Womens Careers expert Bettina Arnafjall Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Womens Careers Expert Bettina Arnafjall
Bettina Arnafjall is today’s guest joining us on the Steve Jobs inspired Join Up Dots podcast.
This is a huge delight for me, as once again she was a listener of the show who was inspired to take action.
So inspired was she that we worked together through the Join Up Dots business programme, to find the business that she wanted to bring forward to the world.
How The Dots Joined Up For Bettina
Well let’s find out as we bring onto the show to start joining up dots with the one and only Bettina Arnafjall
During the show we discussed such deep weighty subjects with Bettina Arnafjall such as:
We share the steps that Bettina first took to get her business off the ground by understanding what she really had to offer the world.
Why it’s so important to potentially talk to your current employees when you first start your own business to check they are ok with you doing it.
Bettina reveals why for her business, referrals are so important for continued growth. Dont forget about word of mouth.
Why Google Classroom is such a brilliant resource to get an online course up and running for free.
How To Connect With Bettina Arnafjall
You can also check our extensive podcast archive by clicking here – enjoy
Interview Transcription Of Bettina Arnafjall Interview
David Ralph [0:01]
Once upon a time there was a guy with a dream a dream. He’s Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. for you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:56]
Yes, hello there. Good morning to you. Good morning to you. Good morning. Hello and welcome to Join Up Dots. Thank you so much for being here. I am all excited today because but me, this is a special show. This is one of those shows where well you’ll find out as we proceed through somebody Listen, somebody took action, and he’s now rocking and rolling across the world now, our guest joining us on the podcast is, as I say a huge delight for me as she was a listener of the show, who was inspired to take action. So I’m inspired was she that we work together through the Join Up Dots business programme, to find the business that she wanted to bring forward to the world. She’s the founder of the women’s career Lyft where she helps ladies and a few men she says she’s not a man hater, but I’m not sure do really give themselves a huge lift in their career. You say it’s not just a catchy name, but says exactly what she does through women’s career coaching resume resume early in the morning, resume review and writing cover letter review and writing, job interview preparation And salary negotiation preparation. And she says I don’t have a typical career path. I studied translation science for French, Italian and English, but never actually worked as a translator after only two years of work experience. As a team assistant and customer support agent. I was promoted to be a team manager and I manage several teams of three to as many as 30 employees with vastly different cultural and educational backgrounds. Now, the time has come for me to share my many years of experience and help you yes with your job applications. But she noticed that there were a lot of women out there who felt like they weren’t being given the same opportunities as men, because they’re women. Now, whether this is reality or just the perception she couldn’t say, and in any case, she’s noticed things that women could do to improve their chances, and she now wants to share the experience to help women with the next step of their careers. She says, I did have several eye opening experiences However, with regards to different is in salary expectations and negotiations between men and women. During my many interviews, I observed that men usually ask for a much higher salary than women. I actually almost made this mistake myself at some point in my career. Luckily, I asked some men for advice and then went into the negotiations with a higher some, but I would have asked for and guess what it worked. So now with this amazing insight to what works in the recruitment process, she’s got the skills to make things happen, because how did she do it? How did she build her business? And where has been the biggest obstacles to overcome as she brings her dream to the world? Well, that’s why now as we bring on to the show, to stop Join Up Dots with the one and only Bettina. Morning Bettina, how are you?
Womens Careers Expert [3:49]
I’m good. Good morning, David. That was good with it.
David Ralph [3:57]
it that is that is honestly Is that 99%? Right? 100% right 200% right because your surname looks nothing like I’ve got you my thing. I’ve been going ostrich feathers yet, Is that good?
Womens Careers Expert [4:15]
I would say 99%. My surname is from the Faroe Islands. My husband is from the Faroe Islands and you actually put a little bit more of air on the pronunciation since
David Ralph [4:28]
I can’t do that. I can’t do that. I’m just gonna call you Bettina for the rest of it. It’s a delight to have you on the show because yes, we work together through the process and I want to go back right to the very early stages because Miss I have to say to the listeners, this is a moment I never thought would happen because when Bettina first connected with me, she was so secret squirrel, she was so Oh, my boss is gonna find out all the HR teams gonna find out. You were at totally different person, you would never have come onto a podcast and really put yourself out there, would you?
Womens Careers Expert [5:05]
Yeah, well, it’s because we have a company policy. And I mean, I’m still in a full time job. And the company policy says that you need to get approval for any side business. So I needed to figure out what I wanted to do and then get the approval. And once I had the approval, I could go full, full steam.
David Ralph [5:24]
Now, of course, you going full steam, which is great, but for the listeners out there, is this something that they’ve got to be aware of up because I would have just gone? I’ll just do it, do it and don’t tell anyone. It’s fine. You know, they don’t care about you outside the office. But maybe I’m wrong. Maybe more companies nowadays do care about what you’re doing outside the office?
Womens Careers Expert [5:45]
Well, I guess it depends. I mean, in our company, it just is written in the word contract that you actually have to tell them if you want to do a side business and then they give you a little letter, it says you’re allowed to do that. And then you’re fine.
David Ralph [5:58]
Yeah, but who reads contract No one reads it. So how are you gonna know I say, anything that comes in front of me, because you don’t want them to go up to the HR people and bingo, you know, oh, I’m starting this new business and red flags and warning signs flush out when they could have just done it because they weren’t aware how how’s the way that they can tiptoe around this?
Womens Careers Expert [6:21]
I guess most companies won’t really care. I know that in in my company, it is like that, because people who work that could do something that is competing with the actual business, and then it would be an issue. So I mean, just if there’s nothing in the contract, and nobody ever talks about things like that, I mean, just go and do it. In my case, I had read my contract contract, so I need to make sure that everything was in order before I got started. And I mean, if you really want to promote your business and promote it on like LinkedIn and Facebook and Instagram and all over the place, there are chances that people will find out So be open and honest from the start, right?
David Ralph [7:03]
I think so be open and honest. It’s not the way I operate. But I think he’s good advice. I remember when I started Join Up Dots, right, the very beginning, I was so embarrassed by it. It was literally and I’ve said this in a few podcast, but it would have been easier for me to say that I was a pornography addict, you know that that would that would have been understandable. But it opened up so many questions up, you know, why are you doing that? What was wrong with the last bit earlier and I just saw that secretly tiptoed around, even though I had this voice I was putting out into the world. It’s strange, isn’t it? Because online business is so powerful. And even now I talked to guys and ladies who have created big businesses, but they’re not visible in it at all. They’re absolutely hidden because they don’t feel comfortable enough to put themselves in there.
Womens Careers Expert [7:56]
Yeah, I guess this a big step to take in. I mean, knows it took me a little bit to get there but it took you a long while
David Ralph [8:03]
Unknown Speaker [8:08]
David Ralph [8:09]
365 days of tiptoeing around you know how many episodes i’d released by that time before you finally did it. So so let’s get into that moment though. Because what was what’s wrong with your job? Why do so many people now want to start side hustlers but don’t do anything about it? You know what, what’s the difference between you, myself and so many people but they actually do because I speak to so many people that go Yeah, I really love this. This is really what I want and I don’t do the first thing about it. What was different about you?
Womens Careers Expert [8:46]
I guess it’s not really that is something you know, wrong with my job and I don’t like my job because my job is cool, and I like it. But I just felt this need to do more and I felt this need to help Women in some way and I figured out that in my job, I cannot really do it to the extent that I want to do it. So, I started thinking about what I can do I also move from my team manager role then into more like project manager role because it could have been a conflict of interest, you know, me being a team manager and then coaching people with job applications and so on. so on. So, yeah, when I had done that, I started focusing on you know, what can I do for other ladies, I discussed it with friends. I helped them a little bit was there Java applications turned out that it really worked well. And then I did a little test run and yeah, figured out that can also work with strangers. So then I thought, now we can get started.
David Ralph [9:50]
with that. I love the fact that you tested you pre test DG before you even got websites and profiles and URLs. You already stepped into helping other people to confirm your talent, your skill your superpower. Did it surprise you how rubbish people actually are at the things that you can do naturally? Well?
Womens Careers Expert [10:16]
Oh, it always surprises me. I mean, I have I don’t want to sound arrogant, but I have many things that I’m good at. So when I look around, and this is both now, you know, with the job applications, but also sometimes I’m in the day job. I’m surprised how hard some people find it to do certain things when they come really easily to me. I guess it’s just because I figured out what my strengths are. And now I’m focusing on my strengths and building on them and not really, you know, trying to push through walls where, yeah, it doesn’t make any sense.
David Ralph [10:51]
I remember back in the day, I was very good at helping people do their resumes in SC bees, and they would come to me and say, how baby could you go through it? I’ll go Yeah. And I changed things. And I’ve moved this bit here and move up it and increase certain things. Yeah, not lying, not lying, but just kind of, you know, emphasising certain points, and they would go off and get these amazing jobs. And when it was me, I couldn’t do it myself. I couldn’t do that sort of beat myself up CV writing even though I could do it for other people. And it’s a kind of it’s a mindset that I think most people have a have a problem in of actually boosting their own career prospects don’t like
Womens Careers Expert [11:35]
Yeah, because we don’t like talking about ourselves. Then we feel like we’re, I know you do.
David Ralph [11:41]
Yeah, I do. I love it. I love the business out of it, you know?
Womens Careers Expert [11:47]
Yeah, but most people don’t. So you know, they they feel kind of embarrassed to talk about their achievements and their strengths and what they do well, so then they will stick to very formal resume and cover letter and formal way of presenting themselves where they hide between and behind a lot of jargon and phrases and will not really put their personality and their skills out there.
David Ralph [12:14]
And so with that, because obviously we’re going to talk about, you know, how you actually started the business and stuff like this is interesting to me. So, can you bring humour into a CV and resume? Can you make it sparkle? Because Yeah, most of them I actually worked in recruitment for about six weeks, I worked for a recruitment company in London. I won’t say their name, but they’re still there. I hated it. I hated it with a passion because people would come in looking for work, and these guys would go, yeah, I tell you what, I don’t want to just get you any job. Give it to me three weeks and we will get you the right job and literally take this CBS and then put them in the bin. As I walked out, it was a real commodities based business, and I just naturally want to help people. So is this something But you know, they can help themselves by sprinkling human personality and putting pictures on it, or does it have to be formal?
Womens Careers Expert [13:09]
Well, I guess I mean, humour is probably a bit difficult, but especially in the cover letter, you can put a lot of your personality and I noticed this, particularly when I was managing a very international team, and I was getting applications from people from all over the world. And I noticed that German applicants used to write like, very formal, boring, standardised job application. I haven’t sorry, but that’s just how it is. And then I noticed that, you know, like, other nationalities, but particularly like English speaking ones, they were all over, you know, I am good at this. And I love doing that. And this is my passion. And I was like, Hey, you know, this reads much better. From a manager perspective, I will much rather invite somebody tells me about what they really like and what they enjoy, rather than somebody who’s just saying, I have this experience. And I have done this before. And basically, it’s just a repetition of what is already on your resume.
David Ralph [14:13]
When I used to interview people, and I was very, very good at interviewing people, because I never went really with their skills. It was more about how they made me feel. And one of the first questions I used to ask people, it was always one that I didn’t expect, because I’d come in, ready for the professional. And I remember saying to this girl as the first one, what makes you laugh? And she said, when people hurt themselves, and I thought, brilliant, that’s for me, that’s for me, because I laugh at the same thing. And she was like a Terminator, but work she was absolutely brilliant. And so is this something you know, before we spin it around again, into your career path? Is this something that companies should focus in on more about the personality and how they make them feel because they’re going to teach the person how to work in their office isn’t it is not that they’re just gonna put them on a desk and away they go they’re gonna have some kind of training and development period is about all the feelings.
Womens Careers Expert [15:10]
Yeah, it’s a lot about you know, getting to know the person really Who are you and, you know, how do you pick? Because it’s I mean experience is one thing experience you can have or you can gain I mean you can learn so much I learned a lot that I had not studied for just on the job, but the important thing is really to find the person with the right mindset. So what I learned and that really made a change in my hiring as well is to ask behavioural based interview questions because there you can really see how people reacted based on a concrete example and you can get real feeling of what kind of person they are and how they will pay for One day on the job.
David Ralph [16:02]
Now, let’s take you back in time then because you was a listener of Join Up Dots and then we connected and you signed up for my, in those days. It was a four week course we went twice a week for four weeks. Now we do it over eight weeks to get people breathing space in between. How did you find that process? Was it something bad actually, because certain people say to me, I overload on certain things. Other people say, you know, it was just right. Did you find it a pressurised or weeks?
Womens Careers Expert [16:35]
No, not at all. And the only issue was that I was actually sick with the flu for about a week so I could not think straight, but luckily I could rewatch the video so all good.
David Ralph [16:45]
So with the process that we went through, it was basically an hour half hour, so an hour and a half to two hours of me twice a week, and then videos to submit that information. Now I remember when you first came to me one day Things that I always say to people is, let’s try to get traffic from every source. Let’s try to flood your business with traffic and you came up with women’s career Lyft. And I said, I hate it. I hate it because no one is going to type in women’s career Lyft let’s find a name. And you went against me. And you said, No, this is it. It’s what I want is my branding. Now I look at it, and I like it, because I can understand it. But why were you so passionate to say, David, I don’t agree with what you’re saying. And I’m going to do my own thing.
Womens Careers Expert [17:35]
Well, a I had been thinking about a name for the business because as you already saw my name, my own name is a bit hard to pronounce and to remember so I wanted to something that easy,
David Ralph [17:49]
easy to say. Easy.
Womens Careers Expert [17:57]
I wanted something that people can remember you know, and also So that they can understand both in English and in German, and gives them an idea of where the business is going. And also, I had already purchased the URL when we did the course. So I didn’t really want to switch.
David Ralph [18:15]
You didn’t want to waste 10 pounds or whatever it is to take my advice and move it forward. But what you’ve done, which is very clever, is it’s it’s a branding, you know, it’s a branding, but when you look at it, it makes sense. Now, a lot of people come to me and I had these really esoteric sort of names, I suppose Join Up Dots is one of those ones. Now I look at it and in many ways, it makes perfect sense for so many avenues of my business, but for Wow, it was just the Steve Jobs speech. And if you hadn’t listened to that, it didn’t make any sense. Now, with that, having those three words women’s career live, does that make it been easier to bring your content and your branding and your your profile. does everything for lot from that easy. Is that something that people need to think about? How do those three words cascade down through everything that I’m doing?
Womens Careers Expert [19:15]
Yeah, I mean, I think it makes it clear, you know, who is the big target group, let’s say so I don’t get too many people coming to my website and then figuring out only after reading through see three or four pages that it’s not they are not really right for me or I’m not really right for them.
David Ralph [19:38]
What Well, I’m amazed with you as well. And I’m amazed every as I’m doing that little IoT business with my fingers. Every phone that I speak to, is how brilliant you are at English. And I it just blows my mind. You know, I’m possibly English. I’ve been studying it for many, many years. But every other language no I can say hello, goodbye. And that’s about it. Now, when you decided you decided quite strongly that you wanted to focus in on German speaking women. Was that a market that was prudent to go into now you’re in but have you found it difficult to crack that code?
Womens Careers Expert [20:22]
Well, actually, because we did the course together in English, I started my website and all my online presence in English and I still have not launched a German website. So all my German speaking clients have just come through recommendations.
David Ralph [20:40]
Now this this is brilliant, man. Okay, so let’s talk about this. So you because so many people think I got to grow a huge audience, I’ve got to grow a tonne of traffic, but I’m really fascinated. In joining up the dots. You see what I did there, finding the very small pockets of traffic, but actually kept K through, I would much rather have one customer a month that pays me thousands of dollars more than 100,000 customers that don’t really pay me anything and take so much time to manage now with yourself, those referrals, bear in mind that you were and you still are full time employed. Was that something that was an open gift? Did you look at? Obviously brilliant, this is fantastic, or did you think to yourself, hang on, hang on? I’m not quite there yet. I haven’t quite got the website done. I haven’t quite got the the Twitter feed going and all the other stuff that we think we have to have. Did you embrace it easily?
Womens Careers Expert [21:39]
Oh, I was ready to go. I mean, I was really really happy and I still am really, really happy every time somebody refer someone to me. I also noticed that you know, when people come in via referral, they will never discuss with you about price or whatever, because they know already what they will get. Whereas you know, I found a couple of customers A via Facebook or online and they will always try to negotiate, which makes sense because they don’t know me yet. And they don’t know if they can trust me and if I really can provide the value that they are looking for.
David Ralph [22:13]
So So do you think that you actually don’t need any online presence? Can somebody get a business up and running just by doing stuff for somebody and saying, Tell your mates about me.
Womens Careers Expert [22:27]
I think you need, at least in my case, an online presence because even though my friends talk about my services, they don’t know somebody or they don’t meet somebody everyday who wants to change their jobs. So I mean, the target group is not so big in amongst my friends and family. So, of course, I need an online presence, but I also now do some local networking and meeting people and just getting the word out there about what I’m doing. I think this is a Also very important, because only online is not enough, I think, especially here in Austria, and also in Germany, I would say, there’s still a lot of mistrust about everything to do with online and this new technologies and so on. And people trust their neighbours and their friends and whoever they know. And, yeah, their word of mouth is really, really important.
David Ralph [23:26]
I’m going to play some words pain, and then we’re going to delve back into what Bettina is saying, his Oprah,
Oprah Winfrey [23:32]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move? And then from that space, make the next right move, and the next right move and not to be overwhelmed by it because, you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [24:03]
Now let’s get back into the Ripper or because something that is is really prevalent in my life at the moment, is how powerful local search is. It operates in such a high level in Google, Google now will know where you’re based. You can do Google My Business, you can start getting traffic, even without a website. Google will give you a free website. You just have to post on it and and connect your cell phone, your mobile phone and all those kind of bits of details. I find Oprah Tina, what you’re saying makes total sense because you’re networking. You’re getting out there in your local community. So you become the expert in that local community. You find the people that are there’s a lady just down the road who does bad. Why don’t you speak to her people trust locally, but I speak to once again so many people that think that they’ve got to get a client in new York before they can get their next door neighbour to sign up, it’s a mistake, isn’t it?
Womens Careers Expert [25:06]
I mean, if you find the client in New York more easily than your next door neighbour, why not? But I guess you know locally because people know you it’s easier to find the first clients and from Derek pendants snowball.
David Ralph [25:22]
snowball in Austria is quite easy to get right imagine.
Womens Careers Expert [25:26]
But right now it is. Yeah, it started snowing about two weeks ago. So now in the mountains, there’s already a lot of snow.
David Ralph [25:34]
Now what point do the Austrians and the Germans been mistrust online work? I don’t understand that. And it’s the first time any guest has mentioned anything like that nowadays. I I push people to say online and offline aren’t separate. They’re the same thing. You’ve just got to, you know, find your traffic in both sources. Why do you think the Austrians and Germans are new Point of View mistrust it
Womens Careers Expert [26:03]
it’s all about privacy. It’s they’re all afraid that their data will be leaked to I don’t know which company who will do I don’t know what with it and you know, they are very private people. And this was also one of the challenges I had to overcome was really to put my real name out there and because there is nobody else in the world with this name, so it’s just me and also to put my real address because in Austria and Germany, you have to actually put your real address on your webpage otherwise you get a problem. So that was that was really one of the main challenges because I know the fan you know of, yeah, having all this information out there and and maybe just people showing up at my doorstep or something like that. You never know what can happen.
David Ralph [26:52]
It’s not gonna happen, though. Is it me? It’s not
Womens Careers Expert [26:54]
gonna happen. I know. But these are the things you think about, right?
David Ralph [26:58]
Yeah, I can. I’m just it because I did a similar thing when I started off at Join Up Dots, I gave a fake address. And because I thought to myself, you know, what happens is somebody comes along, and Nick’s my microphone and you know, it’s stupid really thinking about it because I just buy another microphone. You know, it’s not a game changer, but they were the kind of fears in my head. And most of the fears with business is about what’s in your head, isn’t it? It’s very much you when the inner game to win the outer game. Have you struggled with that? Have you struggled with the who’s gonna trust me? Who’s gonna hire me? Who’s going to base who’s gonna be back?
Womens Careers Expert [27:38]
Well, a bit. Not as much as I did at some stages in my career, my day jobs, actually. I mean, I think the difference is that before I before I started listening to Join Up Dots, I’d never really heard about impostor syndrome and I was not aware that that is the thing that a lot of people experience are practically everybody experiences at some point. So, like when I first became a team manager or when I changed into from marketing into the pharmaceutical industry, I felt like, you know, I was total imposter and not really ready for this and what were they gonna? You know? What for me? I mean, I didn’t know really what I could offer there. When I started my own business, it was more like, I knew I could do it because I did the test run. It was more method of is this really good enough to put out there? Is this quite ready to put out there is one more the doubts that I had.
David Ralph [28:44]
But they’re not really because, you know, I get a lot of podcasters come to me and I say, you know, Oh, do I need this? Do I need fat and I say to him, you’re going to be lucky that anyone listens to you at the beginning. You know, you you’re not going to launch and the world turns in your direct And so it’s great when your website’s not kind of completed at the beginning. Because Ben, you can change it. When the feedback starts coming in, you can start bringing in elements that you just can’t possibly think about. I now say to people, let’s just throw it up. I actually started a new business yesterday. And I launched with in about an hour and a half. Basically, I don’t care if anyone sees it. I don’t think anyone will see it, but it’s just the starting point. I just launched these things. See what happens and been changed it from then on.
Womens Careers Expert [29:35]
Yeah, exactly. I mean, this is still the thing that I have, you know, sometimes I make a change to my website, and I push publish, and then I realised there was a mistake and I go like, Oh, shit, oh, my god. This is wrong. I need to correct it right away before people see it. And then I you know, stop and I think and I say to myself, people will not see it immediately. You have enough time to change it and to correct it and to improve it.
David Ralph [29:59]
You’ve done that Well learning the English swear words haven’t yet patina I was shocked. I wish she did this is a PG podcast we’re going to have kids going around going. That German lady that asked UM, lady she said it’s time for me to say it. How do you feel?
Womens Careers Expert [30:20]
Well, I guess English I don’t have the same filter as in German because yeah, I only learned it as an adult. So as an adult, yeah,
Unknown Speaker [30:29]
I don’t want What?
David Ralph [30:32]
What is that word in German? Is it exactly the same as English? Or is it different? Yeah, it’s the same. Why Why is bad? Why Why do people use English swear words in because I find that very, very strange.
Womens Careers Expert [30:47]
Well, I mean, Germany, German language is taking a lot of English words on has been over the last decade. So I guess it’s been Mostly the young people do it because sounds cooler and younger.
David Ralph [31:06]
Yeah. Sex Yeah. Is that what you’re saying? Bettina sexier?
Unknown Speaker [31:10]
I’m not really
David Ralph [31:12]
sure about that out English it does it does it sex up across Europe do people go wow. Wow, those guys. They’re both middle aged guys both guys coming up to the age of 50. I’ve got my own podcast well
Womens Careers Expert [31:29]
I’m not sure about that because I mean, at least for the German speaking people, the sexy languages friends. It’s not English. English is not sexy.
David Ralph [31:38]
Yeah, but French French. Yeah, it’s it’s all right. But once you get past Petit de Janeiro that’s the only French word I know which is breakfast which is which is really
Womens Careers Expert [31:49]
fun. You will not die when you’re in France.
David Ralph [31:51]
I know as long as I can have breakfast three times a day then I will be absolutely perfect. Right let’s jump back once again with your business now. Obviously, when you hired me, there’s a cost. Was that something that worried you? Because I think a lot of people that the movement that people make when they hire somebody is dramatic, because you’re not paying the cost. You’re paying for the experience. You’re paying for the person’s journey. 15 years or whatever brought to you within four weeks or eight weeks, whatever. When you was hiring me, did you think oh my god, oh my god, or did you think this is going to be good for me?
Womens Careers Expert [32:34]
Oh, I didn’t worry at all because I had been listening to you for one and a half years and then you what you could offer. But if I’m thinking or if I would be thinking about hiring somebody else, I would be worried because I don’t know them. And if I don’t know them, and I don’t really know or I’m not sure that it’s going to be worth the money. I will think like three times before I invest.
David Ralph [32:58]
Now, you didn’t tell me you didn’t want Yeah, I could have doubled my fees I could. I could have done really well out of you. You kept that back
Unknown Speaker [33:06]
in. Yeah, you’re good. You’re good. Yeah. Yeah,
David Ralph [33:09]
I could have just gone further. So if somebody is out there and they’re thinking about, you know, I’d like to hire someone. Let’s, let’s do some live coaching. So if somebody comes along, and they want to start an Instagram platform, I know you’ve got one. I’ve got one very loosely. I don’t understand Instagram, I don’t understand how one picture gets a million squinty and looks and somebody else doesn’t. So you know, I would need a coach. Do we go to somebody who has got a huge platform? Or do we start asking other people for their feedback? How would we do it if we wanted to have a rocking and rolling Instagram profile because a lot of people online, they lie Don’t lie. They say I’m an expert. And then when you go and check them out, I’ve only got four people themselves, following them.
Womens Careers Expert [34:00]
Yeah, I guess. I mean, what do you usually do first is just ask around, you know, ask other people you trust. Maybe like if you’re in some Facebook group or whatever with other people who have the same goal, ask them how they did it, and so on, and reboot books. I usually buy books and I read up on stuff before I really jump into it. And then, of course, a coach, or somebody who really is an expert can help you to grow much faster. I always personally like to understand how things work, and try it out myself and know just so that I know what’s going on. I also did this always when I’m with the team managers, well, I wanted to know what the job was about and they wanted to try the things that my team members had to do. Because I needed to know you know, What’s really behind it?
David Ralph [35:03]
I agree with you totally. I used to know every part of every single job and it used to really wind my directors up. Because I say, You’re not supposed to be doing the job. You’re supposed to be managing other people to do the job. And I used to argue all the time, but I can manage them better because I know how to do it. I didn’t understand the kind of managers and directors that would come in and, and not understand if that member of staff was lying to them about anything. But you’ve got to know how to do these things, don’t you?
Womens Careers Expert [35:33]
Yeah, exactly. The reason because otherwise people can tell you anything, right? I mean, if I know that I can do a job in 10 minutes and somebody else tells me they need an hour for the same piece. I mean, I noticed this not right. To stop myself. There was the swear word.
David Ralph [35:48]
You’re learning you’re saying,
Unknown Speaker [35:51]
learning I’m learning
David Ralph [35:52]
becoming more rounded, and I would say more sexy because you don’t need to use bad words Bettina. It doesn’t make you big. It doesn’t make you clever. You know, you’re not going to be more cold at school by sprinkling the swear words around.
Unknown Speaker [36:10]
I love it. Yeah, I
David Ralph [36:12]
do. I love a good swear. But I only swear with my wife. It’s, I don’t swear in a public environment. I don’t swear in front of my kids ever. But when it’s just me and the wife, I like a good old swear.
Womens Careers Expert [36:26]
Well, I do when I you know, when something goes really wrong, I cannot quite control my language. Let’s say like
David Ralph [36:36]
you said it very nicely. So so let’s, let’s jump back again, once again, back and forth, back and forth. Okay, somebody wants to become an expert at something. They want to find a coach that helps them. One of the things that you said that I picked up on a book that’s quite good because in the online world, experts galore everywhere there’s an expert is to find a Facebook group. Okay. connected with that expert and being getting there and Ben just say to people has this been worthwhile for you? I’m thinking of hiring this person who’s running this Facebook group. Is this good? And if you’re not getting the sort of honest responses if people say are private message you and not actually answering the group you might red flag again you might think to yourself Hang on. There’s there’s something going on here that I’m not privy to.
Womens Careers Expert [37:29]
Yeah, that would be a bit suspicious.
David Ralph [37:33]
And new Germans you Germans like suspicion don’t you?
Womens Careers Expert [37:38]
Well, we are but sceptic let’s say like it but I’m Austrian. I am not German. That’s very important that we are not German.
David Ralph [37:45]
Right you are you are basically arm yeah, yeah, you have all the same to me. Now, you will drink too much and you walk around the know short slapping your thighs and doing all that stuff.
Womens Careers Expert [37:58]
Well, I mean when it comes to drinking I think you Brits you know, quite well in the game as well.
David Ralph [38:04]
We were winning the game before lunchtime and then after lunchtime we’re not in the game at all as well we drank too much and our life isn’t our own so but Tina Bettina patina patina with your women’s career live where has been the obstacles? What what has been the things that you think to yourself yet? If I could go back and do this differently? I would do
Unknown Speaker [38:31]
Womens Careers Expert [38:33]
I guess I would invest in in some tools to really you know, get a grip on the whole SEO and keyword part because so far, you know, I started out with free versions and trial versions and so on. Same thing for my online course, which Just recently launched, I was looking for the right platform to host an online course. And I was looking around and it just seemed like everything was too expensive because you know, what if it doesn’t sell and then you’re paying a lot of money every month for subscription and your courses and selling. So I was looking for a platform where I could host it for very little money or for free. And then I found one way I could actually host it for free and I thought perfect. And I put it up there and got it already and make sure you know, the videos were just long enough and so on and so on. And then I launched it and I realised that the whole interface of the platform is only in German, and I had not realised that I mean, I only I felt it wasn’t jumping for me because I’m in a German speaking country. But then when you go to another country, it would show up in the language like everything in internet or internet It always does. But it didn’t. So one of the points on my list is to find another hosting platform for my online course, where you can actually go through the whole interface and English,
David Ralph [40:13]
GG I tell you should I tell you what I use now? And so somebody is going to come out of the woodwork. I’m sure God, David, why are you using bad? If you can, you know, find yourself a go and twist its homes in the left direction you can break you know that there’s always a security risk with these things, I suppose. I don’t care. I use Google Classroom. Have you heard of Google Classroom? No, I haven’t. Right. Okay. This is a great thing. Ok. Google Classroom is basically a classroom. It’s hosted by Guess who Google and you can create videos on YouTube, unlisted them, and then link them to Google Classroom. And so I’ve got all my courses bear and when somebody comes along, and Me, I just add them to the classroom. And they get their own Google Drive for files. And they can speak to me directly, and they can post and it’s just like being a teacher in a classroom scenario. And I can post homework. I can give them documents. And it’s all shared through Google Drive. Now, as I say, people are going to say, Yeah, but David, you know, we can crack into that or somebody, I’m sure they can, but you can do it with every website. But I used to spend a lot time building membership sites and all that kind of stuff. Now, I don’t do it at all. I literally launch a new course. Within a morning, I basically create another google classroom, link it to an email account and bang up and running really, really good patina.
Womens Careers Expert [41:47]
Yeah, I need to check it out. So you can you set up a sales page there and you know, some kind of automation that people get automatically access when they bought the course.
David Ralph [41:58]
Well, what I do is When somebody pays, I literally say to them, you will get access within 24 hours, you know,
Unknown Speaker [42:07]
and then you give the access.
David Ralph [42:09]
Yeah, when an email comes along, and then I just give them access, and they’re straight into it. And you know, most people, when they buy something, they don’t want to dive into it straight away, it normally sits around. So that’s all I do. People pay comes through as an email, I look at the email, I just give them access and we’re up and running. And wasn’t really in a bad bad is that I blend that with my life coaching. You know, every course I do now is a blended one. I used to just do video base when I used to just do live, and then I do a combined and so once I’ve done my zoom classes on anything, I then record those while we’re doing them, and then that becomes more content in the classroom as well. And so you just uploading it, document after documents so the people that are in the classroom at the beginning getting more and more value as your value increases, and you’re adding more in depth information into the classroom is a never ending gift of loveliness and support patina.
Womens Careers Expert [43:12]
Yes, that’s perfect. And that’s what I liked about your course, you know? Because even now when I have a question about something or don’t quite remember what you said about that, I can go back and have a look. Yeah.
David Ralph [43:23]
Yeah, what is your favourite swear word in English, that’s going to be the next one that comes through from you. I’m sure I just doing lyst I just do a list of them and I send them and you can sprinkle them. But now what I will do patina is while we’re talking about this, I will actually add you to the Google Classroom of the course that you’ve been on. And then you can see all the extra information and I will give you access to that by the end of the day. Oh, cool. Thanks. No problem at all. patina. It’s a pleasure. We were friends after all, right. So where’s women’s career Lyft heading So you you launched, you’re getting clients in, you’re gaining more confidence. Where’s it heading? What are you actually aiming for? Is it going to be a side hustle? Or is it going to be a global dominating business about women across the world will get more and more money, they will get the best jobs? Where have a female James Bond, every Prime Minister and president will be female. We’ve even got a female doctor who is all going your way anyway.
Womens Careers Expert [44:31]
Yeah, global domination. That’s That’s the goal. No, I mean, I want you know, I want to grow the business, you know, steadily. I don’t want to quit tomorrow, because I have a good job. And I like the job. It’s really interesting and I learn a lot every day. And I get a lot of interaction with people which I can then bring into my business again. But ideally, you know, I want to ramp up women’s careers. And then maybe slowly decrease the percentage of time that I spent that day job maybe go down to 80% or something like that. I mean, the whole dream would be to be at some point living off women’s clearly live completely and actually be able to travel around. This is also why I wanted to find an online business and not something where I’m chained to a certain place because although my husband he’s travelling a lot for work and then I wouldn’t have to sit here for months at a time on my own.
David Ralph [45:36]
Yeah, which is true. I’ve actually spinning Join Up Dots on his head but of that kind of reason. I’ve got passive income. I’ve got some income from websites like WhatsApp, Florida keys.com that brings it in, but it doesn’t really bring enough into had a lovely lifestyle. It’s all right he chips in. And so with Join Up Dots. It’s great but a lot of it is money making through me, I have to be there talking to people coaching, coaching them or mentoring. And so I’m spinning on its head. So 2020 is all about increasing the passive income. So that Join Up Dots becomes the secondary income, it’s a nice thing to have. And so if I want to go off and travel through Austria and Germany for six months, I can do and I don’t really have to be reliant on the be online because I think that is one of the drugs or there is how do you schedule your time, so you’re not in front of the computer all the time, because then it becomes a bit problematic.
Womens Careers Expert [46:38]
Yeah, absolutely. And I mean, I don’t mind you know,
being in front of the computer and working with people. I mean, if I had nothing to do, like, let’s say I really had something that’s running itself and I only need to spend two hours a week God, I think it would get bored. I think I would get so bored. I get bored easily. So, I think I would get really bored after two weeks. I mean, if I take a week of vacation and I do nothing, after three days, I need to start doing something or get so lazy and you know, have the feeling that my brain shuts off.
David Ralph [47:16]
I used to be like that, but now I think if you get bored too easily, you haven’t got enough valuable stuff in your life. You know, I used to be if I wasn’t working, what the hell do I do? But now I’m quite happy to say well, this is okay. Actually, not doing this is recharging me back is my job at the moment, getting energy back into me, I don’t see it as a waste of time anymore.
Womens Careers Expert [47:44]
No, I mean, I’m also fine doing nothing for a little bit and I do have a lot of projects and ideas and things that I want to work on. I mean, I love doing Crafty Things and stuff like that. I love gardening and so on, but I also need something you know That challenges me mentally. Yeah, I agree, you know, learn and grow and not just be, you know, pulling out flower weeds and, and cutting flowers and things like that.
David Ralph [48:11]
And that’s the good thing where you live six months of the year you can’t see under snow, I would have thought that that’s, you know, over in the United Kingdom because it’s like a tropical paradise. We have to do that kind of stuff. 12 months of the year, it’s constantly maintenance of our palm trees and our garden and now, you know, it’s hard to be English.
Womens Careers Expert [48:34]
Yeah, but you are very well known for your beautiful gardens. So the climate must do something about that.
David Ralph [48:40]
I know. I know. We’re not just sexy. Are we party now? We have got nice gardens as well.
Unknown Speaker [48:44]
David Ralph [48:46]
Exactly. Well, let’s hear the words of the light Steve Jobs. And Ben, I’ve got the question that I really want to ask you patina here Steve Jobs.
Steve Jobs [48:55]
Of course it was impossible to connect the dots looking forward when I was in college, but was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [49:30]
So is this path one that was always waiting for you to think?
Womens Careers Expert [49:36]
Um, I think you know, when looking back, it becomes clear how I got here. I would never have thought about doing this. Like 10 years ago. Never ever in my life. Did I consider starting a business until like, one and a half years ago. But yeah, I mean, I think the whole thing is like Steve says you have to trust and that’s basically what I’ve been doing with everything with my whole career. I’ve just trusted that things will work out and they usually do work out.
David Ralph [50:10]
I always work out don’t lie, I just can’t see how things don’t work out. Now. You know, any bad time I’ve had has worked itself out. Every good time is brilliant. You move on, you make more decisions. I’m, I’m totally in the whatever happens, it will work out.
Womens Careers Expert [50:30]
Well, I’m not sure if everything will work out. But I mean, you need to be ready to step away if things don’t work out. Like my first ever job was very, very, very boring. And I gave it a chance and I gave it another chance. At some point. I was like, No, I need to do something else. I need to do something else. So you need to just take action and make a change and not just sit there and wait for things to work out. If it’s clearly not going to work out. Just do something Else.
David Ralph [51:00]
So it works itself out, you do something else, you’re in that position, everything works itself out.
Womens Careers Expert [51:07]
You just take a decision to do something. You have to do something. That’s all I
David Ralph [51:11]
know. But we do, do we and it works itself out, doesn’t it? patina?
Women’s Careers Expert [51:16]
Yeah. In the end of this,
David Ralph [51:18]
yes. So I was right, right at the very beginning was I that?
Womens Careers Expert [51:23]
I know you like to hear that you’re always right.
David Ralph [51:26]
It wears me down. It really does. It really does. So visit the question that I want to ask and I’ve been wanting to ask, just before we send you on the Sermon on the mic to have a one on one with your younger self is the big question. Why do you hate men patina? Why do you hate?
Women’s Careers Expert [51:48]
I do actually like men quite a bit. I do not lie. I don’t hate men. But you know, I just work better with women because I am a woman. I have a better idea of how women function and how women think. And sometimes Honestly, I cannot figure out how a man’s brain What
David Ralph [52:15]
Would it surprise you, but after living with five women, but literally last 25 years, I haven’t got a clue. I just don’t understand no matter what a woman says to me three months down the line, I’ll find out but I was wrong.
Womens Careers Expert [52:32]
Well, I guess they’re just some fundamental differences about how we work. I know many people don’t like to hear that and say, we are all completely the same. But I think I mean, the way that you know that we react to that we behave We are not saying because based on education or whatever, I don’t know. We just behave in different ways.
David Ralph [52:57]
Coming up to Christmas, I learned a big lesson. When my wife says, Don’t worry about getting me anything this year, you know, don’t don’t don’t don’t worry. But actually, you got to get our stuff. Because I bought a couple of years I went, well, you told me not to get you anything, so I didn’t. And she wasn’t happy. I’ve learned that a woman can say something, but it means something totally different.
Womens Careers Expert [53:21]
Yeah, you know, we don’t want to bother you and so on. But then on the other hand, would like to get a surprise. So
David Ralph [53:27]
yeah, so her surprise this year is a big one. I’ve sorted it out. Yes, it she’s, she’s gonna love it. She’s gonna love it. I’m gonna love it even more. That I won’t want to say anything more. I want to say okay,
Unknown Speaker [53:40]
I think I can see where you’re going. But yeah,
David Ralph [53:42]
you can’t. You’ve got a mind in the gutter. We’ve already realised this. You spend too many nights in snowy chalets trying to make up your own entertainment with your husband. I bet that’s what you’re thinking.
Unknown Speaker [53:59]
It’s going way.
David Ralph [54:00]
Yes, I’m sure. I’m sure as well. This is the part of the show, but we like to call the Sermon on the mic. What we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to young Bettina, what age would you choose? And what advice would you give her? Well, I’m going to play the fame. And when it plays you up, this is the Sermon on the mic.
Unknown Speaker [54:27]
We go with the best of the show.
Womens Careers Expert [54:45]
So I’m talking to patina at about 12 years old. You are one to two years younger than your classmates. And you’re starting to feel very different from them because they’re all getting interest. In boys and girls, and you’re not, and that’s okay, that’s just because you’re younger. And don’t worry, you will catch up once you’re 15. But there are also another, there’s also another reason why you feel different. You feel different because you’re curious and you like learning, you learn very easily. You have many interests, you have many talents, and you excel at many things, and you like that. And these are good things, even though people will make you feel bad about them to do that, because they are insecure themselves. Everybody’s insecure and everybody doubts themselves. It’s just that people show it in different ways. So my advice to you is, don’t start assimilating yourself and trying to fit in. Don’t start to downplay your abilities. Don’t start feeling guilty for being naturally good at things. stop caring about what people think or say about you. Stop trying to be like before People who don’t appreciate you. Don’t start doubting yourself and feeling that you’re not good enough. Don’t let other people shatter your confidence when they tell you, you need to be more like others. Don’t start being afraid of being the real you and showing the world the real you. And about 20 years you will hear a sentence or a poem on this very podcast and these sentences will change your life. The sentences are, you’re playing small, does not serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. As we let our light shine. We unconsciously give other people permission to do the same. So please let your light shine. Don’t let others put it out. Just be who you are, and don’t care about other people who can’t see your light or a jealous of it. That’s not the people you want in your life anyway.
David Ralph [57:02]
Unknown Speaker [57:03]
I was hanging on
David Ralph [57:05]
every word van. I was I was thinking that she gave those words on the podcast. Where did she get you? I wonder what episode that was because I was trying to reflect.
Womens Careers Expert [57:17]
There was the guy I forgot his name the photographer who took pictures of kids.
David Ralph [57:25]
His rules against that.
Womens Careers Expert [57:29]
These kind of pictures.
David Ralph [57:30]
Oh, wow. Okay. Okay, because I would remember that and I would have would have got the authorities on to that calendar, yes
Women’s Careers Expert [57:36]
or no, not that kind of fixes. Now, this was the guy but two years ago, and he was taking he was making sure that all kids in the family got the same amount of pictures taken because he was saying the first kid is always on a million photos and then the second maybe on 100. And then there are no photos of the third one. So yeah,
David Ralph [57:57]
I don’t remember him at all. This is like you’re talking about a different show. I don’t even remember having that conversation. There’s there’s not a glimpse of that in my mind.
Womens Careers Expert [58:09]
But I remember vividly.
David Ralph [58:10]
Well, I’m glad you did, because he obviously hit home and that’s the important thing to podcast. But if you listen to enough of the right ones, every now and again, the message will hit home and you know, but Tina, I really am proud of you. I’m really proud of you. I’m very, very grateful about Of course, you started listening to Join Up Dots. I’m so grateful that you trusted me and you we work together. But you’re making a go at it. And the fact that you’re booking yourself on podcast, you got your business up and running your networking, you’re doing everything right and it does take time, but I’m absolutely 100% convinced that you are going to be a rip roaring success and women’s careers lift is going to be the place that people should go and they should go now any lady out there who’s listening to this podcast, go across either come to the show notes go across because you’re selling yourself short. I know it’s true, your job should be paying you more or the next job should be paying you more. And patina knows how to do it. So I’m really really proud of you, patina. Thank you. Are you going to cry?
Womens Careers Expert [59:16]
No, I’m not gonna cry. I’m actually happy to cry.
David Ralph [59:18]
Germans, Germans and Austrians Don’t cry because he freezes coming out their eyes and vain. Exactly, yeah, that’s no good. But Tina, thank you so much for spending time with us today, joining up those dots. And please come back again when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Bettina. Thank you so much.
Womens Careers Expert [59:41]
Thank you so much for inviting me on
David Ralph [59:49]
the show. That’s how you say it. I’ve got it written phonetically down in front of me absolute delight. Yeah, she, as we said in the show, she was a listener and when she does ID to contact me and we work together. And it’s so important to me, you know what, what I wanted to do with Join Up Dots is create a world of people that are building their own futures building their own income and going out and and just doing it. And I realised into the process, but the majority of listeners aren’t going to there. They’re either caught up in their own lives by you won’t put the energy in the effort in. But it doesn’t take a lot to get something going. You just need to have a focus. You need to know who your customers are. And you need to know where those customers are so that you can speak to them. Now patina is doing it very well because she’s going and she’s networking and she’s going to conferences, and she’s, you know, getting referrals coming in. It isn’t just about putting Facebook ads on and Google ads and trying to build content that way. It is online and offline and once you get back going, business does start to naturally occur by Yeah, I would say you know, 99% of people that listen to Join Up Dots probably will only listening, listen, but the people that make a difference are the ones that actually go for it like patina. So I’m a big, big salute to her. And a salute to anybody out there who’s really wanting to make a go of it, you know, if you need my help you know where I am. Until next time, thank you so much for being here. And I will speak to you again. Cheers. Bye bye. Join me each month as I show you how you can follow our process to start an own your own life changing online business. This is business masterclass at its best, head over to Join Up dots.com and book your place for the next training session. And I’ll see you there