struck in the early days of Join Up Dots and I talk about this quite a lot. Because I think it’s so important. I had acute burnout because I didn’t leave it. I was just, I was on the go over time. And I literally got to a point where I was six months from not being here, it was that bad. And now I always say to people, the best thing you can do if you are struggling and compute is walk away, allow the ideas to come sit under a tree, go away and you’re not wasting time. Even if you go away. Now, I go away for a month at a time and I just switch it off. And all the podcast episodes go on automatic. I put an email out to say, we’re deal with these when I get back. And every time the big ideas come to me is when I’m not anywhere near here. I’m just away from it. And so love yourself, are you sometimes too much in the weeds or sometime? Where’s Kelly? Where’s Kelly? Oh, he’s he’s running along a California beach at the moment. Having good idea.
Tiege Hanley Kelley Thornton [24:02]
Yeah, someday I hope to be able to do that, you know, I, I’m on, you know, I’m concerned about about my health, you know, I have, I have a wonderful family, three children, I’m concerned about, you know, making it to the next decade. So I’m, I’m out, you know, trying as much as possible to exercise and to feel, you know, physically feel good. I get in the pool three days a week and that, you know, that allows me to clear my mind and think about what what I’m doing that day in the next couple of days. So, yep, it’s all about you know, I’ve heard I’ve heard CEOs love to meditate. And I heard that, you know, meditations are really important thing. Yoga is a really important thing. So whatever it is for you, whatever that whatever that pressure valve is, you know, is as long as it doesn’t have a percentage of alcohol sticker on it, you probably, it’s probably a good thing for you.
David Ralph [24:55]
Yeah, because I’ve discovered gardening and that only guy Because of lockdown, and I couldn’t leave the house and there was this garden outside that had paid no attention to at all really unmowed it all the time and that was about it. I thought I’m gonna focus in on the garden and it’s now my place to go. I’m always out there just pottering around and honestly I feel so much better on everything I do because I found that I suppose that meditation that quietness
Tiege Hanley Kelley Thornton [25:27]
Yeah, love it love it yep. And you know I don’t know if you know but baking has been on the rise I’ve been reading everything and even in my house everybody’s baking now it’s it’s therapeutic. So whatever, whatever that is for you definitely find
David Ralph [25:40]
it. Absolutely is out there for you. So let’s jump back to your business again. I’m interested actually because it’s level one seems to be all about in the morning is it Oh, I read this wrong because they want to on moisturise before I go to bed because as I’m looking at these bottles I actually realised I think I’ve got some of these similar types English models that have been with me for about eight years and I’ve never used them once they they’re still sitting they look kind of vaguely familiar. And I think it was the word moisturiser that put me off. Shouldn’t be moisturising before I go to bed.
Tiege Hanley Kelley Thornton [26:21]
You know what, that’s actually the best time David really. So you know our systems we know we build these these routines and the concepts really no different than, you know poor oral hygiene, right? You need to brush your teeth before you go to bed. Yeah, when you wake up. It’s the same thing. You know. So for us, it’s about washing your face in the morning when you get out of bed. Whether you do it in the shower at the sink, putting some moisturiser on your face and you’re ready to go. You’re ready to go to the garden. You’re ready to go to the pub. Wherever you’re going. You’re ready. You’ve got you’ve got a great you know moisturiser with SPF feels really light on your skin. You know, it doesn’t feel greasy You don’t even know it’s there. You’re set at night. You repeat the same thing before you go to bed. You know, you wash your face again, and you put a moisturiser on before you go to bed, which is called in the morning we have a moisturiser. And at night we have a pm moisturiser, that’s the name we have wash and pm, and twice a week, you scrub. And so those are four products in our level one box, and it’s pretty simple and we tell you exactly how to use them. So you know if you’re like me, I had a very hard time getting on a nighttime routine. I’m very tired. I might have had a glass of wine, or whatever. And the last thing I want to do is wash my face and put a moisturiser on it. When you put our pm moisturiser on your face and wake up the next morning and look yourself in the mirror, you think, Damn, I’m looking pretty good. And it makes you feel good. So that’s, that’s that’s where it lives. If you want to kick it up a notch you use an eye cream after you wash your face and before you’re more stressed. And you put a car on your face which helps keep your elasticity of your skin collagen your skin to a point where your face is it looks and feels great every day
David Ralph [28:11]
is my my wife has always moisturised in bed. And I’ve always assumed it was just to make herself sleepy so that when I grab a hold of her she slides off. But maybe she knows something. I didn’t know.
Tiege Hanley Kelley Thornton [28:25]
Yeah, I mean, how could these women have known this for all these years and not, you know, not shared their secret with us? Right? I mean, there’s a reason why they, they, you know, women have taken care of their skin more than men had for a long time, because it actually works. I mean, it’s not just, you know, fool’s gold, right? It actually does help you help your skin and so, you know, guys are realising it and they’re and they’re taking care of themselves, and there’s nothing wrong with it. It’s great.
David Ralph [28:54]
We’re talking to Kelly Fontaine. We’ll be back after these words. Do you ever wonder why people are podcasting? Nowadays so many people are starting so many businesses are starting even Virgin and Barclays Bank and some of these global businesses are all jumping on the bandwagon and podcasting and why are they doing that? Because they know there’s money behind it. People listen to podcasts, people buy from podcasts. And by having your own podcast, you literally do sprinkle Rocket Power all over your business. So if you’ve got a business, and you’re not podcasting, why, if you haven’t got a business and you want to start one, then podcasting is probably one of the best ways to actually get that business rocking and rolling. My name is David Ralph, and I’m the host of Join Up Dots. And I’m going to be showing you behind the scenes of how we have turned Join Up Dots into a multiple six figure business and beyond simply with three very easy steps that all of you can follow to, I’m going to be hosting it I’m going to be back live or you’re going to do is jump over to podcasters mastery.com and book your ticket and I’ll be waiting they’re probably my best class. My even shave as well make a bit of effort after all, and we’re here to show you those three easy steps. Really, if you haven’t got a podcast on your business, then you’re missing a trick and over to podcasters mastery calm and you will see my sexy face. Look forward to seeing you. Cheers. Bye bye. I honestly didn’t listen to that beforehand, but that was quite apt. That was quite apt. It’s all about having a sexy face and, and looking good. And of course, we’re here with with teach Hanley, I couldn’t remember the name of it. Why is it called teach heavy? Let’s jump straight onto that.
Tiege Hanley Kelley Thornton [30:36]
Tiege Hanley. It’s a it’s a great story. You know, my one day my father came down from from upstairs in our house and he was carrying something all wrapped up that I’d never seen before. I was already in my 20s at the time, and he unfolded the family Bible, and I’d never seen it never realised what it was and it was in tablet Falling all apart is wrapped up in a special shroud. And I said, What the hell is that, and he said, it’s our family Bible. And so you know, before, you know, 23 in me and ancestry.com, and those guys, families actually wrote their, their family trees in, you know, the back of a family Bible and passed down from generation to generation. And there was our family Bible and went all the way back to the 1400s in Ireland where my family originally came from. And then there was uncle teach right there in the book from the 1400s. And I said that it’s got to be the best name I’ve ever heard. I’m gonna I’m gonna, you know, see if the five letter URL is available. So I was very happy to find that it was and like coming to make money, make uncle teach famous one day, and that’s the history of how we how we named the business.
David Ralph [31:50]
Now it’s interesting backstory, because obviously it’s very personal to you, but that kind of goes contrary to what most people would advise of guests. To a URL that is being searched and has got keywords and some kind of online capability. Has that worked for you? Or do you sometimes think to yourself now? Oh, God, we should have gone for easy face scrubs, but lazy men calm.
Tiege Hanley Kelley Thornton [32:20]
You know, I, that was the theory early on that our name was too hard. No one remember it, but just the opposite has happened. Right? It’s if you could, you know, there’s not a lot of other teach families out there or T Hanley or take Hanley or anything close to it. So as long as you are able to type in a few of those letters, you’ll find us we’re the only one out there that’s even close to it. So it’s it’s really worked in our benefit and you know, people, it’s recognisable. So I’m very fortunate. It worked out in a positive way for us, David,
David Ralph [32:55]
and the highs and just looking at your whole website is I like it’s very much You know, that’s obvious, but it is. But there’s also not a lot of pictures of men splashing water on their face and stuff, but it’s very much product driven. Why is that? Because I would have expected to see videos and people looking longingly at themselves in the mirror is not.
Tiege Hanley Kelley Thornton [33:22]
Right, you know, so that’s the way that’s the way that’s, that’s actually just counter culture to where teaches, I mean, you know, my experience in store marketing led me to understand that guys were being marketed to in the same way that big corporations have marketed beauty products to women over the years. And you know, as guys, we’re not, you know, I’m not going to be motivated by seeing Brad Pitt with his shirt off and like water splashed on his face and you know, buy our product just doesn’t work for me. It might it might be great to have an aspirational image of, you know, fame. This woman, but it doesn’t work the same way for guys, you know, we just, we just want to see results, you know, we just want to know that it’s it’s made for men, and it’s something that I should be doing and understand why and what the products can do for me and, and we want to know that other guys are doing it. We want to know that it’s working well for other guys that’s where we push out on our website and that’s what makes the difference for us.
David Ralph [34:23]
Now I’ve been building up to this bit as I said, I went over to you yes site and I thought I just flick around but I was on it for quite a while looking at different things and taking the quiz and stuff. And the bit that really jumped out to me and obviously interesting how to stick to a routine and make new habits. And it’s not a lifestyle blog. This is very much product driven. But this is very useful not only for what we’re talking about, but also starting a new business starting anything as you sound here ready to commit to a new routine and form a lifelong habit. Find out how to make your routine stick this time with Science backed advice. So if you don’t mind what I want to do is just go through this Kelly and that first step look at it and see how join the dots and help people along so the number one and I’m going to get the title and then you as the legend that you will fill in the blanks and give us some privacy. Number one, don’t overcomplicate things when you’re starting a new habit.
Tiege Hanley Kelley Thornton [35:29]
Absolutely. So you know, habits are hard to start and you know we see this right Malcolm Gladwell the 10,000 hour rule takes you take your 10,000 hours to work at something to make you really good at it. And but we think it’s important we think you know, skincare is the long game. It’s not you’re not gonna start skincare today. And you know and and stop tomorrow and look good when you’re 70 or 50 or 60. You got it. You got to Start a routine and stick to it. So we help guys understand that it’s a long game and just getting started is the important part.
David Ralph [36:08]
Number two set small goals. Mm hmm.
Tiege Hanley Kelley Thornton [36:13]
Absolutely. I think you know, right that’s all about being uncomplicated and you know, we don’t want guys and as a matter of fact, maybe even for products or you know is too much for some guys we actually have kind of an off the off the menu to product just wash your face and moisturise because they’re there at the very basics of skincare of healthy skincare have really great face wash and a really great moisturiser. So just get started get started with two products get started with four products if you’re really ready to punch Mother Nature in the face go to go to our level two three bucks. But you know, just get started. Now
David Ralph [36:56]
on here just boosting the science for the small goals small goals will Because they keep you motivated by boosting dopamine, also known as the feel good neurotransmitter in the brain. So you’re getting little, little bursts of dopamine because you’re achieving, achieving, achieving, achieving instead of going. I’m aiming for that big thing at the end of the month and you’re struggling towards it and then boom, you’re not getting it.
Tiege Hanley Kelley Thornton [37:20]
Right. Lucky you do see results. You know whether or not using our product or other people’s products or not, you’re following a routine. If you stick if you stick to a routine, if you stick to good fundamental, you know, hygiene, good hygiene, moisturise to carry your skin, you will see results and it’s the results that keep people you know, coming back, right. And so we have thousands and thousands of guys that have been using our product that say that they see the results, right? And they want to know what’s what’s what’s in our product. They’re interested to make sure that our product is healthy for them. But you know it The end result is what really makes a difference for guys. And when they see that they’re using the product, they get results and they stop for a while. Then, you know, they realise their skin doesn’t look as good. So people use our product and they get compliments their their people tell them your skin has never looked so good. What have you changed? It’s been different. So, you know, it is science, but it’s also it’s also about getting results.
David Ralph [38:25]
And do people actually say that? I don’t think any man or anyone has ever complimented me on my looks. I once got told by a lady. She said, Oh, you look better than I saw you last time. You were looking really rough. And that’s a Canadian as good as I’ve got in my life.
Tiege Hanley Kelley Thornton [38:43]
Yeah, yeah. You know, we complement. We have both on ladies and men that work at teach. I’m very fortunate to have a great mix of of people on our team. We compliment here in the office, and it’s really kind of a running joke about how great Are you know our guys look, but we get you know, we have a very strong social media presence, right? And so we get every single day we get comments on our social channels that people tell us that they’ve they’ve received the compliment. As a matter of fact, there’s a guy that I described on the swimmer, there’s a guy that is a personal trainer whose lockers typically next to mine, and he started using our product and his his brother in law’s a cause as a as a hair hairdresser, a hairstylist and he literally said to him, Steven, what are you doing? You look different, you know, your face looks different, your skin looks different. What are you using? And it was an unsolicited comment. And you know, that’s the type of proof point that guys get after, you know, taking care of themselves and it’s like losing weight, you know, and we’d say, David, you look fantastic. What are you doing different? You know, I might not put my finger on it and say your skin is glowing, but I’ll recognise it look good. And when you look good, you feel good. There’s nothing wrong with that.
David Ralph [40:03]
And to emphasise to the listeners, when we connected I was halfway through a bag of Oreos and had to swallow them down. So I could say hello to you. So maybe I’m not looking after myself Marcus should do. Anyway. Number three Be patient.
Tiege Hanley Kelley Thornton [40:19]
Yeah, yeah, I think you know, I think guys need to be patient to see skincare results, right? We get we get guys that live in cowboys that we were talking about earlier, guys that live in the sun in there and their skin just gets beat every day. But some and those guys see results immediately. And there’s other guys that you know, everybody’s skin is different, right? So it’s important that if you’re going to start a routine, you Be patient, especially if you if you have issues with acne or oily skin, you know, you need to, you need to stick with a routine whether it’s one of our routines or someone else’s. You need to stick with it and if you stick with it, good things will happen.
David Ralph [41:00]
Now I’m going to jump over the next two that we had don’t aim for perfect and do things you actually enjoy. And and end up on the last one because I’m aware that we’re running out of time here. Don’t forget to be kind to yourself. That’s an interesting one, isn’t it?
Tiege Hanley Kelley Thornton [41:15]
Very, very. Yeah, you know, I think, right. That’s a that’s a big, a big door to open there. David, I think, you know, taking care of yourself, right is an important thing. And I don’t think anybody should be judged for it. Right. So and, and, and it’s a personal thing. You know, we hear especially during these times with COVID, we’re not here dictating what people shouldn’t shouldn’t do personal personal care and personal health is a very important thing. It’s a very individualistic thing. And, you know, and so we’re not here to tell people what to do or what not to do, but you need to you need to be kind to yourself, you need to take care of yourself and take interest in your own self help health, self health and So we believe in that we talk about it. And outside of that we do other things that are that we think are important that you know to give back so we, we’ve we’ve invested in since day one to Skin Cancer Foundation, which is a global you know, skin cancer awareness and skin cancer prevention company or entity 501 c three here in the US, we’ve been, we’ve all of our products are skin cancer, you know, approved and certified. We’ve been giving back to that organisation. We also give back, you know, to other other entities through America, that you know, where people can maybe have access to great skincare we’ve been donating, you know, to those organisations for years and we’re trying to help guys take care of themselves and that’s what it means we gave back to firefighters on COVID. We donated over 30,000 ounces of product and you know, so doesn’t matter you know, it doesn’t matter who you are, what you’re doing, just try to take care of yourself and keep it simple. There’s nothing wrong with that we’re trying to give back. We want our guys to take care of themselves and give back to
David Ralph [43:06]
absolutely no round of applause. That’s good stuff. Well, this is the bit that we’ve been building up to. And this is the part that’s gonna take you on a final journey on Join Up Dots, to have a one on one with your younger self. And if you could go back in time and speak to the young Kelly Fontan, what age would you like to speak to and what advice would you like to give him Well, I’m going to play the music, and when it fades, it’s your time to talk to him. It’s the Sermon on the mic.
Unknown Speaker [43:40]
Unknown Speaker [43:41]
with the best bit of the show.
Tiege Hanley Kelley Thornton [43:57]
I’m here I’m 21 years old. I do graduated from university and I am ready to start my career. And what I’m going to say is, I really need to be more humble, I really need to be more empathetic. I need to realise that I don’t know everything. And if I’m a better listener, and if I’m, if I understand that life is not all about me, and that I’ve got a lot to learn out there. I’ve got a lot to learn David about what it means to be a good character and to have concern about people and to be a good steward of our environment. And not think I know everything because I really don’t and I’ve got a lot to learn. And the more that I learn, the more I’ll realise that I really don’t know. So take listen young Kelly, and stop being so arrogant know it all because you got a lot to learn young man.
David Ralph [45:04]
Right stop. So Kelly, for the listeners, what’s the number one best way that our audience can connect with you. They can connect to me on LinkedIn, Twitter, Instagram, and definitely connect to me at teach calm, TEG calm. And we’ll have all the links in the show notes to make it as easy as possible and go over there and and take your test and see what level you’re on as well. Interesting stuff on that website. And thank you so much for spending time with us today. joining up those dots Kelly and please come back again, when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Kelly Fontan Thank you so much. Thank you very much, David. Have a great day. Mr. Kelly Fontan from teach Hanley so are you like me, but you kind of just throw on the clothes and you don’t think about Anything, it makes me think that I should you know, I’m coming into my later years. No, I know. I know. It’s unbelievable to think about it. But I suppose I am, especially when you do the quiz and you think, Oh my god, I mean, I mean the the last box, but maybe it’s time for me to do that I can’t rest on my laurels anymore. But yeah, Kelly Fontan created a whole brand, you can do the same look and see what’s missing. And it can be as simple as making skincare accessible and affordable and easy for men. and away you go. Until next time, thank you so much for being here and Look after yourselves and I will see you on the other side. Cheers. Bye,or you to start taking massive action.