Welcome to the Join Up Dots business coaching podcast interview with Steve Young
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Introducing Steve Young
Todays guest joining us on the Join Up Dots Podcast interview, is Mr Steve Young.
He is a content marketing machine, having been in the business one way or another since way back in the early 2000’s.
Technology seems to be something that brings him to life, and when you look at his career it has taken him in directions that like everyone who spends time with me to “Join Up Dots” could not have been perceived at the very beginning.
He loves to code and write programs, and this love allowed him to start creating his own IPhone apps.
His very first one hitting the number 8 position under Educational Games in iTunes.
I’m not sure if this is good or not, but I am certainly going to find out during the discussion.
How The Dots Joined Up For Steve
Steve Young has contributed to major publications including Lifehack, Social Media Examiner, iPhoneLife, Unbounce, Kissmetrics, and many more and even now hosts his own podcast focused on guess what…..mobile apps.
So how does Steve come up with areas of focus for his business?
And how does he decide the direction to go into with so many areas that must make him to want to jump in all directions at once.
He describes himself as 60% marketer, 30% developer, 10% designer and 100% hustler.
And fortunately for us he isn’t very good at maths, as I would sling in 100% conversationalist too.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only, 200%’r…… Mr Steve Young.
During the show we discussed such weighty topics with Steve Young such as:
How he watched his father work so hard to develop himself that he couldn’t fail to be inspired to do the same!
How he was guest of the award winning podcast Entrepreneur on Fire for one episode (Episode 150)!
How he believes that even a complete beginner can make and develop their own apps!
How it is alright for a father to want to see “Flappy Miley Cyrus”!
How he hated his best friend because it was always up to him to arrange anything social or fun!
How To Connect With Steve Young
If you enjoyed this episode of Join Up Dots then why not listen to some of our favourite podcast episodes such as Ted Yoder, Sean Swarner or the amazing Alfie Best
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Steve Young Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David, Ralph.
David Ralph [0:27]
Good morning, everybody. How are you? I hope you’ve had a lovely, nice sleep and you’re all rested and ready for a fantastic day. And what’s the better way to start a fantastic day. And we have a fantastic episode of Go on, Join Up Dots. We got an amazing guest today. He’s a content marketing machine, having been in the business one way or another since way back in the early 2000s. And technology seems to be something that really brings him to life. Because when you look back at his career, it’s taken him in directions like everyone who spends time with me to Join Up, Dots could not have been perceived at the beginning. He loves to code and write programmes and this love allowed him to start creating his own iPhone apps. his very first one hitting the number eight position and the educational games in iTunes. Now, I’m not sure if this is good or not. But I’m certainly going to find out during the discussion. He’s contributed to major publications, including life hacks, Social Media Examiner, iPhone, live unbalanced kiss metrics, and many, many more and even now hosts his own podcast focused on Go on Go and guess what, God? Yeah, that’s right mobile apps. So how does he come up with areas of focus for his business? And how does he decide the direction to go into with so many areas that must make him want to jump in all directions at once? Now, he describes himself as 60% marketer, 30%, developer, 10% designer, and 100% hustler. Now fortunately for us, he isn’t very good at maps as I would sling in 100%. Compensation lyst to so let’s get down to business and start joining up the dots with the one and only two 100 percenter. Mr. Steve Young, how are you today, Steve?
Steve Young [2:04]
Good. I’m great. David, thank you so much. It’s a great introduction.
David Ralph [2:07]
I tell it, I took it from your website Really? Is. It’s amazing what you can find in linked in and people’s about pages, isn’t it?
Steve Young [2:15]
Yeah, yeah. I love that. I love that. I love the using the percentages, I think it breaks down exactly who I am in the in a nutshell. This is 100%
David Ralph [2:23]
hustle. Because throughout all these programmes we’re doing one of the things that well, loads of things keep on coming out. And there’s this themes that run through literally every single person’s life. But one of the things that really seems to be evident that nowadays to create a life under your own terms, you really have to develop your your as I call it your hustle muscle. Was that something that you had from the word go? Or is that something since you have left corporate land, and gone out on your own that you’ve had to develop?
Steve Young [2:56]
No, I think it’s something I’ve had from the word go. I think it’s been ingrained me. I think personally, my my parents came so I’m in the US now I’m in the Bay Area. And my parents came from Burma, Myanmar. And because we’re immigrants, you know, that sort of hustle mentality has always been embedded in me, I remember when I was young, my dad used to work two jobs. Now he was, he’s a programmer. And so like that self taught person as he’s led the way in that, and I remember when I was a kid, he just always pick up books, books, on English books on computer languages, books on every little thing. We always be at the libraries, and he just pick up books and books and books. And he tell he taught himself everything, right, like, how to speak English, grammar, like everything. And so that seeing him go through all that I think has sort of led the path for me to kind of figure out like, yeah, like I, I’m, I don’t want to make it seem like people who succeed in life for those who just sort of just falls upon them. But you know, even as I continue to grow, I want to make sure that the message is always about always hustling always been the, the one who gets things done, gets things done quick, and start shipping right away. So yeah, it’s all it’s always from the word go a long a long answer to a relatively short question.
David Ralph [4:13]
No, because we’ve used we’ve used that and be honest, when you get through this programme, you will hear my questions, I go on forever. Actually, when I’m giving the question, I think I gotta stop here. I gotta stop here by keeping sort of spinning off in different directions. But I’m with your dad. Is he a huge inspiration to you? Because he put so much effort into sort of developing himself?
Steve Young [4:36]
Absolutely, absolutely. I think, you know, you don’t notice when you’re younger, that how much of an impact your parents have. But when you look back on it now, now that I’m 34, and looking, I have kids of my own, I look back on my life and my childhood and think about my dad primarily, and sort of his mentality on life, that life is all about balance. It’s about, you know, he never stopped me and said, Steve, you shouldn’t drink. He said, go ahead and drink, know that you need to stop at a certain point, don’t just go overboard with it. And he never told me not to do anything, you just told me to balance it off with everything else that you’re doing. And so, in terms of the hustle in terms of just my philosophy on life, a lot of that has been built, because of all the words that I’ve heard from my dad. So um, I break down and cry David, get emotional for me
David Ralph [5:22]
is like laying on a couch, isn’t it? I lay you down and put a wet Flan on your head just to calm you down. That this is my soft Dr. Boyce I’m doing now.
Steve Young [5:32]
I like it. Tell me more Dr.
David Ralph [5:35]
I’m talking about voices. I was thinking this actually I was going to leave this to later in the programme. But when you started your podcast on mobile apps, did you actually have to practice your voice for the for the mic? Or is the voice that we hear and I’ve listened to a few of you episode. And I must admit, I don’t understand the content that much because I’m not into mobile apps. I don’t even own a mobile phone myself. But I enjoyed it. I enjoyed the free flowing conversation between you and your guests. But did you actually have to practice how you sounded until you happy with it? You know
Steve Young [6:11]
what I did? And I didn’t I did in that it took me a while. It’s because I wasn’t like a radio personality. And I wanted you know, my dream job is to be a game show host and I wanted certain certain aspects of the show to be put in. So I wanted a nice end, I always wanted to start the same way, I always wanted to end the same way sort of like a game show, right? I know how they’re going to start, you know that, you know, on survivor, they’re going to say the tribe have spoken. So you always know these little cues, I’ve always wanted that embedded. And so when I did my signature sign off, like, you know, secret’s out, or you know, these type of things, it was very difficult in the beginning to say what I wanted to say my sign off. And so that took a while. But I’m somebody who Yeah, I’ve been practising this sort of presentation skills, communication skills, throughout all my life. And I used to watch Wrestling, WWE and I used to like, you know, repeat some of the the real saying that they used to have and so that part of it came easy. The hard part was just being like, quote, unquote, hosts and saying these different things that you may not see in everyday life. But then because it’s a sort of a show in my eye, I wanted to say these things. And so when I first set my sign off, it was really, really awkward. And now it feels very natural. And so that took me a while to get used to.
David Ralph [7:23]
It is funny is now in Episode 14, I was having a conversation with a lady called Cynthia Sanchez, who’s got a Pinterest interest, a Pinterest interest. And she’s developing her online work in that area. And I said to her, you know, when you start to sort of presenting and stuff, because the public speaking is a byproduct of becoming successful in an online world. And most of us go into an online world and we are quite happy behind our computers. And then suddenly somebody says to this, or Can Can you come and talk to us about what you’re doing. And it’s a step out of the comfort zone. And we were saying how being on the mic, it’s almost like being a human graphic equaliser. And you’ve got to sort of lift up certain parts of your voice and lower parts of your voice to make it sound interesting. You know, you wouldn’t go into your your house. And if your wife says, you know, what would you like for dinner? Oh, I’d like to have chips today. And you just wouldn’t talk like that, would you put on the mic, you’ve just got to sort of change it. It’s almost an unnatural voice. But when you listen to it, it seems natural. It’s strange.
Steve Young [8:27]
It is it is it’s very weird. But I try to you know, I try to talk the way I talk in normal life. And in normal life, I do try to have this you know, like what you said, try to pick it up a little bit, try to go down, try to change the tempo, try to change the pitch a little bit more. And then always smile when you’re talking because it brings a different level of energy, every single time you talk. And so I try to do all these little things in real life just so that when I’m behind the mic, it sounds more natural.
David Ralph [8:55]
I’m always practising. It’s funny you say about the smiling. My very first job was up in the City of London when I was 16. And the very first day, we had to go into a training course. And they used to have these stickers that they would put on all the phones. And it was smile, you’re on the telephone. And I used to think at the time I used to think stupid, why no one can see your smiling. But it’s absolutely right, isn’t it, it’s it’s that that enthusiasm smile brings out of you does come across.
Steve Young [9:23]
Yeah, and you just feel happier. Like anytime I feel tired. And you know, like, my voice may go down a little bit like, you know, your jaws kind of drop, you just smile, and then it makes it picks up the energy just, I don’t know, naturally. And so yeah, I try to do it more when I’m feeling down or tired. Just because it tends to lift me up a little bit more,
David Ralph [9:42]
because I have been looking at this photo of you for, as I said an introduction, I kind of remember seeing it the first time. And it was it was the position if I just introduced the arm the image to the listeners. And you can go on to the show notes. And you’ll see Steve with a big smile. He’s wearing a blue shirt loosely, a loose tie around his neck. And you look like you’re just about to fall over. there’s a there’s a slight angle to your your body position. And I remember seeing that and you see it on a kind of daily basis. You are everywhere on the internet, you have your other shop. I can’t imagine you ever being miserable.
Steve Young [10:23]
We talked about it. Well, part of the hustling. I’m always tired A lot of times, you know i i left my full time job earlier this year in 2014. And I started the podcast, May of 2013. So it took me about what, six, seven months to really build up an audience to really build up some revenues where I felt like okay, now I can leave this full time job. And so part of the feeling down there, I remember interviewing Andrew Warner from mixture G and I was really he’s one of my heroes from an interview perspective, because it just love how he just digs in, digs in, digs in and continually brings out the best from his guests. And I remember that that day, because I was really tired. It was my lunch break. And I went into a little break room to record this episode. And I told Andrew was like, you know, I don’t know if I want to do this right now, while we’re recording this. I don’t know if I want to do this right now. He’s like, what’s wrong? See what’s on your mind said, Look, I’m really tired. I’m trying to leave my full time job. And so I have some consulting clients, along with my full time job. And I really, you’re one of my heroes, I really wanted to be here for you make sure it’s worth your time. And you know, I let that out and felt a lot better just saying it out loud. But the same time like, you know, you’re you’re I’m always tired. And sometimes and this is a great theme to your show, David is, you know, sometimes I have no idea if I’m doing the right thing, if this is ever going to lead to anything, all this hustle all staying up late editing podcasts or building apps, or doing any of this stuff that I’m doing. Like I never know if it’s going to amount to anything. But I think you know, because of the theme of this show, like what I’ve learned is that you continually build on the momentum or build the your experience and things will actually lead to better things. And so started the podcast, I joined a mastermind, I did all these little steps along the way that now I’m like, Okay, I’m actually making a pretty decent living. Just all on my own. I’ve left of my full time job before I’ve quit and not earn a penny. And now it feels good that like Oh, wow. Okay, I can actually do this, like I’m doing this. This is happening.
David Ralph [12:23]
Now. Question for you. Now you’re working on your own? Are you actually working harder when you use doing corporate land? Because I certainly am. I’ll put my hand up and say, for many years, I kind of coasted I’d come home and say I worked hard, but looking back on it not working hard as I am now.
Steve Young [12:42]
Yeah, no, absolutely. Absolutely. I mean, you can’t turn it off. That’s the hard part. You can’t turn it off. I wake up sometimes at four because my daughter woke me up. She’s one years old. And you know, I want to get up like, Okay, you know what, I can go back to sleep or I can just get up and get things done. While everybody’s still sleeping. I’ve got a few hours myself, you know, I’ll just get up. And so it’s hard to turn off. And you’re absolutely right, David, like I thought I used to work hard, and I used to bring it in. But then you bring it in and you turn it off. When you’re on your own you like you bring it and then you keep bringing it and you keep bringing it again. And so you just never turn it off. And so yes, I’ve worked so much harder, but it’s so much enjoyable, more more enjoyable to because there you know, there are certain days tell you, we’re recording this. And the morning, I was just with my kids. And so I wasn’t really working, I was just taking care of my kids. And my daughter was napping, I did a little work then while my son was at school, but then I was just dad in the morning that day. And so it feels great that, you know, you’re able to work really late. But the same time you have that work life balance, as well. Well, I haven’t got the work life balance at the moment, I’ll be honest, I quit my corporate job to find a path for myself. And my daughter said a couple of times, she’s getting a little bit easier. Now she’s eight, my youngest one. And she said, Daddy, you left work to spend more time with us and you’re seeing us less. And I can I’m going to say to her, it’s because I’m working towards something, I’m getting something off the ground, you know, it’ll become easier, which is kind of true. But the other half of it, I kind of love doing this. And so I keep in kind of trick, tripping up the garden, because I’ve got an office at the back of the garden where I do all my recording. And, you know, if I weren’t there, I’d be up here doing this. And if they are there, I tried to make an excuse, which is terrible. But sitting watching the market. It doesn’t get me as much as doing this at the moment. So I certainly haven’t got the work life balance. Right. Right. It takes a while. I mean, I think I was there to like the first quarter. So this is more my fourth or fifth month on my own. And the first three months I was my wife told me that we had a real serious conversation. He said, Look, you love your kids, you’re always there for the kids. You love your work. Where do I fit in all this? I feel like I’m no number three or four right now. And so I you know, I didn’t really take a step back and look at why actually quit and then say, you know what, I actually quit because I want to do that. And so you know, there are times when I’ll I want I want to work, but then I’ll say okay, hon, let’s go, let’s go watch a movie, or let’s go do this together. And let’s go do this together. Let’s just mentally break away from all the work stuff. Because Yeah, you’re right. We love doing this, we would do this 24 seven if we could.
David Ralph [15:17]
And I feel like I’m doing it more than that at the moment, which I’m going to change I’m going to change. Episode 47 will be my last show I am now Not really, I’m still going to do it. So if I start joining up dots with you, which is obviously the theme of the show, when you was in corporate land, as I say you are really technology made, it seems everything on your LinkedIn profile, but I was reading leads towards a path that when you look at it, you kind of think, well, it’s obvious where he is now, because it’s been it’s been sort of seamless, was it? Or has there been transitional periods where you thought, actually, I’m on the wrong path, or I need to change direction?
Steve Young [16:00]
You know, I think, I think more so now than my own. When I when I was at corporate life, I always knew that I wanted to merge technology and marketing and business together somehow. And so I love marketing, I love coding, and I can do it. So I like that I like being able to do a lot of different things. And so starting corporate life at Walmart, and I was just doing running all their paid search campaigns, big budgets, like I love doing it, it was a great job. But I was like, I can’t just do paid search. It’s like I want to do more. And so I went to a smaller company, and I ran email, paid search, and I think SEO and everything else like Oh, I love this right? Like by like, on how do I go even smaller. And so you know, obviously, I wanted to go climb the corporate ladder, and, you know, run the whole marketing department. So I went to a startup and I was doing everything marketing related from PR to everything related. And then you know, so I kept going towards that path, I wanted to climb the ladder. But at the same time, like I was still picking up different knowledge, skill sets along the way. And so my latest job, I went in it saying that this is going to be my last job that I ever have. This is it. And it wasn’t until that was 2010. It wasn’t till 2014. So four years later, they said, Okay, I’m leaving, this is this, what I said it when I went in that this is going to be the last job I ever had. And I left it Luckily, it all worked out. But that job, I learned so many new skills, and you know, this whole growth hacking thing that’s become popular this buzzword. I mean, that’s all the stuff that I learned while I was at full time job. So if the listeners out there kind of listening to this and going, you know, I love my job, but like, I want to be out of my own, I want to be out of my own, start blown, growing it slowly. You’re there, use the resources that you have, and then learn all the technology, you know, I paid for a bunch of different courses, I use them and I implemented into the business, right. And so I was able to learn a lot of different skills. And one skill that picked up that I thought I’d never would pick up is I know how to scrape different websites using just Google Docs now, right? Like, this is crazy. And now it’s a real skill to have. Because I tell anybody that like Oh, wait, you know what, I want this person’s email just like how do I find more email addresses. And so you learn all these different things, I would say use your corporate job to learn as much as you possibly can, like, go beyond what the scope of your work is. So that you can when you leave, you’re like, Oh, I have all these skill sets that I can use to build my own business. Now,
David Ralph [18:25]
I developed something in corporate land, just before I left, I really had kind of lost my mojo, I’ll be honest. And I had started reading blogs and websites, and I just kind of saw there was a different way to live. And it wasn’t the life that I was leading. So I developed this thing called Um, well, it’s it’s I didn’t develop it on being stupid, it was already out there. And I just kind of used it. And it’s called Parkinson’s Law. I don’t know if you heard of this Parkinson’s Law. And it’s a law where basically, a task will expand into the amount of time you allow it to have. So I used to create training courses, and they used to say to me, how long does it take to create a training course is go well, okay, if you want a good one, it’s going to take about 10 days. And I realised that by setting this thing called egg timer on my computer, it would take away Take away Take away and my focus was like off the scale. So I, I created myself a way of doing my work in half the time. But they can listen to this now, but I don’t care because I’m not there. In the other time, I just used it to develop my own skills in my own business and all that kind of stuff. So when I left, I had a pretty good head start because I was doing it half the time at work, and also in the evenings as well. But Parkinson’s Law is brilliant. Any task you have you give yourself six weeks, it’s going to take six weeks, you give yourself two weeks, is still going to take two weeks, and you can compress massively by focusing in on that.
Steve Young [19:57]
Yeah, I love it. Yeah, now, you know, like, Great way to do is just have some some kids do, they’ll they’ll put some Parkinson laws in here too. That’s a you know, like, because I have a couple of kids, I don’t have that much time. So I have to you, I would add one more thing is don’t let it expand and also focus on the things that are actually going to generate revenue for you too. I think a lot of times we make it to do list and we don’t really know, we just do the easiest thing first like, okay, I could get this done, then I you know, I have to start thinking I have an hour to to work while make my daughter’s napping. What can I do right now that’s asking me generate money for my business, then it’s like, okay, that’s probably the most important thing that I can get done right now. All the emails, all the everything else can wait till later tonight when I have some time and my brains pretty much fried. But here, I can do this one thing right now send an email out to my list that’s actually generate some revenue. Let’s get that done. First,
David Ralph [20:47]
the 8020 principle of what we’re talking about here. Yeah, focusing on the 20% of things you do that brings in 80% of your results, and you’ll never look back.
Steve Young [20:57]
David Ralph [21:00]
So when you when you did leave your job, and it took the four years, how did you overcome that fear, but all of us have.
Steve Young [21:08]
It’s like I said, I think I started slowly. So when I started the podcast, I had no idea what I really wanted to do. And honestly, David, I didn’t want to be known as the app guy. Like I was just like, you know, I know so much more like, I don’t want to be known as the app guy. But when I first started it, people started coming to me saying you should focus on App marketing. I mean, that’s all you have a marketing background, you can code just focused on App marketing. There’s a niche there. I’m like, I don’t want to be known as just that guy. Right? And it’s it forced, it was hard. And then it finally accepted when I was like when people started coming to me like, Hey, can you help me with your marketing, do this and do that I’m like, Oh, you know what, I can be known as the AV guy and still do all this other stuff that I wanted to do. And so I found sponsorships later, around October, I bought my first sponsor, because in December, I had decided that December was gonna be my last month. And so start thinking about ways that I can bring in revenue. And I picked up a couple of consulting clients just because I had the podcast was known as the app person. So they are, they’re coming to me to help them with their app marketing. And so, you know, I felt more comfortable like the sphere that I once had, when I started the podcast. I was I had fears of, if anybody would come on to the podcast, who am I? Nobody knows me. Why would anybody say yes to come on? Come on to the podcast. And then it’s those started to dissipate and slowly emerged to Am I ever going to be an entrepreneur, I’ve had this podcast for like, five, six months, and my ever going to be that entrepreneur that I’ve always wanted, and said, Okay, now because you know, things, other things started rolling in terms of consulting clients, like people started coming to me to help them with their consult or with their marketing. So okay, now I have, I’m actually generating some revenue Now, like I have. Now I have some runway like, and then as I was leaving, I said, Okay, I’ve already made up pretty much half of what I was already making. And then another consulting client came in that sort of just filled in the rest of the whole, I’m like, okay, I feel good now. And so it is that name of Join Up Dots, the little things that you put into place last year, I know like the little things I put into place, they now have accumulated to me leaving, having a pretty decent living, and being, you know, being able to do what I love. And it all started just because I took little itty bitty steps. David, I started the podcast, not even know I’m sharing this with my listeners already. But I don’t even know how to podcast. I didn’t know anything about it. I knew that this is something I wanted to do. And I was like, hey, I want to do it. And so I emailed my first guest that day, that night, he said, Yes. And I scheduled out for two weeks later. And guess what? You figured out how to do it within the two week span. I said, Okay, I got it. And now that I know everything, no, but I knew how to record it and make sure that recorded, I could figure out the editing stuff later on. And so you know, I would say like that first step that you can take whatever that shortest route the point from point A to point B, do that first. And then you can worry about the rest later, they’ll fall into place.
David Ralph [23:53]
I sent my first email out to a lady called Pamela slim. If you’re listening out there, Pamela, I salute. And she came back and she said, Yes, I’d love to be on your show. And I thought, Oh, my God, somebody has said yes. And I’ve now got to do this. And it did kind of push me into a corner. And for one thing or another, it took a lot longer than I planned, just because I actually built a proper recording studio, because I’ve got a house full of people. So it wasn’t anywhere quiet enough to actually record and do myself justice. But when I first sent an email out, I didn’t expect anyone to come back and say yes, Why the hell would date I’m nobody, you know. Now, obviously, because I’ve been going a while I’m getting traction, and people are sober, knowing my name. So it is getting easier. But those first ones, I still look back on it. And I’ve had this conversation with numerous people. It surprised me. And it still surprises me that people that are successful are willing to help, quote unquote, nobody’s Does that surprise you or odd surprise you?
Steve Young [25:00]
Absolutely, absolutely. I mean, there’s a reason why they’re successful, because they’re always willing to give back. And I think that’s sort of what I’ve learned as I’ve gotten to a point where people are now reaching out to me, and like, you know, you have a little bit of following you say, you know what I’m always willing to give back. And so as much as I can give back to my listeners, I try to do it do that as as much as possible. And I even had a like a three week span or not three episode span of just where I would bring on a listener to come on to the podcast and share their storey and what they were doing the app space and everything like that. And so I try to give back as much as possible. But yeah, I mean, you there’s a reason why they’re successful. And that’s primarily because they love to give back.
David Ralph [25:41]
That’s actually the same idea that I’ve got one once I get to Episode 100. Hopefully, there’s a movement and a community building. I’m very aware, as you say, little bitty steps. So at the moment, I’m just focused on doing the episodes, getting them out every day, hopefully providing content that people want to listen to. But once I get to 100 Yeah, I’m going to start bringing in the listeners if you’re listening out there, and I hope you are, start getting yourself into gear, because if you’ve got a storey, but you want to share, particularly if you have been inspired by any of the content that you’ve heard on a daily basis, and you hadn’t felt like making that momentum before Join Up Dots came on, then, you know, let us know. And we’ll get we’ll get you on the air as well. Exactly, as Steve was saying, we’ll get you on, you’ll be the guest in the show. And we’re start doing a hybrid of listener shows and also guest shows. And I think I think that’s going to be a powerful statement to me.
Steve Young [26:39]
Yeah, I love it. I love it. David, I actually first got it start started with podcasting by I listened to Entrepreneur on Fire john Lee Dumas. And it was early on, I said, john, can I interview you and ask you the same questions because I would love to hear your answers. And you said yes. You know, it’s like, it’s crazy. And that’s, I didn’t know how to podcast. I had like a headset, Mike. And so listen, entrepreneur fire Episode 150. That’s me asking john all the same questions. He asked his guests. And, you know, he he threw me a curveball and a bone and said, Yeah, Steve, like, you know, he trusts me enough. And I was like, I never even interviewed anybody on any show. And that’s when I that the bug hit me when I did it on his show. It’s like, this is not as hard as I thought it was. And then, you know, obviously, I started my own podcast after that, shortly after that, but that was the first real podcast that I recorded with john and he did everything right. All I had to do was sit there and ask him the questions.
David Ralph [27:33]
I remember listening to that. I didn’t realise that was you?
Steve Young [27:36]
Yeah, Episode 150. That’s
David Ralph [27:38]
me, john Lee Dumas in the chair or something it was called?
Steve Young [27:41]
Exactly. I said, you know, I’m turning the tables on john Lee Dumas. And it was very early on. And so he was still, you know, happy to have me on and kind of do that. But yeah, it was cool. And I just emailed him, I just cold email and said, Hey, john, can I interview you doing the same thing you do? But you answer these questions. He said, Yeah, let’s do it.
David Ralph [28:00]
You heard of hopefully, you had on the solo printer hour with Michael O’Neill. Uh huh.
Steve Young [28:05]
Yeah, near the show.
David Ralph [28:06]
Now, if you go to episode eight of fat, about 16 minutes in, that is the first time that I’ve ever been on a podcast. And I had got the urge. And I needed to get my voice out there somehow. So I could listen back to it. And on a lot of the websites on mine as well, there’s a little thing on the right hand side called arm speak, pipe, and you can send a voicemail across, and I had a little USB sort of headset, I had a little Samsung notebook, not up to the job. So the quality of it wasn’t very good in any shape, or form. But I sent him a message. And then I gave him a couple of introductions, sort of stingers, as we call them in the business here, when it would be at the beginning. Hi, my name is David Ralph from the United Kingdom, and you’re listening to the solo printer hour with Michael O’Neill, that kind of thing. And he played them. And it really was such a confidence boost, because suddenly, I think it wasn’t my fault. I sounded good, because I didn’t think I did sound good. Sounds good. But what it gave me was the competence that somebody else felt competent enough to put me on the show.
Steve Young [29:12]
Right? Yeah, isn’t that isn’t that great? Those small little dots that you built, really, really early on in the past. Now lead up to now, David, you have your own show you sound fantastic. By the way, you got this professional studio. I mean, I could just tell
David Ralph [29:26]
you, it has all come together. But it’s taken a long, long time, but you’re only as good as your guests. And I always say that.
Steve Young [29:36]
This is true. I live by that as well. So
David Ralph [29:38]
going back to your number eight position on your iPhone apps, as I said in the introduction, your very first iPhone app, hit number eight. Now, is that amazing? Because it kind of sounds amazing to me. Or is that quite an easy thing to do? And I don’t mean to be dismissive. I really don’t know the answer to that.
Steve Young [29:59]
No, I mean, I think it’s a great question. It’s not, it wasn’t, it was easy back then. Because it wasn’t as competitive. This was 2011. And I had built a couple apps with a few friends of mine, and they just kind of fizzled out. They were just like, not interested. This wasn’t their passion. And so I said, Hey, I want to forget them. Like I’m going to do this on my own. I know a little bit of HTML, CSS, I can kind of figure this out. So I picked up this tool called Corona. And it’s fantastic. Because you can do cross platform, which means use one code base, use one code, and then you can publish on iPhone and Android. And so it’s fantastic. Like I just I found some sample code that made sense for the app I wanted to build. It was a flash card app ABC. And just I recorded everything I found the graphics it was just a aeroplane be bus see car. That’s all it did, right. And I found some sample code that had the functionality, the core functionality needed. And I’ve just put my own spin on it my own code on it, and was pretty easy to learn. I got it out there. And then within the first couple, you know, the first day I got it releases like holy cow, there’s 1000 downloads. Now this is a free app, David, but it’s like, Wow, that’s amazing. Like, this is fantastic. And then in the over the weekend, I was like looking at the charts. It’s like holy cow number eight. That’s amazing. I took that screenshot. I’m gonna save it forever, right? Like, because I don’t know if I’ll ever do that again. And it was still a free Yeah. And so I wasn’t making any money off of this. But at the same time, like it keep builds up all about joining up the dots, right? Like, that’s that first thought like, oh, wow, I can actually do this and actually can get some decent amount of downloads. And it’s me, like people are listening to me and they don’t, they’re not hating it. Right? I can. So it’s those little dots that happened like I can actually I started building more and more apps because I got better, right? Like I my code started getting better, the functionality within my app started getting better. And now it’s that for now is what three years later now, like I’m coming out my latest app called oh snap. It’s a camera app. And it’s complete gesture based, you can tap anywhere on the screen. And it’s like, because I started back in 2011 just doing the little things like this really basic app that I would probably be ashamed to show you right now. But the same time it got me going to the point where now I have a podcast I’ve learned I’ve interviewed so many people, I’ve learned how to build a really nice app, beautiful app, terms of design and user experience. And then how to really market it, taking all my learnings and then putting all my energy into this new app called oh snap. So So someone’s it’s great. But
David Ralph [32:23]
so when somebody creates an app like Flappy Birds, for example, at my kids play, is that so successful? A because it’s free? I assume it’s free? Because I don’t know how they got it if they if it’s not free? Or is it just because it’s highly addictive? Is that what makes these things really popular? Or is it something else and X Factor?
Steve Young [32:45]
Yeah, I mean, there’s a lot of factors into it, right? Like, it’s hard to explain and just say it’s one thing that made it work. I mean, the reason why Flappy Bird work. And I think if you’re going into game, so for listener out there wants to build their first app, I would suggest if you’ve never done it, there’s some sites out there that you can buy some source codes, and what this and you can even buy the source code for Flappy Bird. So if you go to my website, you’ll see a little banner, and you can click on that link. And it’ll take you to this course where you can build your own Flappy Bird game, if that’s what you want to do. That’s what I would suggest any beginner do, because you can kind of hand that off to your developer that you can hire, it’s just the most affordable way of doing it. So the course is only hundred and $27. It comes with the source code, you could probably find a developer to do this for maybe a couple of hundred dollars. And now you have an app for $300. Now I’ve spent 1500 dollars in the app that does nothing, I’ve completely just lost all that money, right. And so that’s why I say like gold was start small and then build on top of that kind of like what I do with just finding source code. So if you don’t know how to code, just do that. Just buy some source code, get it out in the store. And think about like what theme you can what spin you can put on the Flappy Bird, because I don’t know if you’ve been up to date with this, David. But all the Flappy Bird clones out there, there’s been a bunch of different clones. So the Flappy Bird creator pulled his app down because getting a lot of slack for it. So he pulled it down. So you can’t get Flappy Bird, you can give it a bunch of different clones. And all these clones are, they’re all done by the same source code. It’s just different themes. So there was like a flappy Miley Cyrus, a flying Drake, all these different themes on there. And so that’s what I suggest you do is put your own little theme on it, and just get it out in the app store and just start joining up the dots, build that first dot and then start joining up if apps is the way you want to go. So but in terms of getting back to your question, there’s a lot of different factors. I mean, I think it is simple, addicting. But then there’s a lot of games that been simple and addictive at the same time that never taken off, as well as Flappy Bird. So I would stay away from looking at the huge hit successes and looking at like people who’ve done a lot of different apps and have done it for a while right like anybody can come with one big success, and then just completely fail. Just be a one hit wonder and still as other people it’s those guys that hit singles and doubles every single time. Those are the people I really want to learn from because they they start they whatever formula you can almost repeat yourself.
David Ralph [35:03]
Steve Be honest with me be honest with me now, sir. Being a father of five being happily married, does it make me a bad man to think I actually want to see flappy Miley Cyrus?
Steve Young [35:15]
No, it’s a great, you should check out that game. It’s it was number one for maybe a couple of weeks or number three weeks. It was number one and they were pulling in some revenues too. And so it’s it’s a funny game. Yeah.
David Ralph [35:28]
I’m gonna have no i’m not i’m not going to get myself a mobile phone. I I keep saying these in the show is one of the things I phone do you have? I don’t I don’t have a phone. Or you don’t have a phone? I have no, you have? No, I have nothing.
Steve Young [35:42]
I can get ahold of you if you’re out and about
David Ralph [35:43]
No, that’s the key thing to my life when I’m out and about. And I’ve been like this for 20 years. Plus, you cannot get hold of me.
Steve Young [35:51]
David Ralph [35:52]
I like it. And when I when I open my emails or something, if somebody sends me an email, I will respond just you know, and but on the phone business? No, it’s not gonna happen. I can’t remember the last time I actually spoke on a on a phone, even a landline, not mobile or anything. I just, I just don’t do it. I like it. I’m a man a man of mystery. Okay, just just in this little bit, we’re a little bit further because he’s been fascinating talking to you. And I could just let you go. Because the passion that you talk with is is intoxicating. One of the parts of the show that we do is play Steve Jobs speech, which the whole show is themed around. And I’m going to play it now. And as I do with most guests, I’m going to ask you know whether you think this is relevant whether you think this is accurate, or whether, as some guests have said, I had one guest who said I would like to punch steve jobs in the face for saying that which took me by surprise. But it was a fascinating point of view that he came up with. So I’m going to play it now we’re going to listen to Steve Jobs. And then I’m going to ask you what your thoughts on this is.
Steve Jobs [36:56]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [37:31]
So what do you think, Steve? Does it make all the difference? Is it true?
Steve Young [37:36]
I’m curious David, who’s the guest so that the person who’s listening right now may have missed this episode, who’s the guests that said that he wants to punch he or she wants to punch Steve Jobs. Let me look
David Ralph [37:45]
back, it was Ba ba ba ba just checking my list, Episode 38. Steven session. And he’s an entrepreneur with a company called zero shoes. So if at this point, you’re thinking, I’ll want to hear this chat, stay stay with Steve to the end because Steve is good. But then jump back on term 38. And you can you can hear this man’s point of view.
Steve Young [38:08]
Interesting stuff can be interesting. I actually love that. I absolutely love the quote. I mean, I think it’s so true. If you if I, if I’m living proof of it, I think it’s the fact that you know, I had no idea if this was going to actually ever happen. I was you know, I when I was in elementary school around, I think it was probably 10 or 12. At the time, I sold these cassette tapes to my classmates, and they were these rap cassette tapes, and they had cuss words on it. And so at the time, obviously, I don’t even know how I got hold these cassette tapes, but at the same time, like I would just copy them and then sell them off for $5. And you know, I’ve always considered myself an entrepreneur, somebody that was going to do business. And I just didn’t know when that would happen. And so at the time, I was just like trying to climb the corporate ladder, climb the corporate ladder, things like that. But it’s those dots that I put into place about learning all these different things, this, these skill sets that I’ve learned picked up along the way that led me to this path of now. Like, I feel like I’m on the cusp of something great, you know, you could I could just feel it, and I would have never felt it. Because you know, if you had talked to me, maybe five months ago, I would have been like, I don’t know, if I’m going to become an entrepreneur, I really want to but I don’t know what it’s going to happen. I think it was just putting different things into place in terms of where I knew where the revenue was gonna come from everything else. Like, that’s what it finally worked. And I don’t know, I don’t have all the answers right now. And I still feel that way. Like, I don’t know, if Oh, snap is going to take off, I don’t know if any of this stuff is really going to take off. But same time, you know, you build on the momentum and you like, Oh, I can’t actually do it, though, doesn’t matter what the product is, what the idea is, I know in my heart of heart that have the skills that I can do anything, if I just put my mind to it. And if I just do it, I can do it. And so it is just I completely agree with that that quote, what what was your key dot your big dot that when you look back on it, you go Yes, that was the moment. But Steve Young, but I’m talking to now was born it so the little things I would say is still a little things, but it was starting the podcast. It was and you know, like I would I want to wreck you know, everybody’s saying start a podcast, audio podcast, I don’t think podcasts are for everybody. It was something that I wanted to do. Because I will you know, I’ve always wanted to be a game show host. So I feel like it was a natural extension for me. But doing building a platform, I would say so it doesn’t have to be a podcast, it doesn’t have to be what doesn’t matter what kind of medium you could be a video marketer for crying out loud. But building a platform about where people start knowing you who you are, and not necessarily you having to figure out like, Oh, I want to be I want to talk to this person. And having a platform allows you to do so many different things. People get to know you, people get to follow you. And you get to talk to people and your heroes, because you built up this audience, people now want to come talk to you. They don’t mind coming talk to you. Because you know, if people want to grab coffee with me, it’s like, okay, sure I can talk to one person, can I record a conversation? Because I’d like for other people to hear it too. Because I know other people are going to have this question. But if you ask somebody onto your platform, they’re like, okay, I can spread my message to many other people. Because you know, as people get more successful, they don’t have that much time. Instead, they want to use their time to reach as many people as they can. And by having a platform, you can now reach these people. So I would say the big dot that started all that’s probably the core of where why I am where I am today is because I have a podcast because I have a platform.
David Ralph [41:31]
I think actually, it’s because he a passion. I think somebody is as passionate about self development as you are. And probably as your father was, I bet if he came on at Join Up Dots now, he would talk in exactly the same way. I think it’s a genetic thing that you the two of you have got. So I think it’s the passion that drives you. And I think there’s the fact that you’ve been successful with your podcasting, and all the other things. It comes down to the big p word passion.
Steve Young [42:00]
Thanks, David. Do you have I do have a lot of passion. So any but passion? Yeah, I guess you’re right. Because that if you put passion to anything that you’re working on, you can IT’S GOING TO YOU CAN people can feel it.
David Ralph [42:11]
Passion and talent. That’s what you need. Steve?
Steve Young [42:15]
talents. All right, David, long as you got passion, you’ll figure out the talent because it’ll come because you will figure out how to learn. So
David Ralph [42:21]
no, I don’t think so I, I’m having so many conversations, but I can’t quite remember who I was talking about this. But the amount of people that go on American Idol or X Factor over here, who’s got all the passion in the world, and they can’t sing a note, they have no talent, you get them singing 10 years later, they’re still going to be rubbish. You’ve got to balance it out with a certain amount of talent that you can then develop and improve upon if you haven’t got that talent, that that sort of core latent talent to begin with. No passion is going to push you forward is a it’s got to be a sort of a hybrid of the to your point, good point. And this is the point when I get you to sing live on air to see,
Steve Young [43:04]
let’s do it. I used to be an r&b band, David, so I’m ready for you. I used to be an r&b band in high school I used to sing all the time boys to man was the the band that we really admired. And so I’m ready for you.
David Ralph [43:16]
Well, I’m gonna there’s a bit at the end of the show called the Sermon on the mic. I might get you to actually sing the tune straight for me. Let’s do it. Yeah, we’re bring that on. Steve, I’m just before we do get to the Sermon on the mic. Where’s your life going to go? Now you you’ve got the family, you’ve got your daughter. I assume being a young man. There’s other children in the pipeline or whatever. Where if I could say to you in in five years time, you have got your dream existence? What would it be?
Steve Young [43:50]
So I’ve got a couple of kids think for done. I’ve got a five year old. Daughter. You don’t Yeah.
I’m sorry, no, love
David Ralph [44:00]
us sharing with him somehow.
Steve Young [44:03]
He’s fantastic. But I think I think what I’ve learned, David along the way, is that I’m a guy who likes to connect, I like to talk to different people. I like to snake connected to people, and whether you’re a listener, or just a friend or whatever. And I used to really tell the storey a lot because I hated my best friend. I love them. I’ve known him since I was nine years old. But I always felt like it was me that had to sort of say, hey, you want to hang out sometime? And he’s like, yeah, sure, sure. You know, like, and he always makes up excuses. Like, oh, I’m busy, works busy, blah, blah, blah. I’m like, dude, I’m busy, too. I’ve got two kids, we both have two kids. And we live in the same city for crying out loud. So we’re only 15 minutes apart and used to really hate him. I used to really, you know, I don’t know what the hates a strong word. But I really had this like this may have where Why do I have to reach out? Why do I always have to organise our get togethers. Because you know, when we get together, we have a fantastic time. And we’ve known each other like, he’s my best man. I was his best man. Like, everything is good. But the same time it was me that it would have to organise it, I felt, I felt really like, I don’t know, I just I don’t know what the right word I’m trying to look for. But I hated him for it. But now I realise that, hey, that’s just my personality. Like, I like to connect with people. I like to keep in touch with people. I like to do this thing. And so I think it’s all about connecting, I started my own mastermind. That’s for Abner’s. And I’ve learned that, you know, this is the type of things I like to do. I like to stay in touch with the people that are listening, the people that are want to be a part of this mastermind, I want to stay in touch forever, really like I want this mastermind this group to be 510 years down the road, look back at this group and say, hey, look, guys, look what I’m doing. Now look what I’m doing now, and have other businesses start because of this group. And so that’s what I’m really passionate about is just connecting with more and more people. And just Yeah, like, continue to connect with more people and try to hopefully inspire but I know I don’t inspire means that I’m actually leading in some way. And I don’t feel like a leader. I feel like just somebody who likes to connect, talk to people.
David Ralph [46:01]
You couldn’t do this 20 years ago, could you
Steve Young [46:04]
know that that is not what makes this great like people it’s not making excuses. Like we live in a great era almost cuz we live in a great era right now, where you and I are thousands of miles away and doing this through Skype, you know, like, we feel like we know each other and you couldn’t do this 20 years from now you have all the tools you need to build your own platform. Please stop listening to this and go build your own platform after this episode, because that’s the most that’s the most valuable thing you can possibly do. I guarantee it.
David Ralph [46:33]
Well, I would say after this episode, listen to another one. It’s good for my downloads. vape then do what Steve says. But before then listen to these two or three of them.
Steve Young [46:44]
continue listening, you got to continue learning from David. But at the same time, you got to build your own platform, don’t just listen and not act, listen. And then go act in that theme for this platform. Go build it. So listen to tomorrow’s show, they’ll be a different thing. But this thing will be build your platforms to go build it right now. Today, after you stop listening to this episode,
David Ralph [47:04]
wise words, indeed. Which brings us on to the end of the show, which I like to call the Sermon on the mic. When you provide somebody else with wise words. And that is the young Steve young now you can choose any he wants deep. But I’m going to send you back in time like a young Marty McFly and put you into a room with your younger self. And what kind of information would you provide to them? Would you say just make it up as you go along? Or would you provide sort of nuggets of gold? So I’m going to play the music sermon on the mic. You have heard it before Steve, so you can sing along if you want. And when it fades out, I’m not going to say a word. This is you, and you’re on the Sermon on the mic.
Steve Young [48:08]
Well, Steve, you’re handsome little devil, you’re probably you’re 23 years old right now, the the thing that I would say is, stop being so fearful, you know, in your heart of heart that you can do whatever you want to do, you’ve got the hustle inside of you, you got the passion inside of you, you’ve got the knowledge, all you gotta do is hit go and go. I know right now what you’re doing, you started your own little business right now it’s doing okay, you kind of think to yourself, I need to find another job because that’s what the world wants you to do. But you love what you’re doing right now continue doing it. Now, this doesn’t have to be the business that you run 510 years down the road. But this will be the business that you start that you love to do, that’s going to lead you down other paths. And so don’t find another job. continue living that the parents that dig that taking good care of you, and just continue building upon your business. And you’ll learn so much more than finding another job. So you have everything that you possibly could need to build a successful business. Just go out there and stop being so afraid and stop being so chicken, you’ll figure it out.
David Ralph [49:16]
To the oldest Steve young, I’m not talking to the young, good looking Steve Young, talking to the older worn down. Steve Young. Have you found your authentic self, do you think?
Steve Young [49:29]
Absolutely. And you know what, you don’t you took a while to get there, David, but Yeah, I think so. I think so it took me a while. But now I feel like and I’ll tell you a storey like I started this mastermind that wanted because I was part of a mastermind and the fee structure was all like subscription base. And I was like, okay, it’s 290 a quarter, because that’s sort of what I was paying in the past, I felt like this is the right thing to do. And then one person left because, you know, he’s like, Hey, Steve, you know, I can’t afford it more. Like I just, it’s a lot of money. And so and then as the second group to group there with me two groups of 10. And the second group, you know, there are a couple other people are like, you know what, this is a lot of money, like, I don’t know if I can afford it anymore. And I start thinking myself, like, wait, I don’t, this is not what I want to be this is not what I this is not who I am. And so I said, Hey, why don’t be for the people that have already paid two quarters, let’s just cancel your subscription, let’s just stay together forever. Like, this would be the new price. It’s one time, let’s just stay together forever. And I’m gonna, I’m still committed to this, I’m still gonna put all my heart and energy into this. But let’s not let’s not have you leave just because you can’t afford it. I don’t want money to be a thing. I built up this friendship with everybody that’s in the mastermind. And so like, you know, I don’t want anybody to leave. And so, you know, it took me a while. And I started it because I thought this is the right thing to do. But then you change and then maybe it will morph into something else later down the road. But the same time, like, I found out why am is I like to connect with people. And I don’t, I don’t want to lose those Connexions. And so that took me a while. But I feel like yes, I finally found myself. And then you know, now I’m 34. Like, I think it takes a while to really feel like finding great because I don’t know if I knew that back when I was 2426.
David Ralph [51:04]
I think that’s the lesson for the show. And it’s a lesson for every single episode. It doesn’t matter when it happens. Make it happen. When you have that moment in your life that you think you’ve found your unique path. Don’t let it go to waste jump on it. I was 44. When I launched this show, it was my 44th birthday. And in many ways I could have done this earlier. But it just wasn’t the right time. When you find that moment, and you get that glimmer, you get that fault, you get that that twist in your stomach of there must be something else. If you’re not happy in your situation. And I say this to everyone. If you are happy in your situation, and you love being an employee and you love doing what you do brilliant, that’s all I would want for you. But if you’re not keep looking around because it could happen at any time and at that time, act upon it.
Steve Young [51:53]
Love it. Love it. We agree,
David Ralph [51:55]
Mr. Young, how would people who are inspired by your conversation style connect with you?
Steve Young [52:02]
Yeah, David, if your listeners are still loving your show continually listening to this guy, I can tell in his voice that he’s gonna. He’s onto something big. I love the theme. And I think the way you produced it, it’s awesome.
David Ralph [52:14]
I absolutely love it. And a lot of people just do a podcast, we just talk. But if you want to find out more about apps, go to mobile app chat. com, that’s my podcast, you’ll find all the different things. And by the time this comes up, you’ll have an episode guide. So you can kind of figure out which ones to actually listen to because I’ve already pumped out about 150. And so I’ll put an episode guide together so that it’s topic specific. But mobile app chat calm is where it’s at David, I love what you’re doing. Continue doing it, my friend. Let’s stay in touch. Thank you so much. Just before you go, Steve, I just want to say thank you so much for being on the show today. Thank you so much for being open, generous, and of course talkative. And I say this to all the guests. But anytime you want to come back on the show and share what you’re doing next, then please because that’s the beauty of this show. We joined at the thoughts but that doesn’t mean it’s a job docked in the past, it can be the dots that you’re working towards. Because I believe I Join Up Dots and connecting our past we have the best opportunity to build our future. Mr. Steve Young. Thank you so much.
Steve Young [53:14]
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.