Tristan Wright Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Tristan Wright
Tristan Wright is today’s guest, who shows that it is possible to combine a passion in sports and and create something amazing.
He is the founder of evolve to grow where he now shows business owners across the world how to create a business that doesn’t end up running them.
And he did this himself by turning a sporting passion into a global operation turning over seven figures while providing the kind of personal and professional flexibility many people dream of?
Is this possible for most of us to do?
Well as he says “I’m here to tell you that yes, it’s possible for your business, too (with the right approach and plenty of passion and determination, of course!).
When I started my first business – cycling clothing company Seight – I was entering an incredibly tough retail environment.
Many of my competitors were major players and were already well established in the marketplace, so achieving cut-through and a profitable market share were just some of the many challenges I faced.
How The Dots Joined Up For Tristan
And yet just a few short years later my business was turning over more than $300,000, and all while I was yet to give up my previous day job.
Fast forward another couple of years and my business had hit the magical seven-figure turnover mark and was running almost on autopilot, allowing me to work on what I wanted
To combine a business and a passion and grow them into a profitable enterprise with a major following both locally and internationally is something I’m immensely proud of.
Now I’m proud to say I’m helping other small business owners to do all this and more.
Some have taken their business ideas from seed to fruition and are now running highly profitable operations, while others have grown their business and processes to a point that has enabled them to take extended holidays while their business runs itself.
It seems to me that this man has the same logic and viewpoint as myself and Join Up Dots.
Whats the point of creating a business that doesn’t then give you the freedom to escape and live the life you want?
So does he look back and think that it was obvious the way that he went about it, or simply a series of lucky breaks?
And where do most people go wrong when they start their own business?
Well lets find out as we bring onto the show to start joining up dots with the one and only Tristan Wright
During the show we discussed such weighty subjects with Tristan Wright such as:
Why it is so important to find a market that you have the most knowledge on before you ever try to do something new.
We discuss why affiliate marketing is such a hard thing to make a living from due to the amount of traffic you need to gain those important clicks.
Tristan shares why the first thing that people should do is start building a community, and the nurture those pain points.
We both share our route to business burnout and why Tristan now tells his clients to book time off each 90 days.
How To Connect With Tristan Wright
You can also check our extensive podcast archive by clicking here – enjoy
Interview Transcription Of Tristan Wright Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:25]
Yes, hello there. Good morning. Well, good morning and thank you so much for being with us on a Join Up Dots them motivational, conversational and inspirational entrepreneur podcast that can literally go in any direction. And that’s what I love about this show. Well, today’s guest who’s on the show shows that it’s possible to combine a passion in sports and create something truly amazing. He’s the founder now of evolved to grow where he shows business owners across the world how to create a business that doesn’t end up running them. And he did this himself by turning a sporting passion into a global operation. turning over seven figures while providing the kind of personal and professional flexibility. Many people dream Oh, is this possible, though? Is this possible for most of us to do? Well, as he says, I’m here to tell you that yes, it is possible for your business to with the right approach and plenty of passion and determination. Of course, when I started my first business cycling clothing company side, I was entering an incredibly tough retail environment, many of my competitors, but major players and we’re already well established in the marketplace. So achieving come through and a profitable market share, which is some of the many challenges I faced. And yet, just a few short years later, my business was turning over more than 500,000 per year and all the wall I was yet to give up my previous day job. Now fast forward another couple of years my business had hit the magical seven figure turnover mark and was running almost on autopilot. Allow me to work on what I wanted to combine a business and a passion and grow them into a profitable enterprise with a major following both locally and internationally, is something I’m immensely proud of. Now, he says I’m proud to say, I’m helping other small businesses and owners to do all this and more. Some have taken their business ideas from seed to fruition, and are now running highly profitable operations, while others have grown their business and processes to a point, but has enabled them to take extended holidays, while their business runs itself. It seems to me that this man has exactly the same logic and viewpoint as myself and Join Up Dots. What’s the point of creating a business but then doesn’t give you the freedom to escape and actually live the life you want? You might as well just be at work. So does he look back and think that it was obvious that the way he went about it was just you know, it was how you should do it? Or was it simply a series of lucky breaks? And where do most people go wrong when they start their own business? Well, let’s find out as we bring them to the show to start joining up dots with the one and only Tristan Wright. Good morning Tristan, how are you?
Tristan Wright [3:04]
Good morning. Thank you very much for having me. And I’m gonna have to pay you to to introduce me to everyone. That’s it. That’s the best intro I’ve ever had.
David Ralph [3:14]
Do you know do you know most people say that and I always think to myself, that means there’s an awful lot of lazy podcast is out there because if you’re gonna if you’re gonna come on the show, then I’ve got to give you the big build up I’ve got to make you feel that you’re worthy and then you will share the gossip and you’ll share the the warts and all story that will inspire my listeners one that’s it
Tristan Wright [3:35]
just shows you’ve done your research as well and you know what you’re talking about. So, yeah, thank you very much for having me on the show today.
David Ralph [3:43]
It’s an absolute delight and that’s a perfect segue is a perfect segue the research but okay, because I find I am actually a business coach myself and I didn’t expect to be a business coach, but I found but one of the things that I I realised big time was by doing new I research more often than not you stand a good chance of making a success in business. But most people that I was speaking to, were just sort of coming along and putting their finger up and go, Oh, the winds change that direction. I’m just going to do that. Are you blown away by how little research people do into the potential customer base the market share the profitability before they start buying URLs and building websites and trying to get it going.
Tristan Wright [4:29]
It’s amazing. So many people think that they’ve got a good idea or they go in with with a passion or a vendetta or something like that. And they, they, they like, I can do this better than other people. But in reality, they, they’re just going in on a gut feeling. And majority of businesses start that way. And that’s why so many fail as well, because they actually haven’t done the groundwork. In the early days. I haven’t worked out what the baseline is, and I don’t actually have a dream or a vision of where that will what they want to achieve
David Ralph [5:01]
now when I started Join Up Dots I’ll be quite honest I just went with the passion It was like oh, I fancy doing this, you know? But now I spend a lot of my time basing my customer base on three folds and I’d like to see your viewpoint Okay, so every customer that comes into my business I classroom as awareness customers, consideration customers and buying customers and so there’s some people that come along the go never heard of Join Up Dots, I have no idea what about them? So you have to tailor your content and your your branding to those people to move them to that next stage where they go, Oh, yeah, I remember looking at that a little while ago. They come back and they check before they move to buying once again, is that something that you we can use online and offline because to me, it seems kind of bloody obvious Tristen
Tristan Wright [5:55]
it’s, it’s an age old marketing technique or it’s a It’s the mark marketing awareness funnel. So people you’ve got to you’ve got to tailor your message entirely or often to where the person is or the company is in the buying cycle in the in the awareness cycle, so there’s no point going for the sales pitch straight away. If the person is only heard about you for the first time, you’ve got to educate them and make them aware of who you are first. So, but it’s amazing how many people don’t know about this marketing awareness funnel.
David Ralph [6:28]
But we all do it don’t we? Because we walk into a shop and we look at shopping we go Oh, I’ve never seen that before awareness. Oh, let’s just pop in there for a moment and we ever look around we go Oh, that’s quite nice jacket or whatever. And then we think about it and we might go and try it on and then not many people walk straight in and go bang by
Tristan Wright [6:47]
the inside to go Australian bank by it’s because they’re already aware and they’ve done research. They’ve been thinking about speeding, needing did a similar product or service. elsewhere for a while, so they’re not actually at the the awareness that we’re there at the ready to buy stage.
David Ralph [7:12]
Yeah, let’s make this into a business masterclass. Let’s make this the most valuable podcast Yeah, that anybody can ever listen to tryst. So I’m going to give you my formula of how to do it. And then you bash it back at me and say, David, you’re an idiot. What the hell are you talking about? And live?
Tristan Wright [7:31]
Let’s do it. We’ll try and break it.
David Ralph [7:32]
Is it this is gonna be breaking over to prove it. Is this going to be the first time that England has battled Australia? Is this going to be the first time?
Tristan Wright [7:42]
Well, England may try and battle Australia but I will miserably every time.
David Ralph [7:49]
We let ya when we let you win.
Tristan Wright [7:53]
David Ralph [7:54]
So So the very first thing that I always do is I start with business owners. is as close to home as possible. And I always say to people, you know, if you were to control over oxygen, would you sell it to where you’d sell it to your mom and dad, you sell it to everybody closer to home, and then you would move outwards. Now, I always say to people, the easiest market to dominate is your local market. Let’s find something in that local market that has got a big pain point and oxygen you’re not going to worry for sales are you people are just going to come along because there’s a huge pain point batshit bracket characteristic.
Tristan Wright [8:35]
So whether it’s a local market or not, it’s it’s a market that you have to be aware of. So I would go in to someone say is this the market that you have the most knowledge on, so it might not be your local market, it might be the the the industry that you have the most knowledge on So it’s take nuts and bolts is you need to have knowledge of the industry that you’re selling to.
David Ralph [9:06]
But do you it’s a huge pain point. If it’s something that people need, you don’t need to have any knowledge at all, do you?
Tristan Wright [9:16]
Well, in theory, no. As long as you know how to, to solve that pain point, I bet you will have initial success with that. But if you’re actually not connected to, to that pain point and what and how you’re solving and why you’re solving it, like if that doesn’t actually resonate with you, you, you just have that initial success and, and in six months, 12 months or two years time when when it starts getting difficult you you will get sick of it, you’ll get burnt out, you’ll be asking, why am I doing this? So you’ve had that initial success, but you’re not going to be able to push through the barriers to grow or to or to get to that next level because once you know how to serve, solve this person’s pain point in this specific market, you’re not actually connected to the end outcome, because it doesn’t make your heart sing so to speak. Now this this
David Ralph [10:13]
upsets me, Tristan, because I think in a roundabout way, Australia is leading the UK now, because I actually agree with what you’re saying I wanted, I wanted to smash you into the ground on this. So with that, with that knowledge base, because this is one of the things that blows me away, the amount of people that I speak to come up with these airy fairy ideas, and I say to them, why don’t you just do something you know about why don’t you just do something? So I do agree with you on that. But a lot of people are running away from the thing but they know because they want to have a sexier life. Is it possible to find the sexiness in something that is already humdrum? Even though you are a knowledge expert?
Tristan Wright [10:57]
Well, I would say business can She is humdrum and being bent down for for years and decades but I I’m enjoying my life I’m living a lifestyle where I get to pick and choose who I work with when I work I can go down to the beach whenever I want and I would say that’s pretty sexy. So yeah you can you can choose whatever you want to choose and don’t live on other people’s plans live on your ankle plan and and do what makes you happy first.
David Ralph [11:29]
And when you go down to the beach just to put the sexiness in context, do you wear skin tight speedos Tristan the D where What’s going on?
Tristan Wright [11:39]
I’ve got ripped abs and got
and I’m wearing my speedos and and i’m i’m super whites I scare away everyone they like oh this is another son that’s that bright kind of snow. Understand no
David Ralph [11:55]
speedos anymore. Do you know possibly feel comfortable in the I
Tristan Wright [12:00]
know I i don’t i don’t get this data I think like it’s, it’s there because as an athlete, there’s less resistance when you when you swimming, but other than that, why would you
David Ralph [12:14]
know, there’s there might not be resistance when you’re swimming but there’s resistance to the water that is the problem with it. Well, okay, so let’s talk about that before we come back to the business master class because, as you say, You are a business coach, I am a business coach. I didn’t expect to be one. And I didn’t expect to be one because I thought, it’s boring. I don’t want to be doing this because when I used to work in my corporate job, I used to sit there coaching people and training people. But as I’m in the process of it, I now realise that actually, I love that and it’s not the coaching. It’s the seeing the change. It’s those penny dropped moments. It’s when somebody has that that cloud lifted from them and they You can see a new life I found with sexiness in the transformation of others more than the actual task itself.
Tristan Wright [13:08]
Totally, it’s, it’s, for me, it’s asking, asking the questions and helping them grow and helping my Y and businesses to give others time and freedom starting right now and allow them to know that they can have time at freedom and choose what what I do. So for me, it’s not necessarily the nuts and bolts of coaching. It’s allowing my clients to go from being overworked and underpaid to under work and overpaid. And with that, they get all the rewards of it and allow them to see the change in evolution and growth.
David Ralph [13:48]
Yeah, I agree with this as well. And one of the things that I realised through my own journey is it’s a lot easier online to make a lot of money by One or two people, Bernie is making a lot of money from thousands of people. And I have so many people come to me, and they want passive income. And I say, Yeah, I want passive income. And I always say to them, Look, there’s two ways of doing passive income. There’s either creating a tonne of traffic to your website and get a cent per click on some link, but somebody is taking the lion’s share, or build passive income where actually you’re not doing the work. Somebody else is doing the work but you’re controlling the sort of the traffic, but by all kinds of things that the the basic of affiliate marketing is the easy route to go and I say slim. I’ve done that in the past. And it was really really hard because you have to get a tonne of customers to make anything new and living. Did you find the same thing?
Tristan Wright [14:49]
Correct. And what’s really interesting for me, there’s a lot of what I’m going to say at this one of a printers showing up everywhere and They don’t actually understand that you actually have to do the hard work initially to be able to, to get that lifestyle that you want. So it doesn’t happen overnight, just by setting up a website and talking to a few people, there is a lot of hard, hard work and a lot of thinking that needs to go into it to be able to get to that end goal in life.
David Ralph [15:23]
Right? Okay, so let’s talk about this NGO. Okay. And once again, they these are the five structures of online work as far as I can see, okay. And these are the ones that I break down. And the very first one that people always talk about is affiliate marketing passive income. And I always say to them, yeah, it’s it’s easy to a point but then you need to have so much traffic. So let’s let’s leave that. Let’s leave that let’s look for something that’s a bit more profitable. And then the next one up the line is when you start selling other people’s products, so somebody bought a made a product and they give you the banners they give you it’s still affiliate marketing It becomes more profitable. But I found it very, very hard because I didn’t have the passion for the product. I was just trying to talk about something that I thought might make me some cash in the early days. So
Tristan Wright [16:13]
I know you’re working for someone else,
David Ralph [16:15]
you’re working for someone else. And when they say yes, I’ve got this new sexy lawn mower, you don’t really care about the lawn mower, I just want to make sales on the back of it. I found that even harder to do, which then leads us into the building your own products, coaching and mentoring and consultant ship and personal branding. And do you think that most people should have an eye on column five personal branding before they start anything, always work towards that because that’s, in my view, when it all comes together, trust and what you think,
Tristan Wright [16:49]
look, if you’re wanting to build a career online,
and you don’t know what you want to do, yet the very, very First step is to build an audience to build a tribe. So you practice you communicate with the audience, you you blog, you, you, you have live Facebook Lives, all that sort of stuff and you start getting followers. And during that time, you you’ll be able to, I guess, ask yourself questions Am I really enjoy what I’m doing or what do I want to get out of this audience. So, at the end of the day, you need to have traffic you need to have people to sell to So to do that, you need to have a brand and yes, it’s not necessarily the most efficient way to to build this tribe before you’ve got an offer. But if you don’t know what your offer is going to be, whether it’s going to be a physical product sold online or education or, or consulting. The best step is to build your online presence first and and test a few other bits and pieces. Once you’ve got an engaged and committed audience.
David Ralph [18:03]
Now with these communities, actually, I’m going to save that question and I’m going to come back to you. Let’s listen to Oprah.
Oprah Winfrey [18:09]
The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction. Now, I love
David Ralph [18:41]
those words, because they basically say you join up your dots, you make a decision, you look at it, you work on it, and then you think to yourself, has it worked? Has it not? How can I improve it? How can I change or whatever and sort of keep on moving? Now taking me back to the question that I was going to lead with is so many people are focused on building a community. And I’ve seen a massive difference in the effectiveness of, say Facebook communities from when I started to now. And I think now the world is at such a speed, everybody is used to getting stuff for free. So nobody values, the content that that the founders are putting into communities. They just sort of breeze past it, to find that is an issue now, but people don’t really value free like they used to.
Tristan Wright [19:36]
Correct and one of the ways one of the big reasons is the content is of such poor quality. There’s no real purpose to the content. So attack comes back to everything in life. If there’s no purpose, there’s no reason why that content is being put out into that community. Why would people value it
David Ralph [19:58]
now I am We used to run a community called dreams darters Academy. And it did quite well for itself. And quite a few people that had run through that course. And that community have transitioned from San Diego to checkers are back here from New Zealand to Bali, a load of people have changed their lives. So on the sort of outside viewpoint, looking back on it, it was very, very successful. Now, one of the things that I think that I failed with was I was providing such a valuable content, which was actually to fall on the line for people to realise its value.
Tristan Wright [20:38]
Yeah, yeah, that’s that’s interesting. So you effectively you didn’t know your audience and who you are marketing to. So you went in with the big guns with a with nightly content that was valuable for level three type client. Yeah, where’s the people you are selling to Bristol. Level one as well. So in effect, you may have had the best product the best offer, but but who you’re marketing to and selling to weren’t weren’t the correct people for that product or that offer.
David Ralph [21:13]
So that takes us back to the awareness to consideration and the buying everything comes back to bad, doesn’t it?
Tristan Wright [21:21]
Correct? Correct. You need to, you need to know who what your offer, what your offer is and who you’re selling to, and then have have that correct final to educate people correctly at the correct times.
David Ralph [21:37]
Now the offer let’s let’s jump into the offer because the offer isn’t a product. It’s a it’s a premise, you know, I realised that my my offer ultimately, like so many people out there like yourself, I’m sure Tristan isn’t I will teach you how to create a business. It’s not even how to earn money online, but it’s how to do it. So that you don’t have to do it, you know, so that you can just switch off so that you can I always say, let’s work from your keep the lights on bigger. So let’s look at how much money you need each month to just pay the bills and stay level and look at trying to get that from one customer or to customers. Because if you can do that, then all the rest of the time is free time you just have the time to build your own business. Good point. All right.
Unknown Speaker [22:27]
Yeah. It sounds like I’m
David Ralph [22:30]
talking about trust and
Tristan Wright [22:32]
you know, you know a tiny bit about what you’re talking about. But one thing one thing you’re missing there is what is the actual purpose for so you’re talking about nuts and bolts. What is actual purpose why are you doing this? So I are you doing it so you can have all this free time? Are you doing it so you can be location independent? Or are you doing it because You want to you want to increase the the knowledge of people in a certain community? And is that what makes you tick? So, yes, sir, is the fundamentals and and the tactics about making it making it work what’s, what’s keeping the lights on bit. But there’s also the why the purpose of it as well. And that’s what we’re a lot a lot of people only focus on one or the other and you actually need to tie the two
David Ralph [23:30]
together. You do I agree with you, but I don’t think you can do that at the beginning. I think people not so ingrained in corporate land, but when they transition, you know, I ultimately know that my Why is control. And I can totally see that now. I want control of my time. I want control of my money. I want control of my location. I don’t care where my location is. I don’t care what my time is, but I don’t allow anybody to continue All that area of my life. Now that wasn’t my way at the beginning. My wife was Jesus I’ve got to pay the bills here so I just kind of basically did everything to pay my money. But I think that most people out there can’t do the wire business until they actually got some level of support behind them they’ve got some kind of income to bend why the why starts to come to them.
Tristan Wright [24:27]
There’s got to be there has to be a loose wire at the start a very, very loose why but yes, you’re right the world outside probably should be focused a six months maybe maximum 12 months said, How, how do I find an offer that is going to continuously pay, pay my bills and turn the lights on? But this is where people get stuck. Say it’s a glass ceiling, what they know that work out how to eventually pay the bills, turn the lights on and get a bit of extra money. Then they get stuck at that level. And that’s that’s the really sad part that people don’t actually reach their full capacity or ability. Because Because Yeah, they’re stuck at that first glass ceiling.
David Ralph [25:14]
Yeah, I agree with that. And I was at that ceiling for ages. I just, you know, I was, I was taking alone, and I was having a nice life. But it was it. It wasn’t changing anything really, in my life. It was just paying the bills, you know, and I was sort of successful on one side. So So let’s talk about that because it’s a mindset. Thing is bad processes is fat. Because I think one of the savings is bear but people start making money and I’m talking about myself here, really, people start making money and being Okay, I’ve got enough to survive. And so they end up doing everything themselves because they can invest in processes or a data gates stuff, which ultimately will fast forward them because they’ve got the ability to make more money, but you can’t break free from the Oh, I’ve got to protect what I’m earning because it’s all I’m going to get this month, whatever.
Tristan Wright [26:13]
Yeah, there’s so many different facets and there’s also people can get to that level and then take the foot off the accelerator as well. And once I because I’ve got they’ve hit that goal, and they take the foot off the accelerator, then they go backwards, and then they rock on foot off the accelerator, then I’ve got to focus really hard to get back to that level. So it can sometimes also be a yo yo effect that you get to the comfortable level. take your foot off the accelerator, then drop just below that countable level, then go back ahead kind of thing. So and it’s whether it’s mindset or not, it’s that will be one component of it. But it’s actually taking the time out and giving yourself time to reflect and look at what you’ve achieved and What you want to achieve next and, and us as a society, humans, everyone, as a society as people we forget to take time out for ourselves and reflect and think, what and where we got to what have we achieved? And where do we want to get to, as we just were not taught and we traditionally to, to actually take that step back and we get caught in the rat race. It’s just not the corporate rat race. It’s the Small Business rat race
David Ralph [27:30]
is one of the biggest bonuses that I had looking back is or I had acute burnout, fruit boo working on my own business. I didn’t give myself breathing space, I was just pushing. And so when I hit burnout, and I always talk about this on the show, because I think it’s very, very important. I literally had to reclaim my inner strength and my purpose and leave the business behind, but prove that I gained clarity of what I needed to do and that leads actually become my business. Because I can now see that a lot of what I was doing wasn’t required. And I do the bare minimum to get the biggest. Yes,
Unknown Speaker [28:10]
but I’m exactly the same. And the caveat that
David Ralph [28:13]
just leading on to you the caveat to that though, was because I sat back and I reclaim my strength, I started to become lazy. And I found, the less I was doing, the less I wanted to do, and it started to become a drag to build my business, because I could find other things to do better all the time.
Tristan Wright [28:35]
It’s interesting, like I, I’ve actually been through very similar journeys with, with both businesses as well. So
Unknown Speaker [28:44]
Tristan Wright [28:46]
now, I’m a lot more educated than I was with the previous business. I, I I can actually call out those thoughts and emotions when they’re happening and and I go back and reflect Why am I feeling like this So, and why am I Why am I being lazy? Or why am I Why am I not progressing as much as I as I wanted to So,
David Ralph [29:10]
so So tell us about that so you pushed yourself too hard like I did did you?
Tristan Wright [29:16]
Yeah with my previous business I I had massive burnout so I my previous business I was it for a while was in multiple six figures of debt and I couldn’t deal with that. So that was emotional issues, mental mental issues and then rebuilding the business I had burned out and even building this business. I grew it grew it relatively rapidly. But I wasn’t giving myself time to to sit back and reflect and celebrate my wins, because I wasn’t celebrating those wins. That’s where that came into it.
David Ralph [29:59]
Oh tryst and Ryan I think we’re the same person. I think, you know, I can’t deal with debt, I hate debt, even if it’s, you know, a pound here or there. I always work on the fact that whatever money that I’ve got, you know, I have savings, which is great, you know, it’s brilliant, but it might tap into those savings. To me, it then becomes a debt, I had to get my savings back to where it was. And my wife sort of says, you know, well, it doesn’t matter. It’s our money anyway, I go, No, it’s gonna be back to where it is, you know. And so I have all that kind of going around me all the time. But what I found the biggest win to me throughout the whole business, was the ability to just turn off everything, you know, and I am 100% disconnected when I want to be and people will be bored of this. But it’s so important because people don’t reflect on the fact that when I say I’m going off on vacation for five weeks, I’ve gone not one email, not one message can pass. suddenly gets to me. And it’s always those times when my business improves, because I’ve given my brain cells the chance to allow ideas to come to me, where when I was just churning out churning it out over time, I never got any further, I was just constantly running, running, running exhaustion. Is that something as well that you’ve got sort of resonance with trust? And when you’re putting your speedos running down to the beach, keeping to yourself, you know, yeah, this is this is breathing space.
Tristan Wright [31:31]
Yeah, hundred percent. And I’ve actually got a rule when my client when, if a client wants to work with me, they, the very first thing they need to do is book a break for every 90 days for the next year. So once a quarter, they need to, to be logged out of the business for for for seven days. So they have to fully commit to logging out of the business for those seven days. So and that’s What allows you to, to, to spend time reflecting and to growing and actually doing what? And, and spending time with your family and friends as well. And I do the same thing every 90 days, I’m at, like I’m at for five or six days, you can’t you can’t connect with me.
David Ralph [32:17]
I’ve just been touring my state or my county, as we call it over here, and my mic, my old, my last two kids that age now, but you can sort of leave them for a few days, you know. And so me and my wife have just, we get in the car now. And we just drive off to a town, we find a pub that has got a room over it for the night. And we sit in and we have a couple of minutes and you know, a meal and when we ever rest and we lay on the bed watching rubbish daytime TV, that kind of stuff being over, that normally would bore you stupid, but because you’re just sort of resting you just allow it to flow, Toby. And yeah, we do that probably every five weeks now we had these little breaks where we go up and It doesn’t cost a lot of money. And it doesn’t even need to be more than a day really, it’s just that change of scenery, but makes a big difference.
Tristan Wright [33:09]
hundred hundred percent, I get the human mind. And as an entrepreneur, we can’t. Cuz we’re going so gung ho focus and more than 90 days at a time. So we need to allow ourselves this recharge time.
David Ralph [33:27]
I’m going to do that. You have you, I’m not going to pay you for your coaching advice here. But I’m actually now because what I was doing, I was doing one month on one month off, and so I would work hard for a month and then I wouldn’t do anything for a month. And that didn’t work for me because I got bored in the month, it was like you suddenly had this time, but you didn’t have anything to fill the time up with, you know, and so it was just boring. But by having that that planned vacation where you can fly off and you can do this and you can do that. I think that’s going to be 2020 tryst, and that’s going to be my thing. Awesome. I want to hear how it goes. And I want you to give me some feedback on it as well. So yeah, absolutely everyone. Everyone that I, I implemented with loves, it just makes a massive difference for them. I’ve just been mentoring a guy called Jose Jose. And if you’re listening to this, Jose, you’re going to hear your mentioned a lot because he is the most driven person I’ve ever met. And he’s creating an aviation business in New Orleans. And I’ve been supporting him for a couple of months, but not only bad, he’s he’s creating a coaching business and he’s creating business. And I keep saying to him, I was I think he do too much in one go, you know that. Let’s just focus. Yeah. And he’s absolutely focused will hold you back.
Tristan Wright [34:50]
Yeah, you have to be very careful with split focus.
David Ralph [34:54]
But when I first met him, he was literally I could see he was at breakdown stage. You know, you could See a been pushing it so much. And so I said to him, I, the first thing I want you to do is take a vacation, get away from your business. And he put the phone down basically. And he went straight over to London. And then he flew from London to Madrid as far away from his business as possible. And he messaged me and he said, I’ve just slept for 15 hours. He said, that’s now that’s the longest sleep that I’ve had forever. And he came back because he had sort of business issues he had to come back to, but you see him now and he’s still on that edge. He’s on that edge. Well, I think to myself, you need another break. You need to sort of leave it behind. But he’s so much more in control, because he walked away from it. Oh,
Tristan Wright [35:41]
yeah, yeah, you need to like as a business owner, as an entrepreneur, you entrepreneur, you have to take time out and and your business is kind of thank you for now,
David Ralph [35:52]
I thank you Tristan, because you’ve come on the show and you’ve left your dinner to come on here because it’s it’s dinner time for you. What is your life like for him? Because we’ve had a flavour of it, but you can turn off and you can turn on but do you work per week? Or do you work per days? Or is it very fluid?
Tristan Wright [36:14]
As in with my clients, so
David Ralph [36:16]
January How do you plan your whole life so the balance between your own time and business time
my so my time is sacred, I plan out I make sure that every morning I go for my walk along the beach because I just want time time for myself to think and plan out the day. And then basically, from a business perspective, I’ve got goals in the business but then I break them down into into quarterly goals because I, if I focus, we can focus for a quarter at a time. So I focus on this is what I want to achieve from a business growth perspective or business systemization perspective or, or a simplification perspective. I work on 90 day sprints and and once I’ve achieved it I go I go on my my break for a few days and that’s just just allows you to achieve so much more in life to doing it that way.
David Ralph [37:17]
So you don’t have sort of daily lists and and tick sheets and all that kind of stuff.
Tristan Wright [37:23]
Ah yeah so so basically I’ve got my the way I’m always like I got start with the end in mind where so yeah listen since the end in mind is 90 days and then we break it down into what we want to achieve monthly and then weekly and I do have have daily checklist and priorities. Because the same thing things going on. So you definitely need once I’ve gone through my walk in the morning I spend actually spend time seeing where I am with the business what actually needs to be achieved what will happen So I, I schedule out what needs to be achieved on a daily basis because otherwise I could just put it off to the next day or the day after.
David Ralph [38:08]
I don’t do lists and stuff. I basically look at it and go, how much money do I want to earn in the next quarter? How do I make that occur? And I leave it very sort of fluid. I, a lot of people because I think one of the things I used to go to Tommy management meetings when we worked in corporate land, people always used to come in because they were time management consultants. And it was always you, you do four squares, and you do ABC D, and your market most important things were and I used to think by the time I’ve done now, I might as well just get on. And so I don’t really have any control of my time other than I don’t allow it to spread more than the time I’ve allocated to it. So if I’m going to work for two hours, two hours is going to be it and whatever I get done in that time. is normally enough, because you’re focused on I’ve got to make the most about two hours. And I’m always looking for the domino, as I call it, the one thing that will bring the biggest results with the least effort. And if you press that down, that will that will change your business and the dominoes they don’t come often. But when you see them, it’s so bloody obvious you think to yourself, why didn’t I do that before?
Tristan Wright [39:24]
yet? Totally. So I guess I work in it in a similar way, like everything I do is what’s the biggest impact and I prioritise the biggest impact. So but i just i the way my mind works and different people work in different ways I need to, to clarify on what is going to what’s going to be the biggest impact for me today. So it’s just and just people have got different skill sets and their minds work in slightly different ways.
David Ralph [39:55]
And one of the things that I think that we’re ingrained with as well and I certainly will as well is that I was a day job, you know where I used to work eight hours a day because it was told to and then when I did corporate sort of entrepreneur I’d be at my desk at nine o’clock and I’d work till sort of like 1212 o’clock at night you know it was city times. Why why once again do we find that so hard that we’ve got to fill that time up with work instead of going I’ve done what I need to do let’s go for a walk across the beach.
Tristan Wright [40:28]
That’s that’s the way it should be. You should have think that what are the five big things you want to achieve today achieve them then you finished for the day, because the easiest way to measure is time banks and that’s how how corporates work. But that’s corporate so so inefficient, like it as corporate staff member in our world would achieve three things in eight hours will achieve as a small business owner, those three things we could probably achieve in two and a half hours. Because we were not time band, we’re focused band and our compound. So if you work on, on being outcome bound as opposed to two time band, you can control the amount of time that you actually work. You don’t have to work nine to five like I, I often start at 730 in the morning, and I’ll I will have achieved more by 11am than most people will achieve in an entire day.
David Ralph [41:33]
Yesterday afternoon, I sat there and watch the Irishman on Netflix, three and a half hours and there was no kids in the house. And I did what I needed to do by about 11 o’clock in the morning. I went I thought I’m gonna go and watch that bill. And I just sat there and I watched it and when the kids came back and they felt like I’ve been at work all the time. It was something that I just pulled up and see doing it and so I did it, but I know damn well but everything I said My stalled out to do that morning was done anyway, because I just compress the time to make this extra time. And I always say to my clients, I say, do three things for your business and then find three things for yourself. And, and then keep that going all the time. And then the enjoyment will constantly be in your, in your life and your business. And subsequently, the the three things in your business seem to become bigger somehow, because you’ve got more energy, because you’re looking after yourself.
Tristan Wright [42:31]
Yes, yeah. And you can achieve more in this time as well. So it’s, it’s amazing how if you work on being outcome focused, how much more efficient you will be, rather than thinking I’ve just got to work nine to five today.
David Ralph [42:47]
Well, just before we bring Steve Jobs on who always appears on the show, I’m interested there’s one thing that I keep on coming back to in the introduction, when I said and yet just a few short years later, my business was turning over the more more than 500 grand a year. And all while I was yet to give up my previous day job, why did you not give up your day job when you’re getting 500 grand in?
Tristan Wright [43:11]
It was it was actually 300 grand. But otherwise 300 500 is is pretty,
David Ralph [43:18]
pretty similar. Essentially a website, sir. It says on your website
Tristan Wright [43:25]
I’ve got I’ve got it set up. There’s a there’s a there’s a copy error there. So I don’t want to mislead people. So I’m actually building a new website and it’s going to go live in two weeks so that that that copy era will be will be corrected in the next couple of weeks. So number one was at that time, I was a lot more emotionally immature and I didn’t want to take risks. So even though the business was making was making good, good money, I was like, Oh, I am The security of a day job. And number two was I had designed the business at that time. So I had other people doing a lot of the work for me, I’d outsource a lot of the work. So even though I was turning over 300 K, it wasn’t necessarily it hadn’t got to the point where I was replacing my income. So even though if I hadn’t gone full time, I would have me focusing on a while I would have replaced the income very quickly. It was I didn’t have the security right then and there, and no one wants to take the risk. And if I go back looking at now, so I should have taken that risk earlier and imagine how much more would have crime. How much quicker crime
David Ralph [44:41]
Hey, I understand exactly what you’re saying. I’m you know, I said earlier, Tristan, you’re you’re kind of me with an Australian accent. Because I would be going yeah, I know I’m doing all right now, but what happens if it stops? What happens if it’s, you know, if it suddenly dribbles away, you know, what am I going to do? Now? I do Academic I want to do something different. You know, I’d look at some other opportunity and work at getting it going. But I think I was very much of I flipped it, you know, some something has happened, but I don’t really understand and so I can’t mess around with it.
Tristan Wright [45:17]
Yeah, and that and that’s it and no scared of if it didn’t work. So because I had actually taught a lot of my self worth to it out to that business. And then the day my software doesn’t need to be taught to the business.
David Ralph [45:32]
It doesn’t does it? It does not well. Let’s listen to the words of Steve Jobs who created Join Up Dots. This is his true legacy, not Apple forget all about his Steve Jobs.
Steve Jobs [45:44]
Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [46:19]
So when you listen to those words, I always ask this question so I’m gonna ask it to you trust and but do you have like a big.in your life when you look back on it, and you go, Oh, my God. Yeah, I think without that occurring, none of this would be happening today.
Tristan Wright [46:35]
Yeah, that big talk was the I’m not sure if it’s on on the website the moment it was.
David Ralph [46:41]
If it is, is not accurate. Yeah.
Tristan Wright [46:46]
It’s correct what it is. It’s a it’s it’s the the divorce and the the Ozzy dollar tanking. So it was that period, that six month period was what influenced me massively tennis about it. So in six month period, so business was flying businesses doing really well, I didn’t need, I didn’t feel that I needed any external support. Because I was doing so well. hindsight is a different thing. In a six month period, the I, my wife at the time came to me and said, My marriage is over, or a marriage is over. And so that’s the personal side of things. And then, from a business side, the Ozzy dollar, against the US dollar dropped some 59% like a massive, massive amount, and we were purchasing in our products out of China and US dollars, so our margin disappeared overnight. So and I wasn’t in the mental or emotional space to be able to deal with any of that and that’s when I lost a whole heap of money. So and that where basically I had the, what I’d say is my first real big challenge in life until then life had been simpler life and been easy. And this was the dot when you using Steve Jobs, language or your language, that that influence this period was what influenced who I am today I realised life was bigger than me. there so, so, so much more than me and I need I didn’t know everything. And I needed to actually evolve and grow to be a happy, happy and contented person.
David Ralph [48:36]
And are you happy and content and I know we all have our ups and down days and stuff, but generally do you think yourself Yeah, I’m in a good place
Tristan Wright [48:44]
10 times better than before like I’m still I’ll be honest, like I’m still improving everyone’s everyone has ups and downs. But my ups are a lot higher, then than previous and my downs know and yours as low as I used to be and I’m able to notice officee when there’s going to be dance now, whereas previously I wouldn’t. So I know how to deal with him as well. So it’s because I’m a whole bit more self aware. And I’ve gone and spent time educating and learning a lot more about the human mind and feelings as well. Good stuff. I’m, I’m pleased
David Ralph [49:23]
and I’m proud of your interest. And because that’s what life is all about is about, you know, building something that supports the lifestyle and not building something that takes the lifestyle away.
Tristan Wright [49:35]
Correct. Correct. That’s it. So what I like to say is, this business is a tool for life, not the other way around.
David Ralph [49:45]
Oh, that’s good. I think I’ll Nick that and put that on my website all over the place. trademark.
Tristan Wright [49:51]
cost you it’ll cost you it’s all trademarked businesses, a tool for life if you want. If you want it, it’s gonna cost you $100 a week. It doesn’t
David Ralph [49:59]
matter. How would you say the website is not accurate? I’m having a new website. Next, I just get away with anything putting it on there you can you can do what you want. Well, this is something that I can’t do what I want because this is something that we’ve been building up to. And this is the part that we call the Sermon on the mic when we’re going to send you back in time to have a one on one with the young tryst. And then if you could go back in time and speak to him, What age Tristan Would you like to speak to him? What advice would you like to give him Well, we’re going to find out because I’m going to play the music. And when it fades, you’re up. This is the Sermon on the mic.
Unknown Speaker [50:40]
We go with the best
Tristan Wright [51:01]
So big thing for me is probably what I’d like to go back to when I was about 16 or 17. trying to work out what I wanted to do in life and I’d go back and say to myself, don’t live your life on other people’s coal plants. Live live life when you work out your own goals, or what you want to achieve and work towards that. So many people live life on other people’s goal plans or expectations of others. So don’t don’t worry about others expectations. Say you’re right next expectations in and live life to those expectations.
David Ralph [51:42]
A lot of expectations there but I think we understand what you’re talking about. And hopefully the young Tristen does as well. So Tristan, what’s the number one best way that our audience can connect with you?
Tristan Wright [51:53]
Ah, number one best buys my email address Justin evolve to grow.com Today you bought any of the Social cyber Tristan right or, or, or evolve to grow on LinkedIn or Facebook,
David Ralph [52:06]
we have over links on the show notes to make it as easy as possible. Tristan, thank you so much for spending time with us today joining those dots. And please come back again, when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is always the best way to build our futures. Tristan, thank you so much.
Tristan Wright [52:28]
Thank you very much for having me.
David Ralph [52:32]
Tristan Wright from Melbourne, Australia. So yeah, do you know build a business that supports your lifestyle? There’s no point otherwise, and so many people out there doing it wrong. So many people don’t believe in themselves enough to be able to, you know, really make a go of it. And it’s it’s easy it is you need a plan. You need to know where your customers are. You need to know that there’s money there. But if you plane and you understand how it works, then just do it again and do it again. And that’s what we’re here for at Join Up Dots. And we’re spending more and more time teaching people how to build businesses that support their lifestyle, and and give them the freedom and the time and the choices and whatever you want to be business. If you want to, you know, always drop us a line at Join Up email@example.com and just say, I would like to start building a business or I’d like to have a chat about building a business, and I will be there to support you. But until next time, I will be here waiting for your ears for the next episode of Join Up Dots. Look after yourself and see again, bye bye.
David doesn’t want you to become a faded version of the brilliant self you or wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free And we’ll see you tomorrow on Join Up Dots.