Welcome to the Join Up Dots business coaching podcast Interview with Mr Warren Cassell Jr
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Introducing Warren Cassell Jr
Today’s guest, joining us on the Join Up Dots free podcast interview, is Warren Cassell Jr, who quite simply showing the kind of get up and go entrepreneurship that leaves old timers like me in the shade.
He is an Executive Chairman of the Abella Group, a privately held company that manages investments in a number of sectors that include, media, publishing, technology and financial services.
Now if that doesn’t sound too remarkable consider that he is still only fifteen years age, and the age of eight started his first business venture called Emerald Greeting Cards.
Sound amazing now?? I think so!
How The Dots Joined Up For Warren Cassell Jr
From an early age Warren Cassell Jr has had a firm belief that nature can teach us a lot lessons if we only take a closer look, and his two books, Swim or Drown and The Farm of Wisdom, both share business and life lessons he took from this very source of knowledge…nature
If that hasn’t made you think wow, what the hell am I doing with my life, he is also a regular columnist to the Huffington Post, a First Dan Black Belt in Tae Kwon Do in 2013.
So how has he managed to do something that I certainly wouldn’t have been able to do at his age. I’m not sure I could do it now?
So lets find out as we bring onto the show, to start joining up dots, the one and only, Warren Cassell Jr
During the show we discussed such weighty topics with Warren Cassell Jr such as:
How it so vitally important to create both business and personal brand when you start a business!
How using logic sets realistic goals for us, so we should try to set ridiculous goals to see how near we can get….we will definitely be surprised at how far we go!
Why money expands the potential you have to help the world…so invest in yourself and you will reap the rewards multiple times over!
How sleep cuts into the amount of work we can do everyday, so we should reduce our slumber time to get more done and more goals achieved everyday!
Why we should all read Grant Cordone The 10X Rule: The Only Difference Between Success and Failure
Products By Warren Cassell Jr
How To Connect With Warren
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Warren Cassell Jr Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:26]
Yes, hello there. Good morning world. How are we all today? I’m here ready to deliver a show you’re listening. That’s all we need. We have got today a guest who was going to be on the show a few months ago. And when he contacted us, we couldn’t get the sound right. It was a terrible, terrible audio quality. So fortunately, we’ve sorted it out. Now, to be honest, I haven’t done anything from this. And it just seems to be working. And he is going to deliver a powerhouse performance because he is a man who is quite simply showing the kind of get up and go entrepreneurship. That leaves timers like me in the shade. He’s an executive chairman of the a better Group, a privately held company that manages investments in a number of sectors that include media, publishing, technology and financial services. Now that doesn’t sound too remarkable. Consider that he’s still only 15 years old, and at the age of eight started his first business venture called Emerald greeting cards. Sounds amazing now, I think so. From an early age, he’s had a firm belief that nature can teach us a lot of lessons if we only take a closer look. And he’s two books swim or drown and the farm of wisdom, both share business and life lessons he took from this very source of knowledge nature. Now if it hasn’t made you think, wow, what the hell am I doing with my life? He’s also a regular columnist to the Huffington Post, a first Dan black belt in Taekwondo in 2013. And he is just rocking and rolling. But how has he managed to do something that I certainly wouldn’t have been able to do it? He’s age. I’m not sure if I could do it now. Well, let’s find out as we bring on to the show to start join up dots. Ball one and only late woollen castle, Jr. How are you?
Warren Cassell Jr [2:03]
Hi, I’m awesome. Thanks for having me here.
David Ralph [2:05]
is great to have you here. Because you are you. I’m you know, I mean, oh, and when your name came through to me, I thought oh, visibly interesting. You know, as a young man, he’s he’s doing great stuff. But the more I’ve been reading about you, just the fact that you’ve got your own Wikipedia page, and at the bottom, it goes off in about 200 different areas. You are, as I say, rocking and rolling.
Warren Cassell Jr [2:28]
Thank you. Thank you.
David Ralph [2:30]
What What is it about you then that is different away from the age because I’m going to cut to the chase here. The age is the kind of thing that people jump on. And I bet it gets a bit boring to you.
Warren Cassell Jr [2:43]
Well, yeah, because for me, I don’t think that is something that should limit someone success for me I am, you know, I’m like every other teenager, I just, I want to achieve as much as possible, as soon as possible, because you know, life is so unpredictable. So I want to make sure that when the event I go in time, y’all I wish I could have left some legacy or something meaningful or valuable for generations to come.
David Ralph [3:09]
Well, I think that is a statement that means that you’re not like a sort of teenagers because I’m surrounded by teenagers who just lay on the sofa, watching Telly playing Xbox, and I say to him, what you gonna do today? Nothing at all. But the fact that you on your skype say, no alarm clock needed my drive to succeed wakes me up. You’re not like a normal person I am.
Warren Cassell Jr [3:32]
Well, yeah, I wouldn’t say so. I am different. I think that because I see or because I’m on a mission to maximize my, my potential. This is why I’m achieving so much.
David Ralph [3:42]
How the hell did you get on that? That potential? Because you Yeah, I think it’s your uncle. Mo His name’s mo he’s a big Yes, he is.
Warren Cassell Jr [3:51]
Yeah, yeah. So um, you know, I’ve come from a family of different entrepreneurs. He is one he was a millionaire. He died recently. I had a few businesses I also sang a different songs. I think he had to music in the movie, Little Mermaid as well. But I’ve come from a family of different entrepreneurs. And I don’t know, I’ve always was interested in business. And when I was at the family had a chance to start my my first business.
David Ralph [4:18]
And what was that business? This was the Emerald greeting cards.
Warren Cassell Jr [4:22]
Yes, it was. So um, I always wanted to start a business. So my mom saw me one day doing a card for my father’s secretary. He was a bird. And I was you know, doing I’m creating a birthday card far. But I always use the cards for the people. So my mom said, I know you want to start a business, why not start a green card company. So I said, You know, I had nothing to lose, why not? And then that same once I got the company registered my local agency, and ever since I’ve been starting new business ventures,
David Ralph [4:52]
but that is kind of bad. I’ll be honest, I didn’t want to keep on touching on the age. But there’s so many things that you say that I think this isn’t normal, you know, you years old, and you’ve always wanted to start your own business. You know, I’m 44 years old, and I don’t really know how to start a business now. So why why at such a young age, were you sort of looking at that kind of angle those opportunities? You know,
Warren Cassell Jr [5:16]
well, to be honest, I don’t know why I was so focused with business like that. I know that when I was really young, maybe about six or so I started to study successful people. My father who loves reading, he has books and light on chump and and for Winfrey, and you know, I got interested in you know, those type of people as well. And as I began to read or watch videos or shows about them, I’ve learned that in order to be successful, you need to start a business. Because if you look at all the wealthiest people in the world, they’ve either only invested in businesses. And if I want you to create wealth myself and successful myself, I thought that I need to start a business that also has some some influence why I started my first business because I wanted to be to, you know, create success and wealth for myself. Because to be honest, I see success as a duty. I in order for you to create your success, I think you are to maximize your potential and to create some form of wealth,
David Ralph [6:12]
when it is true that you’re not going to become a millionaire working for someone I?
Warren Cassell Jr [6:17]
David Ralph [6:18]
So if you could have a dream job, would it be what you’re doing now? Or have you got goals that you’re working towards?
Warren Cassell Jr [6:25]
Well, you know, what I’m doing right now, especially with the major group is I’m focusing on investing my funds. But in the future, I’d love to start my own private or small hedge fund to manage the funds for persons. The reason why I haven’t done that I said is because I want to be able to create a track record for myself. So I still have, you know, goal to start an investment bank, an overall investment back in the Caribbean, because a lot of people are focused on investing. And again, if you want to create wealth, you need to invest. So I’m working to creating a chocolate record for myself, so I can make mistakes of my own money. And then when I comfortable enough to go to investors, I can say this is what I’ve learned. And these are the mistakes I’ve made. And here’s how this up differently this time,
David Ralph [7:08]
that that’s boys, isn’t it, that you’ve got a benchmark, you’ve got a track record of success that you lay in front of them, and they can see the pitfalls and that you’ve overcome them. And you’ve learned from them.
Warren Cassell Jr [7:19]
Yeah, exactly. Because I think it’s better to surrender to go there and say, you know, I’m 15, give me a chance, give me a few thousand dollars invest. I’d like to make mistakes of my own money first and then have something to present to them something concrete to serve me or look me on a look at what I’ve actually made
David Ralph [7:35]
easy. I’ve been speaking to a few entrepreneurs who are in their teenage years 16 1715. And they say to me, the age element is a pain to them, because I have to mention it all the time. But I also know about certainly in the media world, if I were 50 they wouldn’t be getting so much attention. Do you feel like that is your age? does it bring more positives to you, Ben? It does. Oh, here we go. Again, same old question.
Warren Cassell Jr [8:06]
Well, you know, to be honest, I think the age has both its negatives, and its positives. And let me give you an example of the negatives. When I was doing web design application development, I, I was only able to do web design. So what I used to do was I contract it open source the application development to different companies, and I was looking for a new company in China. And you know, that company refused to do business with me. And the thing is, I was paying them, you know, an application for up to 15,000 US dollars. So it was thousands of dollars being paid to them, and they just want to do business and me have learned along the way, even though you know, my parents gave them the Okay, and they would send me payments. A lot of people still have that old time ish mentality. They don’t want to do business with someone who’s young. But I guess with the positives as well, it helps you way it helps you in your marketing and so on. But as I get older now, I know that I have to distinguish myself because I’m not going to be a 15 year old for forever morning mean 15 year old for one year, this is what I’m trying to create my own brand. Right now I’m looking beyond the age, I’m looking to become a person of interest or person that wants to get everybody to maximize their potential. And that’s my overall brand. I don’t want to be remembered as this guy, he started a business when he was really young, I want to be someone known as someone who motivated the world to to start looking at success as a God and you know, start seeing that you need to maximize your potential.
David Ralph [9:33]
So so his brain really important, but the people out there who are looking to start a business, and they’re in employment, and I realized that it’s not a job that they want to do anymore. And they are looking at creating, for example, an online business, should they just create a business? Or should they think about the brand first?
Warren Cassell Jr [9:53]
I think that everyone needs a brand. And not just for the business itself. But you need a personal brand, because that helps you to be distinguished in the marketplace. You know, people like to do business with people they know, and you don’t have to know them like that. But you can know them through articles and stuff like that. So you have to create your niche, because that really helps you to connect with the consumer. And that that’s my opinion I and that’s really has helped me. And the thing is as well, if you’re looking to even get a job, you need to distinguish yourself from everybody else. If you’re contacting someone that you want to be, or you want them to mentor you, you need to distinguish yourself because one example is I get a lot of Facebook messages now for from a lot of people who are asking for advice. And to be honest, it sounds bad. But to be honest, because there are so many different people, I some of them, I really can’t remember who they are exactly what they’ve done. It’s only the ones who actually put themselves in distinguish themselves from everybody else that actually remember who they are, and names are and what they’re doing. So you always have to think about this series, distinguishing yourself in the marketplace.
David Ralph [10:57]
Now, that’s an interesting thing, because I’m doing a show on a daily basis. And when I started it, I realized that the show was going to be bigger than me. But over the last few weeks, I’ve realized, but a lot of the things I need to do to push the show up, isn’t about the show is about myself. And that’s what you’re saying, isn’t it? People have to tie me up with the show and realize my strengths, my beliefs, my personal structure of what I do on a daily basis, is what they’re actually buying into. Because it’s only value that will make the show more successful.
Warren Cassell Jr [11:33]
Yeah, exactly. I think this is the mistakes that entrepreneurs maybe they don’t focus on building their personal brand as well build it along the way as you’re building your own business, because it really helps. It helps you bring more consumers or more customers to your business.
David Ralph [11:48]
So So how does somebody go about building their own personal brand? Warren? Is it just about being totally unique to yourself being who you are, and putting that authentic self out into the world? Is that how you do it? Or do you actually have to construct a brand?
Warren Cassell Jr [12:05]
For me, what I advise people to do is to firstly identify what you want your legacy to be or identify what it is that you want to contribute to the world. So for me it is you know, making sure everyone is can actually saw and this goes back to me saying I want to start an investment bank, I want to be able to give people the opportunity to create wealth. So that’s my that’s what I want my brand to be someone who wants everyone to be financially sound. So identify what your brand is. And then secondly, tie it in with your business you don’t want to start you know, you don’t want to say that you know your brand is too exciting, you’re doing something else make sure that it’s hiding hand in hand because you really help for your business. So for example, I want to say investment banker right now I’m focusing on investing, it works together because what I realize is that when you confuse your main your business brand is different to what your personal goals are, it really confuses our consumers and I’ve made that mistake to be honest, because I no longer want to be recognized as an entrepreneur I want to be known as an investor so I have to go back and create that brand for myself. So firstly identify what it is that you want to contribute to the world. Secondly, make sure it’s you know, connecting with your business brand or what it is that your business offers. And then thirdly everyday work on you know putting out content out there on your stuff that are in connection with your brand so you can tweet stuff you can post stuff on YouTube I think YouTube is an excellent place to you know, build your brand because you know think of it like this you’re putting up videos there’s no limit of how many videos you can put up and it gives you exposure to potentially millions of people at no cost. it’s you know it’s this big TV network or advertising network for yourself so put up videos on tips of like if you’re in the plumbing business how to do this to yourself tips brand yourself around the to become an expert in you know in the plumbing space, stuff like that I think it really helps when you push out content.
David Ralph [14:07]
So what people could do who are looking to take that leap is start creating that identity but when the business is actually realized people almost waiting for it.
Warren Cassell Jr [14:19]
Yeah, exactly. Because the thing is, in order for you to become successful you need to be known in the marketplace. I I stress this a lot when I need interviewers you need to distinguish yourself. Because you know, if you’re thinking about construction, the first company that comes to your mind typically is Caterpillar if you’re thinking about a beverage company a success so basically beverage company is known globally, Coca Cola needs to be able to make sure that your distinguished enough are dominating your spacing of the audience for you to create success.
David Ralph [14:50]
So can you see the same join up dots the show that you’re on at the moment? Can you see that is a brand in its own? Because I started it as an idea. But so many people have bought in the to the the kind of ethos of the the connecting the dots, the stepping stones to success, that I look back on it now. And I almost think, oh, it I think it was a bit inspired. But it wasn’t inspired at all. It was just me not knowing what to do and just doing something. Can people change direction? Or once they create a brain? Do they have to stay with it?
Warren Cassell Jr [15:26]
Good question. Like what I said, earlier, I started my first business and some other business ventures. So I was known, especially in the Caribbean region as an entrepreneur, now I need to now go back and change that. So I’m focused on being an investor, because if I build my brand around being an investor, investors will feel more comfortable with giving me their capital to start a hedge fund with. So yes, you can go back and recreate your brand. It’s a lot of work, though, because you have to change your perception and change your minds of everybody else. But um, you know, I think your brand, everyone has a brand. And I think your brand is the two or three things that you do every day to do well, you know, focusing on pushing a lot of content out there your brand is inspiring people adding value to the world. And yeah, yes, I think your show does have a nice bag, because for me, going back to where I said you ran is what you do, you know, the two or three things that you did the most, the questions that you asked a lot there, you know, going back to your Paul entrepreneur first sorry. And to me, what I’m seeing from your show is that your show is focused on finding all the formula that you know the entrepreneurs have taken and taking them to the success this far, and how they plan to build their build up their business in the future. This is what I get from watching your shows or listening to your shows,
David Ralph [16:45]
which is a perfect segue to a question that I want to bring up. It’s a series of questions, actually, I saw an article that you did on Huffington Post. And it was your analysis of successful people and the fact that if you say to somebody successful, how have you done this, a lot of them kind of don’t know, because it’s such incremental gains, but you have studied them and you studied the lives of successful people. And you’ve come to a conclusion that the people who work at their highest potential follow a formula. So what I want to do, I just want to throw out the four statements that you made. And if you could then expand upon them because I read them this morning. And I thought, this is fascinating stuff. This this, this man, I almost called you a kid. And I apologize for that. But this, this man has really sort of touched on something here, which so many people don’t just ignore, but I don’t think they give themselves time enough to reflect on what other people are doing. Because if you do reflect, and you actually analyze, you can mirror Can you if you can find out what people are doing that works, then just do it again. And it should hopefully Fingers crossed work for you. So the very first question is, you say that all successful people clearly define what you want to achieve from life?
Warren Cassell Jr [18:04]
Yeah, sure. Well, firstly, I every successful person and this goes back to me studying successful people. And before I get into that, I think it’s really important for you to become obsessed with successful people study what they’ve done. You know, if you look at Warren Buffett, Warren Buffett said, to be successful over the long run doesn’t require a stratospheric IQ, unusual Business Insights or any particular insight information. He said, what’s necessary is a song framework for making decisions and the ability to prevent one’s emotions from quoting that framework. And if you look at the way Warren Buffett invests he, he didn’t come up with that strategy. It was actually Benjamin Graham, and he publicly said, so he read this book, and he is based his entire investment strategy in that book. So you know, you don’t have to reinvent the wheel, you can go directly to where I’m looking at successful people and use that same formula. Because if the variables are, you know, haven’t changed, you should be able to create that same, that same success. But yeah, I said that all successful people clearly define what they want to achieve in life. And you know, if you look at engineers who have created a success, they’ve said, This is what I want to achieve, right? For me, I want to be able to make wealth for myself, so I can share it with my loved ones, and also create wealth for everyday families. That is what I really want to do. And this is why I want to start investment bank. So actually, so what is it that you want to define, because if you don’t define what you want, then anything will happen right? Now, Ziegler said that if you aim at nothing, you will hit hit it every time. And I think that that’s really true. A lot of people, they don’t define what they want in life, this is really important. You need to know what you want in life, but you’re always going to be miserable, because you don’t know or you’re not achieve anything that you want to.
David Ralph [19:47]
How does somebody come up with that? Because so many people out there, and I know because I speak to them on a daily basis, and I get emails from them. They kind of know they want to do something, but they can’t formula, is it? I can’t get it into a plan. It’s almost like oh, yeah, I love horses. But how can I make money on horses? Or like this? So how can they do that? How can I define what they want to achieve from life, when it’s just not quite in front of them?
Warren Cassell Jr [20:15]
Yeah, sure, I know, it’s not going to come up. The same point for everyone. Like for me, I didn’t know wanting to go into investing until I think I was in second form. Before I was focused on business and stuff like that. So it comes at you know, it comes at different point in time for everybody else. But um, you can, you know, you can look at the stuff that you like, enjoy doing. So if you enjoy reading, maybe you want to have a bookshop, maybe going to reinvent the way the book industry, the publishing industry is. If you if you like riding horses, maybe you can start like a petting zoo or reinvent that industry. So it depends on what you particularly like it comes to you know, I don’t have the exact formula of how to how to find out where exactly one I think over time as you become wiser and you become older, it comes to you.
David Ralph [21:03]
I think you must have got up very earliest morning. Well, and because you’ve got roosters, roosters are going at it.
Warren Cassell Jr [21:09]
Okay, yeah, yeah, it’s six o’clock in the morning. So you actually get up before
David Ralph [21:13]
the rooster that that is productivity at its best. Ok. So the the second one that you quoted was those who achieved don’t just have goals, they have big goals in capital letters. What do you mean by that?
Warren Cassell Jr [21:28]
Yeah, sure. If you look at all the successful people, they were delusional and their goal setting if you look at Dubai, the Ruler of Dubai when he was developing the country, you know, a lot of economy said this is on economic on economical, you’re building, you know, mindmeld Islands, you’re developing this in commercial hapa. This really stayed at home. And you know, nobody spending money like that. And look at Dubai. Now a lot of countries are envy Dubai. If you look at Donald Trump, he says you think they if you look at what he does what he’s been doing over the years, he’s been only doing the best only thinking big and the thing is, those who create success, those are the ones who are ridiculous. The other ones are ridiculous in a goal setting. No logic, as much as logic sounds good, because it really limits us a lot. And the reason why a lot of people in my opinion having achieved success is because society tells me focus on setting small goals. But for me, I purposely set a ridiculous or an impossible goal and fall short in that and to fall short on the small goal because most of us fall short and goals. What will you prefer to fall short and fall short and goal of making a million dollars this year fostering goal of making 100 million dollars this year, I think it’s really important for you to be Yes, delusional a goal setting because that’s equate to success.
David Ralph [22:45]
I’ve spoken to a few people that had this phrase, dream big, and then a dream bigger. And they come back at me and they say, if you have a dream that you want to do, make it as big as you possibly can. Because so many people will give, and then there’s less competition may see it that way. How do you feel about that?
Warren Cassell Jr [23:04]
Yeah, I think it’s really important. Like for me, when I sit, especially financial goals, i times that number by 10. There’s this incredible book by Grant Cardone, a mentor of mine, it’s called the 10 x rule. It’s the 10 x rule by Grant Cardone, and in that book teaches you the principle of tithing or multiplying all your goals, especially if financially your financial goals by the number 10. So if you want if you want to make $10,000, this month, times that number by 10, and then times the action that you’re going to do to create the original goal by 10 as well.
David Ralph [23:36]
But that that scares people, doesn’t it? I can hear people out there thinking, I don’t want to do I want to earn 1000 pounds a month, and then that will be good enough. And the thought of going earn 100,000 pounds a month, it will it would stop them in their tracks.
Warren Cassell Jr [23:53]
Yes, well, I think that success requires you to get uncomfortable. And the reason why a lot of people haven’t, you know, become or fulfill though haven’t fulfilled, what their actual purposes is because they don’t get uncomfortable. Society has taught us that being comfortable is good. But if you look at you know, especially the 2008 crisis, those who are comfortable for the ones who are completely wiped out. And I like to say that, you know, I like to consider money as the fuel to push your potential out. I don’t think that money should be your your overall goal. But it definitely is important, and you definitely need to create enough, or there’s never enough because it’s like medicine, why will you stop taking medicine, when you’re healthy, you need to accumulate the health for yourself. Because in invented the crisis, you can secure yourself. So yes, it’s it’s scary. It definitely is scary for me. But you have to get uncomfortable if you want to achieve success.
David Ralph [24:46]
But I’m gonna sort of reflect back on what you said there, there was one thing that really struck a chord with me, but money is the thing that you need to use to blast your potential out to the world. Can you can you just expand upon that a bit?
Warren Cassell Jr [25:01]
Yeah, sure. I like to use this example. Imagine if back then Mother Teresa had, you know, accumulated a large amount of money, she be able to help more people or for purpose or for what she wanted to do in life was to help people and she’d be able to help more people. And the reason why lots of engineers havin push their brand outside marketing marketing companies, because they were lack of financial resources, right? If you have wealth, or if you create wealth for yourself, you’ll be able to walk and protect yourself in events for crisis and to protect your loved ones. And three, help you to put your put your message out there more, you can buy advertising and new companies in new countries, and just have a presence in other in other regions of the world. And this is why I say that you shouldn’t have a goal your your overall goal shouldn’t be money. But I think money should be a sub goal as the sub goal is a goal that helps you achieve the overall goal.
David Ralph [25:59]
So my overall goal on the show isn’t just the show, I know the show is going to be what drags people in. But I want to create a platform across the world that really does join up dots, it makes connections. So if somebody is in Montserrat, and they want to do a job that only they know, is there in the United Kingdom, through a network that we’ve created through the show, they would be able to get in contact with people and find out how to do it and it will sort of ease the way is that the right thing where money would boost that potential exponential? Yeah,
Warren Cassell Jr [26:35]
yeah, exactly. Because if you had you know, some money evil you even more money than you have right now you can purchase advertising to promote your show, you can probably produce a show more professionally and getting new new effects and yourself just to attract more people on and the thing is a lot of people try to, you know, say that money, having a goal for money is in that order that good. But if you look at the wealthiest people, the wealthiest people they do not condemn? Well, as much as Bill Gates and Warren Buffett give away billions of dollars and they still go back to create more money for themselves. And you know, for me, I like to study successful people. So if they’re not condemning wealth creation, why should other people who haven’t created wealth and success, condemning and I think this is why a lot of us fall short we condemn what creation and to me it’s, there’s nothing wrong with creating wealth for yourself, I actually see as as a duty.
David Ralph [27:32]
So is there any sort of successful people that really you do benchmark yourself against?
Warren Cassell Jr [27:38]
Yeah, Warren Buffett is one because he’s a phenomenal investor. But the my ultimate hero is Michael E. Ching. He was born in Jamaica, and immigrated to Canada, and he’s now a multi billionaire, I had the opportunity to speak to him on the phone. Over the summer, he’s incredibly great. I had a 30 minute phone call with him, and they all came from persisting I love to touch this if I can. But you have when you want something easy it persists as if you’re lacking pins and if you’re trying to sell a customer and you know you firstly you have to be sold in that product, you have to know honestly say that this product has enough value for my client that it will be unethical for me not to insist that they do business with me and this is how I see life. So for me, I said that getting a phone call with Michael Chen will be so valuable for me that you’ll be criminal if I do not persists. So I persist for over a year. And a lot of people will call it crazy what you have to do the ridiculous stuff in order to create success. You have to set ridiculous goals. He asked me ridiculous and you action. So what I did was I called constantly call the office setting in my book, send them my articles. I even got his sons his son’s contact information, told me what myself. And then this year, in the summer, he did an interview on Canadian TV. I tweeted to the journalist that was interviewing him and said a great interview, that great interview that was in and then she went to my website. I am you know, call the office and told told his assistant that you know, you need to meet this guy. And they were like, Oh, yeah, we’ve heard from him several times before and that got me the call. And you know, I’ve also spoken to Ivanka Trump and some incredibly great people. I know it’s all came from persisting so if you don’t remember anything from this show, Elise remember this is this as if your life depends on it. Well, yeah, I really admire Michael he.
David Ralph [29:25]
People will remember this show this this is like nuggets of gold every time you open your mouth. Because Yeah, that that that tenacity, that persistence is the thing that separates isn’t it? I was talking to a lady last night and she’s got a program called go for know. And she says, so many people will get knocked back when they get their first know. And I think oh, it won’t work. But if you consciously go through those and you keep on going for knows, one of the days you’re going to get a yes. And that yes is the thing that will push you on to the next level. And she said yes. So far, I tend to have the nose, we’ve got to really change our mindset and go, No, that’s what I’m looking for.
Warren Cassell Jr [30:05]
Yeah, exactly. And I think you have to be creative within those. If you get in on the first time be creative. Like for me, I was trying to speak to Laurie Grenier. She’s on Shark Tank in the United States. That’s the Dragon’s Den equivalent. I actually wrote a letter last year selling I’d love to get into form here. I love to interview her just for myself. And you know, she wrote back. And she said, No, but she did. You Wish me luck. But she said no. So I was then creative. I followed up with her. And you know, a lot of people call me soccer. But I think you have to be ridiculous again. So you know how your email addresses for companies have different format. So I remember first name, last name at the company. com. Hmm. Yeah, so I did that play their own. I got a I got a direct email. I remember, this is a multi million on TV. Hang on.
David Ralph [30:54]
I think you’ve just taught me something here. go through that again. So you joined the email first. And you came back and said no. And when you played around with the format of the email, is this what you’re saying? Yeah,
Warren Cassell Jr [31:05]
yeah, sure. So the first email that I sent it was to the normal, mean email account for the company. So it’s info at a company calm, right? So I wanted to directly get in contact with her. And you know, x at this time, so this time was creative. This time, I said, let me not interview for myself. Let me interview for column I want to do for the Huffington Post. And she said yes, but what I did was I played around with the email, I did first name, dot last name at the company. com that didn’t work. The first set of her first name, the full last name at the company calm until I got that correct format, I got directly to ensure responded. And she said, Sure. So you have to be doing, you have to be willing to do the things that others won’t do. And if someone saying that’s crazy, that’s probably a thing too. Because crazy, in my opinion, results a success.
David Ralph [31:54]
I think that’s genius. I’m gonna I’m going to be spending all day trying to figure out that Tom Hanks email address and stuff. He is he is just a different way of doing isn’t it?
Warren Cassell Jr [32:05]
Yeah, definitely. And that’s how I got to bunker chomp. I mean, I did, I did the same format. And he went to I knew went through because that’s the formula I had, I knew as a current fallen because I’d spoken to someone else in our organization. And she didn’t respond. So what did I do? I did what people said was crazy. I wrote every single day, until I got a response. I noticed that if when I work every single day, I didn’t get a response. So what did i do i 10 times the other day, I multiply the effort by 10. I sent 10 emails a day until I got a response and I got a response. And this year, I was able to get on a call with Ivanka.
David Ralph [32:39]
And it’s not just a call, she said that you can be mentored.
Warren Cassell Jr [32:43]
Yeah, yeah, exactly. Yeah, exactly.
David Ralph [32:46]
That now that that must blow your mind.
Warren Cassell Jr [32:50]
Yeah, but you know, to be honest, it’s EOB. Over the years, it’s become nominal. So when people say it’s crazy, I don’t really take it on, because I just do what I do. Because I know you are, you know, I’m really sorry, a lot of people don’t try doing it. You know, if you want to speak to someone you’re not getting from your phone, be creative, go to the office and see if you can get to them, send them emails, who says that, you know, you can’t continue to call them you can’t continue to persist, because you need to persist in order to get what you want.
David Ralph [33:19]
But a lot of people will. And I agree totally with what you’re saying, I use a lot of the same sort of methods to get people on the show here. I haven’t done this or fiddling around with the email. But that’s a new one to me, and I’m going to play around with it. But a lot of people would think sending 10 emails a day, they’re going to get really annoyed and angry with me. But you find that that’s not the case.
Warren Cassell Jr [33:41]
Yeah, that’s not the case. And you definitely shouldn’t, you know, send the same email that same day, what I do is i’m creative, genius, around emails, not working full off on emails, but do the calls, you have to continue to persist. Right now. I’m trying to get on some American show CNBC and stuff like that, where I’m doing the I’m persisting, I’m, you know, the producers, they’re not getting upset. They’re saying, you know, we’re in production with something else right. Now. Let’s get back to we have our mothers stuff doing right, you know, but they’re not upset. I mean, they love when I follow up, and they actually given them permission to follow up. And what I’ve realized is that when you know, everybody will follow up. So when you follow up, you immediately start to distinguish yourself in the marketplace, you immediately start as you create your brand for your this guy is really enthusiastic, let us give him a chance. This guy really wants to talk to me, let me talk to him. Because they’re not like people, you know, mean, when I say no, now are people coming back to call me back where this guy keeps on calling, this guy is always coming back. Let me hop on the phone with him and see what he’s got.
David Ralph [34:40]
So that is those who achieved don’t just have goals. I have big goals now. Yeah, exactly. That’s amazing. So next one, developing a framework based on your goal helps you reach it. What do you mean by that?
Warren Cassell Jr [34:53]
Yeah, sure. So now, if you have this impossible goal, like for me, I want to get 7 billion people on the planet who know me that impossible. So now I need you know, or have sub goals or framer to help me achieve that mean goal. So I would write down an hour every day in the morning, I would remind myself what I need to do, I need to sell more books. So one of my goals is to send sell 25,000 books of my first book and another 25,000 and my second book, then I need to increase the amount of articles that I write. So one of my goals is I want to write 1000 articles in one year and push that out, because I need more people to know me. Can I just go?
David Ralph [35:31]
Yes, sure. That’s three articles a day? How have you got that much to write about? You?
Warren Cassell Jr [35:37]
Well, I haven’t achieved that goal as yet. But I want to continue. And I think as I continue my business over the over the next few years, I’ll be able to write on so much, because I’m producing a lot of articles right now, a lot of these sort of plan ready to go from the New Year. So I think that you have to increase your action in order to become successful. I, there’s a book called The secret. I’m sure you, you may have heard of it. I think the one thing it’s a brilliant book, I think the one thing that’s missing out from it, is that success requires work. Yes, you need to think positive and attract what you need into your life. But you also need work. So to me, the secret is work. But um, yeah, you have to. So that’s one of my other goals. And then another goal is for me to, oh, I know the most powerful people in the planet, because if I do so that will help me achieve my my main goal. So you have to create a framework that is in line with your overall goals. So it helps your your your main to what you need to do. And you have to write on those goals or that framework twice a day, at least, because at the end of the year, you know, your goals over 700 times while the average person only writes on the goals once or twice.
David Ralph [36:45]
So you’re talking sort of visualization again, by writing it down, it absolutely becomes your core being Yeah, I had an opportunity to interview Simon cynic over the summer, for my for my video series team taking home and Simon says, you know, we are visual animals, we when we actually right on the goal, we are able to picture and he has went on as far as saying you go make sure you’re able to draw that your goal. So if you want $10 billion be able to draw that $10 billion inside of your bank account inside involved. Because it really helps with pushing us to achieve that. In what way just because I don’t want to get too sort of hokey on this, because a lot of people don’t believe this. But by absolutely visualizing it and seeing it, it becomes kind of real to us. So the self limiting thoughts that you might have kind of diminished somehow.
Warren Cassell Jr [37:39]
Yeah, that’s the explanation you get. But for me, this is my own theory. So I don’t think that this is proven. But for me, wherever I remind myself is when I’m able to see that goal it on it subconsciously pushes me to actually achieve it. So like with imaging, I had that name in my head for for a year now. And you know, I just like the name I someone to call my next company, this I didn’t know where he was going to be, but I kept on writing it. So even when I’m in class, I was jumping on the beach vacation, book everything and down every 5000 times. And I’m not exaggerating about 5000 tons and tea. Right? I think he really pushes me to find out what the next step is really like if I want to send 25,000 books when I only see only when I started to actually write on that sub goal, that I became a best seller because now I’m best selling author on Amazon for both of my two books. So I, to me, I think it pushes you into that direction. Even when you you don’t really you may not know. So
David Ralph [38:32]
I agree with that I’ve got the way I’m recording at the moment, I’ve got images around me, or different positions of success, but I’m aiming for. And when I first put them up on the wall, I was a million miles away from them. And now I’m still away from them. But it’s getting closer, it’s getting closer. And I can see a point when actually the image I’m looking at in real life is actually the the image that I’m looking at on the wall, and then I will take that down. And I will put something else up. And it’s just, it’s just focuses you, it just focuses you to think why am I there? No, I’m not keep going. What do I need to do? What do I need to do? And this is the thing that we come back to in your conversation is, but it’s the incremental gains, isn’t it? It’s all those tiny little things that you do on a daily basis. That leads you to something and for the people who are out there listening, ready to have their leap of faith ready to go on to the next part of their life. They’ve got to realize that it’s not going to happen overnight. They’ve got to realize, but it may not happen for mums or maybe years. But if you keep on chipping away, chipping away, chipping away, you will get somewhere and even if it’s not where you are, more often than not it’s doing a better position been where you are commonly.
Warren Cassell Jr [39:45]
Yeah, exactly. No one say that a job is filled by chip. And I completely agree with him. And he said, so it’s a small thing that creates your brand. That Wikipedia page wasn’t up two years ago. In fact, if you Google my name, you’ll find a few articles, but not to the extent where it is now. I said chip bite it’s a small effort today make every single day consistently. And that is what creates success is that framework of being consistent over the long run that creates success.
David Ralph [40:13]
Which leads us to our last statement and you said on this article, all successful people are committed to achieving their success.
Warren Cassell Jr [40:22]
Yeah, exactly. So a lot of people they meet the first hurdle, and then they stop, which is to me very sad. Success requires work. Like I said earlier, you need to be consistently precise. I know it’s easier said than done. But this is how the wealthy create success. Warren Buffett had his hiccups. Bill Gates had his own hiccups, everybody in great success had their own hiccups. But the thing is you you have to be focused, and you have to be committed to that to where he wants. And to me, I think that commitment comes when you really when you know this is really what you need. And we know that it’ll be unethical of you to stop. And not just for you, but because you’re what you’re doing on what your passion or your mission is, is have so much value. If you stop it will not only be a detrimental to yourself, but also to society. So I for me, I think that if I’m not if I do not continue this pilot I’m in right now, then it will be detrimental to a lot of people in the region. Because now if people here, invest, let me just give you this brief example. Now I’m now trading on the New York Stock Exchange. And you can execute a trade within seconds you can because they always buyers and sellers are here in the Caribbean I was some markets are dead. If you want to trade sometimes you could wait weeks or even months just to have a trade being continued because it’s not liquid because now people are willing to get into the market. So yes, I know, we’re basically using my own funds. And I can lose a lot of money like that, right? A lot of money that I’ve earned for myself over the years of my business, but I know if I don’t do so it will be wrong for me. Because then I wouldn’t have a chakra to present to investors. And then I wouldn’t be able to get that investment back to help other people. I think this is how you have to look at your purpose. So get it from the value standpoint. And if you stop, it’s not going to be good for yourself, for your loved ones and for your for the world
David Ralph [42:11]
as a whole. I think it’s quite obvious that you’re going to go on to Uber success you’re just so driven. And the fact that you are so driven in a way that is natural to you and is actually natural to the world because a lot of the work that you did earlier on especially with your books was linked to nature and linked to the natural world and the way that things occur daily without effort Do you think that that is still true with you sort of your your books about sink or swim and that kind of stuff?
Warren Cassell Jr [42:46]
Yes, one john or the and the former wisdom Those are my two books. But yeah, I live in the Caribbean. And you heard the Russa I’m not sure if you can hear roses in in the UK. And this is what I really like because I get to sit down and observe them. Despite me taking so much action. I think that’s really important. I sit down and reflect and observe and observe. Because this is when I actually learned I learned from the Chela, I’m incredibly grateful to live here in the Caribbean, because like the island that live on anywhere, at any point in the island, you can see the ocean and you see the ocean in its entirety. I love that, you know, it’s extremely beautiful. If you look beyond the beauty, you can find a lot of lessons.
David Ralph [43:27]
Like what though? How do you take a lesson from a rooster?
Warren Cassell Jr [43:31]
Yeah, sure, if you just sit down and look at, you know, the way how he deals with his other roosters, and the way deals with its its own young, or you know the way how sharks will live their life. So just facts about sharks. Like, for example, I watch a documentary recently from BBC on the Gulf islands, and I was on there was one that really struck me, there was this animal called the marina Guana. And they’re like normally, one is but they can swim, they have the ability to swim on the ocean. And you know, they’ve developed that ability because the food supply on the Gulf, this island was depleting. So they knew that in order for them to survive, they needed to adapt to what’s what’s there. You know, they didn’t complain about what’s in it, they didn’t complain about what’s not in their control, but rather they went out and seek new opportunities. So you know, they now are able to swim competently. Yes, in the in the first run, they had struggles at suing because, you know, their body was, wasn’t built for that. But over time, they evolved to be able to go in and watch and catch their food without dying or killing themselves. And that’s one of the lessons I’ve learned from them, you need to adapt. And then secondly, even though jumping they’re fine with swimming, jumping into the water is incredibly dangerous, because they have other predators like the seal the seal, they wouldn’t eat them, they would find them like as a little toys, and they would try to turn them around in the ocean, and near the garments, and that can kill them. But in order to survive, they need to don’t take that risk. So there are two lessons that I’ve learned from you know, just watching a documentary on on the way marine iguanas they’ve, and even rich sharks if I if I can continue sharks, if you know the history of shark shark, so one of the first animals or features I believed, and because of that they’re not as advanced as today’s fish to his fish, they can stay in one position and have water flowing to the gills. But for sharks, they need to constantly move. Evenly sleeping they need to move their body in order to have water fresh water. For lunch, a gills or ever finales. If you stay in one position, with your business or your relationship and your life, you’re dying drone, because you need to constantly be moving.
David Ralph [45:44]
fascinating stuff. And it’s fascinating that somebody so young, grasped that and also grasped it to the point but you can put it into your books were more drowned in the palm of wisdom. What was it? Was it something that just flooded from you? When you started putting pen to paper? Was it just a natural knowledge base that you had built up? Or was it something that you had to research? Although you had the sort of the kernel of an idea? Did you then actually have to go out and take it out to the wider, wider sense and the wider media to find out how to turn into a ball?
Warren Cassell Jr [46:19]
Yeah, definitely, like for my first book, the form of wisdom, that book took me four months to write. And it was, it’s in originally a fable format. So there are different stories that each each lesson, and I put on the lessons that I’ve learned along the way. So you know, I didn’t need much research with that. But with Suma, Joan, what I did was and you know, I the first or the first lesson that I wanted to share was the one with the sharks, but then I need to go and you know, research about, you know, dolphins or whales and you know, different facts that I didn’t know about. And along the way, when I look at the facts and look closer, like wait, I can find a lesson in here. Let me share that. That book actually took me want to right. So I think this is extensive research. But the research it helped me to discover new lessons learned for myself or for my readers. And do you have any interest in producing a third volume? I know to be honest, no I, I was thinking of doing one in the Galapagos Island. But I’m actually publishing an article it should come out within the next month on the Galapagos Islands. And what I want to do is I want to just push the content out there and make it easily accessible for everyone, because everyone needs books, but everyone, more than likely reads articles. So right I’m focusing on my investing and then writing articles.
David Ralph [47:38]
But what I’m going to do now I’m going to play the theme of the show, which is the iconic words of Steve Jobs. And he talks about being on a path and trusting your gut and having faith in yourself. Now, although you’re still young, you’re still 15 years old is no getting away from a very interested to see whether the words that he says are relevant to your life, even at this stage. This is Steve Jobs.
Steve Jobs [48:02]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [48:37]
So do you believe in those words? Are you just making it up as you go along?
Warren Cassell Jr [48:42]
For me, I yeah, I do believe in it. Because if you look at me, I’m you know, I’m trying to connect the dots for my overall goal. So I’ve actually set up but for me, I would have to disagree. I think that when you’re looking or when for me, when I’m setting my goals, I actually see the got the dots clear. I know as I move forward, the you know, the I’ll meet some hurdles. But for me, I think that my plan is solid enough that I will be able to connect the dots instantly like that. And for other entrepreneurs, that’s true, they have their plan of how they gonna achieve their goal. But yes, you’ll have to meet some hurdles. And maybe you’ll have to change this model this way of doing self. But overall, I think you can develop your final define what your thoughts would be from the beginning.
David Ralph [49:26]
So you’re saying but you would actually project forward with the dots. And you will actually make them occur more than what Steve is saying that is stumbles and falls trials and tribulations. And ultimately, if you have faith, you will get to where you want to be you believe that you should set out on a determined path before you even start and make sure those dots become stepping stones.
Warren Cassell Jr [49:48]
I don’t think before you even start I think when you started that sort of come clearly. Because when I first started, I did not know I’d be here right now. But I’m as you take those tiny steps every day when your business, you begin to see the other dots, I would not advise anyone to wait until you know everything is clear for them to start. Don’t do that that’s really detrimental. Because that will never happen. You have to start. And as you start as you move forward, you see more of the road, if you understand,
David Ralph [50:16]
I understand totally one castle jr says Just do it. Get out there. And even if it’s ugly, even if it’s not what you want, it doesn’t have to be perfect. It started and then you can make it into something.
Warren Cassell Jr [50:30]
Yeah, exactly. Because you can always change it. I know I always go back to this, you have to be committed and you have to be focused, and you have to persist because you can’t be successful by just sitting down and you know, letting you end in working for me not working to your fullest potential. Because that’s really detrimental to yourself. And to me, I think that’s lying to yourself, because you’re not working at your highest potential. And if I can, there are, you know, there’s not a formula that I have now for me about three traits that I found from wealthy people, I’d love to share,
David Ralph [51:01]
you share it. So
Warren Cassell Jr [51:02]
they sure well, this is article that I wrote for elite daily, a few weeks ago, and he was on lessons from the wealthy and he was stressing that you really need to learn from them. So one of the stuff was that wealthy people owned businesses. And this is the thing about being lazy, you can’t put all your much money into a bank account and expect to become wealthy family interest. Because to be honest, you lose money when you have money into your into your bank account. Because although you get interest inflation is higher than interest, especially in today’s days. So you have to add your own invest in businesses. So even if you’re working for someone else, maybe you can partner partner with your own or maybe you can invest in a fund that invests in other in other businesses, so you have the opportunity to create wealth for yourself. And number two, what, you know, a question I asked myself is, why is Donald Trump continue to develop more properties, even though he’s wealthy virus Bill Gates? Or why did the Bill Gates go out to Microsoft recently, Oprah Winfrey, why did she start her own network, even though her first show was very successful. And for me, what I realized is they’re not trying to create a world where they’re trying to create is or they’re trying to do and they’re trying to maximize their potential, they’re in a pursuit to find out what the next level in life is. And you have to do that. Because if you aren’t doing that, then you’ll always be stuck in the same part. Remember, if you do not swim, like the shark, you’ll be shown, right? And then thirdly, what I realized is that wealthy people don’t see money as a bad thing. You know, I haven’t seen one wealthy person contempt success. And as much as you know, what people like to give, they try and give it all that money, right? They and they continue to create that wealth, even though they give so they do not see money, is that my thing? I will think that you should see my as a bad thing as well. He sees it as a fuel to push you further into the marketplace. And you know, I just thought I should share those three points that I’ve learnt from the wealthy,
David Ralph [52:48]
absolutely maximize your potential, use your wealth to actually boost yourself, it seems, it seems sensible. But but so many people who are starting or getting ready to start, it is frightening as well. I know that they would be thinking, no, I can’t use that money, I need that money to pay the bills. And so what you’re actually saying is by having that mentality, you’re keeping yourself small.
Warren Cassell Jr [53:12]
Yeah, I think as well as your friends and your family will give you the right advice. So I mean, give me a lot. But if you take, take into consideration, everything that it tells you is going to switch you from your gut. I remember Steve Jobs said you have to listen to God, I and if you try to get advice, I’m not trying to you know, tell you what not to listen to others, but try to get advice from the wealthy people, because most people their average, and you know, average is a failing formula. Not a lot of people want to get uncomfortable, and they don’t want to take the ride with you. But if you want to create a success, you need to get uncomfortable, you need to go ahead and do it. Yes, it’s frightening. But if you want success really bad, and you have to, you have to go out and do the work. And you know, a lot of people as well, they like sleeping a lot. And for me, I mean, what I’m finding out is a lot of people want sleep one and they want success, you have to be willing to miss, you know, your rest for if you want to create success, you have to be willing to wake up an hour earlier. Today, I don’t have any school. But I got up a few hours early, even though I went to bed really late, because I was following the elections. But I went to bed, I got up really early to this interview. Success requires that you produce even when you don’t want to.
David Ralph [54:24]
And the difference with it is when you are building something, I’m finding this, my sleep is getting less and less and less, because I want to be doing this when I used to be in a job. But I just wanted to get past the jobs if I could do what I want. But now I’m constantly running up to my office thinking, Oh, I just do this, I just do that. Because it’s it’s so passionate. It’s so such a passion to me. But all I want to do is work on it and see where it can go. So it is amazing how little sleep you do need when you aren’t doing something that you love.
Warren Cassell Jr [54:57]
Yeah, exactly. And for me, I asked myself OpenStack, someone who was sleeping nine or 11 hours a day compete with someone who’s sleeping four or five hours a day, I’m yeah, I found that to be true. Yes, in the mornings, I feel tired. But by time, it’s 11 o’clock in the morning, I feel energized and ready to go. And I can say up another round as well. And once you’re not hurting yourself, once you’re not taking away from your health, I don’t have any problem with staying up to complete this assignment to get things done. And one thing that really helps is that I get a lot of emails, so what I try to do is before I go to bed, I finish, I try to finish or respond to all those emails, because I know from the morning from the businesses, or that I work with from Asia and Europe, I have a ton of emails to get to. So you have to be willing to miss a few hours of sleep every now and then just to finish what you need to do. So you can continue to go into the marketplace.
David Ralph [55:52]
Absolutely. Now, just before I send you back on the Sermon on the mic to have a one on one with your younger self, it’s not going to be that far away. But what what are you aiming for in the future? Obviously, you want to be an investor instead of an entrepreneur. But have you got one big goal that you can share with the audience to go Yes. When all is said and done? This is what I’m really focused on?
Warren Cassell Jr [56:16]
Yeah, sure. Well, to me, I want to be known as the JPMorgan or the Rockefeller, the Carnegie of the Caribbean, I don’t think that Caribbean persons have anyone to look up to like that. And I want to I want to become that person. So I want to start an investment bank and gives regular people opportunities to where the wealthy get richer, because here in the Caribbean people, they have all the money in their savings account. And I want to get them away from that thinking, I think that it’s a tremendous opportunity to give them that, that opportunity create wealth for themselves. And in that way, I’ll create wealth for my own self. So that’s my overall goal.
David Ralph [56:55]
Well, let’s send you back. Now I’m going to play the theme tune in if you could go on a drive back in time to have a one on one with your younger self, what age would you choose? And what advice would you give? Well, we’re gonna find out because you up, this is the Sermon on the mic.
Unknown Speaker [57:19]
Warren Cassell Jr [57:33]
Well, I would go back to when I was eight years old when I first started my first business. And what I would tell my younger self is do not limit your goals. Logic does limit you and your success. I focus too small, I focused on serving persons my island and my line only has 4000 people on it. So that limited my my sales and the efforts that I made because where I could have done was looked out into different regions, I could have served other countries probably exported my card to other people, and built a website to help people customize their website, their card. So what I tell them what I tell my younger self is think be don’t focus on one particular zip code or postal quarter and geographical area. Think Big and think of serving the 7 billion people on the planet. and be confident that your product is have so much value that it’ll be wrong for you not to insist that everybody else uses uses your product or service. So I tell myself, do not limit yourself and go as big as possible. I think the biggest mistake that I made was I you know, I didn’t go big soon enough.
David Ralph [58:42]
I have loved talking to you and I know our audience, we’ve got so much as well. Well and so how can our audience connect with you?
Warren Cassell Jr [58:50]
Yeah, sure. Well, you can email me, Warren w Ei, r e n, at Warren w Ei r en ca sell ca se Ll j dot com. So my email address is Warren at Oren console, Jr. calm. I’m also on Twitter. I love Twitter. I think Twitter is an excellent way for you to meet new people. And also sell your product and my you can find me there at Warren Kissel Jr. I just want tip as well. If you’re an entrepreneur, and you’re looking to offer a service or product, you can use Twitter, user search the search function and type in you need a website if your web developer near near needs to find a new here in dresser, right. And you can see the different people tweeting about that you can target it to if you’re in the UK, you can target it to the UK and then you can reply to that person say you know, I’m a web designer may and send them a link to your website. I think that’s an excellent way for you to get yourself out there. You have to do what others want to. And then you can also like my page on Facebook, it’s Warren Cassell Jr. and my books as well. They’re available on Amazon. com, the farm of wisdom 25 forgettable tales that will ignite yc you and someone drown business and life lessons that I’ve learned from the ocean.
David Ralph [1:00:08]
Well, I have loved speaking to you. And I can’t wait until Bill Gates and Warren Buffett are trying to get you to mentor them on a quarterly basis because you have delivered so many nuggets of gold in this conversation. Thank you so much for spending time with us today joining those dots. And please come back again when you have more dots to join up. So do believe that by joining up the dots and connecting our past is the best way to build our futures. Warren Cassell Jr. Thank you so much.
Warren Cassell Jr [1:00:33]
Thank you for having me.
David doesn’t want you to become a fated version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.
He thought you got rid of me. Now I’m just gonna ask you a favor anyone out there who’s enjoyed the show, and has enjoyed all the shows. Could you go over to iTunes and leave a review the more reviews I get, the better the show will perform. And then it’s a win win. You’ll be getting me every single day for the rest of your life. Don’t know if that’s a good thing or a bad thing. But yeah, iTunes, David Ralph, join up dots and I love you so much or even come down to walk your dog. Thanks very much. Bye bye