Welcome to the Steve Jobs based Join Up Dots Podcast Interview with Mr Tom Trush
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Todays guest on the Join Up Dots podcast interview is Mr Tom Trush, a man who could possibly scratch his head a few times if asked “How did you get to where you are today?”
He didn’t have a fixed path from an early age that’s for sure.
In fact he didn’t even know that his chosen occupation was a possibility.
But now Tom finds himself as the go to man for “Direct Response Copy writing”, and don’t worry I don’t know what that is either…..but we will soon.
He states that it was a game of baseball, but not actually getting on the pitch, and working in a library that started the path that he followed into adulthood.
And that is a hard one to join up the dots with in any shape or form.
But after working in a library as a teenager, Mr Trush picked up two books that quite simply changed his life.
“The Well-Fed Writer” and “The Millionaire Next Door” pricked his interest to such a degree, that he literally wrote the next chapters of his life there and then.
By studying the subject, and developing his skills, it has know taken him all the way back to the library, joining the authors of those two books with three of his own
He is the author of The “You” Effect: How to Transform Ego- Based Marketing Into Captivating Messages That Create Customers, and The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers.
And if that isn’t enough he is working on his third book, Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers, which will will be released in late 2014.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Mr Tom Trush
During the show we discussed such weighty topics such as:
How you should separate yourself from the masses to create more focus on your products!
How you must build value and relationship into every word or image you present to your customer!
When you have critics in your life then you know you’re doing something right!
If you want to have something that you have never had before, then you have to do something you’ve never done!
How To Connect With Tom Trush