Welcome to the Steve Jobs based Join Up Dots Podcast Interview with Warren Whitlock
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Introducing Warren Whitlock
Warren Whitlock is today’s guest ready to be interviewed on the Join Up Dots podcast.
He is the go to person if you want to understand how to tweet but don’t want to feel a twit.
From entering the online world, back in 1981, he found his place and he has been earning a living and enjoying himself on the internet ever since.
But what made him so successful, and lead to him becoming an author, radio host, blogger, public speaker, and business coach, all performed with style, charisma and charm.
How The Dots Joined Up For Warren Whitlock
Well Warren realized that to be a success in the online space you have to develop relationships in the same way as you would nurture one in the real world.
You have to interact, with integrity, humanity, and quite simply help others get what they wanted, which the late Zig Ziglar taught him back in the days.
And its this human aspect of building businesses which has really set him apart, even getting him named as one of the Forbes’ Top 10 Social Media Power Influencers of 2013.
So do we talk to Mr Whitlock about Twitter, social marketing, overcoming fear, his radio show, or what’s it like to live in Vegas?
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Warren Whitlock in the house!
During the show we discussed such weighty topics with Warren Whitlock such as:
How he describes himself as a person who simply tries to help people on a daily basis!
How life is all about connecting across the globe, and being unique to yourself!
How the internet has allowed the content producers of the world freedom they could have never have thought possible ten years ago!
How we splatter the wall with dots and then to try to connect them!
How he lives in Las Vegas, but doesn’t spend his time watching Barry Manilow everyday!
How To Connect With Warren Whitlock
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Warren Whitlock Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:24]
And Hello, everybody, and welcome out back in internet land to Episode 22 of Join Up Dots. Today’s guest is the go to person if you want to understand how to tweet, but don’t want to fear that twit from entering the online world back in 1981. He found his place and he’s been earning a living and enjoying himself on the internet ever since. But what has made him so successful and led him to becoming an author, radio host, blogger, public speaker, and business coach or performed with style charisma and charm? Well, he realised that to be a success in the online space. You have to develop well relationships, and you have to develop them in the same way as you would nurture one in the real world. You have to interact with integrity, humanity, and quite simply help others get what they want, which the late Ziegler taught him back in the days and is this human aspect of building businesses which has really set him apart, even getting him named as one of Forbes top 10 social media power influencers of 2013. So do we talk to him about Twitter, social marketing, overcoming fear his radio show? Or just what it’s like to live in Vegas? Well, I think I tried to do a lot was we have the brilliant and did I say powerful and influential Warren Whitlock in the house. How are you today? Sir?
Warren Whitlock [1:39]
I’m fantastic. And I’m so glad to be here and talk about all those things. And hopefully a little bit of bacon.
David Ralph [1:46]
A little bit of bacon. Yes. And and a little bit of them. Barry Manilow because I have this feeling but anyone who lives in Vegas spends their their weekends going to see Barry Manilow? Is that true?
Warren Whitlock [1:58]
Well, no, no, I’m, I’m actually a Barry Manilow fan from a business standpoint and his career. I find it to be be great. And I and certainly I can hum along with a few stones. But no, I don’t think I would be going to a concert. fact, the biggest. The biggest thing about Vegas that people don’t understand is that they’ll come here and they’re visiting a convention or whatever. And please do I love love to meet new people. And they come to town. And they’ll say to me, gosh, how can you stand a live here all these lights all the energy and I’m going? Well, you know, I drive five miles and sleep in my own bed in the suburbs. So where I’m living? we don’t we don’t pass on what’s happening in Vegas, it stays here because it’s pretty boring at my house. But
online, nobody can tell.
David Ralph [2:49]
So So do you not receive a strip that the lights from your bedroom window? Do you know sort of? Oh,
Warren Whitlock [2:53]
yeah, definitely. As a matter of fact, I just moved from a house and I’m now here nine years. And my last house. You know, the reason we took it was because we could look out and it wasn’t a fantastic view. But it was the entire strip. And so every morning, the we were on the west and the sun would come up in the east and wake wake you up or in the morning never shut that window, it just you know, within a certain position where we didn’t have to worry about the grapes or anything. And, and always be able to see the strip, it was a it’s a great energy to have, like I say five or six miles away. But I found after a while it’s it’s in me now. So I actually am looking at a window looking at the neighbor’s house. Because I
David Ralph [3:39]
went to Vegas a few years back, and I’ll be honest, I didn’t really get it. I could understand the energy of it. I could understand the fun. But it just didn’t. It didn’t fulfil me somehow. But to be honest, we ended up there in conference week or Geek Week, I think the only other time and we could hotel room for love nor money. So we actually ended up in what I would call CSI Vegas kind of territory, where it wasn’t the glamorous side in any shape or form.
Warren Whitlock [4:10]
Yeah, and I can remember having that I call it my my plane trains and automobiles experience first time I came like that. And I always have to note though that in the movie planes, trains and automobiles, there is a scene with pillows and that and for happened, but a friend and I went from place to place trying to find a place to stay at during COMDEX back in the 80s. And, you know, we we just had a terrible time getting anything. But that’s not the experience for most people today. You know, and definitely, if you have any kind of a plan don’t, you know, get reservations and come. But just like in the movies, people do arrive here, and you know, spend being awake for a couple of days, and then and then leave that’s not my style up. What appeals to me is the is the energy as it applies to business and, and life and it is knowing it’s a fast growing place. So that’s that’s really good minutes, plenty of other places. They’re growing fast. You know, we have a vibrant tech scene. So to other places, we have, you know, a lot of art, so do other places, but we actually for for a good sized cities, but a couple of million people here. You know, it’s it’s hard to find a place that’s growing this fast. And has, you know, actually compared to the other cities are fairly inexpensive lifestyle. So it’s a great place to be, but easy to get a plane to anywhere to because when you’re going home, I’m at it out.
David Ralph [5:39]
Yeah, absolutely. Yeah. Now I can say that, I can say that. Totally. So So with all that sort of stuff going around you, I would have thought that your focus was, you know, on the casinos in there, but it’s not so out of all those things that we listed, but you do on a daily basis, the Twitter, the social marketing, and all those kind of stuff. What What is the thing that you actually say is your game? If you met somebody in a pub, or a club or well, wherever you are, and they say, what do you do for a living? How do you actually describe yourself?
Warren Whitlock [6:09]
I actually, you know, I really get down to the basics of what you mentioned about the Ziegler quote, and that goes back to even even sooner. I mean, I went to Sunday school as a child, you know, 50 years ago, and they and they were saying, you know, you got to learn this and act like this every day, went to business school, and it wasn’t congruent, they were telling me, you know what to do, it’s a dog eat dog world. And here’s how you kill the competition. And the whole ball of wax, the whole nine yards, a bunch of sporting terms and more terms came up and I go, that’s that doesn’t seem right. And then I found Ziegler, who basically, you know, gave me permission to be a nice guy. And the techniques that I used to do that came in, you know, over time in different ways, but really find out what somebody wants, and then see that they I get it. Life is as simple as that. There’s always something to be desired and you try to go for, and, and so I consider what I do is, is just the bliss of helping somebody see something new or get a new idea. And, you know, find out about something.
David Ralph [7:18]
Now, Ziegler, I don’t think he’s overly well known in the United Kingdom. Certainly, so the name of Tony Robbins gets bandied around a lot more,
Unknown Speaker [7:28]
David Ralph [7:30]
he had a very unusual way of talking, what was that a sort of stage persona? Or did he talk like that all the time?
Unknown Speaker [7:37]
You know, I,
Warren Whitlock [7:40]
actually, when I when I met him within his final years, and he was there with, you know, somebody escorted him and whatnot, then sending the chair next to me and was telling the same storeys, you still tell them state? As a matter of fact, I’m going like, what insight did he have that he thought that was the storey I needed to hear and then if you cut up on stage and repeated the same thing, he wasn’t, you know, he wasn’t, he wasn’t at his best but but all of the storeys were just fantastic. And I think that was part of the magic of it, he was authentic. He was a door to door pots and pans salesman, and came from, you know, a lot of a lot of years on the on the street selling stuff door to door. And that’s great experience to have in your background. I’ve done some of that way, way, way back. And you know, the standing at a at a trade show and getting people to come to the booth and getting them to be interested in getting rejected a whole lot. There’s a lot to learn from doing that. And then what’s happened today, I mean, Tony Robbins was, you know, a kid back when Ziegler was doing this, what’s happened is, say in the 1980s. It got to be the technology got to be such that we could duplicate things a lot more. So it wasn’t just a book you could put out, it was, you know, audios could be that mean, a podcast is essentially a piece of art, audio, and today that can be distributed. Nothing, of course, you know, back in the day, we had to be physically in the same room to have a conversation. And thanks to Skype, I’m sitting here in Las Vegas, and you’re there. And it’s, you know, what’s the differences. If I, you know, hopped a flight and came over there, I think that might be more fun, but certainly a lot more expensive. And so the technologies allowed us to come together and now. Now, the same principles we’ve always had are there, what’s changed is, we’re not dwarfed by some people that got it really right, say 75 years ago, and got in line first net all the rights and did the centralised stuff. A century ago, the way to get ahead was to, you know, get control of something, or, you know, lock down some information. And so the great media empires, the great retail distributors, all of them had something where they were able to be centralised and push things out. And, and I, I look at that as being just one way, today, it’s different today, we have two way communications, it’s available to anybody has any kind of communications. And, and a synchronous, where it used to be, if I wrote you a letter and waited for you to write me back, it could be, you know, a month could go by, and you know, when in even before that they couldn’t even do that you can only do business or have interactions with the people that are standing next to you. And so today, it’s instantaneous. It’s like the whole globe is there. So the idea of having to go out and push and try to find people is different. Now it’s who can you attract? And so we can have two way communications distribution. Boy, you know, we have all sorts of ideas coming online, such as, you know, if my house has extra energy, then why don’t I send that back to the energy supplier, if I have a good idea, I can put it on the internet, if I want to make something there’s the makers movement, then 3d, 3d printing, laser cutting, and, you know, moulding and the kind of things were literally the only thing we could get better at delivery of goods is replicated at this point. You know, so, you know, it’s at now it’s sharing ideas, and making Connexions with people that make a difference. So I know, when I first heard of Join Up Dots, I was thinking, gosh, you know, that’s exactly what I talk about the world is about making those Connexions and then strengthen them. through what what I think is just the content that they refer to now is the Fed is content marketing, but it’s really shared experience and shared storeys. So simple as that you make sure you, you connect and share storeys with people be authentic and no, no and no more a lot of lyst push out a lot of nonsense.
David Ralph [11:52]
He’s to what you’re saying, though, you know, and I’ve had this conversation numerous times, the internet, quite obviously has has changed the world. But on a daily basis, you find out new things that people are doing on it. Just Just before you I was having a conversation with another chap who is the head of development at a company called gum road. I don’t know if you’ve heard of gum road. And I’ve heard of the name. Yeah. And he’s a young chap called Lyondell, can, he’s 26 years old. And basically the principle of this company is, but you can get say like elton john, or some major artists to write an album and put it straight into the hands of the fans. So they get the bulk of the profit using e commerce tools and take out the middleman so in effect, it’s gonna killed I record companies and stuff, but it will get the the artistic folk, their creativity to and the chance to develop that creativity that they might not have got in the sort of normal way of D. Are you going to get a hit album? No, you haven’t bang you out?
Warren Whitlock [13:00]
Yeah, and and you know, what’s happened so far in that is that, you know, Sir Elton is here in my town. People pay a lot of money per seat to see elton john, and of course, the house thankful some of that money. But again, it’s an attraction to get people into the casino. And, you know, that’s, it’s really there for them to gamble. You know? And so I don’t know what he gets paid out of every you know, ticket for, for 100 quid, you know how much he gets to keep? But it’s a lot. Yeah, well, yeah.
Unknown Speaker [13:35]
Warren Whitlock [13:36]
right? The performers, this is an interesting that the performers are getting paid to perform. And so I like to roll things back and say what happened before the internet and before all the stuff that the internet is supposedly revolutionising. And if you go back to how, you know, we would have done a business 200 years ago. And when I say business, I’m a business business, this Parker business philosopher is where I go, when I’m talking about things, but any transaction between anybody out you and anybody outside your family is certainly business, the way I look at it, and probably a lot of them inside your own home, because you negotiate with children and whatnot. And, and so when I that’s what I mean, when I’m talking about business, the transactions of life. And, you know, in the old days was, if you wanted a singer, someone would sing, and there was maybe a theatre, and, you know, people will go and see the performance. And that was the end of it tomorrow, it was a new performance. Yeah, we got recording, we got distribution, we had record companies, and at all was built on that model of how we can push things out. In the beginning of film, someone would make a film and then display it, and people could see it, you know, and then the, you know, they even be an inventing, and they weren’t thinking, you know, theatrical distribution around the world, I were thinking this is a way to archive something. And as you know, as they got in that distribution model of Hollywood became the place to make films, and they would put it out all over the world. And fact, if you read the history, there’s a quite a bit that happened before Hollywood, and those people and that kind of thinking, are trying to do the same thing with the internet. But technology has reached a point. And, you know, I think we have internet 2.2. But it’s more than just just the Connexions. It’s just the, it’s the revolution and how we think about doing business that we no longer think about, you know, the the seller has control over anything. It’s the the buyers do. buyers have the upper hand and almost every transaction now. And that’s good. And I think equal is what we’re really looking for. And so with With that in mind, you know, the why why have the the people the middleman anymore, we don’t need that,
David Ralph [15:56]
get rid of them, get rid of them. So that this kind of disappear, disappear, that the internet can provide, obviously, your integrity about being named as one of the top 10 social media media power influencers of 2013. Dude, does that excite you, but you can tweet him bang instantly, you’ve got people responding to those those words, always, it’s something now that because we’re getting so used to it, and there’s so many different platforms, it’s it’s more a case of just creating more noise?
Warren Whitlock [16:30]
Well, no, we’re getting we’re getting Yeah, it’s if you look at social media, as a media, and the way that we were, were taught any of you know, anyone over what is 2014. So anyone over 14, within the last century, where we still, there was some internet around, but still everything was looking, looking at how can I mass produce and push this out? How big can I what kind of ratings Can I get on my national network, and, you know, we’re obsessed with that here in states and, and just in awe that, you know, the Brits have figured out a way to do it with the BBC, you know, make better quality programme and not interrupted with commercial. But it you know, that’s, that’s a, to me, that’s a superior model. And I went back in our in our history and said, Gosh, you know, before I was born, so now we’re talking old, that the, the Procter and Gamble, wanted to sell soap, and they, they wanted quality programming to go with it, they wanted, you know, a good family drama to put on and that was in those became soap operas, because we were paid for by the soap company. And, and our FCC, Federal Communications Commission came out with rules about what you could do. And then there were also some, there was some over regulation, some it just became the norm, that, you know, you you would, that somebody would own the programme, so so on the distribution rights, and there were certain rules that you couldn’t cross and, and today, we’re back to not having those any need for any of that, you know, big, big infrastructure to get things distributed. Now it can be you create a podcast, you put it up, nobody gets to tell you whether or not you can do it, you can take ads, you cannot take ads, or whatever. And I think the model is going to go back to a lot more like soap operas, where people are going to be sponsored, and we’re still gonna have plenty of marketing content, we’re still going to have, you know, somebody with an ulterior motive for putting it up there, product placement or whatever. And that’s fine, because that’s, that’s commerce. But we can lose that idea of, of, you know, having to having to concentrate on what the infrastructure is in, please those people and just please ourselves. So what happened when, you know, when I found social media, as you know, the term social media, I said, Well, this is like what I’ve done before, this is a way to connect with people. I started trying all the things that everybody else in business does is can I put out a message? Can I get people to buy something? What can I sell here, all that and quickly found out that some of the people that were online, on Facebook and Twitter when I started using those were responding, whereas I was on LinkedIn even before that LinkedIn. So now a 10 year old company, and, you know, I, people kept inviting me beyond LinkedIn. And I would I would go make the connexion on LinkedIn, and then nothing happened. You know, I think, what’s this, like, that person had a resume? I had a resume. Yeah. And I went in unless you’re, you know, looking for an employer looking to hire hire people. You know, your your there’s really no reason was no reason to do it.
David Ralph [19:46]
Changing now, isn’t it? Because LinkedIn is doing more Facebook, isn’t it?
Warren Whitlock [19:51]
Yeah, yeah. And it’s, it’s, well, it’s, it’s social, because social is business. Because in order for me to come to your shop, and you know, to spend some money, I we have to interact in some way. And think about it in the last century was all about how can we automate this and get rid of the, the friction of having to talk to customers? And today, it’s just the opposite? How can we put more human contact and everything we do? What would you
David Ralph [20:16]
change? Because that’s an absolute key point. And you’re the first person that I ever heard express it in that way. Why do you think he has done that? That 360?
Warren Whitlock [20:29]
Oh, I think it’s because what people always wanted, I go back to our TV show, because you know, I’m a child of TV, the first generation of child of TV, and when, you know, I can actually remember us getting a set at the house. But it just, it’s just a vague memory of when I was still very, very small and somebody brought into television, but you know, so we would watch the TV shows, and one of my favourites was Green Acres, talking about the good old days out in the out in the cornfield, not, you know, in, not in the way that I experienced life, I lived in the suburbs in Southern California. And I saw these people, you know, farming and having these issues with tractors and cows and things like that. And the store was run by Sam Drucker. And Miss, Mr. Drucker ran a nice, nice little store where you get just about anything. And the interesting thing about that was that, you know, you just put that as normal guy with an apron selling with the hooter bill general stores, I was the only storey in town. Well, you know, as I got into business and learned about distribution and how things are happening, I’m thinking like, that’s kind of the, I’m not really sure I want to go into that store anymore, I’m driving across country, and I have an opportunity to, you know, I need to stop for whatever reason, I have an opportunity to shop in this store. And I find all the prices are high, and they they don’t like me and things like that, but all that worked for them back in the day, had its problems in the in the era that we grew up in, which you know, is you don’t they didn’t want strangers, but they wanted to do business with the people that they know, like, and trust, well, that hasn’t changed at all. Big supermarkets came in big box retailers, and even then eventually ecommerce to where it was just you know, if you have a monolithic company that sells everything, push a button, and it gets distributed to you to the drones come to your house, and, you know, drop it on your head, and you’ve got the stuff, you know, all but instant. And that’s one trend, that’s it was a good trend, I think all of us are better off for having those things be invented. But then, but we never lost the idea that we like to go down, you know, chewing on some hay. And talking to good old Mr. Drucker because Mr. Drucker did not have a shoplifting problem. He didn’t have, you know, kids coming in the storey running off because he was related to one typical person never met more than 50 people in his lot in their lives. They did also didn’t have a, they also didn’t have a problem with Calvin prices. Now my experience was I went to stores like that and found them to be backward and out of touch things like that. But the people in the communities didn’t view them as high prices and and gouging. And it wasn’t gouging was just cost distribution was much higher out in the rural areas. And so is that, you know, is, is the big stores came in and, you know, plenty up by by allowing us to have more goods that they end up distribution. Those a lot of those people went away and we went longing for something like that. At no point do I think we didn’t want to. We ever didn’t want to do business that way. But you know, we like the idea of some of the milkman bringing milk right to the front porch every morning. Boy, that sounds great. Yeah, I you know, I don’t want to pay for it today. Because it seems you know, other ways to do it then. And I’m not really sure the lactose like system,
David Ralph [24:02]
some other companies out there that are operating like Mr. Rocky online.
Warren Whitlock [24:08]
I think I think that’s where Amazon is kind of getting that. And I believe that’s why they paid over a billion dollars to acquire Zappos. com. And are you familiar with it there?
David Ralph [24:20]
No, no? Yeah, obviously Amazon Yeah, but does that Oh, no.
Warren Whitlock [24:24]
Yeah, Zappos z A PP O. ‘s is the the word for shoes in, in Spanish. And it’s a you know, it’s an American company. But uh, but they use that that word gets the website was available. And they were startup Oh, about 1012 years ago, they started. And of course, I know them well, because they moved to Las Vegas about the same time I did. And because we have, we had a good inexpensive place to put a call centre. And they are whole advantage in the market is that they have they have quantities of distribution and fast you can you can order something in the evening, and it will be there the next morning, because their distribution works with Federal Express as hub in but it’s an In fact, they’re not Federal Express its ups to believe is in Tennessee, or no Kentucky, Lexington, Kentucky. And what happens there is that again, the beauty of distribution was set up under the law, the centralised push it out model we used to do business is that all of the planes that deliver things across the US go back to Franklin, Tennessee at night and and bringing in all the things that they picked up that we’re going to be delivered at. And then somewhere around midnight, they you know, they have all the planes empty, and then they start packing them, and they send it back out. And that’s that is the model I made Federal Express work and, and sorry to use a purely us as an example. But that’s that’s how I know it works. They are in Africa, they’ve set up similar things around the world. And so when, when Amazon, when Amazon came on online, they were able to use that to get great distribution. And Amazon secret to success was was making sure that they had the distribution setup. So if they did not have it stocked in a warehouse, they knew where to get it, it was common to buy things for Amazon years ago when they started up and have to wait a week to get in. Today it’s getting down to almost everything comes in a day or two. And I’m fortunate to live near one of the hub. So like, I get things very quickly, just amazingly fast. But that took care of the operation of it. what’s what’s really revolutionised the people part of is what Zappos does. And as the storey of Tony Shay, who started his apples is that he had another company, it grew large and sold to Microsoft, with the 250 employees. And he cashed out and, you know, he was allowed to keep working for but he took a big cut and paid and not work for Microsoft. And it was not anti Microsoft, it was just anti, he wasn’t having fun at the company anymore. And so when he came in and took over Zappos, he started working on culture. And today when you hear from Tony’s his book, New York Times bestseller, I believe, is a, it’s called Delivering Happiness. And it’s all about culture. And next time you’re in Vegas, for sure, sign up and go take the tour of this Apple’s headquarter, they’ve just moved to downtown, old downtown Las Vegas that all a lot of the tourists missed. It’s where the, you know, the, where the gangsters built it, then, you know, that was the desert in that place. So there’s the Fremont Street experience down there now where they’ve covered over a whole block and put a great live show on at night. And writing that area is where Tony has bought out the old city hall and moved Zappos. And he, he, a lot of what he talks about is making sure the proper collisions are going on that, you know, when you when you go to eat, when you go to when you he was even talking about taking down a bridge between his building and the parking garage across the street, they wanted more people to be on the street bumping into each other last night was down there, the bridge is still there. But you know that everything you could do to make people you know, they all go through a common entrance, so that everybody has a chance to bump into everybody, rather than having departments that don’t talk to each other. And the culture when you tours apples, is that you know, these people are just having the time of their life at work. They’re enjoying it The, the, you know, the, they talk about, you know, having a picnic together, but it’s on Saturday instead of one of the work days and not going home. And a lot of young things, people that just really, you know, that’s their whole life.
David Ralph [29:02]
Yeah, absolutely. Well, when you change your life, isn’t it?
Warren Whitlock [29:07]
Yeah, we’ve we’ve tried that before. And the old time we we, we used to put up like a company town, you know, on like a mining operation or something. We have another one of those near here, the great Boulder Dam was built, there’s a city of Boulder that was built just to support building, building this huge, humongous Damn, I think I like red decade. And it’s an interesting place. Because it’s, it’s like, you know, it would take maybe a 20 minute drive to get there. And it’s like going to a different place. It is a it’s another small town. And it’s different, they actually do not allow gambling in the town. Different than Las Vegas. And, and they build it up so that people would have a place to stay. And then they brought families and things like that, well the dam was finished 6070 years ago. There’s still a town there. A lot of towns responded that way that the difference today is that instead of you know saying you’re going to get paid and company strip, scripted have to shop at the company store today. It’s like, what can we do to encourage you to like this and have fun and it’s all about the culture?
David Ralph [30:17]
Did you think culture is something that has always been there? Or is it something that kind of gotten lost somewhere in the 70s and 80s. Because I I worked for the City of London for years and years and years. And certainly when I first went out there that there wasn’t a theme to do with culture at all, it was basically you went out there and you made as much money as you possibly could. And it didn’t really matter how you made the money. And I remember running sales teams, when To be honest, I look back on it now and I’m not ashamed. But God, we wouldn’t be able to operate in the same way. It was just you know, you, you basically could lie to customers, you could do anything you wanted, as long as you’ve got a sale at the end of it, you know,
Warren Whitlock [31:00]
know what, I know what you’re talking about I I’d say I’m embarrassed more than than a shame that I would do things that in that way that, you know, was all about, let’s go, let’s go get this goal. And I think we’re always that way, I think we’re wired that way that that. And culture is something that you have whether or not it’s a good culture or bad culture. So the emphasis on building a culture I think is new, I don’t recall anything pointing to that existing in the past some new try to create a, a good culture used to be we’re going to build something in the people are going to come you know that we’re going to, we’re going to Wow, people with the technology or with the money, the capitalization. And I think, you know, we, the Industrial Revolution was all about getting the machines in place. So that large numbers of people could go to work, doing the same thing and produce things and, you know, efficiency experts and all of that, I think that was it was a phase the society had to go through. But civilizations now advanced to the point where we take a look and say like, wait a minute, is that all there is. And then of course, the height of that going wrong is the from the 80s on where the idea that making a profit was the only thing that a company could do? Well, the first problem with that is define what profit is, I wrote a book called profitable social media. And there’s very little where we say, do this and make make more sales tomorrow. You know, you can do things that will increase sales, and, and, and today, everything operates very fast. But if your goal is just to increase sales, then what happens is you start having a problem with costs go up. And if your goal is to build, build an asset value, then you just stop worrying about sales. You know, I see this in the startups all the time, where they just have absolutely no idea how they’re ever going to make money. Well, you know, take five minutes and get an idea where you want to go. And they do they just don’t I’d like to talk about it. And then you know, you don’t need to make, you don’t need to make a sale today or a sale tomorrow to base to run a company. And you don’t need to build assets today or tomorrow. And but talking about that process, while important. It’s the infrastructure is what makes business work. It’s it’s not the goal. And a great example comes from a book. I have an effect. I’m reading it now. And I believe it’s one of your countrymen, john K is his name. And it’s called obliquity. And subtitle is why our goals are best achieved indirectly. And he talks about companies that had Boeing was his example of Boeing, making airliners, was the, you know, biggest, biggest player in that industry did very well. Their mission statement was to further aeronautics and make the best aeroplanes. And, and because they were fascinated with aviation, that those kind of words, right, of course, they needed to make money to do that. And whatever they did, they got paid for groove grew up very well. And then at the end, at some point, they changed their mission statement to to say that they were there to increase shareholder value. And sure enough, the next few quarters after that they reported strong success. centre take very long and and the company was fell on hard times. And you know, it’s a cycle I believe the British example uses is, as I see I okay, yeah. Yeah, who went through a similar trend, and I don’t remember their storey storey is as much I’ve been using the Boeing one because it plays better here in Vegas. How Absolutely, yeah.
David Ralph [34:45]
Yeah. So yeah. And the key thing to say, Mr. Mr. Whitlock, was that it was about in direct goals, and some sort of tying it back to yourself. Have a lot of your goals being achieved in directly as well?
Warren Whitlock [34:59]
Oh, yeah, definitely. Definitely. Nothing I set out to do just happens, you know, and then it but there’s there, you know, there’s a whole storey of goal setting, that you sit down and write down some goals, which I highly encourage. And then they take those goals and you stick them in the back of a book or in a file cabin or whatever. And forget that even did the exercise and their storey after storey I’ve heard of people then pull that out sometime later. And it’s an it’s happened. man named john ass wrath does grew very large in the century 21 Real Estate Law of Attraction bloke, isn’t he? Yeah, he talks about stuff like that. And he did a dream board early on, and then found it moving decades later. And the dream board had a picture of the house kind of house he wanted to live in. He was living in the he was moving into that very House
David Ralph [35:53]
of it. I forgot that she’s seen that house. I’ve watched that video myself. And for people that don’t know, base, it’s absolutely true. He had this Baldy cut out this picture of a house that you wanted to live in. And he was so away from living in a house like this. It was it was ridiculous. He was like in a one bedroom flat or something. And this was like a millionaire’s mansion. And he been living in it for quite a while. And because the photo that he cut out was of the front of the house. I think it was or the back of the house. He never saw it in that way. It Oh, no, it wasn’t it was not a real
Unknown Speaker [36:28]
David Ralph [36:29]
yeah, yeah, it was an area. And so unless he got in a helicopter and flew over it, he never realised that this was the picture until the sun. So the God of our box one day. And so I’ve looked at it and said what is and then he will manifest it.
Warren Whitlock [36:43]
I got chills listening to you tell the storey and you know, I’ve heard it from john personally. And john, john and i both contributed to a multi author book about 10 years. Yeah. Yeah, and all that. Real, the law of attraction is really there. But you know, it’s not a law, like the law of gravity where, you know, you drop something, and it’s going to hit the floor. You can’t count on it quite that much. And the laws that are there, and this, my personal view, is that the law of the whatever laws of the universe are in play there. We don’t understand them. And a lot of the stuff you get reading about law of attraction, and you know, that, that sort of thing. We’re wind up having you, you know, chanting for success every day. Yeah. And something like that. And by the way, I think chanting for success, or meditation probably would be a little bit more like it. Some of those things could be very good for you. Because Because the and it just the side effect is that you’re successful. And and so, but I think, I think we’re getting a lot closer as we talked about obliquity. obliquity is, you know, like, oh, the best example he gave was, you’re taking your dog for a walk, and the dog runs ahead and comes back and runs head over to the side and cheques out something sniffs everything. And, you know, it turns out at the, at the end of a mile walk, he’s walked for miles, who’s had the richer experience, likely the dog, you know, I don’t know, if we need to compare ourselves to our dogs. But you know, the dog is accomplished a lot more. And I think that also happens. My favourite example of entrepreneurs is a is a couple had, you know, the grandparents come for family event. And the woman telling the storey said to her that her father was an entrepreneur, and her father in law, work 40 years and got the gold watch and retired. And at 72 years of age, whenever they’ve got the fat family together, for whatever reason, they were both about in the same place, it wound up the guy who there been the entre nor didn’t necessarily, you know, make billions and, and the guy with the gold watch, you know, invested what they were both in retirement, somehow, their incomes were somewhat what the same, that outcome was the same, they were both the same age. What was different was everybody enjoyed being around the guy that have been the entrepreneur a lot more why he lived a lot more he done a lot more things. He’s had ups and downs and, and done things like that. And I think that’s what we’re all striving to do. Yeah, I mean, you must have been taught like guys is a child is going to get with a really good company and keep your nose cleaning, you know, make sure you get all the right benefits. And sooner or later, you’re going to right.
Unknown Speaker [39:41]
Yeah, right. Absolutely.
David Ralph [39:42]
Absolutely. Absolutely. That’s what Well, I was taught and I did that I did that for many, many years. And I ended up
Warren Whitlock [39:51]
it you know, they were lying to us? Well, no,
David Ralph [39:54]
I think it was absolutely right. When I first went into a role, it was classed as a job for life and a panned out. But I got to a point where I was at the top of the ladder, but on the wrong ladder. And I just knew that. And so I had to do something fundamental to sort of change that. And that’s one of the things I’m going to do now, because one of the things that we do on every episode is we talk about Steve Jobs, speech, and it is all about making mistakes and moving on and pitfalls and stumbles and, and just going with gut intuition. So I’m going to play bass. And then I want to tie it back into your own personal life, because you got such a fascinating storey. And I just want to see how much of this kind of resonates with you from from where you have started to where you are now. So I’m just going to play Steve’s words and where we’re talking about it afterwards.
Steve Jobs [40:41]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards, 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future, have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [41:17]
How true is that to your life? Whelan?
Warren Whitlock [41:19]
Oh, absolutely. And, you know, I’ll take it. I’ll take it a step further. In, you know, Bennett, Steve Jobs fan from back in the very beginnings, you know, when he was only when he was hardly a millionaire, and stuff, so, but, you know, and I think taking that philosophy and going a little bit further, what I’ve learned, since I’ve experienced such things as losing great fortunes, and you know, family matters happening and what we loved ones passing, whatever, is that at some point, you start to realise that, it’s, it’s not, it’s nice to look back and join the dots. But, but it’s, it’s doesn’t really matter. One of the things that happens is, is we start off with splattering the wall with dots, you know, and then try to figure out a way to connect them, and some of them connect, and some of them don’t. And that’s okay. And I think, as Steve says, you can look back and see what did connect and say, Oh, I get that that’s where I learned. But boy, when you’re falling down a hill, all you want to know is where is it going to be a tree or a rock? And there’s going to break my foot and stop me or am I going to you know, hit my head and die, I’m falling down a hill, I don’t you know, all I want to do is stop. So the minute I stop, I start worrying about Oh, man, I shouldn’t have stuck my arm out and grab that because my arm is broken. Or you stop thinking about I don’t care how it happens, just let it stop you down to the bottom and you start worrying about and what do you do when you get to the bottom of the hill and you’re alive and can transport yourself, you start climbing back up. And that That to me is I think it’s the same thing. And I think it’s going to step farther of knowing that in the end, it doesn’t matter. And so stop worrying about it. Stop trying to make it all fall to get fall together like it should. And and while there’s been times when I’ve come up with a plan, and it’s worked just perfectly, getting out of school, I sent out 25 resumes, and I did something back then back then, you know even reproducing them was a lot more hassle. And and I actually in a typewriter typed up a postcards back to myself. And I included a stamped postcard in those 25 resumes. And I had 22 of them answer me. And, and I wasn’t a better candidate than anybody else. And most of them were sorry, you know, we liked your approach. But we don’t want to but I you know, I had a job offer by the time that was all over. And that’s all I had to do to look for a job. I know the world’s completely different today now, isn’t it? Well, it might be you know, and it might and part of that is is that it become very simple to mass produce 1000 resumes. But let’s let’s take that one. And I hope that someday to be appropriate and enjoyed by your audience. But if you are looking for a job, then what you need to do is focus in on the one job that you want. And then set a goal for that don’t set a goal for I’ve got to get a job this week or this month, set a goal of saying I want a job with this company. And I’m going to do whatever it takes to get it and and that that sort of planning works. But in the meantime, you don’t wake up every day and say what am I going to do today to get the job with company x, you make up a list of what you can do, you go and do it. And then you get on with your life and it will work. And I would advise that maybe you make that list longer than 111 firm. Give me some other things are the same thing. And in my experience, I’ve only seriously dated one person in my life. So please don’t come to me for relationship advice. But you know, when I decided that it was you know, when I would when I wanted to get married, I went when I made up a plan of how I need to go. I was going to get married right as a school ended. Ended up jumping, jumping six months early, because of you young when I was young one time, I ended up getting or falling in love and getting early. The plan work so well. But you know, and I didn’t see it coming. You know, I How old were you?
David Ralph [45:41]
23 Oh, that’s that’s Yeah, that’s still quite young. I would have
Warren Whitlock [45:44]
been. It’s been going on 35 years now. So
David Ralph [45:48]
you chose the right lady?
Warren Whitlock [45:51]
I sure did. Well, congratulations. Yeah, it is 35 years. That’s right. The last anniversary was 3534 years sun.
So yeah, it’s
it was a plan and it worked. But it’s not that the plan works so well. Because when I made the plan, I didn’t make the plan saying, This is what I’ve got to do to go get woman x, I honed in on what I wanted, and made the plan and then went on about life, thinking that it was going to be taken care of it would all happen in due time I made sure I was in a position to where when it came along, it was going to be okay. Now thinking back on it. 35 years later, I go like wow, you know, maybe we could have played the field, I maybe could have met other people that were young. I don’t know, that would have been a different life experience. And I don’t regret that. Because it is what it is. It’s what brought me to this point right now. And I feel I think that’s important. Anything you want to achieve, you go there is a way to go and do it. It may not be the best way. And it’s not like I need to I need to get into the top tier school. And if I can’t, I can’t attend there, then I then I’ve got my backup school is kind of like well, this would these would be good experience, you’re going to have a rich experience going into the number 10 School on your list. But you know, then you need to let go of the idea that it’s the number 10 on your list. And I think that’s what the obliquity thing is talking about is that, though, if you set a goal just to go head on and do that, and put all your focus into it, you you might be focusing on the wrong thing. Like Like you said, you might be on the wrong ladder.
David Ralph [47:28]
Yeah, because it doesn’t, I’m doing this now. And I can honestly say, I probably made more progress in my life, both entrepreneurial. And personally, in the last six months than I had in the last 20 years. When I was going into corporate world and just earning a salary and coming home every day, I can honestly say, the years disappeared. And I can’t really remember what I was doing with it. But since since I left, every day is about flexing that muscle muscle and trying to get things going and you know, managing to get in contact with great people like yourself. Six months ago, I wouldn’t believe I was having this conversation, because I would be going Why the hell would Warren Whitlock want to speak to me why how is that ever going to happen? He’s never going to happen, you know. But once you start doing stuff and moving things around and contacting people and, and just doing stuff, amazing things do happen that night.
Warren Whitlock [48:29]
Absolutely. And I in in our book, profitable social media, I tried to define this and call it a master plan. And again, again, you know, you don’t know what’s going to happen. But my attempt there was calling it serendipity selling. And we said that if you’re trying to sell things like for instance, people will tell me, I can’t get her. We wrote that book for the people back in 2010. Published in 2011. But when we set out for the idea of how to how to write it, we said we want book to be for the people who thought they were too busy to do social media. Well, first of all, you don’t do social media, we’ve had a similar conversation, that that type of thing today, some of these things are not something you just get done. It’s a it’s it’s it’s how you’re going to change your your life and your function of what you’re doing. And, and I noticed that when I was working in the Twitter book that people would look at that and say, first of all, say, Well, what the heck is this? Why would anybody want to find out what somebody else had for Brendan. And then the next the next stage is Oh, I get it. This is going out to a lot of people. Let’s see how we can monetize it. Let’s see how we can make some money, talking about traffic and eyeballs and, and all those business terms that I never really cared for. By the way, I’ve become expert at all those things, I can tell you how to calculate ROI better than most people. And I could teach it back, you know, I quite often title something, how to get more ROI and then and tell them the same things I’m telling you. But they know the numbers work. And they’re important and knowing your math and accounting and whatnot, all good. But then then we reach a third stage. We I call this the three stages of Twitter, except in other stages. How did I live without this? And that’s where you want to get you want to you know, you want? We don’t need to talk about whether or not we should all give up our mobile phones once a once a week or are we you know whether or not we’re wasting time by being on on Facebook? I just saw one this morning that said, Are people becoming narcissistic from taking selfies? Get over yourself? psychologists were people were doing what we do. Yeah, yeah. Most of us have some narcissism to start out with Yes, it’s it can support that it can also support playing a lot of games and wasting a lot of time. But you know, my life wouldn’t wouldn’t function the way that it does. If I didn’t have access to the internet at all times, we wouldn’t be talking without the internet right now. I don’t
David Ralph [51:00]
understand social media. But I’ll be honest, I am still on the I’ve got to do it, where you’re embracing it.
Warren Whitlock [51:09]
Right. So getting back to the serendipity thing is Yeah, it’s not something you want to do. It’s not and and great storeys, I could share with you about people at a podcast. And they simply started tweeting for every episode and letting their audience interact with them a little bit. And you know, they for whatever reason, they didn’t know it just they were more successful. But the real, the real success is when you turn what you’re doing into two way street, you’re producing a podcast, this interview will go out to people, hopefully somebody’s listening there, and something’s going to read, one of your listeners is going to resonate with them. And they’re going to say, Gosh, that’s something I know about it. Or I’d like to know more about let me study some more about that. Today, when I’m reading a book, let me tell you a personal example what I do, most of the books I read today come from knowing the author or knowing something about the author before I read it, I went to you know, 10 when the last 10 start about 10 years ago, and I’ve been trying to, to not focus solely on this for about six years, and it keeps coming back in my life talk about obliquity. But books. And at one time, I had thousands of books and hundreds of books I hadn’t read that people had sent me, you know, where your writers working on something my own, there’s just way too much that I would never be able to focus on. And I started looking at what do I spend my time reading, I like reading the latest in business trends, and not how to use the internet. But you know, I mean, psychology and in how the brain works and things like that. And I found sources where I could find great authors with great ideas like the TED Talk. So today, quite often what happens is I will watch a TED talk. And in the case of obliquity, somebody who I like Tom Peters, one of the best selling business authors of the 1980s, with In Search of Excellence, and for those of you who weren’t alive are very young, in the 80s. The, you know, before the 80s, we didn’t have mission statements that referred to excellence. You know, the whole excellence movement comes from In Search of Excellence. And so it became a good buzz word to us for a while. And today, I mean, we all talk about these quality being more important than commodity and things like that. They all came from the case histories he talked about most of the companies in the book, not most, but at least half of the companies don’t exist anymore. And that’s you know, and so what he found is excellent companies didn’t stay that way. They would, for instance, change their change their mission statement to be going after increasing shareholder value and get into trouble. But the principle of excellence was great. Well, and anyway, so you know, chatting with him on Twitter. And as we’re thousands of other people. And he recommended this great book, the john k had written, I picked it up last week started reading and go, Wow, that’s going to be one of the most important books I’ve ever reading this decade. And I’m you know, thoroughly enjoying joining and studying and talking about it with people and seeing how it fits into my own opinions of things. And so, you know, yesterday, I went out and I found out where he had done a TED, Ted Talk. And I would be really clever of me to remember where the TED talk was, but it was some someplace on the islands near you. And, and, you know, recorded and put on the internet
David Ralph [54:27]
that Ted Talks, I didn’t realise I did. Yeah, oh, yeah.
Warren Whitlock [54:31]
Ted x. Okay, head is a wonderful, let’s go off on that direction for a while it is so wonderful. it you know, it was started with somebody who wanted to put together just the best, smartest people. And, and then it they did this conference, and it worked very well. And then they didn’t do it for another nine years. And then they decided to start started up again. And Chris Anderson, who runs it now bought it, and expanded it from there. And at one time, you know, I had heard of this Ted, Ted, and you go, like, my goal in life is to someday be able to, you know, afford a $5,000 ticket to go sit with a bunch of smart people, but you had to be screened and approved to get into the theatre. It was like, wow, you know what, this is something when I’ve got a lot of spare time. And, you know, and it’s not, it’s not become something that I’ve got to be there. Well, sure enough, the heap a lot of other people felt like me. And so they started getting some of the best talk to put it on YouTube. And instead of fighting that, he started to encourage it. And now the the ted.com p Ed calm, has a new talk picked out every day. And so that was going so well the TED x started happening. And the x means it’s a it’s spot, it’s a TED style, without, without having the you know, without having to be approved to being part of the local working. And there’s probably one a week happening someplace in the world. Now, because of the 10. A few of them are not quite the great talks that you see when you go to Ted calm. But if you are, you know, the best talk I saw last week was one that was came from a TEDx. They don’t limit picking the the ones that are at the big site, based on they, they go for ideas. And some of the ideas are crazy. And some of the ideas are, you know, looked like nothing you ever saw before and, and, and expands your mind. So I love that. And then I found I could go and find the author and read their blog and find out more because you know why? Why give up after 18 minutes. So I’ve read many books based, you know, were written by the people that were at TED, of course, that’s why they thought what’s happened at TED is they they started actually getting better quality. Because when when 2 million people have viewed the video, giving a good TED Talk is like the biggest thing you can do for your career.
Unknown Speaker [56:56]
Yeah, no, absolutely. Absolutely.
Warren Whitlock [56:58]
Yeah. And so you spend, you know, they upped the ante, and you have to be better than the next one. So reading reading PowerPoint slides is just not acceptable anymore. You know, I mean, I would imagine they would do it, of course, the best speakers get up there and just talk. And, and so it kept getting better. But if you if you if you want to know about this, this interest, you go to the the TED website and whatnot, and find the last time that Chris Anderson spoke, and he’s in one of the date talks of probably going on two years ago, but it’s in there someplace, just you know, search for Chris Anderson as the speaker, and he talks about the transformation that happened as they did this. And this is back to what my theme is, is it’s two way, because there’s blogs, there’s discussion groups, there’s a you know, all sorts of feedback they get they know which videos are the most popular, besides just what pleases the, you know, the thousand people to get in now. And so, do ideas come from who knows where one of the ones that just totally changed my life? was a was one by happening in Kenya. And in in, I’m trying to think is that Nairobi, the capital of Kenya? I think he needs Yes, yeah, as about as about a million residents in the city. And then there is a more or less what, to me appears to be a garbage dump, it’s a wall of garbage on the south north side of the city, or whatever. And there’s another million people living on the other side, and in a shanty town, and in that town, they have wiring and plumbing and, you know, managed to get water to everybody. And, you know, and multi storeys, and, you know, when when I think of a slum as being somebody in a, you know, US shipping container. This is people that are actually building for this. And, and, and in that, and it’s, I got this from Chris Anderson’s TED talk was the, the TEDx that they did there. And he said, Do you saw the application? And they thought, really in this place? Well, why not. And their goal was to feature people from Africa that had good ideas to share. And they went outside of where they were, and I don’t know of great scholars living in that squalor, but it’s possible. They, they have good minds, and they want to do things, and they’re just the living circumstances are that great, a little bit more study, I found that the, in that area of the people that were living there had migrated there. They weren’t stuck in the slums for generations, they had migrated there. Why? Same reason, everything else in the industrial revolution was a people into the status of cities, we’re, you know, thriving, as the countryside was, was dying. And there’s talk of whether that’s the global warming and how well farms are doing. But that’s not my topic. And from that, I just saw that all these people are trying to do better. And it’s it goes back to something I’ve held for, oh, at least 10 years is that, gosh, I’m now thinking it has to be 20 years, when my daughters were just coming of age, as teenagers, I heard a storey of a 13 year old, we spent eight hours a day getting water for her family. And I got thinking, Well, you know, there’s, there’s no reason where I could say that she wasn’t nearly as smart as my, my girls. Of course, you and I couldn’t possibly say she was as smart because I have an ego and I love my children.
You know, but certainly, you know, her mind was was not necessarily at the at the level of somebody you would think all they could do was carry water. And I’ve made the mistake of saying that life was wasted, I bet it’s not true, life’s not wasted, she’s giving service to her family, that’s fine. What I’ve come to find out since is that that is very prevalent, that a you know, a girl gets to a certain age, and they take her out of school. And, you know, the biology is a problem of girls in school, and then we’ll have the right kind of sanitation and, and you know, in the patriarchal society takes over. And then they’re looking at that being a turning point, I didn’t know all that back then all I knew was, gosh, this girl, if this was my daughter out having to carry water every day, I want to do something about it. So flash forward to watching the Kenya TED talk. I go like, what else can I do, and I found a project and I’ve been working on I’m co founder of a foundation called Billions Rising. And, and what we do is we seek out people finding ways to become self reliant, and against all odds just better than not just themselves, the people around them. And I think, you know, summing up, what I’ve learned from that, is that just like everything else about growth is you have to take care of yourself, you have to, you know, put on your own oxygen mask before you help other people. And, and but you get to a certain point and mass Hello, everyone, Abraham Maslow with the hierarchy of needs, taught us that, you know, once we get food, shelter, clothing, and you know, it can support ourselves, immediately we want to go for other things, we’re not motivated by those things anymore. We live in societies that have gone after those basic emotions, that what we really need is, you know, a bigger car Faster, faster car, a bigger house. And you know, more more things to keep up with the neighbours, when in fact, what we really want. And what Maskell taught us many, many years ago, was that, that once you are taking care of yourself, you care about societal thing you care about, you do care about the keeping up with the Joneses, but that quickly becomes what can we do? What can I do to show that I’m a better person? And that gets into the higher things of you know, am I going to be you know, a more devout church attender? Or am I going to, you know, be seen with the right kind of people and you know, things like that status that way, and then ultimately leads to self actualization, actualization, where all you want to do is do good for people. If when we put that pattern on what happens to the people living in a, in a slum, or in a farm, there are farms, there’s the person who taught me this told me there was about a million farms left on earth that are under under an acre, owned by owned by a farmer and actually being farmed farming and feeding his family and trying to sell some extra crops, there are a million of them, where they have periods of starvation themselves, because by the time they can sell the crops and, and and do the meagre things they have to do, they’re having a problem, the reason being, that they don’t have farming technology we took for granted, put all that together. And we found that the you know, most powerful message we could share was that all of those people are working hard, they, they don’t have a motivation problem, they don’t need to read Ziegler and Tony Robbins. You know, it’s not the law of attraction, if you if you’re getting, you know, if, if the soldiers come in, burn down the town and rape the women that is not, you know, that’s, that’s not a problem where you can will yourself out of it. So there’s some things that need to be fixed in the world. But it turns out that when these people are a lot, are allowed to, to, you know, sell things and, and make money, the same capitalism that’s done so well, for Western society, society, they’re thriving, and you get to the things like micro loans where somebody is Lent, you know, $10 $100, and they are able to transform their life of their them and their family, future generations and employ people based on what to us would be, you know, you know, skipping a dinner. And in most cases, those banks get the loans have a high repayment rate, and they’re thriving. And what’s changed is that the the look at modern fighting poverty is about
helping a person help themselves more than just doing the handout. In fact, one of the worst things we do is send lots of grain and money to Africa at the time that they need it, and we want to feed them it’s not I can’t say it’s, it’s, it’s also one of the best things we do. But one of the worst things that happens because of that is that foreign prices go through the floor, when that happens. And they can’t, they can’t farm and sell their goods, because we’ve just flooded the market with our goods, even though they’re, you know, we’re not making any money if I were to losing a fortune shipping grain over there. You know, it’s not just the cost of grain, it’s also the cost of the administration and handling and making sure it’s not taken by the government on something else typically send money the government will use it for who knows what. And but what happens when you can support a farmer learn how to plant in rows, instead of tossing the seed out like you’re feeding chickens. You know, when you teach them how to do that plan in rows and use fertiliser and get an ox the plough? Very simple farming, you know, that way before Green Acres time? Yes,
David Ralph [1:06:32]
yeah. Back to Mr. Drucker, as well, in your absolute powerhouse, the the motivation, and the communication and the conversation, it just flows out of you. I’m very aware that we’re sort of getting into probably our longest ever episode. And so what I just wanted to do is just bring it back to actually, you know, giving you your own TED Talks. And this is a bit in the show that we call the Sermon on the mic. And this is when I get you to go back time, and just to give some words of wisdom to your younger self. And so I’m going to play the music. And as I say, this is your own TED Talks, live on Join Up Dots, when the music plays, it is over to you. And what would you say to your younger self, this is a seminar like
Unknown Speaker [1:07:23]
we go with the best bit of the show.
Warren Whitlock [1:07:41]
Well, younger self, get over yourself, you’re not going to be everything that you think is going to happen. And world’s not always going to go your way. But when you when you think you’re having troubles. You know, I’m here proof I’m from the future and telling you you are going to live to be you know, a ripe old age. Forgot the 50s at least. And you know, just go ahead and do what your gut tells you, you going to do all that idea about whether or not you have time to give more charity or help more people that, you know, that’s right, then start doing it. Now, don’t wait to get rich before you give back in in any way. Go out and do what what ever, it is you think is best to do. And by all means, have fun.
David Ralph [1:08:36]
And that’s the perfect ending. Because I think really, you are somebody that has fun on a daily basis. And you can just hear it, you know, to ask one question, and you could go on forever, can you it’s it’s because the passion in you is just contagious. And and, you know, you never going to lose that. But I would hate to think that you ever lost and you ever became sort of lost by eight or slightly JD because I think is the thing that really makes Warren Whitlock you know who who you are?
Warren Whitlock [1:09:08]
Well, you know, Winston Churchill said that, that, if you would like him to speak for all week, that just giving the microphone, the podium. And if you need 10 minutes, he’s going to need a week to prepare. Now I can say that
David Ralph [1:09:23]
it’s been an absolute delight having you on the show. And thank you so much for making the time and spending some time with us today. And as I say to all the guests, if you ever want to come back and you want to share about Billions Rising and all the other things that you you’ve got on your plate at the moment, but and feel free to contact us and then come back on, because the beauty with Join Up Dots is our histories are continuing into the future. And I believe that the only way to build our future is really look back and connect those dots. So Warren Whitlock, thank you so much. Thank you.
David doesn’t want you to become a faded version of the brilliant self you are wanting become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.